Fiona Bradley

Content master, business owner, comedian, and really slow runner 😎

Straight-talking no-fluff marketing. 🤟

I run a Leeds-city centre-based boutique Content Marketing Agency with a sense of humour. Our mission is to create killer content with service that slaps. Not in the way that hurts. 

More than anything, we value fun: marketing can be boring. We want clients to enjoy working with us and to enjoy the work we do! Learning: continual training and development means we’re on top of trends. Creativity: coming up with new ways of doing things and not being afraid to express those ideas.

I’ve run campaigns for clients including the NHS, Rolex, Morrisons, Coca-Cola, Unilever, Mars, Nestle, Welcome to Yorkshire, County Golf, PepsiCo, Rimmel and many more.

🏆 Young Digital Marketer of the Year 2021 - Northern Digital Awards
🏆 Freelancer of the year 2021 and 2022 - Uk Dev Awards
🏆 All Round Hero - UK Dev Awards
🏆 Rising Star 2022 - EU Content Awards
🏆 Social Media Businesswoman of the Year 
🏆 Advertising Businesswoman of the Year 
🏆 Digital Agency Owner of The Year 2023
🏆 Startup of The Year 2024 - EU Content Awards

Qualified coach for the Horse Riding for the Disabled Association, running marathons to raise funds to hang onto our ponies.

Book in a 1-2-1 training session or introduction call to kickstart your marketing at: fbcomms.co.uk/contact-page/

Founder & Director

My mission is to help business' and brands realise their goals through marketing, acting as an extension of your team.
I'm passionate about digital marketing and comms, using insight-led marketing strategy to create relevant content that reaches the right customer at the right time with the right message!
Working with a team of the best freelancers in their field we cover the breadth of digital marketing from auditing to web management, branding, strategy, graphic design, email marketing and content creation.

The best way to look after your business is to look after your people. Here are the incentives I offer at FB Comms:

Money's a legal requirement to employ people. 
A 'competetive salary' might get someone through the door.

But recognition, growth, and genuinely caring about people? 
That's what keeps great people around.

Here's what we offer:

On health:
➡️ Gym membership paid for
➡️ Extended lunch for those doing a yoga/fitness sesh
➡️ Mental health resources available to everyone

On training:
- You identify the opportunity, get it signed off, and go learn
- £1,000/year pro-rata budget per full-time team member
- Spend it on courses, books, conferences, coaching

Lead gen:
- Bring in a client? 10% of the first month's fee lands in your payslip
- Pick up the work too? 5% ongoing commission

Developing thir own personal brands:
- Hit 5k followers, get a £20 coffee shop gift card
- Hit 10k, get £50 for a Leeds restaurant
- Hit 20k, take a half-day off

On client results:
- Positive testimonial = £10 coffee voucher
- Client increases their contract because of your work = £40 meal voucher

On birthdays:
- Falls on a weekend? Take the nearest working day instead
- Plus a £50 gifting budget per team member
- Your birthday's a weekday? You get it off

Flexible working:
- Structured hybrid working with Mon Weds & Friday as the set office days in the centre of Leeds (when we do need to be in to film stuff/collaborate)
- Work abroad up to 15 days/year
- Flexible day hours based on your work/life/avoiding the train peak times

On promotions:
- Salaries reviewed annually, roles every 6 months
- Adding more value? Get more money
- Want to expand into an area you really love? Let's develop your role
- Show me client results, leads generated, additional responsibility taken, new skills developed

The magic's in showing people they're valued.
Yes, I could always get better at saying it, but words don't mean much without action.

Look after your people, they'll look after your clients, and ultimately, you 💖

P.S. we're scaling this year so if you know a Leeds-based paid social/tiktok shop/content/smm master (except if you're a recruiter, sorry), drop me a message. I'm after senior level or above, agency experience, and multiple accounts scaled.

