Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$15,400,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

LinkedIn® content is now being indexed by ChatGPT, Perplexity, and Google AI.
 
𝗕𝗲𝗳𝗼𝗿𝗲: Content lived for 48 hours max 
𝗡𝗼𝘄: LLMs are surfacing your content months after you publish it
 
Here's why this matters:
 
→ 94% of B2B buyers use LLMs while researching vendors (6sense, 2025) 
→ LLM visitors convert 4.4x more than organic search (Semrush, 2025) 
→ Only 3% of buyers self-identify through forms... 97% research anonymously
 
So when your buyers ask ChatGPT to 'compare CRM tools for enterprise' or 'implementation timelines for healthcare tech'... your content might be the answer they see.
 
If you're known for one thing and consistently deliver insights on that topic, LLMs start associating your brand with that expertise.
 
TL;DR
 
Your buyers are forming opinions about you and your company through AI-curated content before they ever visit your website or talk to sales.
 
And your next $100k+ deal might start with an AI conversation you're not part of…
 
Swipe to learn how to make your LinkedIn® content LLM-friendly →

Building & Scaling Brands for B2B SaaS CEOs you follow on LinkedIn® that turn into 7-figures in their pipeline

Get your LinkedIn Content to show up in LLMs

LinkedIn and Edelman just exposed the "hidden buyer" problem that's been killing B2B content strategy.

Here's what the data revealed about hidden buyers:

1/ 71% agree that thought leadership is 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗵𝗮𝗻 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

2/ 91% say that quality thought leadership 𝗵𝗲𝗹𝗽𝘀 𝘁𝗵𝗲𝗺 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗿 𝗻𝗲𝗲𝗱𝘀 they hadn’t recognized.

3/ 95% say quality thought leadership makes them 𝗺𝗼𝗿𝗲 𝗿𝗲𝗰𝗲𝗽𝘁𝗶𝘃𝗲 𝘁𝗼 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵.

This means...

Hidden buyers are actively seeking thought leadership but they are not liking your LinkedIn posts.

So if you're just optimizing for visible and measurable KPIs, you're missing a significant percentage of the pie.

Here’s the shift:

- Create content that educates silent evaluators
- Address concerns of budget approvers and compliance teams
- Build trust with the 95% who are not in the market

The loudest audience isn't always the right one 🙈

One-page CEO LinkedIn Playbook for 2026:


This approach turns your B2B SaaS CEO brand into a marketing channel that supports your entire GTM strategy... and drives pipeline.

Can your CEO's LinkedIn post reach 800+ CTOs in a private WhatsApp group?  

(yes, screenshot from a client)

When you create content that resonates with decision-makers, it gets shared in places you'd never reach through traditional marketing:

- Private Slack channels
- WhatsApp groups with hundreds of your ICPs
- Internal company email threads

There's very little chance you'll see this in GA4 or attribution software. It's called dark social for a reason - places where your analytics can't go, but where buyers are making decisions...

Which means the content that reaches those rooms has to earn its way there.

So the bar isn't "post content." 

The bar is content that makes your buyers think - "my team needs to see this." 

When that happens, they'll save your post, forward it and bring it to conversations where deals are influenced.

Your CEO posts about everything… then wonders why they're not getting invited to speak at events where ideal buyers hang out.

Event organizers Google potential speakers, ask ChatGPT, scroll their LinkedIn and ask peers for recommendations..

All in search for one answer: 

"Who should we book to cover this topic?” 

If the answer isn't obvious when they land on your CEO’s profile, they move on.

Check out the screenshot from a CEO we work with who got invited to speak at a major industry event. 

What made it obvious?

→ 1-2 topics. Not 10.
→ 90% of content aligned with their value prop. 
→ Insightful takes and contrarian positions.

When the organizer read the last 5 posts of this CEO, they immediately knew the topic he could speak on. 

A single keynote puts your CEO in front of hundreds or thousands of ideal buyers. Oh, and because they're on stage, the credibility is already baked in.

But you have to work on the brand first.

Cabinet Tequoia

Conception et développement de sites web pour une variété de clients dans différents secteurs d'activité.
Collaboration avec les équipes internes pour garantir la qualité et la cohérence des projets.
Respect des délais et des budgets tout en répondant aux exigences des clients.
Utilisation des dernières technologies web pour créer des sites web performants et intuitifs.
Mise en place de solutions d'e-commerce pour les clients qui le souhaitent.
Suivi et analyse des performances des sites web pour apporter des améliorations continues.

Designer Web

Friends of Nocode

Friends of NoCode promeut l'utilisation des outils de "no code" pour créer et développer des solutions digitales (applications mobile ou web, automatisation) sans avoir besoin de compétences en code, avec peu de moyen et moins de temps possible. 

Nous avons pour valeurs : l’accessibilité, la collaboration, l’autonomisation, l’innovation et la communauté.  

Le but de ce mouvement est de rendre l’entrepreneuriat numérique et la création de richesse accessible à un large public, particulièrement aux profils non-techniques. 

