SWAT SEO Agency

S.W.A.T SEO: Winning the Search Wars for SaaS companies, One Click at a Time.

At SWAT SEO, we work wtih startups and SaaS companies to achieve explosive growth through custom SEO strategies. We work delivering data-driven, search-focused content that resonates with your target audience and drives measurable results.

Our Approach:

Search-Focused Content: We optimize and create content designed to secure top positions on search engines, ensuring your brand stands out in a competitive landscape.

Data-Driven Market Fit: By analyzing market trends and audience behavior, we craft content that aligns perfectly with your customers' needs, enhancing engagement and conversion rates.

Context-Driven Delivery: We deliver the right content to the right audience at the optimal time, maximizing value for your customers and boosting your bottom line.

Everlasting Content: Our focus is on creating timeless content that remains relevant and continues to drive traffic long after publication.

Our track record includes collaborations with industry leaders such as Tweet Hunter, Taplio, Roast, Vev, Submagic.co, Viabam.com, Blazestack, Deutschgym, Homesecurity, Revid, Turbodebt, Addictionresource.com, GoStudent and many others. These partnerships underscore our versatility and commitment to delivering exceptional results across various sectors.

Why Choose SWAT SEO:

We operate on a fixed monthly rate, ensuring transparency and predictability in your investment. Our team is dedicated to understanding your unique business challenges and crafting customized solutions that drive growth. With SWAT SEO, you're not just getting a service provider; you're gaining a strategic partner committed to your success.

Join us at SWAT SEO, and let's build a content machine that propels your startup to new heights.

Founder

Swiftbrief

My SaaS for SEO Content Briefs and AI SEO for Keyword Research.

Co-Founder

Viabam

6-figs in sales in 18 months thanks to SEO in 2019.

Tours, excursiones y traslados en todo el mundo.

Guiajando

My First SEO Project: 8MM visits/year with 25+ Travel Guides in Spanish, Portuguese and English.


Guías de Viaje para ayudarte a viajar más y mejor.

SEO Agency for Startups in the SaaS + AI Space - Generated over $15MM worth of traffic value in the last year | Founder @TheAudienz // Co-Founder @swiftbriefapp

From a 5-year-old dreaming with a typewriter to building a global SEO empire...

My journey has been anything but conventional.

I help ambitious founders and startups achieve explosive growth through strategic SEO.

My agency, SWAT SEO, has helped companies reach 7-figure exits, including some of the fastest-growing SaaS companies in the market.

But it wasn't always like this...

In 2009, I was commuting hours each day to a startup in London, barely making ends meet.

After being taken advantage of during an "internship" (despite 10 years of experience)..

I made a decision that changed everything:
I bet on myself.

Started with a simple travel guide about Lisbon (when nobody knew about it).

That single website grew into a network of travel guides generating $250K/year in passive income.

I rolled the earnings into a Travel Startup (Viabam) and $500,000 in revenue in the first year.

Then COVID hit.

Everything travel-related collapsed overnight.

Instead of giving up, I spotted an opportunity: 

Helping tech companies dominate their markets through SEO.

Today, I run a specialized SEO agency that:

✅ Helped Tweet Hunter and Taplio achieve 7-figure exits
✅ Scaled multiple SaaS companies to 7-figures in ARR
✅ Built systems generating $100K+ yearly in passive income
✅ Developed the SCORE framework for predictable SEO growth

What makes us different?

We're not just consultants - we're a SWAT team that combines:
✅ Editorial expertise (former journalist)
✅ Technical mastery (20+ years in digital)
✅ Proven systems (that work across industries)
✅ Focus on revenue (not just rankings)

My mission is simple:

To help 100 companies build unstoppable SEO machines that generate predictable growth month after month.

Want to learn how we can do the same for your business?

DM me "SEO" and let's chat.

Flavio Amiel

The year I started my SEO agency, I made $100k (about €87K).

