Wooshii

Founder and CEO of the internets leading video production community.

We provide scalable video solutions for the worlds largest companies via an online network and software solutions

I've led the team through its bootstrapped beginnings and two rounds of venture funding.

Envoke-Demos

I played a small part in turning an idea into a product, winning early customers, and setting up for growth.

Co-Founder & Advisor

Flexy App

Advisory Board

Hartest Brewing Co.

Founder

MentorCamp

Business Mentor

Fergus & Permjot

Worked with Permjot Valia and over 100 entrepreneurial and start up companies in a variety of roles.

Helped companies ranging from small 2 man shops to business with turnovers exceeding £14M per year

Partner

New East Manchester Ltd

Working with start-ups and SME's both in developing growth and on-line strategies. Over 100 business aided through New East Manchester Ltd regeneration company

Created and ran the EnterPrize one of the North Wests leading entrepreneurial start-up contests

Enterprise Facilitator

Outgoing

Director at Outgoing which grew to be the largest UK student tour operator and where we also founded Snowbombing, Europe's largest winter festival.

Director

Dyer-Smith Consult

As a freelance web developer, I helped companies turn their visions into reality at a time when websites were a black art and companies would pay over the odds to get online !

Developed online marketing strategies and acted as an advisor to companies looking to expand their business online.

Web Developer

🤖 Lead a team that has built several AI products, including;

🤖 Assist - a new AI operating system for Marketing teams used by companies from Publicis to Toyota

🤖 BrandCheck - AI Video analysis tool used by companies from WPP to Google

🎬 Wooshii - Founded to help companies scale video operations and production.

🧬 Envoke - Co-founded a company that brought VR innovation into life sciences

🤪 Co-founded Snowbombing Winter Music Festival, a brewery and several apps

🏄🏽‍♂️ Surfer

If you're interested in how AI can transform marketing or AI agents can scale operations...

then I'd love to connect

Fergus Dyer-Smith

TrueFort

Reporting directly to our CMO, my role involved a blend of content creation, strategy, and brand management. I collaborated with product marketing, sales enablement, and technology partners to produce various content types, including SEO-sympathetic blog copy, industry research, case studies, white papers, and audio/video assets. My responsibilities encompassed writing, voice-overs, and video production, focusing on explainers and testimonials. Daily cybersecurity vulnerability research and reporting/news-jacking.

I'm was involved in crafting customer and brand personas, pinpointing content targets that resonate with our audience, and shaping the TrueFort brand voice. This included overseeing brand management and design, creating engaging content that simplifies complex technical solutions, and showcasing TrueFort’s thought leadership.

A significant part of my role was managing relationships with external content providers and leveraging AI tools like ChatGPT and Midjourney for creative content generation. My efforts in SEO, PPC, and content marketing notably increased qualified web leads by 40% year-on-year.

I also worked closely with demand generation, product marketing, partner marketing, and field marketing teams, ensuring the availability of valuable assets across multiple formats and stages of the purchase funnel.

Sr. Content Marketing Manager

Imperva

Operating remotely under the Brand, Digital & Communications Department, and reporting to our Director of Communications, I was responsible for hands-on content creation, brand voice, planning, development, strategy, graphic design, fostering the sales pipeline, and coordination of Imperva's digital and creative channels. 

My work included audio and video production, graphical content and layout production, copy creation, technical documentation, internal comms, content targeting, campaign management, blog management, stakeholder and agency liaison, team workload management, and ongoing brand supervision. Assorted voice-over work for internal and external projects. I ensured overarching stakeholder expectations were met, anticipated cross-departmental media needs, and identified critical creative business opportunities for reaching our target audiences.

I was an active member of the Imperva Diversity, Equality, and Inclusion Council (DE&I) for Northern Ireland and EMEA.

Achieving our ongoing marketing goal of company investment/acquisition, Thales Group completed the purchase of Imperva, Inc. from private equity firm Thoma Bravo in 2023, for 3.6 billion USD.

