Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

DevriX

My arsenal of skills is useful for the Marketing Director of DevriX - a WordPress development and B2B marketing agency. My responsibilities cover internal and client projects, including:
- website SEO optimization, 
- managing the tasks to launch a website from start to finish
- Custom HubSpot integrations 
- In-house marketing efforts such as case studies, email outreach, brand management, and more.

Marketing Assistant

Nico Dobrev

Building Brands from Scratch

The best brand exposure happens through consistent storytelling. I can get your brand seen 100,000 times in 6 months.

Never saturate your image with dull content again.

Let's talk.
Book a call - https://calendly.com/ni-co/content-talk
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Why do you need it?

1. Show potential customers how you can help them.
2. Content helps buyers understand why they should choose you.
3. Connect with stakeholders across all levels.

Speaking in Numbers:

+100,000 viewers in 6 months
1 LinkedIn publication averages 2-3K views on an active profile

+2000 Targeted Connections/Year
Get 100-200 new monthly followers from a specific industry

+100 unique visits to a desired destination
Increase website visits by 50-150 for every social media post

Book a call today - https://calendly.com/ni-co/content-talk

Fractional CMO | Copywriting, Podcast Management

MOS Consult Ltd.

I joined the company to try to fit into the 9-5 corporate company culture. As the right hand of the executive, my responsibilities were versatile. I rebuilt their LinkedIn and Facebook presence. I replaced the external marketing agency they had hired and saved them thousands in monthly expenses.

Besides positioning their Employer Branding better, I wrote 20+ articles for internal processes, helped organize their first in-person event, and was responsible for locating plenty of invoices.

Executive Assistant

The Marketing Family

After a year and a half of working as a Content Marketing Specialist, my business partner and I bought the agency from the original TMF founders.

Working on and in the agency as a CEO and Chief of Content from 2020 to 2022 taught me a lot. But the main thing is that being responsible not only for your salary but for the salaries of your team members is a humbling duty. Although we had 2 consecutive profitable years, as of 2023 I stepped down from the position of a CEO and sold my share. 

Some of the mention-worthy achievements of the agency include: 
- 100,000+ BGN yearly profit
- 3+ Million Organic LinkedIn views
- 5 Million Organic Sticker views 
- First-ever LinkedIn course entirely on a Messenger bot
- An incredibly engaged Facebook Group with 2k+ members
- The TMF Picnic: a weekly live show that has reached thousands of viewers.

All of our results are based on our trackable, repeatable, and robust social media strategies.

We have a framework that allows us to tackle any Social Media platform of our choosing.

Executive | Chief Content Officer

Chief Content Officer

Social Media Marketing Specialist

Lemonade

Lemonade is a strategy-driven agency partner that helps brands reach their goals through a digitally-integrated approach to creative, content, paid, and social engagement. 

As part of Lemonade's Digital Marketing team, we offer inbound and outbound lead generation on LinkedIn. Let me break this service down:

On the Inbound side, we build a bridge between you and your profitable audience. We do this by:
- Crafting a content strategy
- Creating relevant and captivating content
- Ensuring reach and engagement on each post

On the Outbound part, we start conversations with industry-leading executives by:
- Making a list of marketing qualified leads
- Reaching out to them at scale
- Building a bond with them through personalized messaging

Curious to learn more? 
Reach out to me here on LinkedIn.

Content Strategist

BM Investments 

Sales Representative

BULSTRAD LIFE VIENNA INSURANCE GROUP

Financial Advisor

Lusi Partner

My responsibilities included organizing meetings, preparing documents and marketing materials, examining daily the current market prices, negotiation of prices and contractual terms.

Real Estate Agent

Grand hotel Varna AD

My responsibilities included taking customers' orders, preparing various drinks and keeping them entertained and welcome in our hotel.

Bartender

I create content that uplifts the generations after you ✒️ | Marketing Assistant @ DevriX | I strive to learn everything about Business, Psyche, Universe

Each LinkedIn bio is as good as the first sentences you blurt out after meeting the person who tickles your belly butterflies. 

So listen here, you cutie pie, I know you've opened my profile for 1 of 3 reasons:

A) Misclicked, distracted by the sight of a nice profile pic
B) You heard I’m always digging into HubSpot and marketing ops.
C) You need your CRM to actually drive growth.

I’ll bet on C.

As a HubSpot Expert at DevriX (we are also an official HubSpot Solutions Partner), I:
- Architect inbound strategies
- Orchestrate Sales and Marketing funnels
- Automate processes that scale. 

To back my skills up: I hold the HubSpot Inbound Certification and our Solutions Partner credentials. 

DevriX's case studies across multiple industries:

✔️ Return on Ad Spend of 300% in one month with coordinated lead generation efforts.
✔️ Worked with a leader in the events market and generated a 350% increase in traffic, and increased sessions coming from Google by 4.7 times
✔️ WhatsApp API Integration – A vehicle distributor slashed manual outreach by 80% by automating WhatsApp via Zendesk/Respira and syncing contacts to HubSpot.
✔️ HubSpot→Salesforce Migration – Completed a full CRM migration in just five days, preserving data integrity and user adoption

Don't believe me? Here is what our partners say:

📌 re: HubSpot CRM Implementation - “Fantastic Support & Help - They are an amazing team to work with. They are very helpful with initial setup, describing features, explaining concepts for individual departments and deep diving into technical questions.”

📌 re: HubSpot Onboarding & CRM Implementation
" Excellent partner to get us started with HubSpot - Our organisation decided to start using HS as a CRM and Sales Hub. After a false start, where we thought we could do it ourselves, we contacted DevriX. They helped us with the initial setup, trained our team, and suggested ways to improve our workflows for both sales and marketing. We couldn't have done it without them!"

As a Marketing expert, I help the team on multiple fronts:

✒️ I craft stories - share your successful case studies and highlight your results.
✒️ I showcase your company by building colorful landing pages that convert.
✒️ Nurture partnerships - manage your inbox, where we close future partnerships and deals.
✒️ Launch and scale podcasts that get under the skin of your stakeholders.

Based on my podcast production experience, in my spare time, I grow Nico's Storytelling Show. You can find it on both YouTube and Spotify. Tune in and rate it - it'll mean the world to me!

taplio

The Battle

Felician Rybka

Nikolay Dobrev

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