Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$15,400,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

LinkedIn® content is now being indexed by ChatGPT, Perplexity, and Google AI.
 
𝗕𝗲𝗳𝗼𝗿𝗲: Content lived for 48 hours max 
𝗡𝗼𝘄: LLMs are surfacing your content months after you publish it
 
Here's why this matters:
 
→ 94% of B2B buyers use LLMs while researching vendors (6sense, 2025) 
→ LLM visitors convert 4.4x more than organic search (Semrush, 2025) 
→ Only 3% of buyers self-identify through forms... 97% research anonymously
 
So when your buyers ask ChatGPT to 'compare CRM tools for enterprise' or 'implementation timelines for healthcare tech'... your content might be the answer they see.
 
If you're known for one thing and consistently deliver insights on that topic, LLMs start associating your brand with that expertise.
 
TL;DR
 
Your buyers are forming opinions about you and your company through AI-curated content before they ever visit your website or talk to sales.
 
And your next $100k+ deal might start with an AI conversation you're not part of…
 
Swipe to learn how to make your LinkedIn® content LLM-friendly →

Building & Scaling Brands for B2B SaaS CEOs you follow on LinkedIn® that turn into 7-figures in their pipeline

Get your LinkedIn Content to show up in LLMs

LinkedIn and Edelman just exposed the "hidden buyer" problem that's been killing B2B content strategy.

Here's what the data revealed about hidden buyers:

1/ 71% agree that thought leadership is 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗵𝗮𝗻 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

2/ 91% say that quality thought leadership 𝗵𝗲𝗹𝗽𝘀 𝘁𝗵𝗲𝗺 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗿 𝗻𝗲𝗲𝗱𝘀 they hadn’t recognized.

3/ 95% say quality thought leadership makes them 𝗺𝗼𝗿𝗲 𝗿𝗲𝗰𝗲𝗽𝘁𝗶𝘃𝗲 𝘁𝗼 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵.

This means...

Hidden buyers are actively seeking thought leadership but they are not liking your LinkedIn posts.

So if you're just optimizing for visible and measurable KPIs, you're missing a significant percentage of the pie.

Here’s the shift:

- Create content that educates silent evaluators
- Address concerns of budget approvers and compliance teams
- Build trust with the 95% who are not in the market

The loudest audience isn't always the right one 🙈

One-page CEO LinkedIn Playbook for 2026:


This approach turns your B2B SaaS CEO brand into a marketing channel that supports your entire GTM strategy... and drives pipeline.

Can your CEO's LinkedIn post reach 800+ CTOs in a private WhatsApp group?  

(yes, screenshot from a client)

When you create content that resonates with decision-makers, it gets shared in places you'd never reach through traditional marketing:

- Private Slack channels
- WhatsApp groups with hundreds of your ICPs
- Internal company email threads

There's very little chance you'll see this in GA4 or attribution software. It's called dark social for a reason - places where your analytics can't go, but where buyers are making decisions...

Which means the content that reaches those rooms has to earn its way there.

So the bar isn't "post content." 

The bar is content that makes your buyers think - "my team needs to see this." 

When that happens, they'll save your post, forward it and bring it to conversations where deals are influenced.

Your CEO posts about everything… then wonders why they're not getting invited to speak at events where ideal buyers hang out.

Event organizers Google potential speakers, ask ChatGPT, scroll their LinkedIn and ask peers for recommendations..

All in search for one answer: 

"Who should we book to cover this topic?” 

If the answer isn't obvious when they land on your CEO’s profile, they move on.

Check out the screenshot from a CEO we work with who got invited to speak at a major industry event. 

What made it obvious?

→ 1-2 topics. Not 10.
→ 90% of content aligned with their value prop. 
→ Insightful takes and contrarian positions.

When the organizer read the last 5 posts of this CEO, they immediately knew the topic he could speak on. 

A single keynote puts your CEO in front of hundreds or thousands of ideal buyers. Oh, and because they're on stage, the credibility is already baked in.

But you have to work on the brand first.

Justin Mecham

Founder & CEO (company was acquired)

Founder creatyl: The Only Platform Creators Need to Make Money | Join My Newsletter & VIP creatyl Community | Follow For Daily Lessons On Leadership, Productivity, Entrepreneurship, AI

👉 Join My Full Potential Zone Newsletter & VIP creatyl Community 👈

I just wanted to make money online and build my personal brand—share what I know, offer coaching, sell digital products, offer courses, run a community.

But within weeks, I had 8 tools and was spending almost $1,000/month.

One for courses. One for emails. One for booking. One for a community. Another for payments.

