Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

DBS Bank

Oversaw the non-banking propositions for Consumer Banking Group, including the DBS Travel Marketplace and DBS Marketing Services (new business). Led the development of ecosystem partnerships, acquisitions, and new business opportunities to drive the consumption of DBS banking products and services. Collaborated closely with stakeholders to design and deliver impactful customer value propositions, leveraging marketplace platforms, data infrastructure, and distribution networks.

► Find out more at https://www.dbs.com.sg/personal/marketplace

VP of Ecosystems, Partnership and Acquisition

adplist.org

ADPList is a community based on connection and inclusivity — a platform where people can find, book and meet mentors around the world. At ADPList, we believe in inspiring meaningful conversations led by our mentors.

► Find out more at https://adplist.org/mentors/kenneth-tan

Startup/Marketing Mentor

Nium

Led the strategy and execution for driving high-quality demand generation and achieving incremental SME revenue growth for Instarem (a product of Nium). Spearheaded initiatives to acquire top-tier MQLs through targeted demand generation campaigns, while developing robust plans to support the incremental growth and retention of the existing SME user base. Collaborated extensively with cross-functional teams—including sales, product, and customer services—to align on strategic goals and deliver measurable business outcomes. Played a key role in optimizing the customer journey, driving cross-functional collaboration, and ensuring the successful execution of revenue-generating strategies.

Nium is a global leader in modern money movement. It provides banks, payment providers, and businesses of any size with access to global payment and card issuance services.

Instarem for Business is a global payment solution for Small and Medium Enterprises (SMEs). We provide tailored financial solutions to help businesses send, spend and receive money whenever and wherever, bridging currency borders for today’s global businesses.

► Find out more at:
https://www.nium.com
https://www.instarem.com/en-sg/business

Global Head of B2B Marketing, Instarem

Hearti

Joined in December 2014, where I spearheaded business development, strategic partnerships, and the overall marketing strategy and operations. Hearti is a FinTech Venture company that develops cutting-edge B2B technology platforms (Benefit.X, Surety.Ai and CYBERhythm). Successfully navigated the company from its early stages to the acquisition of Surety.AI to OneConnect Financial Technology, a Ping An Group associate, in 2021.

► Benefit.X equips Small Businesses with Corporate Cards and Digital Loan Options while complimenting their business operations with a cutting-edge Benefits and Human Resource Management (HRM) solution.

► Surety.Ai allows insurance companies to leverage the latest in artificial intelligence and blockchain developments to improve underwriting, maximizing customer experience and faster go-to-market implementation.

► CYBERhythm protects your cloud assets the smart way, get 24/7 protection with a guided and automated response for detected security incidents.

At Hearti, we envision to redefine Financial Inclusion in South East Asia through the Micro-Financing and distributing Micro-Insurance products with our strategic partners. Hearti's integrated platforms are designed exclusively for digital-first SMEs and our partners (banks, brokers and insurers) by offering faster go-to-market solutions using the latest technologies from A.I and Big Data.

OFFICIAL CHANNELS:
► https://www.linkedin.com/company/theheartilab
► https://www.facebook.com/theheartilab
► https://twitter.com/theheartilab
► https://www.medium.com/theheartilab
► https://www.techinasia.com/companies/theheartilab
► https://e27.co/startup/theheartilab
► https://angel.co/theheartilab
► https://www.f6s.com/theheartilab
► https://gust.com/companies/theheartilab
► https://www.crunchbase.com/organization/hearti-lab--singapore--pte-ltd
► https://www.startupsg.net/profiles/1537

Chief Marketing Officer - APAC

ChinaSoft International

Responsibilities:
- Familiarising with Basel II and Basel III related documentation and Capital Rules in China.
- Attached to Bank of China (Client of Chinasoft) in Beijing to learn about the development of the warehousing solution.
- Assist in product development in R&D Department.
- Participate in requirement definition sessions.
- Assist engineers to work on analysis, design documentation and develop the software solution.
- Conduct test on beta versions.

