Fiona Bradley

Content master, business owner, comedian, and really slow runner 😎

Straight-talking no-fluff marketing. 🤟

I run a Leeds-city centre-based boutique Content Marketing Agency with a sense of humour. Our mission is to create killer content with service that slaps. Not in the way that hurts. 

More than anything, we value fun: marketing can be boring. We want clients to enjoy working with us and to enjoy the work we do! Learning: continual training and development means we’re on top of trends. Creativity: coming up with new ways of doing things and not being afraid to express those ideas.

I’ve run campaigns for clients including the NHS, Rolex, Morrisons, Coca-Cola, Unilever, Mars, Nestle, Welcome to Yorkshire, County Golf, PepsiCo, Rimmel and many more.

🏆 Young Digital Marketer of the Year 2021 - Northern Digital Awards
🏆 Freelancer of the year 2021 and 2022 - Uk Dev Awards
🏆 All Round Hero - UK Dev Awards
🏆 Rising Star 2022 - EU Content Awards
🏆 Social Media Businesswoman of the Year 
🏆 Advertising Businesswoman of the Year 
🏆 Digital Agency Owner of The Year 2023
🏆 Startup of The Year 2024 - EU Content Awards

Qualified coach for the Horse Riding for the Disabled Association, running marathons to raise funds to hang onto our ponies.

Book in a 1-2-1 training session or introduction call to kickstart your marketing at: fbcomms.co.uk/contact-page/

Founder & Director

My mission is to help business' and brands realise their goals through marketing, acting as an extension of your team.
I'm passionate about digital marketing and comms, using insight-led marketing strategy to create relevant content that reaches the right customer at the right time with the right message!
Working with a team of the best freelancers in their field we cover the breadth of digital marketing from auditing to web management, branding, strategy, graphic design, email marketing and content creation.

The best way to look after your business is to look after your people. Here are the incentives I offer at FB Comms:

Money's a legal requirement to employ people. 
A 'competetive salary' might get someone through the door.

But recognition, growth, and genuinely caring about people? 
That's what keeps great people around.

Here's what we offer:

On health:
➡️ Gym membership paid for
➡️ Extended lunch for those doing a yoga/fitness sesh
➡️ Mental health resources available to everyone

On training:
- You identify the opportunity, get it signed off, and go learn
- £1,000/year pro-rata budget per full-time team member
- Spend it on courses, books, conferences, coaching

Lead gen:
- Bring in a client? 10% of the first month's fee lands in your payslip
- Pick up the work too? 5% ongoing commission

Developing thir own personal brands:
- Hit 5k followers, get a £20 coffee shop gift card
- Hit 10k, get £50 for a Leeds restaurant
- Hit 20k, take a half-day off

On client results:
- Positive testimonial = £10 coffee voucher
- Client increases their contract because of your work = £40 meal voucher

On birthdays:
- Falls on a weekend? Take the nearest working day instead
- Plus a £50 gifting budget per team member
- Your birthday's a weekday? You get it off

Flexible working:
- Structured hybrid working with Mon Weds & Friday as the set office days in the centre of Leeds (when we do need to be in to film stuff/collaborate)
- Work abroad up to 15 days/year
- Flexible day hours based on your work/life/avoiding the train peak times

On promotions:
- Salaries reviewed annually, roles every 6 months
- Adding more value? Get more money
- Want to expand into an area you really love? Let's develop your role
- Show me client results, leads generated, additional responsibility taken, new skills developed

The magic's in showing people they're valued.
Yes, I could always get better at saying it, but words don't mean much without action.

Look after your people, they'll look after your clients, and ultimately, you 💖

P.S. we're scaling this year so if you know a Leeds-based paid social/tiktok shop/content/smm master (except if you're a recruiter, sorry), drop me a message. I'm after senior level or above, agency experience, and multiple accounts scaled.

Fiona Darley (Bradley)

Turning content into paying clients for busy service-based business owners 💰 Focus on growing your business while I grow your LinkedIn presence

2 million posts, articles, and videos are published on LinkedIn every day.

I make sure your post is the one that stands out and resonates with the right people.

I work with founders, CEOs, and business owners running 6+ figure service-based companies to help them leverage LinkedIn to its fullest potential.

