Ferenc Fekete

Helping non-tech Founders transform Ideas into SaaS products @ VeryCreatives | Product Agency, SaaS & MVP Development | Startups

I've watched many startup founders fail at the same exact point: turning their validated idea into actual software.

They waste months (or even years):
→ Trying to hire the right developers
→ Burning cash on poor planning and execution
→ Second-guessing every technical decision along the way

Meanwhile, competitors move faster, investors demand traction, and the pressure to deliver keeps building more and more.

After watching this pattern destroy countless promising startups, we built VeryCreatives to fix it.

But here's what makes us different:

We don't just build your MVP and disappear. We're product people who think like founders, not just developers who code to spec.

👉 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵: We start by pressure-testing your assumptions before writing a single line of code. If the market doesn't want it, we'll tell you straight.

👉 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗳𝗿𝗼𝗺 𝗱𝗮𝘆 𝗼𝗻𝗲: We build like it's our own startup, obsessing over user experience, scalability, and investor readiness from the first sprint.

👉 𝗙𝗿𝗼𝗺 𝗶𝗱𝗲𝗮 𝘁𝗼 𝗲𝘅𝗶𝘁 𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱: Whether you're at napkin sketch or Series B, we've been there. We've helped founders go from zero to acquisition, and we stick around for the entire journey.

For the past 14 years, we've built products for venture-backed startups, fast-growing scale-ups, and globally recognized brands like Red Bull, Nestlé, and Philips.

The startups we work with have:
✅ Launched investor-ready MVPs in under 90 days
✅ Secured funding from top-tier investors and VCs
✅ Scaled from first users to thousands of paying customers
✅ Successfully exited to strategic acquirers

Got a SaaS idea that's been sitting in your head for months? 
Let's map out your 90-day path to launch → https://verycreatives.com/book-a-call

Co-Founder

At VeryCreatives, we are a team of expert developers who create powerful SaaS apps that solve problems and drive growth for founders with initial funding. We believe in empowering our clients with innovative software that helps them achieve their goals and stand out in their industry.

Our audience consists of driven and ambitious founders who have just received initial funding for their startup. They are looking for a software development partner who understands their vision, can help bring their ideas to life, and deliver results that will help them achieve their business goals.

Founders with initial funding have a pressing need to build their product quickly and efficiently to maximize their chances of success. At VeryCreatives, we understand this need and are dedicated to creating high-quality SaaS apps that not only meet their requirements but also exceed their expectations. We are committed to delivering value and results that help our clients succeed.

VeryCreatives stands out in the market for our ability to deliver high-quality, innovative solutions that meet the needs of our clients. Our unique approach to software development, coupled with our expertise and commitment to excellence, is what drives us to provide outstanding results to our clients.

Industries our clients operate in, using the SaaS products we've built: 
- Digital marketing, Event marketing & Influencer marketing SaaS
- Foodtech & Delivery 
- Fintech, Banking & Investments
- 2-sided marketplace platforms
- Agriculture & Livestock management
- Packaging compliance & Waste

Markets we cover: UAE, EU, UK, US.

Your product isn't the problem. Your budget split is.

I've built countless SaaS products and apps over the past decade for some of the biggest brands in the world. Here's the biggest mistake I see first-time SaaS founders make that kills their product:

They map out their entire product budget... and allocate 100% of it to development.

They're planning to build the full product, launch it, then HOPE customers show up.

But the problem is, a good product is only 50% of the equation. The other half is getting it in front of the right people (which costs a lot of money too).

Especially in B2B, you'll need to spend some cash to speed up your learning curve and learn:

👉 Which channels work
👉 What messages resonate
👉 What makes your ideal customers actually convert

Some founders ignore this until it's too late. And by that time, they've burned through their development budget and launched something that MIGHT be great without anyone actually knowing it exists.

That's why whenever we work with clients, we often help them adjust the product scope before building anything out. Because we want to free up budget for marketing, user acquisition, and proper positioning so they can actually get customers and scale the business.

You could have the best product in the world. But if nobody knows it exists, it won't mean a thing.

Before you finalize your budget, ask yourself:

What's my plan to get 100 people to see this?

