MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

Creative Content Writer with a passion for crafting engaging and impactful narratives. Specializing in social media management, adept at developing and executing strategic content plans. Proven ability to enhance brand visibility and drive audience engagement. Ready to elevate your online presence through compelling storytelling and effective social media strategies

Freelancer Content Writer & Social Media Manager

Ummahat

Social Media & content creator specialist

Social Media Intern

Arabian Italian Booking Group Company (AIBGKW)

Planning digital marketing campaigns, including email marketing, social media and SEM
Maintaining our social media presence across all digital channels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Digital Marketer

Lynks.com (YC W'16)

Generate and research ideas for blog posts 
Write and publish content ideas with team

Freelance Blogger

G Adventures

Determining clients' needs and suggesting suitable travel packages
Organizing travels from beginning to end, including tickets, accommodation and transportation
Supplying travelers with information and useful travel/holiday materials

Travel Operation Executive

Tqweem Masr

Collaborate with team to handle the customer services on social media platforms

Freelancer Social Media Moderator 

Travelpickr Inc

Participate with team to plan and promote trips for clients in MENA
Deal with travel vendors and agencies to get best trips offers

Regional Product Officer

Egypt Top Light

Working with travel consultants from different travel agencies to put holiday packages together
Combining travel, accommodation and services such as sightseeing arrangements to create holiday packages.
Confirming customer names with airlines/hotels

Tour Operator

Arab Travel Agency

Wedjat Tours

Travel Enthusiast Turned Captivating Content Marketer.

After 7 years of experience in the travel industry, I decided to follow my passion and start a new chapter in the digital marketing world. I transitioned to content writing and social Media Marketing where I bring my storytelling skills and SEO knowledge to create engaging Content.
 
I'm skilled at translating complex topics into clear and concise writing that resonates with target audiences. Whether it's boosting website traffic or driving conversions, I'm driven to deliver results through impactful content.

I worked on several projects in Egypt, Kuwait, and Saudi Arabia and enhanced my experience with the Nano degree in Digital Marketing from Udacity to gain deeper knowledge in this industry (I studied Content Marketing - Social Media Management - Advertising on Meta - Google Ads - SEO - Email Marketing).

My services:
Social Media Marketing
Arabic and English Content writing (website content, Articles based on SEO)
Writing Email Campaigns
Copywriting 

If you have a project or you need help, please get in touch.

taplio

The Battle

Filipa Canelas

Hanaa M.Hussein

Followers

Posts

Engagements

Likes

Performance ScoreFilipa Canelas's LinkedIn Performance

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taplio

The Battle

Filipa Canelas

Hanaa M.Hussein

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance