Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

Dr. Jim ( ജിം കണിച്ചിറയിൽ ) Kanichirayil

Cascading Leadership

Podcast booking and production agency helping B2B SaaS HRTech, TATech, EdTech, and K12Tech organizations remove friction from their sales and marketing process. 

Developed and produced close to 1K audio and video podcast/live episodes. 

Created/Hosted/Produced - The Cascading Leadership Show, Talent Strategy 60 Show, Building Elite Sales Teams, and the Engaging Leadership Show. 

Hosted and produced two top 10% global B2B podcasts (Cascading Leadership Show and Engaging Leadership Show).

Founder

EngageRocket

EngageRocket is an employee engagement and performance management platform that helps businesses build engaged teams, empowered managers, and elite organizations. 

Trusted by the top companies in 14 countries and spanning 20 diverse industries—including Sephora, Toyota, Nikon, CGS-CIMB, and Epson—EngageRocket provides continuous listening and real-time analytics to support impactful management action. 

Helped establish the US footprint for EngageRocket. 
Leveraged content-led sales approach to gain traction in the marketplace. 
Defined and executed outbound sales motion. 
Owned the end-to-end sales and marketing process. 
Owned the partnership function and built referral partner network. 
Hosted and produced over 300 episodes of the Engaging Leadership Show. 
Interviewed over 200 senior and executive leaders in HR, TA, L&D, IT, Sales, and K12.

VP of Growth, Product Evangelist 

Thinkers360

Thinkers360 takes a holistic view of thought leaders and experts, beyond their social media activity, and looks across all their personas – such as academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer and speaker – and all the types of thought leadership content they produce.

Top 10 Thought Leader in DEI and Sales, Top 25 Thought Leader in Human Resources 

Mattingly Solutions

I am a GTM advisor for Mattingly. 

About Mattingly Solutions: 

We partner with our clients to build a data-driven strategies that result in more diverse, equitable, and inclusive organizations.

Our DEI solutions include measurement consulting, 1-on-1 advisory coaching with DEI leaders responsible for building and executing DEI strategy, DEI capacity building (e.g., DEI task force and ERG/BRG support), and behavior change interventions that give employees and leaders the tools to make others feel valued, respected, seen, and heard.

Mattingly Solutions takes a user experience approach to co-creating and implementing DEI strategies with our clients. Our DEIx™ Framework combines human/employee experience methodology with your company’s data, organizational science, peer-reviewed research, DEI best practices, your organization’s values and goals, and PhD-level subject matter expertise to help you measure, build, implement, and assess impact of your DEI strategy and interventions.

Using our framework, we partner with our clients to build upon foundational DEI strategy work that results in a data-driven, prioritized, agile, actionable, and sustainable DEI culture change movement.

GTM Advisor and Board Member 

Yardstick

18 months.

That's the typical shelf-life for a sales leader in B2B Tech.

The reason?

There are several actually.

Win rates at 10-15% or lower.

Quota attainment at 30% on average.

Sales rep turnover tremendously high.

All of those costs add up and that's BEFORE you factor in the economic landscape.

Can sales leaders continue to have this failure rate and expect to survive?

No.

So what's the fix?

There are several but for accelerating growth organizations, you should be looking at your sales interviewing and onboarding processes.

And that's where Yardstick can help.

I've partnered with the Yardstick team as their Product Ambassador because sales hiring and onboarding is broken.

What better way to start the process of solving the problem than teaming up with a CEO who's got a track-record for successful startup launches and exits?

I'm looking forward to helping sales organizations stop their revolving door of reps.

Let's talk.

Product Ambassador 

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Community Member 

Salescast

Salescast is the operating system for the B2B podcasting community of sales, marketing, and revenue professionals. We have an inclusive online community, courses, tutorials, events, guest matching, and even world class managed production services. Our mission is to connect 100 million sellers to the power of story.

TrainYo 🏳️‍🌈

TrainYo 🏳️‍🌈 is creating fair opportunities for all in the technology sector 😎

We’re on a mission to help companies scale their sales orgs quicker, with more predictable revenue by providing them with pre-ramped, ready to go SDR’s who have gone through our Free TrainYo SDR program. 👩🏽‍💻 🧑🏼‍💻

We’re passionate about fair representation & creating fair opportunities for everyone!🏳️‍🌈 🎉 🥳

Instructor

Strively.org

Strively’s mission is to create more diverse and inclusive workplaces in the tech sector. Through partnership with technology companies, we aspire to change how people are perceived and impacted by society’s most complex problems: mass incarceration; human trafficking; young adults at risk of incarceration; and housing shortages. We succeed together by supporting and serving a population of talented, motivated, and capable individuals who are ready for their opportunity to disrupt the cycles of inequities.

Volunteer Instructor 

Circa

What type of organization are you building? 

How are you building a bold, audacious, and innovative organization that harnesses all of the brilliance that's locked within? 

Are you building  the type of organization that candidates dream about working for and competitors envy? 

Where do you find yourself on the journey to becoming an elite leader in an elite organization? 

These are the critical questions we help our clients answer. 

The answers to all of these questions are rooted in your talent strategy. 

Unfortunately, many organizations take a piecemeal approach to their talent strategy which results in most of their talent getting left behind. 

Don't risk losing the engine that drives your business by ignoring what's most important. 

As a leader, you need to convince them to stay every. single. day. 

We deliver an end-to-end talent solution that helps you attract more talent, attract more diverse talent, retain that talent, and develop them for the long term. 

Our competition wants to keep you on the talent attraction hamster wheel. 

We partner with you and help stabilize your talent ecosystem so you can focus on realizing your organizational potential. 

The new talent landscape requires transformative talent solutions. 

We are the industry leaders in delivering scalable, innovative talent solutions that expands your reach, enhances your profile, and keeps you compliant. 

We are the straight line that connects your mission, vision, values, and purpose to your shoot the moon results. 

Partner with us and let us help you realize your organizational potential.

Growth - Commercial Partnerships Team 

Helping Busy HR Teams Build Elite Organizations | Highlighting Innovation and DEIB in HRTech | Talent Strategy Nerd | Professional Megaphone | Researcher | Writer | Podcaster |

One of the biggest challenges that B2B SaaS teams face is being able to cut through the noise their customers are dealing with. 

No amount of emailing, calling, or pitch slaps in the DMs is going to overcome that challenge. 

Today's buyer is in self-service mode and if sales and marketing teams want to meet them where they are, they will need to operate with a collaboration mindset. 

Sales and marketing teams need to seek to understand before trying to be understood. 

And it needs to be done in a way that's authentic. 

That's what I help teams accomplish. 

I've helped organizations build markets and segments from the ground up. 

I've done this in IT staffing and recruiting, HRTech, TATech, and in the K12 tech space. 

If you're not getting traction in your target markets and need help, we should have a conversation.

taplio

The Battle

Felician Rybka

Dr. Jim ( ജിം കണിച്ചിറയിൽ ) Kanichirayil

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