Helping startup founders & innovation labs validate and scale ideas into exit-ready products @ VeryCreatives | 🔥 Two decades in tech

You created your own bad developers.

I have seen this pattern too many times.

Founder says:

"My devs are slow"
"They do not get it"

Then we look closer.

And see a decision vacuum the team is trying to survive.

There are three calls only you can make as the founder.

If you dodge them, even a strong team will look useless:


👉 Decision 1: Who is our primary user right now?

One founder I worked with tried to serve agencies and tiny solo founders at the same time.

Sales promised custom features to big accounts, product built self serve onboarding for tiny ones, devs got whiplash.

Nine months of work, nobody truly happy.


👉 Decision 2: What is the next business outcome we are willing to bet on?

MRR from a segment, activation rate, expansion from existing customers.

If this is not written down, every feature feels urgent.

You ship a lot of stuff and still cannot answer why revenue or usage is flat.


👉 Decision 3: What constraints are non negotiable?

Time, budget, compliance, integrations.

If these move every week, scope will quietly double and your v1 will arrive six months late.


Which of these three have you been dodging?

Most failed software projects don't fail at the finish line.

They fail in week 2, when the team realizes the core feature can't actually be built.

That's why one of the smartest things you can do as a SaaS founder, before writing a single line of code, is build a proof of concept.

Not a full product or MVP. Just enough to answer one question: "Can we actually build this thing?"

We've gone through this exact process hundreds of times for both our clients and our own internal tools.

Here's how it works:

👉 Proof of Concept (PoC): Does this work technically?

This is where you test your riskiest assumption. Can it even be built the way you imagine? It's not going to be pretty, and it's not public-facing. But it's real.

Skip this, and you're three months into development before realizing your AI feature needs data you can't legally access.

👉 Prototype: What will it look and feel like?

Map the user flow, add just enough UI to walk someone through it, and start shaping the product experience.

Skip this, and your dev team builds something technically correct that no user can figure out how to use.

👉 MVP: Will people actually use and pay for it?

Now you're testing the market. You've built something lean and functional to prove there's demand and that your positioning makes sense.

Skip this, and you spend 18 months perfecting a product nobody asked for.

A good proof of concept helps you spot technical roadblocks early and gives stakeholders the confidence that your idea is real.

It's faster (and cheaper) to find the cracks now than to rebuild everything later.

What's the riskiest technical assumption you've had to validate before building?

Your first 10 customers are friends.

Your next 100 are stress tests.

Most MVPs crack right there.

And it's rarely the thing you're watching for.

Not because of one big bug.

Because of 4 invisible gaps almost every founder forgets:


1. Role and permission basics

A single login is fine at the very start.

Then a bigger account asks "Can my team have different access levels?"

If the answer is no, that deal quietly dies.

👉 By month 6, if you don't have this, you'll start losing deals you never knew you lost.


2. Bulk actions for power users

Clicking one by one feels fine with 10 records.

At 1,000, people hate your product.

They will export to Excel and never come back.

👉 By month 6, if you don't have bulk edit or export, your power users are already halfway out the door.


3. Password reset that does not melt support

In the early days, you just "help people manually."

At 150 accounts, your inbox turns into "I cannot log in" hell.

👉 By month 3, if you don't have a clean self-service reset flow, your support load will bury your roadmap.


4. An internal admin tool

If every tiny change needs a developer, your roadmap will stall.

You cannot build new features and play support at the same time.

👉 By month 9, if you don't have a simple internal panel, your engineers are stuck doing data cleanup instead of shipping.


Audit your stack against this list. What's missing?

I Spent 6 Months Building a Product Nobody Wanted. Then Buffer Launched for $5.

Around 2010, we worked at a media agency.

We saw the chaos every day: social media posts bouncing between marketing, legal, and clients. Approvals lost in email threads. Deadlines missed.

So we decided to build the solution ourselves.

We went all in:

• Multi-tenant account management
• Multi-platform posting (Facebook, Twitter)
• Custom approval workflows
• Notifications, previews, media library
• Analytics dashboard
• Unified posting interface

Six months of nights and weekends. Thousands of lines of code.

We never talked to a single customer.

We thought we knew exactly what agencies needed. We worked in one. We lived the problem.

That was the trap.

