Mike Fiorillo

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Helping startups grow. Specialize in conversion rate optimization (CRO), user insights, and behavioral design/user psychology. Previously led growth at Temporal, DuckDuckGo, InVision. 1,000+ experiments across full-time roles and dozens of high-ROI consulting engagements.

Principal Consultant and Founder

Mike Fiorillo 🚀

Web Development & Digital Marketing Expert 💻

Hey! I'm Kate 👋  a multidisciplinary creative and strategist with 15+ years of experience in web design, visual branding, and content marketing. My work blends design thinking, technical proficiency, and digital strategy to craft experiences that are aligned + built to perform.

From building foundations from the ground up to optimizing existing platforms, my emphasis is on cohesion between brand, user experience, and measurable outcomes.

Throughout my career, I've partnered with a diverse range of SMBs, solopreneurs, startups, agencies, organizations, and corporations. My commitment to transparency, efficiency, and personalized creative direction sets my approach apart, ensuring every project and campaign receives dedicated attention.

My signature areas of impact:
⤍ Bespoke WordPress websites emphasizing intuitive, cohesive branding  
⤍ Visual branding that's attractive, purposeful, and adaptable  
⤍ Content strategy tailored for SEO, compelling storytelling, and clear structure

Whether you're seeking a skilled designer, an insightful marketing specialist, or simply a supportive collaborator to join your professional journey — let's explore the world of digital opportunities together!

taplio

The Battle

Mike Fiorillo 🚀

Kate Kowalsky

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