You've built a 7-8 figure health & beauty DTC brand. I will connect you with the top affiliates in the world

Hi - I’m Fred!



For over 17 years, I have been managing and scaling profitable affiliate programs that help DTC brands grow revenue.



Some of the questions I get asked are:



▪️ How do I recruit the top direct-response affiliates who specialize in paid media? 

(Email, Display, Tik Tok, Snap, FB, Google, Push)



▪️ How can I increase revenue with lower acquisition costs?



▪️ How can I reduce risk exposure and reliance on a small number of channels?



▪️ How do I structure commission payouts to ensure my brand's and affiliates' profitability?



▪️ How do I build direct response content to get customers to buy now?



▪️ How do I maintain brand, content, and messaging integrity?



In my experience of building/managing affiliate programs for networks and brands, and as an affiliate myself, I’ve worked in all facets of affiliate marketing, and I consider it my domain of expertise. 



I’ve also helped recruit affiliates for some of the biggest global DTC brands, including Goli, Onnit and FluffCo.



My job is to maximize your investment in affiliate marketing, educate you on the technical strategies, and deliver results that surpass your marketing goals.



👉 WHAT I DO:

- Affiliate Program Strategy, Systems and Process

- Super Affiliate Introductions

- Affiliate Recruitment Strategy

- Affiliate Management Strategy

- Affiliate Program Optimization

- Affiliate Network and Preferred Vendor Recommendations



CORE VALUES FOR SUCCESS: 🙏

1. Prioritize the needs and goals of the client 

2. Strive to be the best version of myself (Mamba Mentality)

3. Never shy away from difficult conversations

5. Be organized

5. Always take accountability for both the wins and losses



When I'm not working away, I love spending time with my wife & 2 kids, training for long-distance races and "attempting" to win my NBA fantasy league. 



If you're interested in learning more about how I can help solve some of your acquisition/affiliate challenges, drop me a message, and let's schedule a free call.

Frederic Jean-Bart

I absolutely hate the argument that AI has made an affiliate manager’s job completely irrelevant. I also hate the claim that AI has made affiliate marketing easier. Because it hasn’t. And if you are an AI enthusiast selling that narrative, I hate to break it to you, but you’re wrong.

There are two parts to this.

A. Yes, getting data has become easier.

I remember back in 2009, I used to go through different websites, search for affiliates manually, find their contact information, and verify whether their email addresses were even valid. Every single step had to be done manually for just one affiliate.

Now, with different tools and platforms, it has become incrementally easier to find contact details, competitor information, and other relevant data with just one click. 

I completely agree that AI has made search dramatically easier. Today, everyone has access to the same information. 

B. But because everyone now has access to the same information, everyone can reach the same affiliates. At every level.

That means top affiliates and larger media buyers receive hundreds of emails every day. The problem is that, in trying to use AI to become ultra-efficient and scale outbound, most people are sending the same emails and the same DMs to everyone.

And 100% of the time, these big affiliates can tell the message isn't personalized for them. This type of outreach never excites them because they don’t see any real effort. They don’t know whether your product is right for them, whether the commission structure makes sense, or whether the unit economics work. 

They have no clarity. And when you combine that with mass outreach, it completely kills their enthusiasm.

With all that being said, I agree that AI has made the job much faster. But at the same time, it has also made it easier to stand out.

Be a real human.

I know it sounds like a cliché at this point, but I genuinely believe most people have forgotten how to be human in the digital world over the last five years with the rise of AI.

Just be human.
Reach out like a human.
Start a normal conversation.
Personalize your message.
Explain why your specific offer or product is relevant to them.
Show them how they can build a real business with it and how it benefits their existing operations.

It’s that simple.

Care about them. Show that you are a real person who genuinely wants a mutually beneficial partnership. When you do that, you will see how many more affiliates you activate.

Contrary to what the internet currently suggests, sales will always be human first. If you don’t build trust, you won’t sell. And without a sales-driven approach, you will remain stuck at a minimal revenue number in your affiliate program.

I hope more managers understand this. I hope more brands understand this. I’ve seen the results firsthand over the last two years. It has become increasingly easier to work with affiliates simply by approaching them as humans first.

It's time for Affiliate Takeover in Miami. And I’ll be there.

Gonna be a fun 2 days of battle-tested strategies from marketers doing $1M+/month.

If you’re planning to be there, drop a comment or send a DM. Let’s catch up.

Being a founder is the greatest life leveler I know.
Some days, you close 3 deals before lunch. Other days, a prospect ghosts you after 4 calls, 2 proposals, and a very enthusiastic "we're almost there!"

Some weeks, you onboard 5 high-converting creators for a new client, and the pipeline looks like a dream. Other weeks, a top-tier media partner quietly drops your biggest account, and you find out on a Tuesday morning.

In some quarters, every campaign scales beautifully. ROAS up, CAC down, clients renewing without a conversation. In other quarters, you're rebuilding strategies mid-flight, wondering why what worked in January doesn’t work in March.

Some days you genuinely feel like you've figured it out: the model, the team, the positioning, all of it clicking. Other days, you're just trying to navigate through the day

That's the job. That's the whole job.

No one tells you that building something real means living at both extremes.

It hands you the full spectrum and asks you to stay level anyway.

Told ya. Greatest life leveler there is!
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

So eTail™ Palm Springs 2026 is officially behind us. Credible speakers. Meeting familiar faces. Having long convos. The event was everything that we expected it to be.

But more than that, I feel, there were discussions about 4 core areas. And trust me, it's worth paying attention to.

1. AI agents are moving from experimentation to execution.

This year, the conversation was about AI agents acting with autonomy; optimizing campaigns, managing workflows, personalizing journeys, and making micro-decisions in real time. The shift is from “AI as assistant” to “AI as operator.” Brands need to treat this as a core infrastructure.

2. Gen Z and Gen Alpha are forcing structural change.

These cohorts behave differently at a foundational level. Discovery happens on social. Trust is peer-driven. Attention is short and earned. You have to build ecosystems that feel native to their digital habits. That requires rethinking content, commerce, community, and even product development.

3. Long-term brand building is back in focus.

After years of performance-first thinking, the pendulum is swinging. Customer acquisition costs are volatile, paid channels are crowded, and short-term arbitrage is harder. The brands that are compounding are the ones investing in narrative, loyalty, and retention. 

