Filip Galetic

Stealth Startup

I have taken on the role of the Full Stack Engineer and Tech Lead at a stealth startup based in Vichy, France. I have played a pivotal role in building the MVP with MERN stack, as well as shaping the company's tech strategy and direction on top of directing the product strategy along with the founders.

Full Stack Engineer and Tech Lead

Allioli

Allioli: Where Tradition Meets Innovation in Digital

Our studio, Allioli, is more than just a name; it's a reflection of our values and how we approach creating amazing digital experiences. Drawing inspiration from the classic Mediterranean sauce, we embrace simplicity, celebrate heritage, and believe in the magic of combining basic elements to create something truly special.

The Allioli Way: Turning Ideas into Powerful Solutions

Like the sauce itself, our studio is a testament to the idea that great things can come from humble beginnings. We take your ideas, combine them with our expertise, and craft digital solutions that are more than the sum of their parts. We don't just build websites or apps; we create experiences that are innovative, effective, and leave a lasting impression.

The Artisanal Touch: Precision and Passion in Digital Creation

Crafting the perfect allioli requires patience, precision, and a deep understanding of the ingredients. We bring the same artisanal approach to our digital creations. Every project is carefully crafted, ensuring that every line of code and design element contributes to a seamless and enjoyable user experience.

Fresh and Simple Ingredients: Elegance and Usability

We believe in the power of simplicity. By using clean, efficient code and following straightforward design principles, we create digital solutions that are both beautiful and easy to use. Our "less is more" philosophy ensures that your website or app is uncluttered, intuitive, and a joy to use.

Versatile Adaptability: Expertise for Diverse Projects

Just as allioli's rich and savory flavor complements a wide variety of dishes, our studio's expertise is adaptable to a wide range of projects and industries. Whether you're a small business owner, a creative professional, or a large enterprise, we have the skills and experience to bring your digital vision to life.

Principal Engineer

Assurance Home Care

Fractional RevOps and HubSpot CRM expert for a leading Canadian live-in care provider for seniors. Including but not limited to growth strategy, automating processes, managing the different stakeholders in the marketing ecosystem of the company, and training the Sales and Coordination teams for success with HubSpot.

Fractional RevOps and CRM Lead

Nordic Waves Group 

Junior Full Stack Developer working on the MERN-based Greenhouse Calculator app:
- Ensuring the integrity of the codebase by adhering closely to project requirements and design specifications
- Building and refining API endpoints to facilitate seamless data exchange
- Implementing Typescript support to enhance codebase robustness and maintainability
- Collaboration via GitHub and leveraging agile methodologies for project management

MERN Full Stack Developer

Filip Galetic Digital

Specialised in marketing strategy for international B2B clients with ambitious growth goals, especially SaaS and services:
- Inbound marketing and lead generation. Generating, testing and optimizing landing pages and managing lead databases using advanced segmenting and personalization.
- Growth content strategy, project management and delivery
 Paid search and paid social (Linkedin ads, Facebook and Instagram ads)
- Marketing automation, sales enablement and CRM setup (certified Hubspot partner)
- Email marketing strategy and execution

Independent Demand Generation Consultant

Planet Peanut

As an intern joining the team during a 3.5-month internship, I had a crucial role in both frontend and backend development during the early stages of our mobile app's development. My primary mission was to enhance the gameplay and user experience, making it more interactive and engaging. Specifically, I helped develop the item shop and awarding of a new type of currency (FE).

Key Responsibilities:

Frontend Development - Improve the app’s gameplay by making it more interactive (e.g., moving avatars with gestures), transforming the race into an obstacle course, and adding engaging animations.

Backend Development - Write and optimize backend code to enhance performance and user experience. Ensure seamless communication between frontend and backend.

Collaboration - Work closely with the lead developer to implement features that enhance gameplay and overall user satisfaction.

Innovation -Bring creative solutions to the table, helping overcome challenges and shape the future of Planet Peanut.

Full Stack Development Intern

Fibbl

An 8-month project to support the high-level demand generation goals of the 3D modelling start-up from Sweden.

- Advising and guiding the leaders in 3D model industry on their growth marketing strategy and HubSpot CRM optimization
- Implementing processes to streamline performance marketing activities towards the trimester OKRs
- HubSpot strategy, mentoring and ROI maximization

Growth Strategy & CRM Advisor

Manual.to

Strategic role with a hands-on element, advising the Manual.to management team on their migration from Pipedrive to HubSpot including:
- Defining the data strategy
- Sharing best practices for sales and marketing alignment,
- Performing data clean-up and set-up of the CRM (pipeline, record and property set-up),
- Sync preparation and execution,
- Troubleshooting and debugging,
- Setting up sales enablement automation,
- Onboarding, training and ongoing support for the Sales and Customer Success teams.

Manual.to is a #Fast50BE company that makes it easy for organisations to easily and quickly collect and share high-performance visual instructions. Using our platform, companies build an effective knowledge base of practical how-to guides that combine video or pictures with text in any language and on any device.

