Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$15,400,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

LinkedIn® content is now being indexed by ChatGPT, Perplexity, and Google AI.
 
𝗕𝗲𝗳𝗼𝗿𝗲: Content lived for 48 hours max 
𝗡𝗼𝘄: LLMs are surfacing your content months after you publish it
 
Here's why this matters:
 
→ 94% of B2B buyers use LLMs while researching vendors (6sense, 2025) 
→ LLM visitors convert 4.4x more than organic search (Semrush, 2025) 
→ Only 3% of buyers self-identify through forms... 97% research anonymously
 
So when your buyers ask ChatGPT to 'compare CRM tools for enterprise' or 'implementation timelines for healthcare tech'... your content might be the answer they see.
 
If you're known for one thing and consistently deliver insights on that topic, LLMs start associating your brand with that expertise.
 
TL;DR
 
Your buyers are forming opinions about you and your company through AI-curated content before they ever visit your website or talk to sales.
 
And your next $100k+ deal might start with an AI conversation you're not part of…
 
Swipe to learn how to make your LinkedIn® content LLM-friendly →

Building & Scaling Brands for B2B SaaS CEOs you follow on LinkedIn® that turn into 7-figures in their pipeline

Get your LinkedIn Content to show up in LLMs

LinkedIn and Edelman just exposed the "hidden buyer" problem that's been killing B2B content strategy.

Here's what the data revealed about hidden buyers:

1/ 71% agree that thought leadership is 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗵𝗮𝗻 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

2/ 91% say that quality thought leadership 𝗵𝗲𝗹𝗽𝘀 𝘁𝗵𝗲𝗺 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗿 𝗻𝗲𝗲𝗱𝘀 they hadn’t recognized.

3/ 95% say quality thought leadership makes them 𝗺𝗼𝗿𝗲 𝗿𝗲𝗰𝗲𝗽𝘁𝗶𝘃𝗲 𝘁𝗼 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵.

This means...

Hidden buyers are actively seeking thought leadership but they are not liking your LinkedIn posts.

So if you're just optimizing for visible and measurable KPIs, you're missing a significant percentage of the pie.

Here’s the shift:

- Create content that educates silent evaluators
- Address concerns of budget approvers and compliance teams
- Build trust with the 95% who are not in the market

The loudest audience isn't always the right one 🙈

One-page CEO LinkedIn Playbook for 2026:


This approach turns your B2B SaaS CEO brand into a marketing channel that supports your entire GTM strategy... and drives pipeline.

"I'm sold… but I still need to sell this to my boss." This is where most B2B deals go to die.

Your product might be exactly what they need. But if your champion can't build internal consensus, they won't pick you.

Think about it… 

When your ideal buyer walks into a room with 5 decision-makers, what do they have to work with? 

Can they find content that proves you're credible? Does your brand presence back up what they're pitching?

79% of hidden decision-makers say they're more likely to advocate for vendors who consistently produce quality thought leadership. (Edelman-LinkedIn, 2025)

This has nothing to do with impressions, followers or even brand awareness. You’re giving your champion something to point to when their CFO asks "why this vendor?”

Let’s call it ammunition for the people selling you behind closed doors.

Is it easy to measure? 

No, not really. But your champions can tell you, just ask how they sold you internally.

Can your CEO's LinkedIn post reach 800+ CTOs in a private WhatsApp group?  

(yes, screenshot from a client)

When you create content that resonates with decision-makers, it gets shared in places you'd never reach through traditional marketing:

- Private Slack channels
- WhatsApp groups with hundreds of your ICPs
- Internal company email threads

There's very little chance you'll see this in GA4 or attribution software. It's called dark social for a reason - places where your analytics can't go, but where buyers are making decisions...

Which means the content that reaches those rooms has to earn its way there.

So the bar isn't "post content." 

The bar is content that makes your buyers think - "my team needs to see this." 

When that happens, they'll save your post, forward it and bring it to conversations where deals are influenced.

Your CEO posts about everything… then wonders why they're not getting invited to speak at events where ideal buyers hang out.

Event organizers Google potential speakers, ask ChatGPT, scroll their LinkedIn and ask peers for recommendations..

All in search for one answer: 

"Who should we book to cover this topic?” 

If the answer isn't obvious when they land on your CEO’s profile, they move on.

Check out the screenshot from a CEO we work with who got invited to speak at a major industry event. 

What made it obvious?

→ 1-2 topics. Not 10.
→ 90% of content aligned with their value prop. 
→ Insightful takes and contrarian positions.

When the organizer read the last 5 posts of this CEO, they immediately knew the topic he could speak on. 

A single keynote puts your CEO in front of hundreds or thousands of ideal buyers. Oh, and because they're on stage, the credibility is already baked in.

But you have to work on the brand first.

Learners Gym Limited

ENGAGE. EXERCISE. EXCEL.
Every training interaction leaves an impact.
 