Fiona Darley (Bradley)

Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

yesterday you might have seen something a little different on your feeds 🤭✨

I've been a creator for 5 years, and I actually started my career at an influencer marketing agency.

so when I was dreaming up 2026, I wanted it to be the year we did something new - not just for Pretty Little Marketer, but for the industry we're in.

why is it always up to big brands to run influencer campaigns? and why is it always up to influencers to sell?

this week, we ran our first ever community campaign - paying 5 of our wonderful Insiders Club members to share their real experience of being in the club.

because who better to tell you about the membership than the people who are already in it?

CC Phoebe, Nefise, Georgia, Lauren and Rhianne for being absolute *diamonds* 

and our wonderful Ops Manager Louisa for bringing the fun to life !! 

it surpassed all of my expectations, I cried at least 10 times and my gratitude for this community is just overflowing - this truly is the best community in the world.

but to keep it practical, here's what I learned running it:

→ physical props change everything: we printed custom signs with their hot takes and shipped them out - it gave creators something to hold, made the content instantly recognisable as part of a series, and turned the campaign into a keepsake 

→ themed briefs > open briefs: "share your experience" is too vague. "what do marketers need to do differently in 2026, and how does community fit in?" gave them a clear angle while leaving room for their voice

→ choose creators who are already talking about you: we didn't pick members with the biggest followings. we picked the ones who were already showing up, engaging, sharing wins. the campaign just amplified what was organic

you don't need a massive budget or a big brand name to run an influencer campaign. 

you just need people who genuinely believe in what you've built.

and I'm so proud to work with people who do.

🔗 doors to the Insiders Club close Friday at 5pm, we only open once per quarter. get in here: https://lnkd.in/dYUGgttV

first community campaign in the bag, how did we do? ✨👀

creator + founder @ Pretty Little Marketer

launching something very cool (and hopefully very helpful) this month. stay tuned! 👀✨🗓️

revenge on LinkedIn removing my Top Voice badge with no reason, warning or explanation by soft-launching our Pretty Little Marketer Substack coming v soon 😗🖕

 https://lnkd.in/eP5wqf76

creator + founder @ Pretty Little Marketer⚡️

5 years into being a creator, here’s what i’m doing differently in 2026 👋

→ treating content like a business asset, not just posts. 

everything i create now gets asked: does this build equity or just get engagement? does it compound or does it expire? *mic drop* 

if it’s not helping me own my audience, build my authority, or create something i can point back to in 6 months - i’m questioning why i’m making it.

→ asking “is this only mine to say?”

if another creator could post the same thing with a find-and-replace on the name, i’m simply not posting it.

the content that matters isn’t broadly applicable advice - it’s the insights that only makes sense coming from my specific experience, my frameworks, and my perspective.

→ choosing depth over frequency. 

the version of me that thought i had to post every single day to stay relevant is *exhausted* even thinking about it.

now i ask: does this move something forward? does it build on what i’ve already said?

relevance doesn’t come from showing up constantly. it comes from saying things people remember.

💘✨🫶☁️🤝

what’s one thing you’re doing differently this year? happy 2026 team, I can’t wait to do another year with ya!!

so we’re launching our first ever influencer campaign for Pretty Little Marketer tomorrow and I don’t actually think you’re ready so eyes peeled in the morning ☝️😌

running one of the internet’s largest online communities looks a lot different behind the scenes 👀

five years ago I started Pretty Little Marketer  from my university bedroom. 

now it’s a community of 740,000+ marketers (and the Insiders Club is where the coolest ones hang out)

this week’s launch week and we’ve prepped for it to be our biggest doors open of the year. 

what you haven’t seen this week:

→ launching our first ever influencer campaign with our own members as the talent (still not over this one)

→ back-to-back Zooms with TikTok, LinkedIn, and more prepping exclusive sessions for our exclusive member’s only Platform Insider webinar series

→ welcoming 160+ new members and watching them introduce themselves in Slack and getting *all of the love* within minutes of joining

→ checking in on our community of 550 marketers every single day - answering questions, dropping opportunities, watching strangers hype each other up

→ hosting our monthly networking call (where we learned 2 of our members are literally neighbours like what)

→ writing the daily bulletin at 8:30am every single day (my daily member’s only marketing updates email) like I have every morning for the past two years