One of the clients from that initial cohort end up selling his SaaS businesses for $8,000,000.

We grew two of their SaaS:

>> From 8K visits/month to 90K visits/month.
>> From 120/mo to 120K/mo in 5 months.

What I did wasn't fancy, but it was something that no other SEO agency does.

All of this was a great validation for my business: it meant what I did was valuable.

It also meant I could start hiring. It mean that developing the SEO agency was possible.

It meant that, if I could make millions for others, I could make millions for the agency too!

The things I did as an Agency owner are replicable:

>> Treat your offer as the strategy
>> Nail one distribution channel consistently
>> Ideate a framework to scale your work and your team

I included the "The $100K Agency Blueprint" workshop on my Blak Friday's SEO Growth Bundle.

Join my newsletter to get the link tomorrow. Link below.

(or DM me if you're in a hurry)

✅ How I Grew Multiple SaaS to 100K visits with SEO only | Link in Bio

This old project keeps getting better and better and better.

What I do:  good, old, standard SEO.

What I don't do: "GEO".

And regardless of not "GEO" (or whatever you guys want to name it), it's constantly increasing AI mentions, traffic, and backlinks. etc.

My LinkedIn account will never be exciting and commenting about shit that might work for a couple of weeks or months.

I'm mostly focused on things that work today and tomorrow. 

For that I have to test and apply the best practices.

Ensure that the good bits are being taken care of.

You don't need much to make it work today. Just doing the right things right.

It's that simple.

Solopreneurs doing all their SEO on their own be like:

Demand House

MASS

Analyst working on defence projects in collaboration with US Gov and Applied Physics Laboratory.

Analyst

Engineer across design, construction, commissioning and operations.

Engineer

CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

Are you a SaaS / tech startup between $500k and $3M ARR with high retention, but low ARR growth?

If the answer is yes, then acquisition is the bottleneck. 

If we dig a little bit deeper, it's because you don't have a system for generating consistent pipeline.

In other words, you're too dependent on referrals and inbound (Spoiler: Hope is not a strategy).

The solution? Allbound:
→ Hyper-targeted outreach fills pipeline today.
→ Scroll-stopping content fills pipeline tomorrow.
→ Together, results multiply.

Want to learn more about allbound?
→ Visit my website: https://www.demandhouse.agency/
→ Subscribe to my newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7307333213792665600
→ Subscribe to my YouTube channel: https://www.youtube.com/@demand-house

Joe Wheatley

The best GTM principle → Create abundance where there is scarcity

Credit goes to Santosh Sharan for this one!

Before ZoomInfo, B2B data was locked behind Dun & Bradstreet at $100K/year. Only the IBMs of the world could access it.

ZoomInfo dropped that to $5K/year and went from $10M to $100M (abundance for SMBs)

Then Apollo arrived and made B2B data available for under $100/mo (abundance for everyone)

Each time, data was scarce for a lower segment of the market
A company noticed → made it abundant → their growth exploded

The cycle repeats over and over. Scarcity becomes abundance. Winners look for new scarcity.

And when data becomes fully abundant (thanks Apollo) the old playbooks stop working (goodbye spray and pray). That's why the industry has shifted towards signals. 

Tools like:

- Clay
- Freckle.io
- BirdDog
- Signalbase (Previously LeadsOnTrees)

So the real money question: What’s scarce now, and what will be scarce next?

That’s where the opportunity lies.

Outbound systems for B2B SaaS & GTM teams | Take control of your pipeline | Founder @ Demand House

Clay vs Freckle - Which is best for small GTM teams?

You shouldn’t send data straight from source to sequencer. You should have something in the middle to enrich, filter and write relevant copy (email and cold call scripts).

Clay is the most popular tool for this, but is it the best?

After building GTM engines for 2 to 10 person sales teams, we believe Freckle is the better option.