While we were perfecting our approval flow logic, Buffer launched with a single post scheduler and a $5 beta signup.

They validated demand before building anything else.

We validated nothing. We just built.

Here's what I learned the hard way:

👉 Working in an industry doesn't mean you understand the market

Your experience is one data point. Not a business case.

👉 Features don't prove demand

Nobody cares about your feature list if they never asked for it.

👉 Skipping customer development is not a shortcut

It's the longest, most expensive path to failure.

The product died quietly. No dramatic crash. Just silence.

If you're building something right now, ask yourself:

Have I talked to 10 people who would pay for this?

If the answer is no, close your IDE and pick up the phone.

The Inspired Leader

I help high-achieving professionals—especially the ones who feel invisible despite their impact—step into leadership without selling out, burning out, or waiting years for someone to “finally see their potential.”

Using my neuroscience-based THRIVE Methodology, I’ve coached 700+ professionals in tech, product, and engineering to land promotions, elevate executive presence, and reclaim 5–15 hours per week—while getting paid more to do less of what drains them.

This isn’t a course or a mindset pep talk. It’s deep, strategic leadership transformation that helps you be seen as irreplaceable—fast.

Results include:

-$100K+ comp jumps and first-time Director roles at top firms
-Promotions to Director in under 90 days
-Escapes from toxic teams into high-impact, values-aligned leadership roles
-7-figure business growth in under 3 years through referrals and real client wins

Clients cross the chasm of tech from MAANG to startups to B2B Enterprise software.
If you're done being the best-kept secret and ready to play bigger—without burning out—let’s connect.

Founder and Coach

BetterUp

At BetterUp, I serve as a trusted coach to high-performing professionals navigating complex career moments—from preparing for executive promotion to recovering from burnout or rebuilding confidence after a layoff.

My clients are often rockstars on paper—engineering managers, product directors, high-potential VPs—yet they feel stuck, undervalued, or unsure how to take their leadership to the next level. Together, we transform that stuckness into clarity, strategic influence, and career momentum.

One client, a senior product manager at a Fortune 500 company, came to me after being passed over for promotion three times. Within four months of coaching, she redefined her leadership narrative, learned how to influence senior stakeholders, and landed the promotion with a $70K raise.

Another client, a recently laid-off engineering leader, felt completely destabilized after 15 years at the same company. We worked together to rebuild his identity, redesign his value proposition, and land a new role—this time in a VP seat, with more autonomy and better work-life balance.

I specialize in helping high achievers lead without burnout, navigate toxic environments, and claim their space at the executive table—without having to sell out, hustle harder, or become someone they're not. Using research-backed frameworks in neuroscience, positive psychology, and strategic influence, I help clients unlock lasting leadership growth.

Master Leadership Coach

Boston Product Management Association (BPMA)

Board of Directors: President and Vice President

Workhuman

Lead Product Director and Strategist with a proven track record of driving innovation, defining vision, and executing go-to-market strategies for groundbreaking HR technology solutions. Spearheaded the creation and launch of a Crowdsourced Performance Management Solution, addressing a $6 billion market opportunity with a projected revenue potential of $250 million annually.

-Pioneered Industry Adoption: Partnered with global organizations like Merck and Dell, collaborating with their CHROs to pilot the MVP. Achieved a successful rollout to thousands of internal users, driving 20% improvement in employee engagement metrics.

-Established Market Thought Leadership: Presented product vision and strategy to an audience of 900+ CHROs and HR professionals at Workhuman events, positioning Workhuman as a leader in crowdsourced performance management.

-Built Personal Brand: Recognized as a thought leader in performance management and employee feedback, growing LinkedIn following by 8,000+ professionals and earning invitations to speak at prominent HR conferences.

-Defined Pricing Strategy: Developed and implemented a tiered pricing model for both SMBs and enterprise customers, ensuring scalability and alignment with diverse client needs.

-Product Evangelist: Advocated for the concept of crowdsourced performance development through blogging, customer strategy sessions, public publications. Featured in HR Magazine and Organizational Development Magazine.

Director of Product

Kronos Incorporated

-Drove the strategy and roadmap for market leading $X-Billion / year Workforce Central Suite, scaling growth and impact across global markets from South America to Europe to APAC.