4. TikTok is now the new obvious.

TikTok and TikTok Shop have firmly positioned themselves at the center of social commerce. It's not just about creators posting; it’s about integrating shop features, affiliates, paid media, and live shopping into a single growth engine. 

A shoutout to Howie Busch, Matthew Chen, Joshua Nodell and Katrina Adams. 
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Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Over the last 12 months, I have worked with more than 200 creators on TikTok. And for the past three years, I’ve consistently said the same thing: you cannot build or scale a modern affiliate program without putting TikTok at its center.

This is coming from someone who actively recruits media buyers and considers them major growth levers. 

I fully understand the value of performance marketers. But I genuinely believe that short-form creators, especially on TikTok, have enormous untapped potential, and many DTC brands are still underestimating it.

What sets TikTok apart from most other social platforms (although others are gradually adopting similar models) is its “For You” feed. Distribution on TikTok is primarily driven by content performance, not follower count. The size of a creator’s audience matters far less than how engaging, entertaining, or shareable the content is.

If a video captures attention, drives watch time, and encourages shares or saves, it gets distributed. Creativity and engagement are the primary variables. That fundamentally changes how affiliate programs should think about scale.

When creativity becomes the primary driver of performance, brands can deliver strong results by equipping creators with better angles, stronger hooks, and clearer messaging frameworks. The leverage is in the idea and the execution.

I’ve seen a creator sell over 100 units on the first day of a campaign going live. That level of immediate traction is powerful. And yet, many brands still treat TikTok as an experiment rather than a foundation.

Beyond creator partnerships, TikTok also supports performance through paid ads and features like live shopping. In many ways, it now sits at the core of social commerce. The integration of organic content, creator-driven affiliate sales, paid amplification, and live selling creates a flywheel effect that few other platforms currently match.

If TikTok is not a central part of your affiliate and growth strategy, there is a strong chance you are leaving meaningful revenue on the table.
----------------------------------------------------------------------
Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Retail is evolving fast, and I’m keen to hear what’s actually working on the ground. I am excited to head to eTail™ Palm Springs.

From growth strategy to customer experience, there's a lot to unpack.

Also curious to explore how brands are blending offline + online experiences.

And how teams are thinking about retention in 2026.

If you’re attending, I would love to connect.
Grab coffee, share notes, or just say hi.

DM me if you’ll be there, and let’s catch up.

Everyone talks about how AI has made affiliate recruitment more efficient. But I feel that AI has lowered the bar so much that doing the basics right now makes you stand out.

I've been in this industry for 17 years. I've worked directly on both the affiliate and brand side of the business. 

So I can see the clear gap beyond the noise and hype.

The affiliates with real scale aren't responding to your automated sequence.

They're waiting for someone to actually get on a call, listen, and make a deal happen. That's where the money lives. And no AI prompt can replicate it.

I sat down with Lee-Ann Johnstone (Affiverse) to unpack all of this: AI's role in affiliate marketing, why media buyers need a completely different approach, and how diversification protects everything you've built.

If you're in affiliate marketing and your recruitment is not generating conversations, this episode will reset how you think about it.

Listen to it here: https://lnkd.in/g7DsGyW7
I would love to hear your take.

I don’t know how many brands are ready for this major shift. But AI influencers can be the biggest leverage for any DTC brand, especially in the beauty, wellness and lifestyle niche. If you don’t see the potential now, you’ll be left behind.

New-age brands are built on speed and trust. 
AI influencers offer both. 

They can be deployed across niches instantly, maintain a consistent brand voice, and generate content at a scale no human creator can match. 

For a DTC brand trying to own TikTok or Reels right now, that's a serious competitive edge.

But this is where most brands will get it wrong.
They'll treat AI influencers like a cost-cutting tool instead of a conversion asset.

Here’s what you can do to stay ahead of the curve by 2028:

1. Pair AI influencers with real data. A/B test AI-generated content against human creators to find what actually converts.

2. Keep the human layer in the strategy. AI handles volume. But for nuance, you need a human touch. Emotional storytelling still closes sales. 

3. Build audiences. AI influencers can nurture a following over time. If you build long-term affiliate funnels around them, conversions over time become easier for you.

You are still early.
We will see gigantic shifts in the space.

It’s important to keep a close eye on the advancements and adapt to the AI-driven brand marketing strategies.
----------------------------------------------------------------------
Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

At the recent EEE conference, I was talking to a founder about Shopify's new announcements: the Universal Commerce Protocol, Agentic Storefronts, and native AI search integrations with ChatGPT, Google Gemini, and Microsoft Copilot.

She looked at me and said, "So... do I need to start from scratch again?"

“Not exactly. But yeah, the approach needs to be different!”

AI search engines like ChatGPT and Perplexity don't send users a list of links. They recommend brands by name. And if your brand isn't being mentioned in the publications, communities, and review sites that AI trusts, you simply won't exist in that world.

The founders who'll win are the ones building brand authority the right way, through trusted third-party mentions, real customer communities, and content that AI can actually cite.

That's exactly where affiliate marketing becomes your unfair advantage.

When you have publishers, bloggers, and niche creators writing about your product with affiliate links, you're building the exact digital footprint that AI searches pull from. 

Every review, every roundup, every mention is a signal that your brand is credible.

I've seen this work firsthand with multiple DTC brands we've worked with; the ones with strong affiliate ecosystems are already showing up in AI recommendations without doing anything extra.

The future of DTC discovery is AI-driven. The brands building this now will own the next wave of discovery. So start building for it now.
----------------------------------------------------------------------
Btw I just released my entire training on how to scale your affiliate program. For FREE. Download it here: https://lnkd.in/ghK8sBfG

Connecting 7–9 figure entrepreneurs through trust-led partnerships and curated rooms | 9,000+ partners, $530M+ in revenue, built through trust-first relationships | Founder of Four Rooms Mastermind

I didn’t set out to build a mastermind.
I spent years inside them first.

On paper, everything looked right.

Big stages. Smart people. Impressive numbers.
I was building companies through partnerships, traveling constantly, speaking at major events, and helping generate hundreds of millions in revenue.

And yet… something felt off.

No matter how successful the room looked, the same things kept happening.

- Growth would stall.
- Founders would quietly isolate.
- Health and relationships would start slipping, but no one talked about it.

Everyone just pushed harder and called it ambition.

I did too.
Until my body forced me to stop.

That was the moment I couldn’t ignore what I’d been seeing for years.
The problem was never strategy. Or tactics. Or effort.

It was the rooms.

Too many people you couldn’t trust. Too many conversations that sounded good but went nowhere.
 
I eventually shut down a successful affiliate education company, not because it failed, but because I realized something I couldn’t unsee anymore.

Most founders aren’t in the wrong business.
They’re just surrounded by the wrong people.

Four Rooms came from that realization.

I created Four Rooms because I wanted to build the room I had been looking for.
One where trust mattered more than volume and you didn’t have to perform. 

Because the people in the room actually understood the pressure of scale and cared about more than just the next win.

👉 That’s why you can’t buy a ticket.
👉 That’s why pitching gets you removed.
👉 And that’s why I’m strict about who gets access.

Inside Four Rooms, it’s real operators solving real problems together.

A place for businesses to get stronger, partnerships to form naturally, and people to stop sacrificing their health and relationships just to keep up.

So, if you’re looking for another mastermind to join... this isn’t it.
But if you’re looking for the room that changes how you grow, that’s what I build.

You can’t buy your way in.
You have to apply.

Find out more in my Featured Section!

Amber Spears

Helping someone else succeed doesn't dim your success. 

It just makes the room brighter.    

Shoutout to Gareth Lloyd for the awesome graphic.
It's something a lot of people need to hear...

Especially when it comes to masterminds. 
Too many masterminds operate on scarcity.  

They treat connections like currency to hoard. 
They view industry experts as competitors instead of collaborators. 

This is both insecure and bad for the business.     

Real community multiplies light instead of rationing it. 

I've seen this happen in real time:

👉 Intro 2 people who end up doing $500K together, you build trust on both sides.
👉 Share your best affiliate tips, and you become the go-to problem solver.
👉 Teach your system, and you become someone people want in their corner.

When you light candles instead of hoarding matches...

1️⃣ You build loyalty that can't be bought.

People remember who made the intro that changed their business.
Loyalty is built on generosity.  

2️⃣ You create environments where people actually perform.

When members know you're not hoarding connections, they stop protecting theirs. 
Collaborate and get better results faster.      

3️⃣ You attract the people worth being around.

Top performers want to be in rooms where value flows freely. 
Like-minded people are drawn to each other. 

4️⃣ You build a reputation that precedes you.

When members close deals because of your introductions, they become your proof.
Having that proof creates future opportunities.  

At our last event, we saw 6-figure retainers, CMO-contracts, and deals close before the event even ended.

None of that happened because we held connections back. 
It happened because we lit every candle we could find.

And that is the exact philosophy Four Rooms is built on:

✔️ We don't build followers. We build other leaders.
✔️ We share expertise because teaching scales thinking.
✔️ We create the conditions for our members to shine brighter.  
✔️ We make introductions intentionally because that's how trust grows.

Helping someone shine multiplies your impact tenfold. 

So light the candle, make the intro, and share the system.

The people who are afraid of being outshone build small rooms.

The people who light others' candles build rooms that last.

Who helped you shine when you needed it most?
Let me know in the comments. 

To learn more about how to shine as a leader and help others along the way, come to our June event.

It might just be the game-changer you need: https://lnkd.in/gDxkxbtR.

♻️ Repost this for someone who lit your candle and never asked for credit.
And follow me, Amber Spears, for more on building strong communities that multiply value.

Familiar feels smart.

That's why founders don't grow.

Shout out to Gareth Lloyd for the great explanation of the growth vs stagnation mindset. 

We have two paths in life: comfort or growth.

Comfort feels safe, while growth feels uncertain.

But your business can only grow as much as you do. 

Most founders hit a ceiling because they stopped learning.
They figured out what works at $1M and kept doing it at $5M.

But the skills that got you here won't take you further.
You need to keep learning, or you'll never grow.   

Signs you've stopped learning:

❌ You're working harder, but revenue isn't moving
❌ Your team is hitting a ceiling because you are
❌ You've become the bottleneck in your own business
❌ You're running the same patterns, but you expect different results

What real learning looks like:

✅ Hiring people who know more than you
✅ Joining rooms with founders ahead of you
✅ Building systems that work when you're not around
✅ Asking "how did you solve this?" instead of pretending you have it figured out

The difference between a $3M founder and a $30M founder isn't intelligence.
It's willingness to feel like a beginner again.

💰 $3M founders think they've figured it out, $30M founders know they haven't
💰 $3M founders protect what they know, $30M founders seek what they don't
💰 $3M founders stay comfortable, $30M founders stay curious

This is why Four Rooms focuses on business as well as personal growth. 
You need to focus on your health, wealth and relationships to grow sustainably.

It requires you to feel uncomfortable, ask for help, and admit what you don't know.

And, as a founder, growth is the key to greatness. 

Because your business is either growing or stagnating.  
And it all boils down to whether you are, too.

What's one thing that you've been avoiding because it feels uncomfortable?
Be real with me in the comments. 

We talk a lot about growth and escaping your comfort zone as a founder in our weekly Four Rooms newsletter.
Because I, too, know how hard it is to scale yourself and your org. 

So if you feel the same way and need a little help.
Subscribe here: https://lnkd.in/gUtCUYti. 

♻️ Repost this for a founder who's working harder but not seeing growth.
And follow me, Amber Spears, for more on growing your business without sacrificing what matters.

Today is International Women's Day...

I want to give a shout-out to 3 incredible women who have made a huge impact on me.

Not just professionally, but personally. 

They opened doors that changed my business,
Because they believed in what I was building.

Most people treat networking like collecting business cards.
They meet someone, exchange details, and never talk again.

These 3 women treated it like building something together. 
And what they did for me helped shape me and Four Rooms into what it is today:

1️⃣ JJ Virgin.

JJ Virgin  brought me into Mindshare as my first big sponsorship and introduced me to Dr. Mark Hyman, Dave Asprey, and Dr. Izabella Wentz.
They all became clients or friends. They were some of my heroes before. Still are. 

She keynoted at Four Rooms and gave me advice when I was figuring out how to run a mastermind from scratch.

She didn't have to do any of that. She did it because she genuinely wanted to see me win.

2️⃣ Lavinia Errico .

As co-founder of Equinox, she hosted Four Rooms events at her home and made introductions I couldn't have gotten on my own.

Lavinia showed up for us over and over again during our growth. Not just once, repeatedly.

That level of support made a huge difference. 

3️⃣ Lee Richter .

She is one of our largest referral partners for Four Rooms, and she's brought me into rooms I had no access to on my own, including Tony Robbins' $250k Zenith mastermind.

And when I was planning the memorial for my ex-girlfriend Jordan, Lee hosted me for a week in Maui.

She didn't have to do that, but she did.

These women showed me the difference between cold networking and building close relationships.

I've built over $530M in partnerships, and I've learned that the best relationships in business are NEVER transactional. 

They're built on trust, reciprocity, and genuinely wanting the other person to succeed.


These women keynoted at my events, spoke to my community, and showed up again and again. 

And I show up for them the same way.

That's the model... that's how Four Rooms operates. 
And that's what I look for in every relationship I invest in.

These women didn't just open doors, they walked through them with me.

There's a difference between someone who hands you a contact and someone who vouches for you when your name still means nothing.

I don't take that lightly.

If you're building a business and you're surrounded by people who are just collecting contacts, that's the problem. 

The rooms you're in will determine where you go next.

Who is a woman in business who opened a door for you?
Tag her below.

If you want to be around other women who show up for each other, come to our next Four Rooms event: https://lnkd.in/gDxkxbtR

♻️ Repost this if someone came to mind immediately.
And follow me, Amber Spears, for more on building real, relationship-led growth.

Most presentations fail before the first slide appears. 

Because people can tell when you are winging it. 

Thanks to Rohan Sheth for the brilliant graphic that highlights this. 

You have a room full of potential partners, investors, or clients.
And you've got one shot to make it count. 

Instead of a clear, confident pitch, you're fumbling through slides you barely rehearsed, hoping it lands.

Deep down, you know it doesn't.

If you want to make a presentation that actually lands, prep three stories that prove your point, do your research beforehand, and define one key takeaway.     

Most people skip all of this and wonder why nothing converts.

When storytelling, use The Star Framework:

S - Situation: What was the context?
T - Task: What needed to change?
A - Action: What specific steps did you take?
R - Result: What happened? Use numbers and proof.

This works for partner case studies, client stories, and explaining your process.
Because people remember stories, not slides.  

People also remember information in groups of three.

For partner pitches, outline the problem, solution, and outcome.
For keynotes, include a hook, teaching point, and call to action.
For case studies, describe the before state, what changed, and give proof it worked. 

If you cannot say it in three, you don't know it well enough yet.

Next, keep in mind the 10-20-30 rule.
10 slides maximum, 20 minutes of speaking time, and 30-point font minimum.

If you need more slides or smaller text, your message isn't clear enough.
Simplify it.

Then, make sure you close on a high.

Step 1️⃣: Summarize your one point in one sentence.
Step 2️⃣: Connect it back to their specific problem or goal.
Step 3️⃣: Give them a clear next step.

For partner pitches: "Let's schedule 30 minutes to map out your incentives for top partners."
For keynotes: "Test this framework with your top three partners this week."
For client presentations: "Can we move forward with an audit next month?"
 
Every presentation should end with someone knowing exactly what to do next.
Because no clear ask means no clear outcome.

At Four Rooms, founders practice this with each other before taking it to the market.
We value real feedback, high trust, and no wasted pitches ruining real opportunities.

That is how you get traction without burning out,
And how you can leverage your presentations to scale as a founder.

What is your biggest presentation challenge right now?
Drop it in the comments.

If you want to practice in a room where people actually want you to win, Four Rooms applications are open.

👉 https://lnkd.in/gDxkxbtR

♻️ Repost this for a founder with a big pitch coming up.  
And follow me, Amber Spears, for more on building credibility and partnerships that convert.

If you're struggling to find your footing as a founder...

You’re probably ignoring the basics. 

I helped my clients generate $530 million in partnerships following rules I didn't know were Buffett's. 

Turns out the fundamentals don't change. 

He figured them out in finance, while I lived them in partnerships. 
The overlap is not a coincidence.

Here are the five that I keep coming back to, no matter what:

1️⃣ Stay calm under pressure 

When a top affiliate goes quiet, a deal falls through, or a program is underperforming.

When you assess and respond from a clear head, you protect the relationship and the revenue.

💡 Calm is a competitive advantage. Period.

2️⃣ Never stop learning

The partnership landscape changes faster than most people track, so what worked on one platform three years ago is dead today.

After hiring and training 400 affiliate managers, I realized: The ones who stop learning are always the first to plateau.

💡 Curiosity is not optional in this space; it's a job requirement.

3️⃣ Surround yourself with better people

This is the entire premise behind Four Rooms.

I built a community with a 70% rejection rate because the wrong people in the room destroy the value for everyone else.

💡 The quality of your circle is the quality of your decisions. 

4️⃣ Say no often

Every bad partner you say yes to costs you more than they bring in.

I don't need 3,000 affiliates. I need 30 great ones.

💡 Saying no to misaligned partners is how you protect the relationships that really matter.

5️⃣ The boring stuff builds wealth

Nobody talks about the unglamorous side of partnership growth.

The follow-up emails, commission structures, tracking setup, and monthly check-ins with top partners. 

💡 That's what $530M in partnership revenue is built on: Decades of showing up for the people who show up for you.

Buffett didn't invent these principles. 
He just refused to abandon them when everyone else got distracted.

If you stay aligned and follow his advice, you'll scale in no time.

Which of these are you most tempted to skip right now? Be honest.
Drop it in the comments.

I write about what it actually takes to build through relationships, not hacks, in my weekly newsletter.
Subscribe here 👉 https://lnkd.in/gUtCUYti.

♻️ Repost this to help other founders remember what matters, 
And follow me, Amber Spears, for the operator version of what everyone else only theorizes about.

99% of 7-figure founders are good at making money.

But they are terrible at keeping it.     
    
Justin from Big Financial Life understands something most founders miss:

Money problems are built on faulty systems,
And most founders haven't built them to start with.  

Without documented, repeatable processes, you'll keep making the same mistakes.

Your revenue is up, and business is growing.
So everything looks successful.   

But here's what's actually happening 👇

❌ Everything could fall apart with one simple shift. 
❌ One employee quitting could ruin the business.
❌ A health issue could collapse everything.
❌ No actual wealth is being built; it's just income being generated.

Justin and I keep seeing the same thing:
Founders tie their identity to how big their business is, without building the systems that turn income into wealth, stability, and freedom.

This happens because money issues are built on fear.
Fear of it running out, not being enough, or losing it all. 

These fears shape your decisions.

You overspend because "you deserve it".
You hoard because you're scared it'll all disappear. 
And you make risky investments to keep "levelling up". 

I've been there...
Before generating $580 million for clients, I had no idea what I was doing.

Here's what I leveraged to build wealth: 

✔️ Systems that turn income into stability.
↳ Automate savings, set profit targets, and build reserves before you need them.

✔️ Tax strategy aligned with your vision. 
↳ Structure entities, maximize deductions, and plan distributions to keep more of what you earn.

✔️ Investment strategy that matches your risk tolerance. 
↳ Diversify beyond your business so one downturn doesn't wipe you out.

✔️ Cash flow management that protects you when revenue dips.
↳ Track trends, forecast expenses, and maintain 6-12 months of runway.

✔️ Emotional return, not just financial return. 
↳ Money should support the life you want, not trap you in a business that drains you.

When your money is constantly swinging,
It pulls your focus from where you create the most value.

It's stability that allows space for better decisions.

Don't worry, you don't need to have it all figured out,
But building better systems now can save you years of stress later.

Are you building a business that supports your lifestyle?
Let me know in the comments. 

I spoke about this recently in the Four Rooms newsletter.
And I was mind-blown by the number of 7-8-figure founders who had no idea how to handle their wealth. 

Thankfully, the newsletter guided them through. 

If you're in a similar boat...
Subscribe to our newsletter to learn how to uphold a sustainable business: https://lnkd.in/gUtCUYti.

♻️ Repost this to help a founder who's great at making money but hasn't built the systems to keep it. 
And follow me, Amber Spears, for more on building wealth that lasts.

Our Tampa event was everything Four Rooms stands for.

Deep work. Real people. Zero BS.

The event took place across 3 days.
And no, it wasn't a conference. It was an Intensive.

Where our members walked out with actual plans, stronger connections, and 0 confusion about what's next.

Day 1️⃣: Strategy and Insight

We brought in speakers who challenged how founders think about growth and leadership.

We wanted the day to focus on high-level conversations.
The kind where you're listening, learning, and rethinking how you operate.

Where experts get off stage and speak directly to YOU about your business.
So you leave with frameworks and motivation to get it done.

Day 2️⃣: Breakout Rooms and Execution

This day focuses on smaller groups with targeted conversations with experts. 
Where the big ideas from Day 1 turn into action.

This is where it clicks. You stop theorizing and start building.

Because you're not just getting any old general advice.
You're getting specific strategies for your specific problems.

Day 3️⃣: Connection and Relationships

We let the attendees use this time to deepen collaborations and walk away with connections who truly understand the journey.

They talk about their shared experiences.
And what they did to overcome challenges.

Plus, they have a great time doing it. 
Poolside cabana hangs, rooftop views at brunch, massages, podcast studios and more. 

Reading this, you may think, "This sounds like every other event."
(If you are, well, you've definitely got it wrong 😂)

Not every mastermind is curated for each person (yes, you get a custom plan!)

We bring the speakers, experts and founders to you to help you grow.
We share freely and openly (we give so much that we require an NDA at the intensives). 

Because we know 99% of founders are grinding alone and are surrounded by people who don't understand the weight of what they're building.

I watched members leave Tampa knowing exactly what they're building next, who they're building it with, and why it matters.

And that's how real masterminds work.

Not BS hype or networking for networking's sake.
Execution. Progress. And people in your corner who get it.

If you were there, drop your biggest takeaway below.
And if you're wondering what Four Rooms is about, this is it.

Applications open periodically. Our next Intensive is in Austin in June.
If you want in, apply here: https://lnkd.in/gDxkxbtR

♻️ Repost this if you value strategy over inspiration.
And follow me, Amber Spears, for more on building rooms with standards.

P.S. Below are some pics from our Tampa Event in Feb. 
This is just an example of the AWESOME speakers we have - thanks to you all for coming and making it another event to remember 🫶

(Plus all the incredible workshop leaders! You guys are amazing!)

Kristine Mirelle Katie Vogel Gus Van Dender Joe Stolte Anik Singal JJ Reynolds David Bayer CASEY CASTON Vince Pitstick

This is a rant...

And it really pisses me off.

I had 7 community leaders at our Tampa Intensive.

Yes... I'm one of the rare community leaders who let other mastermind leaders into my events.

But I do it because I trust people to show up with respect.
And 6 of them did. They earned that trust.

One didn't.

He scraped our attendee information and had his sales team mass outreach to our members and sponsors.

But here's the part that got me...

One message went to a close friend of mine: A top sponsor, and someone who wasn't even at the event.

I will show you the actual message, but we are blurring out names. 
We will call the sales shark "David." 

The message said: "David" was raving about seeing you again at the event."

Except Tony wasn't there! David fabricated the connection.

That's what transactional relationships look like.

When I attend other entrepreneur events, I'm there to support, not recruit. 
That's basic respect.

But some people see every room as a list to scrape.

Unfortunately, though, it actually got worse 😂

I gave him my personal cell to talk directly. 

Hours later, I was auto-opted into his SMS list from a different number. 
And, of course, he didn't ask for my permission, which is completely illegal.

So I called him out directly.

His response: "It's my team, not me."
My response: "It IS you. Your team does what you tell them to do."

Leadership means ownership. Full stop.
It means taking responsibility when you've done wrong.

Four Rooms curates and protects. And we do that by turning away 70% of applicants, because the room matters more than the revenue.

When you're confident in what you've built, you don't need to scrape lists and invent connections.

I've been in this industry long enough to know the difference between someone building a community and someone strip-mining.

This was strip-mining.
And my community deserve better than that.

Have you seen this kind of behavior at events or in communities?
Drop it in the comments so founders know what to watch for.

I also cover what to actually look for in a community in my weekly newsletter.
If this resonated, you'll want to read it 👉 https://lnkd.in/gUtCUYti

♻️ Repost if it's happened to you. 
And follow me, Amber Spears, for the unfiltered side of building something real.

Burnout is not a badge of honor.

It's a sign that your business model or structure is broken.

Founders who protect their energy build more stable companies and make clearer decisions. 

You cannot scale what drains you.
Instead, you have to protect your peace.

I get it. 

You've been told you need to work 70+ hour weeks to get ahead.
Maybe that's okay for a while, but it's not sustainable forever. 

Keep on working this way, and watch everything around you crash and burn.

I use the Four Rooms four-business-pillar framework to catch burnout before it begins:

🩺 HEALTH

Protect your mornings and don't book meetings before 9am.

Walk after lunch, and eat a real meal away from your desk. 

You need space to think strategically, not react to other people's urgency.

💰 WEALTH

Write down the three priorities that make you money.

If a request does not tie to one of those three, it's a decline. 

Saying yes to everything means nothing gets your best thinking.

📈 SCALE

Get around leaders farther ahead of you and have them mentor you. 

If an activity does not directly support your goals or gain revenue, delegate or cut it. 

Founders who do everything build businesses that cannot run without them. 

🤝 RELATIONSHIPS

Call a peer who gets it, and talk through an important decision. 

Block time every week to think without meetings, Slack, or deliverables.

If you are always in execution mode, you are reacting instead of leading.


Then, before bed, spend five minutes reviewing what worked and what didn't.

Not journaling for feelings.
Reflection so you'll make better future decisions.

Most founders I know are over-committed to the wrong things and under-committed to the structure that would let them perform at their best.

If you cannot disconnect, your business is too dependent on you. 
And that's a structural problem, not a personal weakness.

If you are running on empty and questioning whether this pace is sustainable, it is not.

Four Rooms is built for founders who want to grow without burning out.
Health, Wealth, Scale, and Relationships, because you cannot build a business that lasts if you do not last.

Applications are open, but we are selective. 
If this sounds like something you need, learn more here 👉 https://lnkd.in/gk5nBeBb.

Which of these do you consistently skip?
Drop it below.

♻️ Repost this for a founder who needs to hear it.
And follow me, Amber Spears, for the operator version of sustainable growth.

Some relationships build you, while others drain you.

Make sure you know the difference. 

You lose 100s of hours by investing your energy in the wrong relationships. 

If you're in rooms where no one's at your level, and people are threatened by your growth.

It's no wonder you leave exhausted instead of energized.

When relationships are a drain, you'll notice you:

❌ Validate excuses instead of challenging thinking.
❌ Compete instead of collaborate (your win = their loss).
❌ Stay comfortable instead of pushing forward.
❌ Feel drained of energy and unable to add value.

Meanwhile, relationships that build you will...

✅ Challenge you instead of validating your comfort.
✅ Allow you to collaborate instead of compete (you'll make introductions freely).
✅ Push you forward instead of keeping you small.
✅ Energize you even when they challenge you.

You can't build a $10M business surrounded by $1M thinkers. Period.

Because when you're in the wrong room, 
You'll always be giving advice rather than receiving it.

You'll realize you're the most ambitious person in the room.
And you'll leave events exhausted. 

In the right rooms, you'll be challenged by people ahead of you.

Your perspective will shift, and real partnerships will form.
You'll leave energized, not drained.

This is why Four Rooms is selective.
We want founders who are facing the same challenges, or have overcome them. 

The conversations we have build relationships that last a lifetime.

You need to have relationships that connect to Wealth, Health, and Scale.
All 3 are equally important to build a sustainable business.

Staying in draining relationships out of loyalty costs you energy, growth, and years.

Being selective isn't elitist, it's vital. 

Your energy is finite, so protect it carefully. 

Are your current relationships building you or draining you?
And if they're draining you, what are you going to do about it?

If you'd like to learn more about relationship-building and protecting your energy as a founder, subscribe to the Four Rooms newsletter.

👉 https://lnkd.in/gUtCUYti

♻️ Repost this for a founder who needs permission to be selective about their network.
And follow me, Amber Spears, for more on building relationships that last.

99% of speakers at events get a time slot and no real support. 

At Four Rooms, your speaking topic is requested by the group.

We ask our 7-9 figure founders what they want to learn...
And then we source world-class speakers. 

That's why our speakers walk away with big contracts, connections, and clients. 

We don't spray and pray, or pay to play. 
If you are speaking, it's because the group asked to hear from you. 

Over the past 8 years, we've curated an experience where real relationships are built. 
And real business gets done. In the room and out. 

So speakers can attend, teach what they're best at, and leave with new opportunities.

The average mastermind or event looks nothing like this.

They speak, the audience claps, and some people approach them after.
They exchange contact info, maybe connect on LinkedIn. 

Then... nothing.
That's not how it works at Four Rooms. 

TYPICAL MASTERMINDS:

❌ Random audiences
↳ You speak to whoever showed up.
↳ You don't know if they need what you teach or can afford you.

❌ Generic topic assignment
↳ The event creator tells you what to teach, with no input from attendees. 
↳ You're guessing what will resonate.

❌ Zero follow-up structure
↳ You finish speaking, people clap. 
↳ If someone wants to connect, they have to track you down.

❌ Hope-based networking
↳ Maybe someone approaches you, and remembers you tomorrow.
↳ That's the problem, you're relying on "maybes". 

❌ "Exposure" as the value prop
↳ Exposure doesn't pay bills.
↳ And most of the room isn't your buyer.

Result: You leave with LinkedIn connections and a few compliments. 
1000s of dollars spent to learn and network... all for nothing.

At Four Rooms, we support our speakers. They leave with more value than they came with.

FOUR ROOMS:

✅ Curated audience who requested your topic
↳ We ask attendees what they want to learn.
↳ The room is excited to hear you speak.

✅ Strategic introductions before, during, and after 
↳ We tell you who's in your session and why.
↳ Then, we follow up if there's a fit.

✅ Members who can afford world-class services
↳ Our members are 7-9-figure founders who make decisions.  
↳ One of the most sought-after speakers closes an average of $100K per event.
 
✅ Long-term relationships
↳ Speakers build relationships with members over time.
↳ Another speaker generated over $1M in sales for his coaching in 12 months.

✅ Feedback that tells you what worked
↳ After every event, we survey attendees. 
↳ Speakers get feedback, instead of being told they did a great job.

Result: You leave with contracts, relationships, and data.  

Can you see the difference?

Other masterminds give you a stage and an audience.
We give you a strategy and support for your business.

Yes, the stage is your platform on the day. 

But it's the system around it that determines whether you close contracts or collect compliments.

♻️ Repost if you've been to events that promised a lot and delivered little.
And follow me for more on curated rooms.

Nobody goes from stranger to client overnight.

A tough pill to swallow, but it's the truth.

As a founder, you'll be meeting people in a similar boat all the time. 

You exchange info, maybe grab a coffee.
Then it ends there.  

No follow-up. No feedback. No actual help.

I've built client relationships at scale, and I've learned that the best ones follow a ladder.
And the people who build valuable connections know exactly how to climb it.

But building them took me years of practice,
I had to try and fail to learn who the right people were to surround myself with.
 
But it doesn't have to be the same for you. 

If you want to land more clients, here is what I would suggest. 

All you need to do is start here 👇

➡️ Start with context.

Check their recent wins, launches, and hires. 
Understand their business model before you reach out.

➡️ Lead with their priority. 

Ask what they're most excited about right now. 
Then show how you can help them with that. 

➡️ Follow up with proof. 

Show them stats & results (how your offers are performing with similar clients).
Make it specific to them and a challenge they mentioned.

➡️ Make a strategic introduction. 

Show them it's not just you they do business with, but your valuable network too.
Connect them to someone who solves a similar problem to you.

➡️ Share relevant experience. 

Tell a story where the solution wasn't obvious.
Let them see how you think, not just what you've done.

➡️ Create a quick win. 

Offer something useful: a free audit, introduction, or resource. 
Show them what working together could look like.

➡️ Become a thought partner. 

Schedule regular check-ins, and keep asking for their perspective.  
You're not waiting for them to need you; you're showing them you care. 

➡️ Expand the relationship. 

Ask who else should be in the conversation, and invite them. 
Build shared context across people.

➡️ Deliver an experience.

Write a note referencing something personal they shared.
Look beyond the partnership and show how you see them as a person.

➡️ Ask for the business.

Be clear about what you're proposing. 
Remember to make it about them and what they're building.

Most people give up after sending the first message. 
They wait and hope, instead of taking action.

Operators who build loyalty moats keep climbing.
Until they reach the top of the ladder and are surrounded by people they trust.

Because great client relationships don't happen by accident,
They happen because you dared to take the next step. 

What step are your best client relationships stuck on? 

If climbing the relationship ladder is something you struggle with, subscribe to the Four Rooms weekly newsletter.

We break down strategic relationship building and networking.
Subscribe here: https://lnkd.in/gUtCUYti. 

♻️ Repost this for someone who's great at first meetings but terrible at follow-through.
And follow me, Amber Spears, for relationship strategies that build loyalty.

One Netflix show. Millions in revenue for KFC.

Here's how the right partnership can drive a ton of revenue 👇

KFC partnered with Stranger Things during one of the biggest streaming drops of the year.

And it was one of the smartest partnerships I saw in 2025. 
Because they didn't pay for attention. They borrowed it from a brand that already had millions of obsessed fans.

First, they created a Stranger Things-themed menu, packaging, and decor. 

Then, they teamed up with creators who fans already knew and trusted.

Those creators brought their audiences into KFC's world.

But it wasn’t just the branding or new menu that made this collab stand out. 

It was the smart inclusion of a brand with an insanely loyal audience. 

Here's why it worked:

1️⃣ Trust transfer

Instead of relying on ads, KFC involved creators with an audience.
When those creators showed up, their followers paid attention. 

2️⃣ Alignment

Food, fandom, and storytelling merged together made sense.
The content didn't feel forced. It was natural and followed the brand's own storyline.

3️⃣ A story worth telling

KFC gave creators something worth talking about. Not just "try this chicken."
Their rebrand was tied to a cultural event people were already excited about.

The results: 206,660+ views on one piece of content.

KFC drove awareness, foot traffic, and cultural relevance.
All from the inclusion of a pre-validated brand.

Most founders view creator partnerships as transactional.

They pay for a post and hope it works.

KFC built a strategy.
They aligned with a cultural moment, recruited the right creators, and gave them something worth talking about.

So, if you're launching something and wanting to find the right creator partnership, ask yourself:

✅ Who has the audience I need?
✅ What story are we telling together?
✅ How do I make this easy for them to talk about?  

If your audience doesn't trust you, they move on.
So be careful about who you work with.  

What's a creator partnership you've seen that actually worked? 
Drop it in the comments. 

If you want more breakdowns like this, we share them in the Four Rooms newsletter every week. 

Subscribe here: https://lnkd.in/gUtCUYti

♻️ Repost this for someone launching something and wondering how to get it in front of the right people.
And follow me, Amber Spears, for more on partnerships that drive real results.

When someone gives you their time.

They're giving you a piece of their life.

Everyone has commitments, responsibilities, and businesses to run.

So when someone chooses to spend time with you, appreciate it.
And be intentional about who you give yours to.

I like to think about it like this:

✅ Getting advice on a problem you're stuck on.
✅ A meal with someone you haven't seen in a while.
✅ Sitting with someone who gets your business strategy.

Those moments are where real relationships are built.
Not at networking events. Not on LinkedIn DMs.

It also applies to any relationship, not just business ones.

Your friends, your partner, your kids, your communities, you name it.

Every single relationship in your life operates on the same principle: time is the currency.

Over time, the people you invest in will shape how you think, feel, show up, and what you're capable of building.

So, if someone consistently leaves you feeling worse, it's probably a sign to get rid of them.

And that's not selfish.
It's how you protect your time and capacity.

That's exactly why I built Four Rooms around the things that you should actually invest your time into:

👉 Health: Energy to show up for people who matter
👉 Wealth: What you take home and how you impact others
👉 Scale: Systems that give time back
👉 Relationships: People who show up when it matters

Most founders optimize for revenue.
Winners optimize for who they're building and investing time in.

So appreciate the people who make time for you.
And be intentional with the time you give back.

Your circle isn't just nice to have. It's your capacity.

Choose wisely.

Who are the people you always feel better after spending time with?
Give 'em a well-earned shout-out in the comments! 

If you read this and thought, "I need to audit where my time is actually going," the Four Rooms weekly newsletter breaks down how to build across all four areas without sacrificing what matters.

