Founder, P33 | Executive Thought Leadership Agency

Helped 50+ B2B tech companies build their Founder/CEO Brand and implement Executive Thought Leadership Programs for LinkedIn. Customers, results & process: project33.io

About me:

I'm Finn, 29, grew up in Bremen, Germany, studied Physics & Philosophy in Heidelberg for 3 semesters, dropped out of college in 2017 because I was doing it for other people, flew to New York with no plans, documented the journey on Linkedin, Instagram and Youtube, and started my first company (Project 33) on the back of having grown a small audience. We're a small remote agency that helps B2B founders & execs create thought leadership content for Linkedin.

In my free time, which I try to have as much as possible of, I read (fav author: Nassim N. Taleb), write, run, lift, code (currently building an app), cook, make Youtube videos, turn books into Instagram accounts, grapple (BJJ), and travel (lived in NYC, Cape Town, Bali, Minsk, CMDX, Lima & Antalya so far). In December 2020 I married the most beautiful woman in the world. In January 2023, I became dad to the most beautiful baby girl. We currently live in Berlin, Germany.

Finn Thormeier

Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

Real Madrid won the Champions League with 11 people.
Das ist "Die beste 11" I’ve ever worked with:

Florian Lussi. COO, CFO & more. "The Chess Master".
- "Solution Factory": "Problem -> Flo -> Solution".
- Built the company from 6- to 7-figures with me.
- Wrote 200+ pages of Pipeline Gen guides.

Miltos Stavridis. Client Services Lead. "The Enthusiastic Greek."
- Started as Product Lead. Then built our agency offering.
- Learned HubSpot "from 0 to 20+ 5* Directory Reviews".
- Now integrating Pipeline Generation x HubSpot unit.

Erik Steffen. HubSpot GTM Lead. BJJ Pro. "Sales Steffen".
- Scaled Pipedrive, lived Salesforce, loves HubSpot.
- Sold & implemented 50+ HubSpot optimizations.
- "Speed-running" from 0 to Diamond Partner."

Diego Sosa. Pipeline Consultant. Boxer. "Chief Story Officer"
- 2+ years SalesPlaybook client turned top consultant
- Loves narratives around "the dialogue to dominate"
- World-class copywriter, speaks 3+ languages

Christoph Karger. Sales Coach & Trainer. "The Sales Guy"
- 15+ years in operational B2B sales going agency 
- Deep expertise in building from 6- to 7-figures
- Spontaneously did a marathon in <5 hours

Luke Schneider. Pipeline Consultant. "The 1 Person Engine"
- Gave up his own agency to "join the dark side" aka us.
- Can do it all: GTM to LinkedIn to Clay to client lead.
- Built & runs our own Webflow site & Notion.

Eric Mattner. HubSpot Marketing Hero. "Marketing Mattner"
- (Also) gave up his agency to join SalesPlaybook full-time.
- Built and scaled our HubSpot Marketing practice from 0
- Runs our SEO, SEM & Blog articles "on the side"

Fabian Geissler. Outbound & Clay Master. "The Calm"
- Joined as a working student. Built up ClickUp & more. 
- Transitioned into full-time pipeline gen consulting.
- 1st client as a Lead Consultant booked 5x demos.

Erik Plischke. SDR goes SalesOps Lead. "Pipeline Plischke"
- Joined as a working student. Runs our own HubSpot.
- Administrates 50+ client HubSpot instances.
- Data quality, reports & dashboards master.

Matteo Treichl. Pipeline Consultant. "Content & Clay Lover".
- Have been in touch since 2023, now "finally" joined us.
- Led sales at an event & matchmaking platform.
- Now helping clients scale content & Clay. 

Federico Steinhoff. GTM Engineer. "Crazy Clay & n8n Guy".
- Experience as Enterprise SDR+AE. In love with GTM Tech.
- Integrating Pipeline Generation x HubSpot seamlessly.
- Founder & Operator of Clay Club Austria & more.

Helping DACH B2B software firms to scale sales quickly, efficiently & without 6-figure mistakes with done-for-you pipeline generation, fractional sales & HubSpot services.

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Finn Thormeier

Manuel Hartmann

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The Battle

Finn Thormeier

Manuel Hartmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manuel Hartmann's LinkedIn Performance

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