-Managed a team of up to 5 direct reports of Senior Product Managers.

-Partnered with up to 4 global engineering teams and 50 cross functional stakeholders for solutions that crossed workforce management, Recruiting, and Talent Management.

-Presented to user groups at large conferences with up to 1000 attendees.

-Provided SME expertise along with customer insights to work alongside sales in Key Accounts to help close over $50M in revenue.

-Pioneered the use of a Customer Advisory Board with clients from Fortune 50 organizations across Healthcare and Financial Services to drive thought leadership, customer satisfaction, and roadmap planning.

Director, Product Management 

Aspect Software

Lead Product Line Manager for Aspect Unified IP, the premier contact center solution generating eight digits in annual new product revenue.  Instrumental in product growth through the building of strategic and tactical product requirements, enabling it to become the Aspect’s flagship product. Customer base grew twenty-fold to a 2010 global market share of 22.3%.

Principal Product Manager

Verizon Communications, Inc.

Senior Product Manager building products for call centers, billing, and telecommunications.

Senior Product Manager and Product Manager

Helping Product Managers Grow Their Careers, Kick Burnout to the Curb, and Claim Their Seat at the Strategy Table| Board Member | Tech Leadership Coach

𝗦𝘁𝗼𝗽 𝗯𝗲𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱, 𝘀𝘁𝗮𝗿𝘁 𝗯𝗲𝗶𝗻𝗴 𝘀𝗼𝘂𝗴𝗵𝘁 𝗮𝗳𝘁𝗲𝗿 as a Leader
I help high-achievers break into Director & VP roles—without working more & playing ugly politics.

𝗪𝗛𝗬 𝗬𝗢𝗨
Being a high performer often feels like carrying the weight of the world, but without the recognition, title, or pay to match.

You’ve sacrificed time, health, and joy waiting for the leadership role you deserve, but let’s be real. Does this sound like you?

❌ Tired of being overlooked while less capable people rise?
❌ Sick of working harder but never getting ahead?
❌ Frustrated with leadership advice that tells you to "speak up more" or "be more visible"—when you already deliver results?


👉 You’re ready for leadership, but on your terms—without burnout, endless hustle, or pretending to be someone you’re not.
👉 You’re done watching others take credit while you stay the behind-the-scenes workhorse.
👉 You want impact, recognition, and the pay you deserve—without sacrificing your well-being.
👉 You believe in leading authentically—not playing politics or putting on a mask.

The truth is, you don’t have to work nonstop, play ugly politics, or wait for permission to lead.

You can shift from overworked, invisible, and exhausted to becoming a strategic, sought-after leader—one who commands respect, influence, and balance.

𝗪𝗛𝗬 𝗠𝗘
🔹 25+ years in corporate...always building products
🔹 Learned how to play the game of leadership without burning out
🔹 Executive Leadership Roles Across Multiple Organizations
🔹 Multiple coaching certifications from Top Universities
🔹 I have been exactly where you are, and I figured out how to Lead and Thrive.

𝗢𝗨𝗥 𝗥𝗘𝗦𝗨𝗟𝗧𝗦:
👉 Coached 710+ high achievers in tech into leadership roles that align with their values and strengths.
👉 Guided clients to promotions at Director, VP, SVP, and even C-Suite levels—on their terms.
👉 Helped parents & partners reclaim time for their families while advancing their careers to Director and VP.

PROGRAMS
Signature Leadership Accelerator: Unleashing high achievers to Director & VP roles without working 80 hour weeks.
Land and Thrive: Helping rockstars land their next amazing role, at the right level and salary

READY TO BECOME AN INSPIRED LEADER:
👉 𝗕𝗼𝗼𝗸 𝗮 𝗙𝗥𝗘𝗘 coaching session now:
https://coach.lynnelevy.com/apply

👉 𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥 for live training sessions:
https://coach.lynnelevy.com/weekly-events

We have clients from hundreds of organizations, including Amazon, Meta, Google, Salesforce, Paypal, Stripe, Wayfair, and more.

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Ferenc Fekete

Lynne Levy, MBA, MS.

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Ferenc Fekete

Lynne Levy, MBA, MS.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ferenc Fekete's LinkedIn Performance

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