Fenja Vespermann

Founder / 3D Designer + Creative Director @hooraystudio / passionate about interactive fashion design, new technologies and web3

Every founder I know built the thing they were missing.
For me, that was a faster, less frustrating way to prototype 3D ideas without killing creative momentum.

I come from the trenches of digital production - building for clients, pitching at midnight, re-rendering scenes till they looked just right.
Now, I'm building Mimikry.ai with focus on integrating responsible AI into brand-specific pipelines that let brands move faster, explore more, and still own their vision.

I’m not here to automate away the craft.
I’m here to make space for it.

If you want to see more what I am currently building, check here: www.mimikry.ai

Founder, Digital Designer

hooray is a global new media creative studio with a pioneering innovator in the creative field. The studio brings together abstract, elemental, and contemporary artists with a futuristic approach, creating excellence in areas such as animation, house mapping, and AR/VR applications. Together they create a place where art and technology finally find a home. 


People often overcomplicate AI adoption for enterprises, even if it may seem complex. 
 
Listen, if you're a CMO or CTO at a Fortune 500:
 
𝗔𝘃𝗼𝗶𝗱:
 
• Believing AI will solve problems you don't understand yet
• Deploying before your team knows what success looks like
• Building internal AI teams without proven use cases first
• Trusting vendors who promise transformation in 30 days
 
𝗜𝗻𝘀𝘁𝗲𝗮𝗱:
 
• Map your actual bottlenecks first: 
• Which problem slows the entire process? Measure! 
• Start with assets you already own: 
• What type of data you have? 
  CAD, 3D, Production-files? Use everything you have!
• Test on one repeatable workflow before hiring data scientists.
• Build infrastructure only after proving the use case manually
• Find people who really understand your existing tech stack. No bullshit AI talk. 

Focus on this for the first 90 days. Use that knowledge to understand what you actually need and how to solve it.

Anything else I missed?

Connecting data, technology, and creative systems | Building vertical AI

90% of my wins came from cringing and doing it again.
 
And again. 
And again.
And again.
 
Client doesn't respond to your email?
 
I send a physical pitch card to their desk.
 
3 people at a Fortune 500 say "not interested"?
 
I find the 4th person who wants to talk.
 
I cringe at my own LinkedIn posts until someone at an event says: 
"I know you from LinkedIn."
 
I spend 15 minutes reading someone's profile, their articles, their comments, so when I message them, it's actually worth their time. 

I've sent physical pitch decks to desks to New York.
 
I've rewritten the same message 8 times until it felt right.
I want to write something that people find worth their time. 
 
I've gotten ghosted by 12 people before person #13 said "let's talk."
 
And I still cringe watching my LinkedIn posts.

Winning isn't about being the smartest or having the best product. 
Not at all, wish this were different haha. 
 
It's about being the one who's still there when everyone else left, but doing it with authenticity, interest, and real intentions.
 
 
What's your "tried again and it worked" story?

Surprising finding today: 

77% of employees using AI self-identify as "AI champions."

This explains something I kept seeing but couldn't articulate.

The brands seeing best results aren't the ones with the most sophisticated AI strategy. They're the ones where someone on the creative team became obsessed with solving a specific problem.

Pattern I'm noticing:

Successful deployments:
1. Designer sees 3-hour task → finds way to do it in 20 minutes → shows entire team and is really excited and happy!
2. Production manager solves one bottleneck → applies same approach everywhere
3. Creative lead gets excited → enthusiasm spreads organically

Struggling deployments:
1. IT rolls out tool company-wide
2. Training happens in conference rooms

Measured by "seats deployed"

The difference isn't the technology. 
It's whether someone cares enough to make it work for their actual job.
You can't mandate that from the top. You can only create conditions where it emerges, at least I feel so.

What do you think about that, just me? 

--------------------------------

Hi I am Fenja, I  share practical insights from building custom AI infrastructure for Fortune 500 brands like Adidas, BMW and Otto Group.  I post real metrics and honest lessons about tech and AI, sometimes a little about the Founder life as well. Follow along if you feel like it!

ai automation, workflow generation, automation systems

I really like the paper Khulan Dav ✦ wrote about talking further possibilities regarding integration of ai. Especially when it comes to enterprise. The conclusion is, that over time it’s much more reliable to focus on the optimization of existing infractuctures rather then adding over and over adding tools to your tech stacks. Great article!

