Founder, P33 | Executive Thought Leadership Agency

Helped 50+ B2B tech companies build their Founder/CEO Brand and implement Executive Thought Leadership Programs for LinkedIn. Customers, results & process: project33.io

About me:

I'm Finn, 29, grew up in Bremen, Germany, studied Physics & Philosophy in Heidelberg for 3 semesters, dropped out of college in 2017 because I was doing it for other people, flew to New York with no plans, documented the journey on Linkedin, Instagram and Youtube, and started my first company (Project 33) on the back of having grown a small audience. We're a small remote agency that helps B2B founders & execs create thought leadership content for Linkedin.

In my free time, which I try to have as much as possible of, I read (fav author: Nassim N. Taleb), write, run, lift, code (currently building an app), cook, make Youtube videos, turn books into Instagram accounts, grapple (BJJ), and travel (lived in NYC, Cape Town, Bali, Minsk, CMDX, Lima & Antalya so far). In December 2020 I married the most beautiful woman in the world. In January 2023, I became dad to the most beautiful baby girl. We currently live in Berlin, Germany.

Finn Thormeier

RemoFirst

Skip the hassle of opening additional entities and decoding local labor laws. RemoFirst handles all of your employment needs for global employees and contractors — quickly and compliantly. Available in 185+ countries.

+ Won TechnologyAdvice's Demandy Award, HR Tech Marketing Program of the Year for our Employ Without Borders video ad and content marketing campaign.

Head of Content & Brand

Linkeezy

Organize your LinkedIn messages in a clear, email-style workflow. Easily access and manage your saved posts and comments. Curate the experts and content you want to see and engage with first. Launching soon!

Founder

RevFoundry

Marketing advising and consulting services as a monthly subscription for B2B SaaS founders and marketers at pre-seed to Series A + B startups. No long term commitments, pause or cancel anytime.

Marketing Advisor

Jetpack Workflow

Stayed on as a freelance marketing advisor and consultant.

Marketing Consultant

Accounting workflow and project management software for ambitious accounting firms. Solo marketer rebuilding the marketing engine. Focusing on positioning and brand, marketing operations, creating demand, and building a product marketing function.

Head of Marketing

Tech Workers Club

Acquired in 2025.

Started in 2022, Tech Workers Club is a private community where tech workers find jobs faster, better network with industry peers via out matchmaker, grow in their careers via workshops and AMAs, and how hiring managers can quickly connect with talent. Join 20k+ tech professionals around the world.

Partner

Remote Work Junkie

Acquired in 2024. 

Your hub for all things remote work. Remote work tips, building remote teams, discover and post remote jobs, remote hiring guides, and much more. Join our remote content community!

I strategize, plan, write, and publish 95% of the content. Manage all SEO, partnerships, social media, accounting, etc.

▪ Over 260,000 people visited the website and job board in the last 365 days (May 2024). 

▪ Over 2,900 job seekers created their free account on the job board (March 2024). 

▪ Grew the LinkedIn company page to 170k+ followers. Over 1.9 million organic content impressions in the last 365 days. (May 2024)

▪ Currently writing 95%+ of the articles (research, editing, and publishing).

▪ Handle all on-page and technical SEO efforts to grow organically. 

▪ Defining the brand voice and strategy to stand out in the market. 

▪ Managing all partnerships, content, emails, social media, and affiliate programs.

EveryoneSocial

Overview since joining EveryoneSocial:

Led and executed the demand generation and content marketing efforts. Employee #6 and part of two fundraising rounds (Series A and Series B) totaling $20+ million. I was a marketing team of one for the first three years.

▪ Improved and maintained our CAC payback period to less than 10 months for multiple years.

▪ Built and scaled the inbound content engine, with organic contributing to 80%+ of all leads.

▪ Created a robust demand generation strategy that drove a 250% increase in monthly demo requests.

▪ Developed the self-serve launch strategy and grew it organically to 100+ monthly free trial signups. 

▪ Increased and maintained an average conversion rate of 20%+ across all landing pages.

▪ Hired, onboarded, and served a six person marketing team. Also managed freelancers and agencies.

▪ Executed and managed all on page and technical SEO efforts.

▪ Managed a seven-figure budget and was point for all marketing vendors.

▪ Guided the direction of content marketing, brand, and social media (LinkedIn, Twitter, Instagram, YouTube).

▪ Implemented and utilized strategic technologies like Clearbit, Chili Piper, G2, Zoom, SEMRush, Screaming Frog, Trello, HubSpot (CRM and Marketing Automation), Google Analytics, Terminus, Drift, Chorus.ai, ZoomInfo, WordPress, ChatGPT, and others. 

▪ Launched and coordinated our first industry virtual event. Drove almost 2,000 registrants in our niche category with a small budget.

▪Planned and launched our podcast and recurring webinar series from the ground up to build trust and create more demand. 

▪ Partnered closely with the sales team to identify key opportunities, align on strategy, generate new content, launch ABM campaigns, and build processes that helped meet revenue goals.

▪ Developed our thought leadership, founder brand strategy, and employee advocacy efforts.

▪ Built the paid ad strategy utilizing LinkedIn, Google, Bing, Facebook, Quora, and tested other channels.

Director of Marketing

All marketing things as a team of one. 

▪ Managed co-marketing initiatives via direct partners, online communities, and other brands with relevant audiences to drive awareness.