Building a personal brand is relatively easy. 

I make sure it compels the right people and turns your content into paying clients. 

Some of our client wins ⬇️ 

✅ Closed more than 8.000€ in 2 months
✅ Go from 0 to 9 clients in 4 months
✅ Grow from 4.000 to 10.000+ followers in less than 6 months
✅ Attract an inbound inquiry for a deal worth £30.000+ in less than 1 month 
✅ Sell out an in-person conference to over 120 attendees
✅ Book 3 discovery calls in less than 72h after publishing profile changes

Here are two ways how I can help:

1️⃣ LinkedIn Personal Brand Amplifier 

Outsource your LinkedIn to us, and we’ll take care of it all. 
From strategy to content creation, community growth, and engagement. 
You focus on your business, we focus on making you stand out.

2️⃣ Corporate LinkedIn Workshops 

Half-day or full-day tailored group workshops
Showing your team how to leverage LinkedIn effectively to build an irresistible brand
Helping your team to connect with decision-makers, and drive business growth

Ready to talk?

Book a call via the link in my featured section or DM me "2 million" 

---

You can also book me as a speaker to share my insights on building a personal brand on LinkedIn that gets results.

Send me an email to viktoria@vjancurova.com

Viktoria Jancurova

Your marketing does NOT need to be perfect for it to work. 

You don’t need the flashy website that sparkles when you move your cursor. 
You don’t need fancy designed carousels.
You don’t need expert edited videos.

You can, but you don’t need to. 

Learn to write. 
Use your words intentionally. 

That’s all that matters before the glitter and sparkles. 

Knowing how to use your words is the highest leverage skill you can build in business.

Viktoria Jancurova 

Turning content into paying clients for busy B2B leaders 💰 Personal Brand done-for-you 🎤 Speaker | LinkedIn Marketer

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It’s time you stop copying what your competitors are doing. 

The fact that they’re in the same nich as you doesn’t mean you’re playing the same game. 

Your business, your values, your brand and your audience are diffrent. 

Their business might be all shiny on the outside but scamble on the inside. 
There’s no way of knowing what’s really going on behind the scenes. 
Their “transparency” might be just an act. 

I don’t think I need to spend much time on explaining the difference in values and branding. Your values can be very similar but you embody them in a different way than someone else would which also changes how your audience perceives your brand. 

The audience you attract will differ from the audience that your competitors attract. 
We’re all different humans. All with unique traits. All click with different humour, style and personalities. 

So if you try to copy someone else’s marketing because you THINK it’s successful, you’re not doing yourself any favours. 

I’m not saying that you need to re-invent the wheel and never look around for a bit. I encourage that. Do your research. 

But please don’t copy what you see to the detail.

It’s not original. It won’t resonate the same way as it did for them. And it isn’t guaranteed to work for you just because it did for them. 

Research but put on your critical glasses before you copy&paste. 

If you’re planning a sales campaign that will work for YOU and YOUR business but don’t know how to shape it message me ‘SPRINT’

Content isn’t enough if you want to sell on LinkedIn.

Yes, it matters. But it won’t sell your offer on its own.

You need to get strategic about how you start conversations, how you show up and where, whom to speak to and make the next steps painfully obvious.

Oh, and let’s not forget - your energy ✨

Your sales depend on the strategy that carries you while doing the work.

If you’re a service-based founder who wants to find your dream clients on LinkedIn, DM me LPS for info about how we can do it together.

In the last 2 weeks, I followed the exact advise I give my clients. 

Results: 4 sales meeting booked.

1 was yesterday 
2 today
1 next week

Proof that LinkedIn still works for business owners 🤗

(Even in January)

I'm all for manifestation and visualisation, but...

If you're looking for new clients, have you actually thought about speaking to them? 

Like, slide into their DMs and have a real conversation?

Not to sound crazy, but things move much faster this way.

Action taking >>>

My plan for the first day back:

→ Remember what I was doing before I logged off for Christmas.
→ Look through all the notes I wrote for myself.
→ Start diving into work and running a biz again.

2 weeks break was much needed and very well spent.

Now, it's time to get back to a routine.

