MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

Synthace

• Part of the exec team, reporting to the CEO and managing marketing department's P&L.
• Coaching marketing team (content, events, design, video, product and partner marketing), fostering a collaborative and high-performance environment.
• Defining and delivering on full-funnel KPIs (top of funnel and conversions)
• Analyzing and reporting on key marketing metrics on Salesforce and Hubspot, providing insights to drive decision-making to an executive audience.
• Demand generation strategy and campaigns across US and UK.
• Webinars and virtual events (planning, hosting, ops & reporting)
• Sales enablement and joint campaigns with the sales team (e.g. ABM pilot program)
• Collaborating closely with global cross-functional partners including sales and SDR teams, partnership marketing customer success, finance and business ops. 
• Owning the entire HubSpot ecosystem, including CMS management, CRM hygiene, automated workflows, and email marketing campaigns. 
• Overseeing and optimizing our tech stack. Kickstarted a strategic marketing ops initiative.
• Paid media strategy. Hired a new paid Agency that improved results on Google and LinkedIn ads 2x in 3 months.
• Misc. video and transcript editing (Descript)
• Misc. graphic design (Canva/Figma as needed)
• Social media management

Director of Marketing

AirBolt®

• Managed end-to-end integrated marketing campaigns, to effectively drive sales pipeline and revenue growth (av. $2M/yr in revenue, and 395% CAGR), while hiring and overseeing a motivated team of external collaborators and agencies.
• Diversified marketing channel mix (to Digital Marketing, Email, affiliate and SEO) with landing page optimization initiative. Generating a 170% revenue growth Q/Q in 2023 for the e-commerce.
• Successful product rollouts supported by on-point product and Content marketing (new website, blog, social media, influencers, PR). Driving product adoption to 60,000+ users worldwide, 100%+ NMRR increase in 2023 and a $1.7M in B2B pipeline in the first year of enterprise focus launch.
• Developed a simpler and cohesive pricing and packaging strategy to represent AirBolt on the market.
• Critical reporting on data-driven insights to inform CRO and other areas for improvement.
• Cross-functional collaboration with teams from Australia, US and Europe.
• Pre-sales of $1.4M via KickStarter for the GPS on 12,000 units
• Successful $2M seed round (Sept, 2021)

Head of Marketing

UpSure

• Drove 44% increase in Lead Generation due to best-in-class marketing strategy for UpSure's PaaS offering: Outbound, Content marketing, Inbound, referral --> Increasing the number of monthly SQLs and growing to 250+ enterprise clients in 2023.
• Optimised and automated sales funnel and processes, focusing on revenue, churn (<2%) and renewals.
• Product marketing and sales enablement collateral (decks, one-pagers, GTM playbook) to support SDRs / sales .
• Took the lead on PR and some content marketing strategy establishing the organization as an expert and thought leader in the industry, with 10+ free top-tier press features.
• $350K raised, $1M earnings + 10% MoM growth
• Reporting on key KPIs and milestones

Head of Growth

Strive

Platform and devices for kids that teach financial literacy from an early age.

• Defined go-to-market for B2B fintech proposition 
• Worked closely with product and design teams to develop and launch MVP
• Strategised and executed content marketing and PR plans, resulting in 100+ media features
• Secured 2 paid pilots with global banks as first clients, leveraging customer feedback loops to inform MVP development and go-to-market strategy.
• Owned the budget and collaborated with the co-founding team to reach milestones such as a successful pre-seed fundraising round, $150K (June, 2022) with leading the European VC fund
• Reported on progress and metrics in monthly investor updates. 

Partnered with leading European fintech development firm ff.next. Part of 2 global accelerators (Techstars & TSB), Visa Everywhere Initiative category winner ‘18.

Co-Founder

GoSave

GoSave - Interactive Piggy Banks Making Savings Fun For Kids (D2C offer)

• Led marketing plan, resulting in acquisition by Strive (www.strivefam.com)
• Graduated from 77partners.vc Accelerator Program.
• Secured paid pilot project with Credit Union Australia and conducted an in-branch promotional event.
• Expanded market presence through PR engagement +  top tier industry media features: How to Money, the Paypers, Finextra, Fintech Ranking, Fintech Shorts, Altfi, Fintech News , Fintech News, Fintech Futures, Novatore, Trend Hunter, Kidspot.com.au.

Marketing Lead

Zoi Meet

Zoi Meet - Voice technology software powered by AI 

• Graduated from Techstars Accelerator in Berlin, securing $150K in funding
• Helped to shape Zoi Meet's messaging into compelling content that highlighted key value drivers and drove awareness and adoption of our B2B SaaS solution in the market
•  Strategised and implemented PR and content marketing programs increasing brand awareness.
• Launched a newly created enterprise partnership program leading to collaborations with Verizon 5G Labs, Vuzix and Deutschebank.
• Event management and representation at: CES Las Vegas, IQS Tech Fest Barcelona, Techstars Berlin, Venture Cafe Tokyo, Plug & Play Japan.

