MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

LinkedIn

I help coaches, consultants, and business leaders stand out on LinkedIn by building strong personal brands and sharing content that truly connects with their audience. 

My goal is to help clients attract more visibility, leads, and opportunities through a personalized approach.

✅ I create tailored LinkedIn strategies that align with your business goals.
✅ Optimize profiles to make sure you're seen by the right people.
✅ Craft engaging content that speaks directly to your target audience.
✅ Help you build meaningful connections and grow your network.
✅ Support you in using LinkedIn to boost your business and brand.

If you're ready to unlock LinkedIn's potential, let's connect!💬

LinkedIn Personal Branding Strategist

Meta Facebook

I help local businesses, coaches, and consultants to get high-quality leads/appointments through Facebook and Instagram ads. 

We create the strategy and take care of all the technical stuff to make sure you get the best results.

Our main goal is to make our clients happy with the results. 

If you need our help, just send me a message, and we can talk more about it.

Facebook Ad Strategist & Ads Manager 

Instagram

We provide social media management services and help our clients with end-to-end content creation. 

We can assist you in achieving your social media goals with ease.

Need help? DM

Social Media Manager

Empowered Relationship Academy

I’m so excited to share that I’ve started working with Dr. Sangeeta Pattnaik, managing her Instagram and LinkedIn Profiles. My role involves handling everything from content creation to overall strategy and execution, ensuring her social media presence truly reflects her vision and connects with her audience in the best way possible.

Dr. Sangeeta isn’t just an incredible woman entrepreneur; she’s someone who genuinely inspires everyone around her. Working with her feels like more than just a job—it’s an experience that’s both enriching and fulfilling. The way she leads her team with so much warmth and respect is something I deeply admire. She always takes the time to listen, provide encouragement, and push me to do even better, not just in my work but in life as well.

What started as a professional connection has become so much more because of the amazing environment she creates—one where you feel supported, valued, and constantly motivated to grow. It’s truly a privilege to work with someone like her, and I can’t wait to keep learning and contributing to her vision.

Thank you so much!

Self Employed

💁 Helping Businesses to Grow Organically on Social Media 
🔊 I offer Social Media Management services.

Social Media Marketing Specialist

Social Media Strategist | Facebook ads | Instagram & LinkedIn Manager | Lead Generation | Copywriter | Help you to get more leads with your Content

You could be the best coach in the room… 
and still be invisible on LinkedIn. 👀

If you’re an executive coach or founder with a powerful message, but you're struggling to stand out, you’re leaving money and impact on the table. 💰

That’s where I come in.

Take Sheila, a leadership coach I worked with, she grew her LinkedIn reach from 8K to 30K in just 28 days, organically. Her content started conversations with decision-makers at Fortune 500 companies. 

And that’s just one story. 

I help executive coaches and founders position themselves as go-to industry experts using a done-for-you personal branding and lead generation system tailored specifically for you.

This isn’t about chasing likes or playing the content game endlessly.

It’s about building the kind of presence that gets you noticed by the right people, your ideal clients, collaborators, and decision-makers.🎯

Over the last 3 years, I’ve worked with 17 coaches to help them: 

✅ Clarify their personal brand and message
✅ Build a magnetic LinkedIn profile
✅ Post consistently without lifting a finger
✅ Attract premium, inbound leads
✅ Be seen as go-to experts in their space

Whether you're starting from scratch or ready to elevate your online presence, I take care of the strategy, content, and execution so you can focus on coaching and leading. 

We’ll align your voice, values, and vision and turn your LinkedIn into your #1 client attraction tool.

📩 DM me “POSITION” to get started or 

Book a free strategy call through the link in my bio (no pitch, just clarity).


P.S. - I'm always open for a Networking call, just shoot me a DM. 🤝


Cheers 🍻

taplio

The Battle

Filipa Canelas

Virendra Kushram

Followers

Posts

Engagements

Likes

Performance ScoreFilipa Canelas's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Filipa Canelas

Virendra Kushram

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Filipa Canelas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFilipa Canelas's LinkedIn Performance