PS: Happy New Year everyone 🥳

How are you finding getting back to a routine in the New Year?

£78,000
 ⬆️ That's how much money my clients brought into their business by following the LinkedIn Profit Sprint method.

My way of making sales on LinkedIn isn't rooted in the typical "guru" promises.

❌ I will NOT give you templates to go viral
❌ I will NOT help you 'hack' the algorithm
❌ I will NOT teach you a magic trick to boost engagement

I don't focus on ANY of the above because I don't believe you need those to make sales.

You need a strategy that's rooted in sales foundations.
One that aligns with your business values and your offer.
A strategy that's worked over and over and over again.

MN has never sold their offer before on LinkedIn.
↳ Proceeds to close £30k

JD didn't believe their clients would buy high ticket offers on LinkedIn
↳ Proceeds to close £27k

JB leaned in and trusted the process
↳ Proceeds to close 10k in 45 days

What all these people had in common was that they followed a strategy that made them laser-focused on what actually moves the needle.

They had a clear campaign structure.
They knew what to say and when to say it.
They didn’t disappear halfway through or panic in the final weeks.

This is what happens when selling on LinkedIn becomes intentional instead of emotional.

If you'd like to know more about the LinkedIn Profit Sprint, comment or message me "LPS"

Having a post go viral won’t solve your pipeline problem.

The impressions won’t magically turn into cash.

No buyer will suddenly decide they need your services because of the number of reactions and comments under your post.

Yes, it’s a great dopamine hit.
Yes, you may start a few interesting conversations.
But you know what will turn the potential clients into actual paying clients?

Your strategy.
Putting your offers in front of people.
Talking about the results you delivered to your clients.
Speaking about the pain points your buyers have and showing how you can solve them.

This work isn’t as sexy as going viral is.

But this is the work that brings revenue into your business.

PS: I can’t wait for the VISIBLE NOT VIRAL masterclass I’ll be delivering in The HoLT about this!

In 2026, I'm creating the spaces I wish to see in the world.

I'm from Slovakia.
And if you know nothing about the country at all, know this - we do NOT do small talk.

It's something that's not really in our culture. And we avoid it like a plague.

When I met Karis Gill last year, we clicked instantly.

Like me, she doesn't do small talk.
We want to connect.
On a deeper level.

Without the chitchat that makes all my body hair go up when I find myself in a small talk conversation 🤢

That's why we're creating a space for more of you who feel the same.

The fun online networking for founders that's fun and skips the bullsh*t weather talk.

If you are like us, come and join us for the first time: Screw The Small Talk

It's free, and we had 5 people join us before we even launched this on socials. Whohooo 🥳

The first session is hosted on the 14th of Jan at 12PM (UK)! 
Are you coming?

Register here: https://lnkd.in/ee-ddNBV

Is connecting with other cool founders on your 2026 agenda?

Join Screw The Small Talk networking on the 11th of Feb at 12pm (UK) completely for free!

https://lnkd.in/ernjdEC4

Tag a founder friend you'd like to join you 😊

Here’s what most business owners forget about and the reason their revenue goals stay on paper and don’t become a reality.

In January, everyone’s coming back with BIG goals for the year.

Ready to publish your campaigns on LinkedIn:

You post.
You tweak.
You hope.
And somehow… nothing moves.

If that’s you, this isn’t a discipline problem.

You’re not lazy.
You’re not inexperienced.
You’re not “bad at selling”.

You’re operating without a campaign structure.

No clear buildup.
No final push.
No system for when it actually matters.

Posting more won’t fix that.
Consistency without intent is just noise.

Hope is not a strategy.

That’s exactly why I created LinkedIn Profit Sprint.

You don’t need a full rebrand.
You don’t just need a content overhaul.

You need a short, focused strategy designed to turn chaos into control and silence into signal.

Calm instead of scrambling.
Clarity instead of last minute panic.
Real conversations opening instead of quiet inboxes.

If this is landing, DM me the word SPRINT.
No pressure. Just a conversation.

Let’s talk about this whole camping situation 🏕️

Everyone is divided into camps these days.

Haters vs lovers of [insert whatever polarising opinion you can think of].

Everything is black and white.