Research and Development Analyst

Mezzofy (Hong Kong) Limited

Transforming the world of mobile wallets and CRM analytics. Thoughts Igniter is a mobile payment platform in Asia which owns the Mezzofy brand of products. Thoughts Igniter have strategic partnerships with Alipay China and Bank Mandiri Indonesia, and set up operations in China, Hong Kong, Indonesia and Singapore. Consumers across Asia are making mobile payment and coupon transactions on Mezzofy’s platform.

Responsibilities:
- Conduct B2B sales selling Mezzofy.
- Help and support other staffs of the project to enable good quality work.
- Research and analyse market conditions and opportunities.
- Map potential customers and competitors for the product.
- Promote initial follow ups for sales prospects of the product.

Sales Operations Executive

Moody's Analytics

Responsibilities:
- Provide project support such as processing of documents, spreadsheets and presentations for project proposals for Managing Director, Head of Enterprise Risk Solutions Services, APAC.
- Perform travel bookings for the team and schedules travel itinerary with Carlson Wagonlit Travel Agency.
- Perform expense claims and filling for the team using Concur, an SAP platform to manage claims and reimbursement.

APAC Project Operations Executive

Atos Origin

Responsibilities:
- Provide administrative support including preparing presentation decks, drafts, reports, mailing, scanning and faxing for the management.
- Other duties include fielding telephone calls, managing clients and filing of invoices.

Project Management Associate

On a mission to help consumer brands reach their 'bankable' customers • VP of Ecosystems @ DBS • Fintech leader across APAC

I am a seasoned fintech marketing leader with a strong track record of driving growth and innovation across the financial services landscape. With over a decade of experience, I have honed my skills in B2B marketing, strategic partnerships, and business strategy, making me a trusted voice in the industry with a following of 22,000+ on LinkedIn.

In my most recent role at DBS Bank, I led the Ecosystem team, significantly boosting partnerships and product adoption through innovative strategies. Previously, as the Global Head of B2B Marketing at Nium, I drove impressive results, including a 25% increase in high-quality leads and a 20% revenue growth for SME clients. My entrepreneurial spirit was evident when I co-founded Hearti, where I played a pivotal role in expanding the business, leading to the successful acquisition of Surety.AI (InsurTech platform) by OneConnect Financial Technology, an associate of Ping An Group in 2021.

My expertise lies in demand generation marketing, crafting creative marketing campaigns that resonate with customers, scaling businesses through experimentation, and forging strategic alliances that drive business success. My deep understanding of digital trends and hands-on experience in both startup environments and large financial institutions make me a valuable asset to any organization.

When I'm not at work, I enjoy playing basketball and Texas Hold'em while having a peculiar interest in colored gemstones, vintage watches, and fine antiques/arts.

I'm always keen to discuss any business opportunities and partnerships. You can reach me via email or ping me in chat.

► https://cards.tapt.io/view-profile/0wqQbArVJy3GP8klz4mn
► https://about.me/kennethtanzm
► https://www.facebook.com/kennethtanzm
► https://www.instagram.com/kennethtanzm
► https://twitter.com/kennethtanzm
► https://github.com/kennethtanzm
► https://medium.com/@kennethtanzm
► https://www.techinasia.com/profile/kennethtanzm
► https://e27.co/kennethtanzm
► https://angel.co/u/kennethtanzm
► https://www.f6s.com/kennethtanzm
► https://gust.com/user/4d83c443-e0a5-49bd-970e-00d2e4ca442c
► https://www.crunchbase.com/person/kenneth-tan-3
► https://www.startupsg.net/profiles/17066
► https://adplist.org/mentors/kenneth-tan
► https://app.dework.xyz/profile/kennethtanzm

P.S. I'd really appreciate it if you take two seconds and endorse me below! :)

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Felician Rybka

Kenneth T.

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