Sr. Creative Marketing Manager

Reporting to our VP of Product Marketing, I was responsible for content creation, planning, and coordination. Brand management across all content output for the English-speaking market.

My responsibilities included the production of technical documentation and sales enablement materials—datasheets, case studies, white papers, etc.; customer targeting; cross-departmental comms; agency liaison; stakeholder comms; newsletter production; copy editing/production; voice-overs; video scripting/direction; podcast production; visual/graphical team planning and production; Belfast studio management; etc.

Content Marketing Manager

Visiting marketing officer and consultant working with various marketing, web/media companies, and brands. During this time, I specialize in B2B and digital marketing using brand and campaign strategy. Coordinating with agencies and CEOs to raise and launch online presences through assorted means.

Projects during this time included the Science and Technology Facilities Council (inc. CERN's Large Hadron Collider and media release of the Higgs bosun discovery), the 'gorilla' Brian Blessed/TomTom sat nav campaign, Le Bistrot Pierre, The University of Sunderland, Colorado Springs Police Department Community Relations Unit, as CEO SM support for several large corporations, offering content management and creative messaging for Ripley's Believe It or Not! (New York and London) and independent consultancy for DMG events (formerly DMG World Media).

Work conducted in tandem with responsibilities as Senior Marketing Manager for Everard Group, Multi-Media Manager and New Media Specialist for Northcliffe Media/Associated Northcliffe Digital (Daily Mail and General Trust), Head of Content at Just Search, and Digital Strategist for Tank PR.

Example brands during this time include Carphone Warehouse, Vision Express, Applebee's International, PRNewswire, Smiths News (WHSmith), Miller Homes, Town and Country Petfoods, Ikano Bank, Experian, deserve IT, Middle Sister Wines, the Marine Conservation Alliance, British Skeleton Olympic, Telluride Tourism Board, etc.

Senior advisor during the creation of several professional social media monitoring and distribution tools, including the PRNewswire Agility and 'hooareyoo' platforms.

White-labeled digital marketing services for several UK, Colorado (US), and Swedish digital and PR agencies, including pitching support.

I also worked as a visiting lecturer in marketing and media at The University of Nottingham and business advisor for the UK Gov. GrowthAccelerator service for SMEs (2012 to 2015). Assorted VO work for corporate projects.

Digital Marketing Consultant

Everard Group Ltd.

Brand redesign lead. Digital marketing, physical media, and social media/content team lead. Management of all marketing activities and team activities. Creative and practical planning to achieve our sales and marketing goals. Agency and supplier liaison. Overall brand management. Email marketing. Social media management.

Development and execution of the marketing strategy, in line with our company objectives. Corporate video production/direction. Photography. Video voice-overs. Content creation. PPC campaign management. Mentoring and training. Liaison with the marketing teams, and campaigns, for some of the world’s most exclusive automotive brands.

Senior Marketing Manager

Tank PR

Adding social media and digital to the PR mix. Creating measurable, creative, social media, paid advertising, and content strategy (internally and externally) for our broad base of clients. Team management/lead. Presenting. Execution. Planning. Publishing. Training. Social advertising (creative, targeting, and management). Influencer marketing. Digital production. Mentoring.

Brands we work with include the likes of Dixons Carphone Warehouse Online, Vision Express, Ipsos Retail Performance, RedBull UK, Emilia Clarke's SameYou campaign, Pall-Ex (and Dragons Den star Hilary Devey), Miller Homes, Holiday Inn, Connect Group/WHSmith News, Experian, Town & Country Petfoods, Birchwood Price Tools/Travis Perkins plc., Gambino Poker, PayPlan, *bossanova* (image-based AI analytics and robotics), Global Plant Genetics, Moving Brands®, her grace the Duchess of Rutland, Ikano Financial Services (bank B2C, B2B, and Insight), FHP Living, Monty Bojangles confectionary, FastSigns UK, MobilePhones.com, Loughborough Schools Foundation, and many more.