Nous comptons le faire en mettant à disposition de la communauté des ressources (formations, outils, évènements, communauté etc…)

Nous sommes des entrepreneurs, des travailleurs indépendants, des professionnels en reconversion, des étudiants, des chefs de communauté, des leaders etc. 

Notre objectif en tant que communauté est devenir un centre de créations de solutions numériques innovantes pour lutter contre les problèmes économiques et sociétaux auxquels font face la jeunesse Africaine. Nous sommes ouvert à tout partenariat qui nous aiderait à atteindre cette vision la

Founder

Friends Of Figma Côte d'ivoire

Conducting Education Program
Managing social networks and community

VP of Marketing

Kaanari

- Developing and executing a results-oriented multi-platform marketing strategy and communications plan in line with corporate and brand direction.
- Editorial planning, writing and posting publications, managing subscriber relationships.
- Planning all marketing and sales collateral,
- Implementing online marketing activities including social media, SEO / SEM-SEO, demand generation, lead generation, etc. 
- Participating in internal communication actions with the teams
- Oversee and contribute to the improvement of customer follow-up processes, define the contribution of marketing and automation processes.

Digital Marketing Manager

Emergences Groupe

- Training mission in The Town of Yamoussoukro (October 24-28, 2022)
I got to train the communication team of the Catholic Hospital Saint Joseph Moscati during 4 days on social networks

- Training mission in the town of Ferkessedougou, North of Côte d'Ivoire (November 08-12, 2022)
I got to train the computer services team of College Charles Lwango of Ferkessedougou. 
They learnt how social networks and how to use it in the online communication strategy.

Consultant Formateur en communication sur les réseaux sociaux

Power Abidjan

Built a one-page website in webflow for a powerbank business to help them land potential clients. 
The project took me 3 days to build, the design was done by Samuel Lago, UX Designer.

Web Designer

Go My Code

- Deliver +100 hours of digital marketing courses for Go My Code learners
- Learning assistance and case study resolution for better job placement

Digital Marketing Instructor

Jca Universal

- Elaborating a communication strategy for social networks (Facebook, Instagram, Linkedin)
- Elaborating an editorial calendar
- Creating communication support

Social media manager

MTN Cote d'Ivoire

My main role is to identify and support the creation of digital solutions within a structure: website, implementation of e-commerce solutions, online advertising (webmarketing), productivity optimization tools in the cloud and maintenance.

Référent digital

J’aide votre business à générer 3x plus de clients et de revenus grâce à un site web orienté conversion. Suivez moi pour des tips sur le no-code et le business en ligne

⭐ Plus de 4 ans d'expérience professionnelle

📞 Disponible pour un appel

✅ Contactez-moi dès maintenant

Bonjour ! Je m'appelle Godwin Soola, Web Designer et Spécialiste en marketing digital, j'accompagne mes clients dans leur stratégie d'acquisition client. 

Ce que je peux vous offrir :

📌 Création de sites internet à fort taux de conversion, respectant les standards du marché et optimisés pour attirer des leads et les convertir en client.

📌 Développement de tunnels de vente efficaces avec Système.io, conçus pour maximiser vos ventes et automatiser votre processus de conversion.

📌 Création de boutiques e-commerce complètes pour offrir une expérience d'achat fluide et optimisée pour vos clients afin générer plus de revenus. 

📌 Conception et optimisation d'offres commerciales irrésistibles pour augmenter vos revenus et maximiser votre retour sur investissement.

📌 Mise en œuvre de stratégies de marketing digital ciblées et efficaces qui développe l'image de votre marque sur les réseaux sociaux et le web.

Pourquoi choisir de travailler avec moi ?

- Expertise reconnue : Avec plus de 4 ans d'expérience, j'ai collaboré avec divers entrepreneurs et entreprises les aidant à générer plusieurs dizaines de milliers d'euros.

- Maîtrise des outils de pointe : Figma, Webflow, WordPress, ClickFunnel, LinkedIn, Système.io, WooCommerce, et bien d'autres.

– Approche axée sur les résultats : Je crois fermement qu'une présence en ligne optimisée et un marketing digital ciblé sont essentiels pour propulser la croissance d'une entreprise. Mon objectif est d'intégrer ces éléments dans vos opérations de manière fluide et efficace.

📢 Avantages exclusifs lorsque vous travaillez avec moi :

👉 Approche créative et stratégique pour des solutions innovantes et adaptées à vos besoins spécifiques.

👉 Conseils d'un expert du secteur pour orienter vos décisions et maximiser vos résultats.

👉 Garantie de satisfaction : Votre succès est ma priorité, et je m'engage à tout mettre en œuvre pour atteindre vos objectifs.

👉 Confidentialité totale : Vos informations et projets sont traités avec la plus grande discrétion.

Tout au long de notre collaboration, je vous apporterai des insights précieux et des recommandations basées sur mon expérience.

Ne perdez plus de temps ! Contactez-moi dès maintenant et ensemble, faisons de votre projet une réussite !

taplio

The Battle

Filipa Canelas

Godwin Soola

Followers

Posts

Engagements

Likes

Performance ScoreFilipa Canelas's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Filipa Canelas

Godwin Soola

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance