Mike Fiorillo

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Helping startups grow. Specialize in conversion rate optimization (CRO), user insights, and behavioral design/user psychology. Previously led growth at Temporal, DuckDuckGo, InVision. 1,000+ experiments across full-time roles and dozens of high-ROI consulting engagements.

Principal Consultant and Founder

Mike Fiorillo 🚀

Mehdi Mehni

INTO AI inc.

INTO specializes in Conversational AI solutions that integrate directly into various technology platforms. Our expertise lies in developing custom projects and products that enhance communication and automation through AI. 

We work across different industries, leveraging our conversational AI capabilities to optimize customer service, improve response times, provide more accurate answers, and streamline processes. 

Our solutions are designed to increase productivity, reduce costs, and enhance the overall quality of customer support.

Head of Engineering

Talenteo.com

Talenteo is a 360° solution for: Managing, Centralizing and securing employee data Tracking working time, leave and attendance Developing the skills of your teams Simplifying the daily lives of your employees!

Product Development Advisor

Emploitic.com

Emploitic.com is the No.1 recruitment plateforme in Algeria, making it the easiest and fastest way of reaching the best candidates in the country.

Wingocard

Wingocard is on a mission to empower teens and young adults to become financially savvy from early on in their lives. We don’t believe in profiting from people’s lack of knowledge and understanding of personal finances. And when it comes to teens, we see an opportunity to make a positive impact that will stay with them for life. 

Our solution is to build a collaborative banking app for teens and their parents that’s linked to a Visa debit card. We give teens access to the cashless economy while parents can stop handing their credit card. The Wingocard app allows parents to transfer money to their teens and keep an eye on how they spend it. Teens can buy anywhere with their own Visa debit card or directly with their phone. Both teens and parents can work together to set saving goals, learn about personal finance, and understand how the money is spent. We use personal life experiences to help teens develop healthy financial habits.

Co-Founder and Growth Product Lead

Housecall Pro

Housecall Pro is a full-service tool that enables service professionals to run their entire business on their smartphone and complimentary web portal. The tool is offered at a competitive low cost and supports service professionals with all aspects of their workflow, including: job scheduling, customer database, invoicing and payment processing, technician dispatch, and much more. It is also fully integrated with access to the Housecall consumer booking app.

Senior Product Manager, Growth

Diagram Ventures

Diagram is a venture launchpad building the next generation of global companies based in Canada. 
We develop and incubate our own ideas, and find exceptional entrepreneurs and technologists to build 
companies with us.

As a Product Lead of the Innovation Team, my main roles are : 
1. Define products MVPs and KPIs to validate early-stage products traction;
2. Define A/B testing strategy and manage marketing tests & agencies;
3. Plan and managing product iterations, manage outsourced software development firms;
4. Launch qualitative and usability testing of the product and communicates findings;
5. Analyze data from various tests and support go/no-go decision-making making.

Product Lead, Innovation Team

InVision

• Manage and execute backlog of high impact in-product growth experiments covering
Onboarding and activation, product adoption, virality, and self-serve upgrade funnels.

• Optimize both organic and incentivized viral loops, helping make sharing and invitations InVision’s second largest user acquisition channel.

• Implementation of several platforms in our growth stack, including Amplitude (product analytics), Braze (user lifecycle communications), Launch Darkly (server side experimentation), and more

Senior Product Manager, Growth  🚀

At InVision I take care of the engineering team of our Growth Tribe. This team aims at leveraging all means possible (design, tech, product, marketing, data, etc.) in an agile way in order to increase our member base and to make InVision  App even more efficient and frequent.

To fulfill this ambition, we have built agile cross-skills squads, operating as a mini-startup within InVision. A squad is comprised of great profiles with a strong growth mindset: backend engineer, frontend engineer, UX designer, product manager and data scientist. 

My daily is to ensure that the growth team can work in the best conditions and get things done.

InVision is the world’s leading product design platform, powering the future of digital product design through our deep understanding of the dynamics of collaboration.

Growth Engineering Manager

Téo Taxi

The objective of Taxelco is to consolidate the interests of the taxi industry to the benefit of its stakeholders and for the citizens of Montreal. With this approach, we can ensure that the economic and social benefits derived from the use of fully electric vehicles, the creation of operational synergies and the efficient use of information technologies will remain in the hands of its constituents. 

Taxelco is an ambitious project will help position Montreal as a green, avant-garde city where public transports are a means to responsible economic and social development, echoing the unique, cultural and innovative personality of its citizens. 

Taxelco is an initiative of Alexandre Taillefer and XPND Capital, a growth capital investor based in Montreal, Quebec.

AnchorFree

AnchorFree hired me to build and lead the Growth engineering team.
My responsibilities include designing and building our Growth engine, as well as launching, monitoring, and optimizing our growth initiatives to increase our acquisition, activation, and engagement metrics.

About AnchorFree:

AnchorFree’s mission is to provide secure access to the world’s information for every person on the planet. AnchorFree’s Hotspot Shield application is the world’s largest Internet freedom and personal privacy platform and the biggest disrupter of Internet censorship. Downloaded by more than 300 million users across mobile devices and computers; Hotspot Shield is the starting point, for mobile and Web access, making all applications and websites secure, private and accessible.

Funded by $63 million from Goldman Sachs, and other blue chip investors, AnchorFree is focused on bringing online privacy and freedom to the next billion Internet users. AnchorFree is growing by 6 million new downloads of Hotspot Shield per month.

Lead Growth Engineer 📈

SociableLabs

ViralNinjas teamed with Silicon Valley based Sociable Labs to create the market leader in customer acquisition and engagement via its Shopper-to-Shopper channel.
Shopper-to-Shopper channel helps you acquire high quality shoppers at scale. New shoppers are invited to your site from a trusted connection and they will find your products relevant to their interests. They are more likely to visit your site, engage with your products and purchase. This creates a network effect that will produce 20% of your new shoppers with a 10x ROI.

With over two decades of experience in scaling technology products from conception to growth, I am a seasoned engineering leader with a passion for SaaS, AI/ML, product-led growth, and agile engineering. I combine strong technical skills with a keen business sense to drive technological innovations that deliver real business impact.

As the Head of Engineering at INTO AI, I lead a team of engineers and product managers to design, build, deploy, and scale a leading SaaS platform that leverages AI technologies to transform the hospitality sector. Our platform seamlessly integrates with top-tier property management systems, providing hosts with cutting-edge AI tools for superior management and service delivery. I am always eager to connect with people who share my vision of making an impact through technology innovation.

INTO is a leading SaaS platform that focuses on leveraging AI technologies to transform the hospitality sector. Our platform seamlessly integrates with top-tier property management systems like Guesty, providing hosts with cutting-edge AI tools for superior management and service delivery.

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Mike Fiorillo 🚀

Mehdi Mehni

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