Regular provision of social media training for individuals and internal marketing teams across various topics, channels, goals, and sectors.

Head of Social Media

Just Search

Social Media Manager developing an international team of social media experts and building custom and off-the-shelf services to turn customer objectives into creative strategies. Social media team lead. Co-ordinator and developer of internal content marketing team inc. blogging, info-graphics, video and audio production, etc. Supporting company SEO, and PPC activities. Pitching and presenting, management, execution, research, sales support, and client liaison. BaseCamp project support. Specialist copywriting. Proofing.  Pitching/presenting. Internal standards/training.

Brands we worked with include the likes of Hallmark Cards, Forever Unique, Sports Direct, Slaters Menswear, Simon + Simon, Yeomans Outdoor Leisure, Euro Car Parts, and many more.

This role was often based in Stockholm, Sweden, supporting clients' European marketing efforts.

Head of Social Media & Content Marketing

Conversify

Creating strategic roadmaps to achieve client goals. Social media manager, leading an international team in the implementation of clients' high-profile social media projects. Content creation and planning. Turning objectives into creative strategy into campaigns. Pitching and presenting, execution and execution management, research, and UK client liaison.

Brands I worked with include the likes of PR Newswire (developing the Agility social management tool), The National Space Centre, AT&T, Telluride Tourism Board, AppleBottoms Perfume and Jeans - by Nelly, The Marine Conservation Alliance (MCA), Middle Sister Wines (Wine Sisterhood), Twin City Gay Men's Chorus of Minneapolis and St. Paul, and Dirty Blonde Cocktails.

Creative Strategist

Northcliffe Media

Strategic digitalization of Northcliffe media and legacy content. Short contact researching emerging media and its application, from RSS delivery and video production to social media and virtual worlds.

Study/research of paywall technology, podcasting opportunities, paid digital adverting, and UI development for digital platforms.

New Media Specialist

Associated Northcliffe Digital

Liaison between technical staff, journalists, and creative department. 

Creative development, pitch production, video production, new media research, SEO, virtual worlds, and trend analysis. AdWords, experimental online marketing tactics, etc. Technical and design coordination and Direction of Video on projects for the Department of Media Culture & Sport. Won numerous awards, including Newspaper Society Digital Team of the Year and an Interactive BAFTA for the Headline History project.

Multi Media Manager

MK-V.com

Responsible for international equipment coordination and delivery for professional Steadi-Cam operator/camera unit and product-based manufacturing facility working on International Feature Film and UK Sporting/TV events. International trade show coordination. Also sp. product marketing through online sales, print media etc. Six-month contract.

During this time, projects included Harry Potter and the Order of the Phoenix, The Matrix Revolutions, The Matrix Reloaded, and XVII Commonwealth Games.

Marketing and Production Manager

As Sr. Content Marketing Manager at TrueFort, I leverage my (almost 30 years) experience and my MA to strategically produce assorted content types, including SEO-sympathetic blog copy, case studies, white papers, campaigns, solution briefs, e-books, and audio/video assets. I collaborate with product marketing, sales enablement, external agencies, journalists, and technology partners to deliver compelling, informative, well-researched, and brand-appropriate content that deliberately resonates with our target audience and showcases our solutions. My strategic efforts in SEO, PPC, and content marketing have increased TrueFort's qualified web leads by 40% year-on-year.

I also oversee the brand management and design of TrueFort, ensuring consistency and quality across all channels and platforms. I am hands-on, plus lead a small team of creatives. I use collaborative AI tools like ChatGPT+, Midjourney, and DALL-E to enhance my creative content creation and to stay ahead of the curve in a rapidly evolving cybersecurity industry. I am passionate about sharing my insights and expertise as a guest lecturer at The University of Nottingham and as a team mentor. I take pride in solving problems and managing remote teams, and I have brought hundreds of brands online since 1995.

taplio

The Battle

Fergus Dyer-Smith

Nik Hewitt

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?