Rev Ops Advisor

Cyclecure

•	Shaping the marketing strategy and defining an action plan with OKRs
•	Managing the paid acquisition strategy (SEA, Facebook, Instagram, Linkedin,...)
•	Planning and implementing the SEO and content strategy
•	Bringing the brand image to the next level and overseeing creative content creation
•	Optimizing the customer journey with a focus on conversion, retention, and referral
•	Overseeing and helping build the marketing and growth team
•       Public relations

Chief Marketing Officer

Visual Composer

Team leadership and growth marketing strategy for one of the pioneering companies in the WordPress CMS space.
Carried out a complete revamp of the product positioning with a clear persona focus for B2C, adding in modern content marketing, paid media, email nurturing and event marketing tactics.
Co-piloting the company strategy with the CEO, product owner and the development teams to answer customer feedback and build an adequate install base, overturn downturn in revenue and user acquisition and improve the brand affinity.
Daily team alignment, project management and career development of a 3-people team of marketing specialists with an increase in job satisfaction.

🌱 Experienced Full Stack Developer fluent in the MERN stack and beyond: React, Node.js, Express, MongoDB, NestJS, PostgreSQL. Experienced with building secure, scalable systems using TypeScript, WebSockets, JWT, encryption, and CI/CD pipelines. Passionate about AI-powered solutions using the OpenAI API and integrating them into web and mobile experiences.

💬 Ask me about web app development, MVPs, frontend and backend architectures, API design & integrations, database optimization, DevOps workflows, HubSpot automation, real-time features, or scaling interactive mobile-first platforms.

💻 Currently Principal Engineer at Allioli – Web App Studio, and Co-Founder & CTO at a stealth startup.

🚀 Previously built impactful tools at Nordic Waves and Planet Peanut; created a MERN-based Real Estate SPA as part of my Full Stack Master at Nuclio Digital School in Barcelona.

📫 How to reach me: LinkedIn | +689020202 | filip.galetic@gmail.com

⚡ Fun fact: Pivoted from CMO to Full Stack Developer, own 100+ board games, and proud to be in Upwork's top 1% of freelancers since 2012

I started in digital marketing back in 2009, focused on understanding people and crafting meaningful experiences. But strategy alone wasn’t enough - I felt the urge to build. In 2023, I took the leap into MERN full-stack development. Since then, I’ve found real satisfaction in bringing ideas to life: building responsive apps, thoughtful interfaces, and algorithms that connect people in ways that matter.

Rev Ops Consultant

I've been advising the Manual.to management team on their migration from Pipedrive to HubSpot including:
- Defining the data strategy
- Sharing best practices for sales and marketing alignment,
- Performing data clean-up and set-up of the CRM (pipeline, record and property set-up),
- Sync preparation and execution,
- Troubleshooting and debugging,
- Setting up sales enablement automation,
- Onboarding, training and ongoing support for the Sales and Customer Success teams.

Manual.to is a #Fast50BE company that makes it easy for organisations to easily and quickly collect and share high-performance visual instructions. Using our platform, companies build an effective knowledge base of practical how-to guides that combine video or pictures with text in any language and on any device.

My path into the agency world wasn’t smooth or carefully planned; it was born out of necessity. After being made redundant twice, I found myself at 27 standing at a crossroads. With just £4,500 in redundancy pay and a shed in my late mum’s back garden as my office, I decided to take a chance and build something of my own.

That decision became Bluhalo, a digital agency that grew organically into one of the UK’s largest (ranked 8th at its peak) and most respected digital pure-plays in sport and eCommerce. I later exited successfully to Gyro, now part of Dentsu.

That journey taught me everything about building and scaling an agency in a fast-changing technology landscape, from the hustle of the early days to leading teams, driving growth, and navigating a successful exit.

But I wasn’t done. Rather than walking away, I wanted to help other agency leaders make the same journey without the same mistakes, setbacks, and long learning curve.

So in 2011, I founded Cactus, at a time when most agency advisors still came from the “Mad Men” era rather than the digital one. Having been in the trenches, I understood what it truly takes to build, scale, and create value. My focus became real, actionable advice, cutting through the noise to help leaders grow faster and smarter.

Cactus grew to become the UK’s leading dedicated agency growth advisory, supporting over 75 types of agencies including advertising, marketing, and PR, as well as social, influencer, design, brand activation, events, and technical services. Along the way, I co-authored Agencynomics, the world’s best-selling and most highly rated book on agency growth.

Today, I’m the co-founder of Bluhalo IO, an M&A practice built for the age of AI. We work with MSPs, AI Systems Integrators, Marketing and Technical Services Agencies, helping founders and leadership teams unlock growth, scale efficiently, and achieve strategic exits. 

Together with a team of specialists, we’re redefining how modern service businesses create and capture value in an AI-driven world.

Oh and I now provide my non-exec services on a 1% renummeration of your annual revenue performance model, paid monthly - making me accessible to any businesss owner and subject to availability. dm me to learn more! 

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Filip Galetic

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