Hit the link below to sign up 👇
https://lnkd.in/gUtCUYti

♻️ Repost this for someone who needs permission to protect their time.
And follow me, Amber Spears, for more on building relationships that actually matter.

I filmed my AI clone in Baltimore.  

And no, I wasn't trying to replace myself. 

I was trying to help myself be everywhere at once.

I know so many other founders who rely on video content.
They feel like they are always filming, but still never get enough content out. 

But this is where an AI clone comes in...
It allows you to shoot in multiple locations and create content at ten times the speed.

I flew to Baltimore to work with Anik Singal on creating an AI clone.

They needed 8K footage at their office. Not a regular video, 8K.
I had a load of outfit changes and, of course, hat changes. My signature look 😉 

We recorded B-roll footage from every angle, and audio in different tones and cadences, so the clone could actually sound like and look like me.

It was literally insane.

And what got me was that I had to reschedule my Botox appointment.
(Apparently, bruises can't be edited out of AI training footage!🤣) 

So if I wanted a clean clone, I needed a clean face.
(I didn't know whether to take that as an insult 😂)

The first thing I used my clone for was to make a promotional video for Tampa's event.

It was edited in under 30 minutes, so it wasn't perfect.
But I wanted to show the Four Rooms community how quickly it could be done.

I recorded a voice memo from my couch to get the voice right, and within an hour, my team had a trailer ready. 

Not perfect, but functional. 

But that's the point... showing what's possible when you use AI strategically, not as a replacement.

The aim was to give me a chance, as a busy founder, to let myself be in more than one place at a time.

Because founders are so busy spinning multiple plates.
From hiring to decision-making to maintaining a work-life balance. 

AI is there to make your life easier; leverage it!    
But using it well still requires the right effort and intention. 

Even if that means flying to Baltimore, bringing four different hats,
And rescheduling your Botox.

The trailer is attached.
And honestly, I'm curious if people will be able to tell the difference.

A lot won't. And that's why founders need to understand this tech now. 

When you're already filming content, speaking at events, and building a community, tools like this become force multipliers. 

Because the goal isn't to work less.
It's to create more without burning out.

How do you use AI as a founder?  
I'm intrigued. Let me know in the comments.

If you want to see this in action at our next event in June, hit the link below to find out more:
https://lnkd.in/gDxkxbtR

♻️ Repost this if you're experimenting with AI in your business.
And follow me, Amber Spears, for more insights on networking and using AI to your advantage.

Let them think you're too selective.

Let them say you're exclusionary.

You're not here to build something that everyone likes.
You're here to build something that lasts.

I reject more people than I accept into Four Rooms. And I don't aplogize for it.

Because the reality is:

You can optimize for revenue, or you can optimize for trust.
You can't do both.

Most masterminds approve everyone who can pay. 
But me, I choose trust. And trust requires curation.

We reject 60%+ of applicants. Purely because they don't fit.

They could run big businesses.
But if I can feel the taker energy in the interview, they don't get in. 

And yeah, they'll probably have something to say about it.
But let them.

It's that exact reason why we have the standards we do. 

Because one wrong person can poison a room.
And I won't risk the people who've trusted me just to hit a revenue goal.

Unfortunately, you'll never build something that matters and make everyone happy.

You will have to say no. A lot.
And if you cave because you want to be liked, you will destroy what you're building.

At Four Rooms, our members refer each other millions in business.
As well as show up when someone's parent dies.

That only happens in communities that don't let anyone and everyone through the door.

And that isn't just the case for masterminds or curated events. 

It should be the case in everything you do.
Business, partnerships, relationships, you name it. 

Because the people you let in determine what you build.

So, let them think you're too selective for saying no.

You're here to build something that transforms the people who get in.

What's something you've built that got better when you started saying no more often?
Let me know in the comments.

If you want to learn more about scaling your business without sacrificing health, relationships, or what matters, 

The Four Rooms weekly newsletter is your playbook. 

Hit the link below to sign up today 👇
https://lnkd.in/gUtCUYti

♻️ Repost to help people who feel guilty for having standards. 
And follow me, Amber Spears, for more on building communities, partnerships and businesses that last.

I used to dread the follow-up.

Because I had nothing real to say (that didn't sound like chasing).

Then I figured out where follow-up material comes from.

Most founders treat it like an ask 👇

They only reach out when they need something.
They send "just checking in" emails that go nowhere.
They wait too long and try to restart a cold conversation.

Then they wonder why event connections never turn into partnerships.

I've generated at least $100,000 from every event I've attended..
...and how I have generated hundreds of millions for my clients. 
Because I have a system for what happens after the conversation ends.

The best follow-up comes from paying attention.

Within 10 minutes of a conversation ending, I write everything down.

I take notes on their business and personal life 👇

📈 The business stuff:

- Partnership opportunities that align with their goals
- Intros you can make that would help them
- Tools or contacts worth sharing

🙋‍♀️ And the human stuff:

- A trip they're excited about
- A family milestone coming up
- A hobby they mentioned in passing

Most founders only track the business stuff.
But the human stuff is what builds trust.

Remember specific details, like someone's plan for a trip to Japan.

Once you have the material, drip it out over time.

1 idea per email (50 words or less), spaced days or weeks apart.

Week 1: Send the intro they wanted.
Week 3: Share a resource tied to their challenge.
Week 6: Check in about that trip.
Week 10: Send something relevant to their business goal.

Every check-in makes them think: "This person pays attention."

And that's the difference between nagging and following up.

Nagging chases the same ask. 
You might say, "following up again", "just checking in", or ask for an update.

Following up adds something new every time.
You can say, "I saw [X] and thought of you", or, "I made that intro you asked for."

When you nag, people avoid you.
When you follow up with value, people want to work with you.

So, after your next event or partner call, write down:

- 3 things they care about professionally
- 2 things they care about personally
- 1 way you can add value right now

Then schedule 3 follow-up touches over the next 90 days.
Each one adds value, but none of them ask for anything.

That's how conversations become partnerships.

What's the hardest part of following up for you?
Drop it in the comments.

The Four Rooms weekly newsletter teaches you how to stop burning bridges,
So you can maintain the relationships that matter.

Subscribe here: https://lnkd.in/gUtCUYti

♻️ Repost this to help a founder sitting on a stack of business cards.
And follow me, Amber Spears, for more on partnership strategy and sustainable growth.

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