Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

Choicely

Leading marketing activities for Choicely.

Choicely is a no-code app development platform for sports, entertainment and media. We help businesses to better engage and monetize their customer bases through advanced digital tools.

Growth Marketing Manager

The Infancy (band)

Songwriter, producer and guitarist for the band.

Amateur Songwriter & Producer

Advance B2B | Growth Marketing Agency

Managing customer collaboration, along with practical work such as paid advertising and marketing automation development.

I also did a brief stint as a Growth Marketing Competence Lead (05-10/’21), that I decided to let go of.

Growth Marketing Strategist

The F Company

Managing client projects and our marketing communications. My work included paid advertising, marketing automation, digital marketing strategy, content strategy.

Neste

The role included responsibility for B2B Marketing in the Finnish market, and the rollout of Marketing Automation.

B2B Marketing Manager

Hands-on digital marketing, mostly for client projects: Paid advertising, Content marketing, Digital Marketing Strategy, Marketing automation...

Growth Marketing Expert

Home

Stay-at-home dad

Provad Oy

Became a manager in a 2-person marketing team.

🔸During this time Provad had become one of the best-known companies in its field, through our consistent and targeted sales and marketing efforts - we also multiplied our website visits per month by 6X
🔸Improving the content marketing and lead generation process I had established, developed lead nurturing flows
🔸Taking part in many developments projects: sales and marketing processes, branding, productization, recruit marketing. We did these together with sales, management and my marketing teammate Elina.

During my time at Provad we grew the company rapidly: from 2.2M€ in revenue and 12 employees (in 2014) to 3,5M€ and 29 employees (in 2017).

Provad was acquired by Visma in early 2019 and became Visma AI Works. Late 2022 the company was acquired again and became twoday AI Works.

In charge of Provad's with a strong focus on digital.

🔸Converting the first enterprise customers through inbound leads together with the sales team
🔸Kicking off a consistent content marketing process, growing Provad’s brand awareness and leads through organic social and search traffic
🔸Implementing a new website and Hubspot together with agency partners

Sales and Marketing Coordinator

M-Brain Finland

I worked in media monitoring and assisted in marketing and communications projects.

🔸Marketing content production: blogs, social media
🔸Analyzing and suggesting improvements for the website, social media and measuring efforts (Thesis: Measuring Twitter marketing)
🔸Exceeding target rate of 10 written summaries of articles per hour (media monitoring production for large organizations)

Content Specialist

Liiga on aina liigaa blog

"Can you really do sports betting without just losing all your money?" I had been fascinated by this question for a long while. So I ended up trying it out, by starting to bet on the Finnish ice hockey league SM-Liiga. I searched around the web for professional sports betting methods, analyzed the teams before the start of the season, did some serious Excel work and followed the league closely throughout the season.

To keep myself accountable, and to document and share the learnings, I wrote blogs on my journey, published all my bets before I made them, and share them on Twitter.

I wasn't after followers or readers that much, but I ended up getting 5000 visitors already during the first 3 months of the blog, and 600'ish highly relevant Twitter followers. My blog was followed and recommended by professional sports bettors, and I also had discussions of becoming a professional sports betting analyst/tipster for a major Finnish sports web media.

Oh, and I ended up making a return to player (RTP) of 101%, which means I made a 1% profit on my bets - didn't lose any money over this endeavour - mission accomplished.

Amateur Sports Bettor & Blogger

Growth Marketing at Choicely

Hello, I'm Mikko Latva-Koivisto, Growth Marketing Manager for Choicely.

We build high quality mobile apps using our No Code App Builder for customers in 40+ countries. Our core target audiences include Media, Sports and Entertainment businesses where digital teams want to engage and monetize their audiences with interactive tools and content.

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I help tech companies & digital businesses grow with digital marketing, and using a test-measure-learn iteration process.

On a personal level, I value honesty, empathy and creating a trusting environment. Learning and winning as a team motivate me the most.

I have expertise of a wide range of digital marketing tactics. My strongest suits are growth marketing strategy, paid acquisition in social media, direct response copywriting and marketing automation. I also have a good understanding of content strategy, SEO, and sales and marketing alignment.

I'm interested in digital businesses, tech companies and consultancies that enrich their customers' lives. So far, I have worked with B2B tech companies and SaaS companies the most:

🔸Helping Provad collect and convert enterprise customers from inbound leads. We built the brand into a household name in the field and grew the business from 2.2M€ to 3.5M€ in 3 years.

🔸Helping Praecom get leads, meetings and customers, with The F Company & Praecom team

🔸Helping several B2B companies kick off their growth marketing, helped B2B tech and SaaS companies enter new markets (UK, US), improved their onboarding and self-service, and found effective digital advertising channels, messaging and targeting through an experiment-driven approach, during my time at The F Company & Advance B2B marketing agencies

🔸 Establishing systematic & data-driven B2B marketing processes at Choicely: managing our website re-do project, creating content across channels, executing paid social & collaborating on paid search with our partner, executing joint campaigns & efforts with sales

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You can reach me at mikkolk@gmail.com

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The Battle

Felician Rybka

Mikko Latva-Koivisto

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