Or at least, that’s how most marketing on LinkedIn feels these past few months.

On one hand, I see the point.
Your marketing should attract people alike and repel those who aren’t ‘your tribe’.

On the other hand, it can feel exhausting.
Always reading harsh opinions on the feed, feeling like you’ve got two options.
You either agree. Or you don’t.

No space for grey areas.

Expressing your beliefs in your marketing is super powerful.
It really does bring the right people closer to you.

But not every post has to be either black or white.
Especially if you aren’t that opinionated in person.

The constant opinions and call-outs have a negative effect on your personal brand and on your audience.

It’s like cooking a nice warm stew.

If all you keep adding to the pot is salt… At some point, you’ll cross a line.

But if you find a nice balance between salt, pepper and all the other seasonings… you’ll prepare a great pot of yum.

(Can you tell I’m hungry 😂)

Keep your marketing spicy, but don’t forget about all the other elements that make it whole 🌶️

I've been excited for this for weeks, and The HoLT Directory is finally live  🥳
(And I'm the founding member)

Most of us got burned at some point in running our business. 
And hated the disappointment creeping in after.

That's why I'm so happy this idea came to life.

Easy to use and free to access.

It's a directory filled with 100s of trusted expert small business owners offering all sorts of services. 

The best part? 
You'll find no knobs on the list. 

If you're looking for reliable experts you can actually trust, this is a link you need to bookmark. 

Check it out here 
www.the-holt.com/directory

(Did you find me there?)

PS: Lea 🌈 Turner and Robyn MacMillan thank you for putting this together.

Let me guess - the last time you launched on LinkedIn:

✅ You started with high energy
✅ You had a big vision and even a bigger goal
✅ You felt like "this is IT!"

You posted daily and checked your DMs at least 7x a day, feeling like something SHOULD be happening by now.

You re-wrote your posts at night because they didn't do as well as you'd have hoped.

The only engagement you got was from peers, friends and AI.
Yet, no one buys.

You tell yourself you'll push harder tomorrow.

Then halfway through your launch, you quietly lose momentum, call it and tell yourself that people aren't buying right now. Hoping the next launch will be better.

And that's when doubt creeps in.

Is the offer not someting my clients want anymore?
Are people bored of me?
Is LinkedIn still working?

That's not the problem.

People still need your help.
They aren't bored of you.
Yes, LinkedIn is still working for business owners.

Your real problems are:

You don't have a clear campaign strategy.
You're not pacing yourself and looking after your sales energy.
You don't understand the buyer's behaviour and when to push harder.

There is a different - BETTER - way to do this.

It's exactly what LinkedIn Profit Sprint is built for.
If this felt a little too accurate, DM me "THIS IS ME"

When you run a sales campaign, remember…

📉 Your energy will dip.
📉 Your motivation will fade.
📉 Your feelings will make wrong decisions for you if you don't keep them in check.

Without a good plan and strategy, it'll hardly be a successful campaign.

When you know what moves the needle…
When your message is clear…
When your energy is managed…

… results (closing) becomes the only logical outcome.

That’s what The LinkedIn Profit Sprint gives you.

A campaign that replaces “I don’t know what to post” with “I know exactly what to do next.”

Message me "LPS" for more info 💌

Founders: 
🗣️ Is LinkedIn really working for service based business owners? 

Meanwhile, my client’s words:
🗣️ Any service-based business that is looking to grow their revenue and isn’t on LinkedIn is mad. Like wtf are people even doing if they’re not selling and closing on LinkedIn? 

Made me laugh 😂 
(Her words not mine)

T-30 minutes I'll be delivering a masterclass to The HoLT members on how to FIND, CONNECT, and ENGAGE WITH the right people 🔥

Get VISIBLE, not VIRAL.

Because viral isn't always the journey to success if you're a business owner.

taplio

The Battle

Fiona Bradley

Viktoria Jancurova

Followers

Posts

Engagements

Likes

Performance ScoreFiona Bradley's LinkedIn Performance

Performance ScoreViktoria Jancurova's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Fiona Bradley

Viktoria Jancurova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fiona Bradley's LinkedIn Performance

Performance ScoreViktoria Jancurova's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFiona Bradley's LinkedIn Performance