Head of Marketing and Enterprise Partnerships

Travis the Translator

Travis - an AI Pocket Translator

• Strategised and implemented global marketing multi-channel strategy that generated €2M for the new product launch on Indiegogo crowdfunding platform, above its initial goal of €80k, in 3 days
• Hired and managed a cross-functional team of 10 FTEs in marketing and sales.
• Personally responsible for reaching $15M ARR  in 2 years by orchestrating localised marketing campaigns, Content Marketing, Social Media and PR
• Further drove pipeline and sales through channels such as company website, platform copy, email campaigns and bloggers / influencer outreach
• Worked hand-in-hand with the leadership, product, customer success and sales teams to define effective marketing assets and initiatives to help drive revenue opportunities.
• Planned and organised events and PR campaigns driving +50 press interviews and +1000 publications worldwide.
• Set up and reviewed Marketing KPIs and worked with cross-functional teams to determine sales progress, and establish action plans for improvement.

Marketing & PR Lead

Jerónimo Martins

Jerónimo Martins - one of the world's biggest food distribution and retail companies

• Selected to participate, as one of 10 candidates, in a highly competitive rotational trainee program which provided valuable experience and insight into multiple areas of the business.
• Successfully oversaw in-store marketing strategies and achieved financial targets for 30 retail stores
• Developed strategic plans to effectively manage crisis situations, new competition openings, and community engagement initiatives.
• Collaborated with cross-functional teams to deliver on-target earnings.

Operational Marketing Manager

Brunch Electronik 

• Smiled and managed a team of motivated individuals doing bar service at the festival, throughout summer

Member of Brunch Electronik team

• Project Management and Event Coordination: Organized annual FAD festival and international design/art projects, involving diverse stakeholders such as artists, business professionals, and citizens.
• Client Relations and Regional Positioning: Managed Spanish and international clients, fostered cooperation, and developed new value propositions for cultural events in the Catalonia region.
• Communication and Social Media Management: Coordinated social media initiatives, ensured a strong online presence, and communicated in Spanish (and occasionally Catalan) for reporting purposes.

Project Manager 

Driving Growth for Tech Startups Globally | Marketing Leader | Techstars I CEMS

Hands on marketer with experience in fintech, SaaS, hardware and AI specialising in driving growth through effective go-to-market strategies with brand, product and content marketing.

Working with 9+ startups taught me:
→ to thrive in resource-limited environments
→ to think strategically & execute at the same time
→ to use a growth mindset to reach previously unattainable goals

In the last few years, I:
• drove with my team $15M ARR in 2 years 
• coordinated two ~$2M product launch campaigns
• led marketing in a tech company to $2M+ in sales
• graduated from Techstars Acc. w/ $150k funding
• completed 3 VC funding rounds 

I’m a huge believer in rigorous thinking, solid execution and strong network. Early adopter of new tech and a creative mind.

I feel at home amongst ambitious marketers, builders, founders and people who push themselves to be 1% better every day. (that's 37x better each year!)

Want to read more? check: https://magda-misiorny.framer.website/

What's on your mind today? Send me a DM and say hi!

Magda Misiorny

I was doing a bunch of interviews lately, recruiting for senior marketing roles and, frankly, I'm shocked that almost no one posts on LinkedIn.

One of our sales leaders said it best: “It freaks me out if a senior leader is not posting".

Look - you don't need to write essays. You don't need to post constantly.

Share an observation or a thought process. Post your take on a topic. Comment on a trend you're seeing. Even a few times a month puts you ahead of almost everyone else. Show up! You immediately gain a competitive edge over other candidates.

The job market is competitive. Don't let silence eliminate you before the conversation even starts. 👀

Director of Demand Generation | Driving climate projects at scale I Marketing, Growth I Techstars & CEMS grad

If you love building and testing, are technical and data-driven, know how to both strategise and execute, have been a Head of Demand Gen before, and, most of all, are outcome-driven - meaning, obsessed with finding strategies (using AI and other tools) that directly drive pipeline, revenue and business impact, then get in touch!

Next steps:
1. Connect with me on LinkedIn
2. Send a quick voice, video or written note of why you're the best fit
3. Let me know you've applied via the link below

Talent Lead | Hiring & developing the best in class talent to deliver climate impact.

We're hiring! 🌎 Are you a purpose-driven marketing leader ready to use your skills to accelerate climate action?
Climate Impact Partners | B Corp™ is seeking a Director of Demand Generation for a 10-month maternity cover, starting this December.
You’ll lead innovative campaigns that engage global businesses on their journey to net zero, driving measurable growth and real-world climate impact.
This is a unique opportunity to join a mission-led organisation combining commercial excellence with climate ambition, helping deliver high-quality projects that reduce emissions, improve livelihoods, and protect biodiversity.
If you’re a strategic, data-driven marketer who wants your work to make a difference, we’d love to hear from you.
👉 Apply here: https://lnkd.in/e8WK2dVf

#ClimateJobs #MarketingLeadership #DemandGeneration #ClimateAction #Sustainability #NetZero

Open article: Director of Demand Generation (Maternity Cover, 10 months) - Climate Impact Partners by careers.climateimpact.com

Director of Demand Generation (Maternity Cover, 10 months) - Climate Impact Partners

taplio

The Battle

Filipa Canelas

Magda Misiorny

Followers

Posts

Engagements

Likes

Performance ScoreFilipa Canelas's LinkedIn Performance

Performance ScoreMagda Misiorny's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Filipa Canelas

Magda Misiorny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Performance ScoreMagda Misiorny's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance