SEO Agency for Startups in the SaaS + AI Space - Generated over $15MM worth of traffic value in the last year | Founder @TheAudienz // Co-Founder @swiftbriefapp

From a 5-year-old dreaming with a typewriter to building a global SEO empire...

My journey has been anything but conventional.

I help ambitious founders and startups achieve explosive growth through strategic SEO.

My agency, SWAT SEO, has helped companies reach 7-figure exits, including some of the fastest-growing SaaS companies in the market.

But it wasn't always like this...

In 2009, I was commuting hours each day to a startup in London, barely making ends meet.

After being taken advantage of during an "internship" (despite 10 years of experience)..

I made a decision that changed everything:
I bet on myself.

Started with a simple travel guide about Lisbon (when nobody knew about it).

That single website grew into a network of travel guides generating $250K/year in passive income.

I rolled the earnings into a Travel Startup (Viabam) and $500,000 in revenue in the first year.

Then COVID hit.

Everything travel-related collapsed overnight.

Instead of giving up, I spotted an opportunity: 

Helping tech companies dominate their markets through SEO.

Today, I run a specialized SEO agency that:

✅ Helped Tweet Hunter and Taplio achieve 7-figure exits
✅ Scaled multiple SaaS companies to 7-figures in ARR
✅ Built systems generating $100K+ yearly in passive income
✅ Developed the SCORE framework for predictable SEO growth

What makes us different?

We're not just consultants - we're a SWAT team that combines:
✅ Editorial expertise (former journalist)
✅ Technical mastery (20+ years in digital)
✅ Proven systems (that work across industries)
✅ Focus on revenue (not just rankings)

My mission is simple:

To help 100 companies build unstoppable SEO machines that generate predictable growth month after month.

Want to learn how we can do the same for your business?

DM me "SEO" and let's chat.

Flavio Amiel

CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

After 2.5 years, I've closed the agency down.

In August 2023 I was completely new to business. Came from the defence industry. Didn't know what SaaS was, didn't even know the difference between marketing and sales.

Knew how to make websites and write, so started freelancing - blog posts and websites for marketing agencies.

Then started landing my own clients. Re-invested everything back into the business - courses, paid ads, tools.

A few courses said "pick a niche", so after some research and zero prior experience, niched down to SaaS.

Started posting about SaaS design on LinkedIn (around November 2024). One month later, landed my first major SaaS gig. Built a website for Summize.

A few more websites, then pivoted to content for SaaS companies. Started a podcast around this time. 

FYI, podcasts are one of the biggest growth hacks - you learn from people you wouldn't otherwise get in a room, they get free marketing.

Summer 2025, flew to San Francisco and filmed videos for a few names you'd recognize.

Came back, jumped on some disco calls. The demand was for outbound not content. Followed the demand. Learned outbound, picked up some new clients. Someone even offered equity for Demand House.

As of today: 30+ B2B companies, multi 10k+ projects, 27 five-star reviews. Not every project was a success - but when we failed, we reflected and learned from our mistakes.

At the beginning of Feb 2026, started thinking longer term. Two things kept coming to mind:

1. GTM agencies are fighting over lower market and small budgets - a race to the bottom with automation and AI.

2. The market rewards those with a top 1% skill, not a jack of all trades.

That pointed to one thing: build a career in tech sales, selling to mid-market and enterprise. Big budgets, opportunity, high-touch, human-led. Skill still matters.

Started applying for roles. Found Vertice - 13x growth in 2 years (one of the fastest growing tech companies in Europe).

Went to their office for the final interview and the floorplate was pure hustle energy. Perfect

Starting on monday as a BDR. Team look great. Very excited. All-in.

Reflections:

99% of this 2.5 year journey was raw action in the face of intense confusion & ambiguity

But push through and on the other side is clarity. Then you must repeat.

That's growth.

Everyone has been through this process, but most stop. The process defeats them. You see it all over their faces. This is what you must avoid.

Instead, you must learn to love the journey. The good, the bad. Every single part of it. Amor Fati

Like Yin and Yang, there is no light without dark.

Everything is connected.

So if you take away one thing away from this post it’s this:

- The journey is the point.
- There is no finish line.
- NEVER stop chasing growth.

GTM @ Vertice | Intelligent Procurement Platform | #1 fastest growing scale-up in UK (Sifted) | #2 in Sunday Times 100 Tech

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