▪ Helped develop and guide direction of our first podcast, before rebranding. 

▪ Helped drive 50%+ revenue growth two years in a row via SEO, paid ads, social media, and email. 

▪ Managed a six-figure marketing budget.

▪ Continued refining and developing new creative content for more product and brand exposure (pillar pages, customer stories, playbooks, videos, podcast).

▪ Handled the copywriting and content creation for all forms of advertising, guides, the website, landing pages, and social media.

▪ Guiding and launching our initial strategies for customer marketing, product marketing, ABM, and employer brand.

▪ Collaborating with sales, client success, and creative teams on various marketing campaigns.

Head Of Marketing

Joined the team as the only digital marketing hire, tasked with helping the company become the leader in their industry, driving more sales qualified leads, and help establish a brand.

▪ Built a content marketing and SEO strategy from scratch, which created a 200% growth in inbound leads in the first year. 

▪ Introduced various paid advertising strategies through ABM, Google, LinkedIn, Facebook, Bing, and paid partnerships.

▪ Analyzed and helped lead the website redesign for improved marketing funnels and conversion rate optimization.

▪ Overhauled all marketing operations and lead scoring for more efficiency (Brought on HubSpot).

▪ Worked closely with the sales team to achieve their first high six-figure quarter of closed-won.

▪ Created a customer marketing and review strategy (G2 + Capterra) to further drive leads, build trust, and identify upsell opportunities.

▪ Utilized various data points and technologies to build custom reporting dashboards to track ROI.

Digital Marketing Sr. Manager

Invested Wallet

Website acquired in 2021. 

Invested Wallet is a personal finance, investing, and money community dedicated to helping beginners and beyond reach financial independence. 

▪ Built website and brand from the ground up (0 to 75k+ monthly pageviews).

▪ Drove content strategy in competitive YMYL category.

▪ Built partnerships with financial companies.

▪ Wrote 90% of articles for the website (200+ articles). 

▪ Ran social media, emails, and marketing automation. 

▪ Created multiple revenue streams through affiliate marketing, display ads, and sponsorships.

▪ Secured quotes and features in Time, Huffington Post, Business Insider, GoBankingRates, Yahoo Finance, CNBC, MarketWatch & MSN.

Business 2 Community

Contributor

SmartAcre

SmartAcre is a demand generation marketing agency who helps your business connect and engage with people throughout the buyers’ journey. Local clients, VC funded start-ups, to Fortune 500 companies. 

▪ Acquired Google Adwords Certification, Google Analytics Certification, and Inbound Marketing Certification from HubSpot.

▪ Managed large email marketing campaigns for Fortune 500 company.

▪ Developed client strategy guides for SEO/SEM, content, social, and paid advertising.

▪ Managed and created PPC campaigns for various clients (budgets ranging from $500/month to $30,000/month).

▪ Setting up, managing and testing paid social campaigns (Facebook, Linkedin).

▪ Monthly reporting and analytics. Analyzing data for growth opportunities.

▪ Marketing automation: landing pages, workflows (Pardot, HubSpot).

▪ Led the marketing efforts for the agency to attract new clients and helped generate seven-figures of new business.

Inbound Marketer

Head of Content & Brand @ RemoFirst | Marketing and Content Advisor for SaaS Startups

In the last 12+ years, I’ve built my career around marketing and content in B2B and SaaS. I also enjoy building profitable niche content websites, communities, and SaaS products from the ground up.

► Founder @ Linkeezy

► Head of Content & Brand @ RemoFirst

► Marketing and content advising @ RevFoundry


Some career highlights: 

Employee #6 at EveryoneSocial,  a SaaS platform that enables employees to easily share and create important content on social media. Part of two fundraising rounds totaling $20+ million. Customers during my tenure included T-Mobile, Amazon, IBM, Meta, and many VC backed software companies. 

→ Solo marketer for the first three years. 
→ Helped attract Fortune 500 and large VC backed software brands with ACVs of $15k to $100k+. 
→ Pivotal in helping scale revenue up from under $1M ARR to a few million before building the team. 
→ Improved and maintained our CAC payback period to less than 10 months for multiple years.
→ Built and scaled the inbound content engine, with organic contributing to 80%+ of all leads.
→ Created a robust demand generation strategy that drove a 250% increase in monthly demo requests.
→ Developed the self-serve launch strategy and grew it organically to 100+ monthly signups. 

Built Remote Work Junkie (Acquired 2024), the hub for all things remote work and career advice. On a mission to help job seekers and employers alike. A solo venture that I’m building on the side with no advertising dollars. 

→ 2.2M content impressions in 2024, 175k followers on the LinkedIn company page. 
→ 486k+ pageviews and 280k+ users to the web properties in 2024.
→ 3,000+ organic job seeker accounts created on the job board.
→ Built a recognizable brand name in the remote work space.

Built Invested Wallet (Acquired 2021), a personal finance and investing media site for beginners and beyond. A solo venture that I created on the side, while working full-time with no advertising dollars. 

→ Grew from 0 to 75,000+ monthly pageviews organically.
→ Featured or quoted in major media outlets (CNBC, Business Insider, etc).
→ Netted $100k+ in under 3 years (yearly earnings + acquisition)

✌️

taplio

The Battle

Finn Thormeier

Todd Kunsman

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