I needed one clean, simple platform, built by someone who actually gets it. 

But I couldn’t find it…soooo, I built it.

Meet creatyl—built by a creator, for creators, coaches, consultants, and anyone looking to make money online.

🎯 Sell digital products, coaching sessions, or courses
💬 Run a paid community or membership
📬 Launch your newsletter and automate your emails
💡 Tap “Create with AI” to create & launch any of these in minutes
💰 Get paid & track every sale
🧩 And manage it all in one place

It’s not just amazing software.

Inside there is creatyl University, where you get hundreds of step-by-step training guides/videos, smart templates, and expert prompts to help you build faster and better.

Plus you will join the VIP creatyl Community.

Most creator/personal brand/business growth communities cost $800 to $3,000/month.

creatyl’s VIP Community is INCLUDED in your creatyl subscription! 

You will have weekly live calls with me and other top creators.

Plus daily/weekly expert tips and secrets, real-time feedback, and personal strategies to make sure you always know what to do to be successful, and SO much more.

Whether you’re a creator, coach, consultant, wanting to start a business, or looking for the perfect side‑hustle… 

Whether you’re just starting, scaling, or ready to leave your 9‑5… 

Whether you have a million followers or just a few...

If you’ve ever said: 
“There’s got to be a better way to do this.”

You were right.

creatyl is the better way.

→ Try it free at creatyl.com (see link in my featured section)

→ And join my free newsletter where I give weekly tips and growth tools on all of this plus entrepreneurship (see link in my featured section).

Vice President of Operations

•	Oversee Operations, Strategy, Customer Experience, Contact Centers, Sales, Fulfillment, and Service Centers (Domestic & International; B2C & B2B).
•	Manage budget, prepare financials, reporting, analysis, and recommendations.
•	Collaborate with the executive team in setting and driving the organizational vision, operational strategy, and hiring needs.
•	Translate the strategy into actionable goals for performance and growth, helping to implement organization-wide goal setting, performance management, and annual operating planning.
o	Introduced 5 new sales channels.
o	Started in-house Service Centers and launched new warehouse.
•	In charge of Customer Experience: Introduced Net Promoter Score (NPS) and closed-loop process - now ranked higher than brands like Apple and Amazon.
•	Manage culture and employee experience, building a highly inclusive culture that ensures team members thrive and organizational outcomes are met.
•	Identify areas of process enhancement, implementing automation tools and best practices to increase efficiency and quality.
o	Introduced “Personal Shopping” experiences that customers can have with our associates.
•	Maintain and build trusted relationships with key customers, clients, partners, and stakeholders, ensuring high customer satisfaction and retention rates.
•	Revised Customer Service to be WOW! Center where associates are given the training, processes, and empowerment to do what is best for the customer the first time.
•	Negotiate contracts with vendors, suppliers, and service providers to secure optimal terms and conditions.

I stopped trying to win arguments

and started choosing calm instead:

That one change did more for my life
than any clever reply ever did.

When emotions spike, the goal is simple.
Protect your peace.

Most reactions feel urgent.
Very few are important.

Here is the reframe that
changed everything for me.

🧠 Slow the moment down
-- Pause before you speak.
-- Ask what you are really reacting to.
-- Space weakens the story.

 🎯 Choose your response
-- You do not owe speed.
-- Silence is not weakness.
-- Energy is expensive. Spend it wisely.

🔄 Shift the frame
-- Ask what this is actually about.
-- Look for another explanation.
-- Heat fades. Logic lasts.

🌿 What helps right now
-- Breathe once.
-- Mirror what you heard.
-- Slow your pace.
-- Hold one calm thought.
-- Let the wave pass.

❌ What I stopped doing
-- Over-defending.
-- Blaming myself.
-- Replaying the moment.
-- Trying to win.

✅ What I started doing
-- Pausing on purpose.
-- Responding with care.
-- Protecting my peace.
-- Moving forward.

💬 Lines I keep ready
-- “I need a moment.”
-- “Let’s pause here.”
-- “I’m not ready yet.”
-- “Let’s focus on the issue.”
-- “I want to solve this.”

Try this today 👇
• Delay one reply.
• Ask one clarifying question.
• Let one comment pass.
• Choose calm once.
  
You cannot control others.

But you can always control your response.

That is real power.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

The Digital Products Guy | I help creators, coaches, & consultants build digital product empires | Founder creatyl.com | Learn all my secrets in my newsletter below 👇

Your leadership style isn't wrong,

It's just not understood:

There’s no perfect way to lead,
but there is a smart way to know yourself.

Every leader has strengths,
every style has risks.