→ currently: about to kick off friday wins in the community Slack that will probably make me tear up at my desk (again)

this is the Insiders Club, the bit of Pretty Little Marketer you don’t see unless you’re in it.

doors close today at 5pm - next chance is April.

https://lnkd.in/dYUGgttV

snooze, you lose !! ✏️🧚🏻‍♀️✨🌟🌸

No alternative text description for this image

write this down: short-form helps people find you.  long-form is where they actually get to know you 💭✨👋  [AD]

the thing that always put me off was how complicated it felt to start, but that's where Riverside comes in:

📹 record in 4K studio quality from your laptop or phone
✂️ edit by editing the text (delete words and the video cuts itself)
🎬 automatically turn longer content into clips for Reels & TikTok
📍 record, edit and repurpose all in one place

if 2026 is your year to go deeper, check it out here: https://lnkd.in/eWzNxuYN

and let me know below, do you have plans to do long-form this year?

Brand partnership • creator + founder @ Pretty Little Marketer

apartment: somehow moved and unpacked all in a single day (hi SW London !!)
PLM HQ aka. my office: ready to decorate
new (free) resource: almost ready and coming your way next week 

happy Friday !! 📦✨🪄🧚🏻‍♀️🌟🌸

the best "content hack" I can give you for 2026: just be consistently good 👀

that's it - set a bar for yourself and always meet it. 

I know it's not the sexy answer and there's no template nor algorithm trick I can lend you for quick and magic results (sorry).

but here's what consistency gets you: when I announced a Pretty Little Marketer Substack was coming in a really vague post, we hit 100 subscribers in an hour. 

not because of a clever launch strategy (there literally wasn't one), but because you already knew it would be worth your time.

I'd earned your interest, your trust, your attention.

a history of delivering makes future promises believable *mic drop*

so if you want a real content strategy for this year:

→ have a unique POV: Mia McGrath isn't just another influencer, she's a lifestyle creator teaching you to be "Frugal Chic" - what's your thing and what do people come to you for that they can't get elsewhere?

→ do better than the rest: what is everyone else in your niche doing and how can you do it better - if they're sharing platform updates you're the one actually explaining what they mean, if they're telling you to "post consistently" you're the one breaking down what a realistic weekly content schedule actually looks like.

→ give something god damn it: every single post should have a takeaway, a practical application, something they can actually use instead of posting for the sake of posting. this is how you become a voice people want *more* from.

→ be selective: be intentional about where you show up, what you comment on and how you comment because your name attached to low-effort "love this!" replies isn't building your reputation.

the creators who win long-term aren't the ones who went viral once - they're the ones you'd recommend without hesitation because you know they'll deliver.

be that person.

even if it means posting less, shifting your schedule, taking longer inbetween content drops. it takes time, but the hard work compounds - I promise!

I'm joining Slate's first Social Social Club of the year and I am pinching myself at this lineup 🎙️✨😭/

hosted by Carmen Vicente, we're diving into the "science behind creativity" - and i'll be on the panel alongside Zaria Parvez (Head of Social DoorDash) and Jason Keath (Co-founder of Social Fresh).

mostly in awe of these brilliant marketers and franticly taking notes...

but I *guess* seeing as my camera will be on I'll share some thoughts and experiences from my 6 years as a content creator, working with the biggest brands in the world and growing our community to 700,000 across platforms (mic drop) with no team, a carousel obsession, and a dream.

if you've ever wondered how great creative work actually happens (spoiler: it's not by accident), this one's for you!

