Mike Fiorillo

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Helping startups grow. Specialize in conversion rate optimization (CRO), user insights, and behavioral design/user psychology. Previously led growth at Temporal, DuckDuckGo, InVision. 1,000+ experiments across full-time roles and dozens of high-ROI consulting engagements.

Principal Consultant and Founder

Mike Fiorillo 🚀

Text

Key Responsibilities:

- Lead the product strategy and execution for Text Platform's new Workflows product
- Oversee cross-functional teams to deliver a no-code, AI-assisted workflow automation solution
- Drive product vision, roadmap, and go-to-market strategy for the Workflows platform
- Collaborate with engineering, design, and marketing teams to ensure successful product launches
- Analyze user feedback and market trends to inform product decisions and prioritization

Workflows Team Product Manager

- Led a cross-functional team of 5, including 2 frontend developers, a designer, and a copywriter
- Drove nearly 300% growth in monthly visitors to platform.text.com over 16-month period
- Expanded developer ecosystem by 70%, significantly increasing monthly new registrations
- Developed and executed growth strategy, improving key metrics across the board

Platform Growth Team Lead 

I'm responsible for LiveChat Developer Program and Marketplace and my focus is on:
- Building distribution channels that drive demand;
- Coordinating marketing campaigns to present product’s value proposition and features to current and new potential customers;
- Cooperation with creative teams of content marketers, graphics designers, web developers, video editors, PPC and SEO specialists, etc.;
- Taking care of product messaging on the website, in email campaigns, PR activities, ads, and more;
- Expanding online visibility by coordinating content strategy;
- Researching customers’ needs and experiences;
- Analyzing efforts and creating optimization plans;
- Marketing projects management
- Customer acquisition framework development
- Conducting growth experiments

Product Marketing Manager

Silevis Software

– Led Silevis through a complete brand redesign including launching new website and introduced an inbound methodology to the company’s efforts.
– Created and executed first marketing strategy for the company.
– Boosted company's brand awareness
- Created Silevis Clutch 5 star profile
- Created strategy for reactgrid.com - +500 stars on GitHub, over 7000 weekly downloads
– Company has grown over 100% in 2020
– Run A/B tests on the landing pages, Linkedin Ads, and e-mails

Head Of Marketing

Angloville Poland

- Creating growth strategies
- Paid user acquisition using Facebook, Google, LinkedIn, Twitter, Reddit, Quora
- Analyzing user behavior to uncover new growth opportunities across channels and verticals
- Designing, running and analyzing website A/B tests
- Creating and optimizing landing pages
- Planning and creating email campaigns
- Creating reports and ad-hoc analyses

Senior Growth Marketer

tegotego - grupa kreatywna

I am the co-founder of tegotego - grupa kreatywna which is a group of creative individuals working as a creative agency with a mission to grow other businesses and make cool graphic designs. 

- Creating growth strategies for agency clients
- Designing, running and analyzing website A/B tests
- Creating and optimizing landing pages
- Planning and creating email campaigns

Digital Marketing Strategist/Co-founder

Cerrad

- Creating growth strategies
- Strategic planning and executing best practices obtaining the maximum ROI through clicks opens, reactions and overall customers' engagement within the digital marketing budget. 
- Managing creative campaigns to support digital cross-promotion efforts incl. email campaigns, Facebook, Google Ads and other marketing initiatives for an improved end-user experience incl. 
- Analyzing user behavior to uncover new growth opportunities across channels and verticals
- Creating reports and ad-hoc analyses
- Working closely with designers and copywriters and ensuring all assets are delivered on time

Digital Marketing Manager

VIVE Textile Recycling

- Creating marketing growth strategies for VIVE Group companies inc. VIVE Textile Recycling, VIVE Transport, VIVE Profit, VIVE Logistics
- Responsible for the execution of VIVE Group online marketing strategy including SEO/SEM and website maintenance, online analytics, and email marketing. 
- Project Management for new websites (such as textileupcycling.pl, szafavive.pl, fundacjavive.org) and online campaigns.

"Charaktery"

I was developing social media strategies to spread news, foster interactivity, build brand awareness and drive traffic to the website.

- Creating new website charaktery.eu with over 400k UU/M
- Facebook page manager (contetn creation) - growth from 120k to 300k fans in 14 month without budget for ads
- Creating marketing strategies for new publications (books, psychology magazine)

State Street

Processing the accounting, custody and valuation of many types of derivative instruments;
Performing reconciliations regularly to ensure portfolios are correct and up to date;
Teamworking to achieve group and client goals;
Daily contact with both internal and external clients;
Using analytical skills to identify issues and reach sound conclusions.

Derivatives Specialist

Capgemini

Ensures that the daily activities, within responsibilities, are fulfilled according to the timetable agreed with Team Leader and desktop procedures.
- Achieves Critical Service Levels and Key Measures to maximize productivity, quality and service standards.
- Research and resolve identified issues from system notifications, internal and external customers, reports, and correspondences per Client policies and procedures, by contacting the appropriate party as required.
- Calculating complex Loss Sensitive Invoices and Retrospective Premium Adjustments for US based Zurich’s corporate clients operating on Global Corporate and Commercial Markets..
- Reviewing Policies Agreements and Loss Runs in order to set up LSS accounts and calculate invoices/adjustments
- Contacts over email/phone with customers (Corporate Insureds, Third Party) 
- Contacts over email/phone with Zurich North America business units: Underwriting, Claims, Claims TPA, Collections, Reconciliation Team,
- Queries resolution
- Reporting status of outstanding positions
- Update setups and recalculate invoices as needed, per Client policies and procedures.
- Create invoices per Client policies and procedures.
- Review and validate various information for Retro Premium Calculations as per Client policies and procedures (Pay-in amounts, program status, most recent paid loss invoice, Excess Loss review, retro processing and distribution checklist).
- Adheres to Client Security Standards (Data Protection, Financial Crimes).

courses:
Internal Accounting Program - IAP
Basic Accounting Intro, AP, AR
Excel Advanced (MS Office 2007)
Excel Intermediate (MS Office 2007)
VBA Intermediate (MS Office 2007)

Finance and Accounting Process Specialist

click community

Developed social media strategies to spread news, foster interactivity, build brand awareness and drive traffic to website. Launched social contests to engage our audience and maintained branded Facebook and  Twitter channels with hundreds of followers. Wrote engaging and informative content that encouraged followers to comment and share with their own social networks

Social Media Specialist, Internship

🙋🏻 I'm dedicated to finding solutions. Always looking for new ways to improve. I'm good at making products that people love, and I have a knack for connecting with people and devising the right idea together.

taplio

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Mike Fiorillo 🚀

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