Effective corporate learning is all about interaction and active participation.  
Our strength is to integrate impactful training content into engaging training workouts.

Boot Camp | Solution Lab | Debate | Reflect Studio

How can we help?
🚀 Bespoke Corporate Training Programs
🚀 Bite-sized Virtual Business Skill Workouts
🚀 Team-Building Activities
🚀 Luxury Services Elevation
🚀 Corporate Conferences & Organizational Seminars
🚀 Retail Leadership Coaching
🚀 L&D Programs Consulting
🚀 Workplace Resilience Initiatives
🚀 DE&I Awareness Projects

Founder | Training Consultant

Burberry

Pioneer to recruit and create the current training team (previously Productivity & Service team)
Led & coached the training team of 10 across 8 locations in APAC
Successfully introduced luxury selling to facilitate the brand’s transformation, NPS soared from second last region in Burberry (2017) to no. 1 worldwide (2021-present)

Senior Regional Training Manager

SMCP - Sandro, Maje, Claudie Pierlot

Pioneer of training department in Asia to build & design retail training modules
Drove learning & development programs according to the needs of business

Regional Training & Development Manager

Van Cleef & Arpels

Designed & implemented training strategy for retail markets including Hong Kong, Macau & Travel Retail worldwide
Drove learning & development programs for office-based professionals
Select & appoint external consultants & experts for specific modules, including leadership programs & executive coaching
Key organiser of mega project L'École Van Cleef & Arpels to bring the Parisian nomad school for jewelry & art connoisseurs annually to Hong Kong

Training Manager, Hong Kong, Macau & Travel Retail

Eternal Optical & Perfumery (Far East) Limited

Sole distributor of luxury fragrances & beauty products such as Burberry Beauty, Lanvin, Cartier, Hermès, Van Cleef & Arpels & more
Liaised with all luxury principals to build & align identical service standards in luxe branded cosmetics counters across Greater China
Built regional training strategy & sales team career development program
Developed trainers performance system to manage a team of 30 trainers & training managers across China
Organised & delivered TTT according to market trends & development needs

National Training Manager

Robert Wan (Official)

World's largest Tahitian pearls supplier
Retail sales operations team lead for recruitment, training & management

Brand Manager

Sales & Marketing Executive

Telindus Luxembourg

Summer Intern

Training Consultant | Luxury Selling & Services Architect | Harvard Women Leadership Advocate | Corporate Trainer | Workshop Facilitator | L&D Wizard | Retail Leadership Coach | Seminar & Conference Organizer

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝗮𝗻𝘆 𝗙𝗨𝗡 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻.

I enjoy inventing new training content and new ways of learning.

With 15 years in L&D and retail training, I help organizations to enhance performance by introducing excitement and active participation in their bespoke learning workouts.

𝗠𝗬 𝗦𝗨𝗣𝗘𝗥𝗣𝗢𝗪𝗘𝗥

✨ 𝗜’𝗺 𝗮 𝗟𝘂𝘅𝘂𝗿𝘆 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁
-	Extensive tenure of over 18 years in luxury conglomerates
-	15 years spearheading corporate training and L&D projects in well-known luxury brands

✨ 𝗜'𝗺 𝗮 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗪𝗶𝘇𝗮𝗿𝗱
-	My expertise lies in converting complex business theories into memorable, hands-on approaches readily to-be-applied at work

✨ 	𝗜’𝗺 𝗮 𝗠𝘂𝗹𝘁𝗶-𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹, 𝗠𝘂𝗹𝘁𝗶-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹, 𝗠𝘂𝗹𝘁𝗶-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝗮𝗺 𝗕𝘂𝗶𝗹𝗱𝗲𝗿
-	Lived in Nigeria, Mauritius, Hong Kong and France, worked in Belgium and held leadership roles in Greater China & Asia Pacific, developing a deep understanding of diverse cultures
-	I can deliver training programs fluently in English, Cantonese and Mandarin.

✨ 𝗜’𝗺 𝗮 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗮𝗰𝗵 & 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗖𝗼𝗮𝗰𝗵
-	Accredited by the Worldwide Association of Business CoachesTM and the Working With Resilience Consortium
-	Coached more than 100 retail leaders to unlock their full potential and drive remarkable results

✨ 𝗜’𝗺 𝗮𝗻 𝗔𝘃𝗶𝗱 𝗟𝗲𝗮𝗿𝗻𝗲𝗿
-	Admitted by Harvard University for its prestigious leadership program
-	Remarkable track record of academic successes, including being consistently ranked in the top 5% of the Academic Dean's List 
-	Holder of distinctive scholarship issued by the Consultant General of France

I ignite passion and energy in learning, empowering participants to gain valuable insights and make substantial professional changes.

taplio

The Battle

Filipa Canelas

Tonia Tsui

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taplio

The Battle

Filipa Canelas

Tonia Tsui

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

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Performance ScoreFilipa Canelas's LinkedIn Performance