Read this article to find out why…

Building GTM systems for SaaS revenue teams | Founder @ Demand House

You shouldn’t send data straight from source to sequencer. You should have something in the middle to enrich, filter and write relevant copy. Clay is 

Open article: Clay vs Freckle - Which is best for 2-10 person GTM teams? by Joe Wheatley • 4 min read

Clay vs Freckle - Which is best for 2-10 person GTM teams?

Jack Porter grew his LinkedIn following from 0 → 15k in under 12 months.

And now he’s up to his ears in inbound demos.
(So much so that he doesn’t run outbound anymore.)

Jack is the Co-founder of BirdDog - they scan for the most relevant signals from your best accounts, so reps get notified when ideal prospects are ready to buy.

The tool has delivered so much value that BirdDog have grown 900% this year alone.

But getting here wasn’t easy.

Jack started out grinding through a 9–5 finance job…
…while taking product demos in his car on lunch breaks.

Here’s the full origin story.

Take control of your pipeline | Outbound & GTM systems for B2B SaaS with 2-8 person sales teams | Founder @ Demand House

Every serious GTM team has Warmly, in their tech stack.

We use it for our clients.
Warmly uses it to dogfood.

But do you know their origin story?
It’s one of our favorites.

Three people took a risk together.
And after six painful pivots, it paid off.

While putting this video together, we noticed three things about their team:

1 / They’re extremely talented
2 / They’re innovators
3 / And they’re a great bunch of people

And now they're at $6M ARR and growing.

What did you think of the story? Drop your comments below

Michael Lovegrove helped Groov grow 331% in 12 months as VP of Sales

How?

→ He narrowed their ICP

As a result:
- Priorities became clear
- Their product roadmap became focused
- They understood their ideal prospects and customers far better

Which meant:
- Sales became way easier
- Retention improved

This wasn’t a one off. Michael has proven throughout his career (JRNY, Groov, Fresha) that narrowing your ICP is one of the strongest growth levers you have, and it's universal (applies to every business)

It really just comes back to the core principle: "do less, better"

Now you know you need to narrow, follow Michael’s framework to do it right:

Look at your existing or past customers and ask:
 1 / Who was most profitable?
 2 / Who was easiest to acquire?
 3 / Who had the most success with your product?

Here lies the gold you've been looking for

You have 30k people visiting your website.
Are there enough leads to feed your team of 5 SDRs, or do you need to supplement with non-website plays?

To answer that, start by looking at your website data using Warmly or RB2B.

Then split your leads into Tier 1s (best leads), Tier 2s (good leads) and Tier 3s (okay leads).

Your first definitions might be slightly off (a Tier 1 might actually be a Tier 2 etc), but that's to be expected. Refine as you go.

Once your leads are broken down by tiers, work out your sales team's capacity.

Scenario A
→ If there are enough Tier 1s and Tier 2s to meet capacity, great, you can start with website leads.

Scenario B
→ If Tier 1s and Tier 2s are not enough, but adding Tier 3s meets capacity, then start with all 3 tiers.

Scenario C
→ If Tier 1s, 2s and 3s still do not meet capacity, then you'll need to fill the gap.

For scenarios B and C, supplement with signal-driven cold outbound. As soon as Tier 1s and Tier 2s from cold outbound are enough to replace website Tier 3s, you should.

(Tier 3s exist purely to fill remaining SDR capacity. Tier 1s and Tier 2s should ALWAYS be prioritized)

Takeaways
→ Strategy should be guided by data alone
→ Don't aim for perfection out of the gate. Make approximations that get you moving. Speed + iteration wins

taplio

The Battle

Flavio Amiel

Joe Wheatley

Followers

Posts

Engagements

Likes

Performance ScoreFlavio Amiel's LinkedIn Performance

Performance ScoreJoe Wheatley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Flavio Amiel

Joe Wheatley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Flavio Amiel's LinkedIn Performance

Performance ScoreJoe Wheatley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFlavio Amiel's LinkedIn Performance