🔗 see you there: https://lnkd.in/eSFRRuv3

everyone sees the 700,000 followers and thinks engagement just happens, but here's what actually goes into building one of the world's largest online communities for marketers 👀

 and one whose engagement continues to grow as our audience does (the opposite of the norm).

most people think engagement works like a light switch: post something, people engage - but that's not how human connection works.

engagement is more like... adopting a rescue dog (cute)

you don't expect them to immediately trust you and want belly rubs on day one - they need time to warm up, multiple positive interactions, and proof that you're safe.

your audience is exactly the same.

real engagement is a process with multiple touch points:
→ someone sees your post: watching, but not ready to interact yet 
→ they check your stories: getting a feel for your vibe
→ they respond to a poll: low commitment, easy interaction 
→ they finally comment: they've built enough trust to put themselves out there

I like to jumpstart this process with what I call thin content, content that doesn't sell or educate, but gives people something easy to engage with first:
→ meme a pain point they relate to, creating "i feel seen" moments 
→ share education that makes them think "can she see inside my brain?" and reflect their exact struggle back to them 
→ tap into what's trending in your shared world to show you live in their reality 
→ ask for something everyone has an opinion on
→ create simple calls to action: "drop a 👋 if you've been there"

the goal isn't deep engagement immediately, it's building the habit of interaction.

what else do you want to know about the behind the scenes of growing our community? drop a Q below and i'll be answering all day 💕✨🫶

how I use Notion to run my entire business folder 📁💫👀[AD]

every piece of content, every launch, every campaign, every 2am idea I'll probably never act on - it's all in there.

and I know getting organised is on a lot of your lists for 2026. 

if you've been wanting to give Notion a go but don't know where to start (especially when you're still catching up from the break), I get it!

that's why Notion Agent has been so good for me lately.

instead of spending hours setting up databases and trackers from scratch, I just tell it what I need.

🔗check out Notion Agent here: https://lnkd.in/e5NTxXTv

and if you want to steal my setup, I've linked some of my fave templates below:

🔗 https://lnkd.in/eu_qNAsB

🔗 https://lnkd.in/eGz3PMJG

enjoy!

#NotionPartner

doors to our Pretty Little Marketer community close at 5pm tomorrow and I literally have no idea what you are waiting for 😌👆

I created every corner of the Insiders Club with real intention: enough to help you, but not so much that you're overwhelmed and here's what that “intention” looks like inside:
 
💌 the bulletin: every single morning at 8:30am UK time, you'll receive my exclusive members-only daily bulletin. I round up the day's biggest story, link the latest social media updates and news, and drop a trend to try. 
 
🎤 ask the expert sessions: every other Wednesday, an expert sits in Slack from 9-5pm UK time answering your questions live. we've had Chloe McCullough on YouTube, Anna-Maria from Modash on influencer marketing, Kira Matthews on pitching to brands and becoming a creator - the list goes on.
 
🎥 our webinar schedule: in February alone, we have TikTok and LinkedIn joining us for exclusive webinars on how to use their platforms in 2026 - information you literally will not find anywhere else !!
 
💼 real opportunities to get involved: this week I launched our first ever influencer campaign on LinkedIn, paying real community members to share their experience. last year we partnered with Venngage to produce a trends report featuring our members. we get discounts and free tickets to shows like B2B Marketing Live and Technology for Marketing, plus job roles land in Slack before they go live anywhere else.
 
🎉 Friday wins: genuinely my favourite part of the week. every Friday we share our wins big and small and I love love love it.
 
🐶 a pet-pics channel: because obviously.
 
🎁 our discounts library: Semrush, Planable, The Productivity Method and more.

no brainer if you ask me: https://lnkd.in/dYUGgttV

doors close 5pm UK time tomorrow 📣

I'm good at my job, and that's the problem.

I have a 30k email list, my Instagram and LinkedIn funnels convert, I know what to post and when to post it, and I can roughly predict how it’s going to perform before I hit publish. 

I’ve built the machine and the machine works.

I’m a system-kind-of-girl and I genuinely love the one I’ve built, but lately I’ve realised I can’t remember the last time I made something just to make it.

so I’m starting over, on purpose.

catch me on Substack every Monday 👋

https://lnkd.in/epcGGMEX

taplio

The Battle

Fiona Bradley

Sophie Miller

Followers

Posts

Engagements

Likes

Performance ScoreFiona Bradley's LinkedIn Performance

Performance ScoreSophie Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Fiona Bradley

Sophie Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fiona Bradley's LinkedIn Performance

Performance ScoreSophie Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFiona Bradley's LinkedIn Performance