Open article: Enterprise creative AI: what tools are big brands using? by Khulan Dav ✦ • 5 min read

Enterprise creative AI: what tools are big brands using?

Shapes & Forms

- Curate talent roster and new working relationships through outreach to over 2,500 artists per year through multiple platforms
- Oversee global studio project timelines and resourcing, identifying potential instances of under/overutilization, and actively work with department leads to address and solve those issues
- Lead strategy for all studio resourcing needs
- Manage and organize all holds, bookings, and scheduling
- Collaborate with producers to determine resource gaps and manage discussions with freelance
talent regarding project scope, rate negotiation, and provide strategic solutions
- Oversee all stages of the candidate and freelancer experience
- Manage scheduling for 15+ freelance artists and internal staff of 7 artists across multiple projects
- Forecast hiring needs based on business growth plans
- Implement process improvements for resource management and overall studio workflow
- Participate in and host recruitment and networking events to drive company awareness 
- Lead twice weekly meetings between production and creatives to communicate and manage overarching team resource needs
- Oversee award show entry strategy and pipeline
- Supervise social media strategy
- Facilitate onboarding and virtual machine assignments for artists and producers
- Maintain constant knowledge of current and upcoming projects and business development activities as they relate to resourcing
- Maintain intimate familiarity with internal creative talent and appropriately place team members on projects
- Foster and develop the culture of the creative department

Creative Talent Director

Deutsch LA

- Oversee process, timeline, and budget for all case studies and award shows
- Responsible for gathering, reviewing, and submitting necessary assets for case study development and award show needs
- Plan and schedule kick-offs, review sessions
- Organize and lead meetings with production and creative teams
- Confirm all requirements and specifications are accurate for each project
- Work closely with producers, creatives, and editors to ensure each project is up to highest standards
- Manage agency social media content and posts
- Liaise with CCO on refining strategy across all show categories

Awards Manager

Badger & Winters

- Provide day-to-day administrative support to President, including scheduling, personal assistant tasks,
and coordinating with C-suite executives
- General office management tasks including, organizing lunch catering, and greeting guests
- Work with creative teams and account managers to strategize award show submissions
- Field and manage incoming RFIs under supervision of Marketing Director
- Coordinate PR coverage and social media strategy for 2020 Super Bowl LIV
- Collaborate with creative and account teams to produce case studies, extensive
portfolio write-ups and awards submissions to Cannes, Ad Agency of the Year,
etc., resulting in winning awards across 5+ shows
- Increase agency social media presence + activity
- Coordinate New Business meetings

Executive Assistant To The President

Lime Crime

-Clean, organize, refresh product displays
-Maintain superior time management for travel time, in store visits, etc.
-Manage own schedule and communicate efficiently between stores and corporate office 
-Ability to quickly and professionally assess challenges within store ie: inventory, corporate information
-Educate clients and store staff about products and new launches
-Assist clients in testing products and cross-selling with favorite pairings to increase UPT and KPI

Freelance Merchandiser, Product + Education Specialist

Cutler Salon

- Implement structural system for desk staff to promote organization and efficient communication
- Assist in interview/hiring process
- Manage flow of 45 employee’s schedules
- Address client concerns and challenges
- Oversee weekly/monthly salon budget
- Maintain billing/invoicing
- Maintain supply orders for front desk and color/retail inventory
- Main contact for PR/Influencers, as well as internal exclusive collaborations (i.e. Dyson)
- Assisted in building social media and internet presence (yelp, instagram, facebook) 
- Oversee front desk and assistant scheduling
- Book, confirm, reschedule appointments via phone and e-mail
- Manage co-owner’s schedule due to travel, events, etc.
- Maintain sense of urgency
- Anticipate other's needs

Salon Manager

Bumble and bumble

Front Desk Coordinator

My interest lies within experiential production, beauty, fitness & wellness, post production, and strategy. Areas of experience are: production, community building, social media growth & management, award shows, strategy, and project management. I'm passionate about brand growth/development and purpose driven causes.

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