What matters is knowing yours:

🔴 Red brings bold energy
But can burn out or miss other voices

🔵 Blue stays calm under pressure
But may seem cold or slow

🟢 Green builds trust and support
But may avoid conflict or hard calls

🟡 Yellow brings ideas and energy
But may struggle with rules or follow-through

🟣 Purple sees the big picture
But may miss details or daily needs

🟠 Orange drives action
But may push too hard or wear out

You don’t need to change your color,
just learn how to lead with it.

Use my sheet to find your style
and lead with more clarity.

You lead better when you know who you are.

Because power comes from clarity, not control.

🎁 Want PDFs of my top infographics?
👉 Go Here: https://lnkd.in/g2xbnwhp

Please repost to help others out there! ♻️

No alternative text description for this image

The most successful people I know?

They're kind on purpose:

Not when it is easy.

Not when it is convenient.

They choose it.

And that choice compounds.

Here is what I have learned.

Kindness is not random.

It is built in layers.

Miss the first layer and nothing above it holds.

1️⃣ Level 1 is the foundation to set it all up.

• Show up on time
• Help without being asked
• Respect space and time
• Look people in the eye
• Say thank you and mean it

This is how trust starts.

Not vision.
Not values.
Behavior.

2️⃣ Level 2 is how you show up for people.

• Listen without fixing
• Praise specifics, not fluff
• Give credit in public
• Show patience under stress
• Speak well when they are absent

This is how safety is built.

People relax.
Ideas show up.
Energy changes.

3️⃣ Level 3 is leadership under pressure.

• Invite quieter voices in
• Stay calm when stakes are high
• Admit mistakes fast
• Protect time and boundaries
• Make hard talks feel human

This is how culture forms.

Not from slogans.

From moments.

Kindness only scales when the base is real.

If it is fake, people feel it.

If it is real, they copy it.

🟧 Try one small move today, such as:

• Thank one person by name
• Ask someone quiet what they think
• Pause before reacting
• Defend someone not present
• Help someone log off on time

Kindness is not soft.

It is practiced strength.

And top performers practice it daily.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

Please repost to help others out there! ♻️

I learned this the hard way, 

Strategy breaks in the middle:

Right where things feel busy
but nothing really moves.

I used to think strategy was one big idea.

It’s not.

It’s a chain.

And most teams snap it without noticing.

Let me show you how I see it now.

⚪ Layer 1: Think clearly
This is where most mistakes begin.
• Notice real patterns
• Question what feels obvious
• Use data, not vibes
• Assume change is coming

No clear thinking here
means bad choices later.

🔵 Layer 2: Choose wisely
Thinking without action is just noise.
• Gather what matters
• Decide
• Review fast
• Adjust without ego

Speed plus reflection wins.

🟣 Layer 3: Do the work
Ideas do not count here.
• Turn plans into steps
• Measure only what matters
• Test small
• Spend time where results show

Busy is not progress.

🟢 Layer 4: Execute and adapt
This is where teams feel pain.
• Remove blockers
• Lock in what works
• Re-align people and resources
• Keep everyone informed

Clarity lowers friction.

🔴 Layer 5: Track goals
If you do not track it
you cannot fix it.
• Set clear targets
• Watch progress weekly
• Cut the noise
• Improve fast

Simple beats clever.

🟠 Layers 6 & 7: Execute & Lead the direction
This is the multiplier.
• Create buy-in
• Say the why out loud
• Challenge old habits
• Correct course early

Leadership holds it all together.

Want to use this today?

Do this one thing:

• Pick one stuck decision
• Find the missing layer
• Fix that first

That’s it.

Strong strategy is not complex.

It’s connected.

And once you see the layers
you can’t unsee them.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

I’ve seen smart leaders lose teams,

And it had nothing to do with IQ:

They didn’t fail from lack of skill.

They failed from using the wrong strength
at the wrong moment.

That’s the part no one teaches you.

Leadership is not picking IQ, EQ, or AQ.

It’s knowing when to switch.

Most leaders don’t switch.

They lean on what feels safe.

That’s where things break.

Here’s the simple frame I use:

🧠 IQ is how you think
• Learn fast
• Break problems down
• Find the answer

❤️ EQ is how you show up
• Read the room
• Build trust
• Handle tension without damage

⚡ AQ is how you stay steady
• Adapt under pressure
• Stay calm in chaos
• Keep moving when plans fall apart

Each one wins in different moments:

• IQ when the problem is complex
• EQ when emotions are involved
• AQ when things feel unstable

Each one also has a trap:

• IQ can overthink
• EQ can absorb too much
• AQ can move before thinking

This is where great leaders separate.

They don’t ask
“What am I good at?”

They ask
“What does this moment need?”

Try this this week:

• Learn one new skill on purpose 🧠
• Ask for real feedback and listen ❤️
• Do one uncomfortable thing anyway ⚡

Strong leadership is not being the smartest.

It’s being aware enough to switch gears.

That’s what people feel.

And that’s why they follow.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

Most communication problems

are not word problems:

I learned this the hard way.

I said the right things
and still lost the room.

That is when it clicked.

People feel you
before they hear you.

Your body speaks first.
Your words just confirm it.

Small signals decide trust
in seconds.

Here is what actually matters.

🙂 Your face
-- Big reactions feel fake.
-- No reaction feels cold.
-- Subtle mirroring builds connection.

🎙️ Your voice
-- Flat loses attention.
-- Sharp creates tension.
-- Warm and steady creates safety.

🤲 Your hands
-- Hidden feels guarded.
-- Wild feels messy.
-- Open and calm builds trust.

📏 Your space
-- Too close feels pushy.
-- Too far feels distant.
-- Comfort keeps people engaged.

🧍 Your posture
-- Slouching closes you off.
-- Fidgeting shows doubt.
-- Standing tall signals calm confidence.

👂 Your listening
-- Phones break trust fast.
-- Forced nodding feels off.
-- Eye contact and pauses show respect.

Try this this week 👇
• Slow your movements.
• Lower your voice slightly.
• Keep hands visible.
• Give people space.
• Pause before replying.

You don't need better words.

You need your body to agree with them.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

Use PIPs to build confidence— 

Not fear:

Most PIPs fail because 
they feel like punishment.

A good one should help 
people get better—

Not feel blamed.

Here’s how to make it work

1️⃣ Set clear goals
• Say what success looks like.
• Example: “Increase sales 15% in 3 months.”

2️⃣ Find the gaps
• See what’s missing between now and the goal.
• List what needs to change.

3️⃣ Focus on what matters
• Start with easy wins.
• Plan big projects next.
• Skip the stuff that wastes time.

4️⃣ Keep it moving
• Make a plan, try it, check results, fix it..
• Repeat.

To make any plan work:
🔹Be clear
🔹Involve people
🔹Set deadlines
🔹Track progress
🔹Celebrate wins

Use my sheet to start 
one that builds people up.

PIPs don’t have to be scary— 

They can be your most powerful 
tool for coaching, not correcting.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

Great leaders know what they're good at,

but they also know what gets in the way:

It's all about evaluating what can 
help you lead, and what will hold you back:

🟩 Strengths like:
• Clear goals
• Thinking ahead
• Caring about others
• Talking and listening well
• Being honest and steady

🟥 Weak spots like:
• Controlling too much
• Not open to change
• Not sharing clearly
• No clear direction
• Slow to decide

And at the center:

Knowing yourself, growing, 
and handling emotions well.

Use my sheet to check your balance
and lead in a way people trust.

Leadership isn’t a title,
it’s how well you understand your own impact.

The more you own it, the more trust you earn.

📌 Want PDFs of my top infographics + growth tools?
⏩ Go Here: https://lnkd.in/g2xbnwhp

Please repost to help others out there! ♻️

If you feel tired all the time,

This might be why:

I used to think I was low on motivation.

I was wrong.

I was leaking energy all day
and calling it “being busy.”

You and I are not running on one tank.

We’re running on five.

When one drains,
the others try to cover for it.

That works for a while.

Then the crash shows up.

Here’s what most people miss:

🟣 Mental energy
-- Too many tabs open equals quiet exhaustion.

🔵 Emotional energy
-- Unfelt feelings do not disappear.
-- They pile up.

🟠 Physical energy
-- No movement equals slow burnout.

🔴 Social energy
-- Some people refill you.
-- Some quietly empty you.

🟢 Spiritual energy
-- When meaning fades, effort feels heavy.

Balance is not doing everything evenly.

Balance is noticing what is low
before everything breaks.

Here is a reset that actually works:

💼 At work
• Do one thing.
• Finish it.
• Pause on purpose.

 🏚️At home
• Lower the noise.
• Move your body a little.

👥 With people
• Spend time where energy returns.

✨ With purpose
• Remember why today matters.

Energy is not fixed.

It is guided.

Stop pushing through.

Start paying attention.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

taplio

The Battle

Filipa Canelas

Justin Mecham

Followers

Posts

Engagements

Likes

Performance ScoreFilipa Canelas's LinkedIn Performance

Performance ScoreJustin Mecham's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Filipa Canelas

Justin Mecham

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Performance ScoreJustin Mecham's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance