Climate Fresk

Climate Puzzle Facilitator

Florian Hameister - The Innovation Process Guy

I help medium-sized manufacturing companies identify the best ideas, validate customer needs, and discover new market opportunities. Together, we minimize development risks and achieve sustainable success – efficiently and without detours.

How I can support you:
🎯 Find and validate the best ideas – structured and objective.
🎯 Understand what your customers truly need and develop compelling solutions.
🎯 Discover and prioritize new markets and applications for your technologies.
🎯 Design sustainable, circular products and business models.

What’s in it for you:
🎁 Clarity and focus in your product development.
🎁 Reduced risks in new projects.
🎁 Innovations that are both economically and environmentally successful.

Facilitator & Coach for Sustainable & Customer-Centered Product Development for Industrial Companies

Strategyzer

Strategyzer Innovation Coach

Circular Economy Nordhessen

With Circular Economy Nordhessen, we want to support companies with insights, learnings and exchange to shift to a more sustainable Business

 Co-Initiator

Where to Play

Market Opportunity Innovation Consultant

FORTH Innovation Institute

Innovation Facilitator

ONLINE INNOVATION

A practical “HOW-TO-INNOVATE-ONLINE“ book.

After describing ten common pitfalls, we share some great tools and techniques that work in practice. We discuss the “Achilles heel“ of innovating online and present you ten methodologies you can use for online innovation in a hands-on-way.
https://www.onlineinnovation.online/

Co-Author

Miro

Helping companies and teams to find the right product idea before wasting tons of money, time and effort in development.

Miro Expert

MURAL

- 🆁🅴🅼🅾🆃🅴 Innovation Workshop Consultant

The MURAL Consultant Network is a global community of leading independent consultants, agencies, and facilitators deeply committed to fostering creative innovation and work transformation. They are constantly working to bring Design Thinking practices to their clients and leverage MURAL🧡 as a visual workspace to enhance their creative collaboration and bridge the gap between in-person workshops and ongoing, remote collaboration in the cloud 🚀.

Part of the Consultant Network

FORTH Innovation Method

Together with Gijs van Wulfen, the founder of the methodology, I train participants in a 6-week learning journey the FORTH Method, and how to do the whole journey 100% 🅾🅽🅻🅸🅽🅴. Mastering the tools and the online facilitation.
Check the training here: https://forth-innovation.learnworlds.com

🅾🅽🅻🅸🅽🅴 FORTH Innovation Master Facilitator and Trainer 💻 🎯

In 2016, Design Thinking was already hip, too hip for me. What I missed with Design Thinking was the corporate perspective. I found this in FORTH.
FORTH is a structured 12-week innovation process that combines business thinking with design thinking. 
Here, the innovation assignment with clear success criteria and focus and the commitment and involvement of management are the factors that ensure that successful business cases are presented and go into implementation.

FORTH Innovation Facilitator 🎯

customercentric and sustainable products and business models, through facilitation and coaching

I empower medium-sized manufacturing companies to develop sustainable innovations faster and more efficiently.

With over 10 years of experience in product development and 8 years as an innovation consultant, I support innovation managers and R&D teams in medium-sized manufacturing companies to turn great ideas into market-ready products and business models. My focus is on identifying market opportunities, validating concepts, and minimizing development efforts – without wasting time or money.

How I can support you:
🎯 Find and validate the best ideas – structured and objective.
🎯 Understand what your customers truly need and develop compelling solutions.
🎯 Discover and prioritize new markets and applications for your technologies.
🎯 Design sustainable, circular products and business models.

Why work with me:
✅ 10+ years of experience in product development in medium-sized companies.
✅ Practical, customer-centered approaches you can apply immediately.
✅ Proven workshops and sprints that sustainably strengthen your team.
✅ Engineering and business background: I bridge the gap between technology and business.

What drives me:
I believe that successful innovations come from well-structured processes, true customer orientation, and sustainable business models. My goal is to help you and your team develop products that are not only economically successful but also make the world a better place.

Let’s talk! Message me here on LinkedIn or schedule a video call with me. I look forward to driving innovation with you.

Florian Hameister

Risk aversion is often the biggest killer of innovative ideas.
It’s driven by uncertainty:

➪ How will this impact our organization?
➪ What does it mean for my position and influence?
➪ Can we make it profitable?
➪ Will customers actually buy it?
➪ Are we even capable of building it?

When idea concepts lack clear evidence, decision-makers are more likely to say no—especially if doing nothing feels like the safer option.

🚀 How can you reduce the risk of rejection?

💎 Make clear how the idea supports organizational goals and outcomes.
💎 Show how it helps decision-makers in their jobs to be done.
💎 Make uncertainty visible instead of hiding it.
💎 Outline the next steps to reduce risk—what do you need (time, money, effort)?

What would you add to this list?

_ _ _

👋 Hi, I’m Florian!
💪 I help innovation teams tackle the challenges of early-stage product development and turn chaos into clarity.
🌍 I believe in #CustomerCentricity and #CircularEconomy as drivers for innovation.

✨ If you liked this post:
💾 Save it for later or share it with someone who might find it useful.
🔔 Hit the follow button for insights on how to reduce risks in product development.
📬 Let’s connect – I’d love to hear your thoughts!

With proven formats and focused facilitation, I help midsize manufacturing companies develop customer-centric and sustainable products and business models—pragmatically, efficiently, and with minimal risk.

No alternative text description for this image

Spent half a day at the IMPACT FESTIVAL – and it was absolutely worth it.

I met some amazing people in real life:
 👉 Patrick from circularity.fm – locking forward to our chat
 👉 Julia, a fellow facilitator for Climate Fresk Deutschland.  
 👉 A reunion with Mathias and Jan from the re:connect - Inkubator für regeneratives Wirtschaften, plus their colleague Anna, who I’ve “known” for years through LinkedIn and endless online meetings – but met in person for the first time.

I spent more time traveling than actually being at the festival — definitely not the most sustainable choice 🙃 — but still 100% worth it.

Real conversations.
Shared laughs.
New sparks for collaboration.
And a lot of positive, constructive energy.

Exactly what we need.
(Instead of the destructive “piggy” or “Stadtbild” comments … you know the type.)

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about hashtag
#CustomerCentricity & hashtag
#CircularEconomy as drivers for hashtag
#Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

WHEN REALITY DOESN’T MATCH YOUR EXPECTATIONS…

Chuck Norris walks into a cage with a tiger.

He bends down to pet it when suddenly—
Grrrrrrr… 😬

The trainer immediately says, “Get up very slowly and back up.”

So, the tiger gets up very slowly and backs away. 🐅😂

Expectations vs. Reality?
A classic assumption gone wrong.

In innovation, unaware assumptions can be just as dangerous as stepping into a cage with a tiger when you are not Chuck Norris.

📌 We all make assumptions—without realizing it.

📌 We think we know how customers behave, what they want, or how they make decisions.

📌 But when we don’t challenge those assumptions, we build products, strategies, and business models that simply don’t work.

The first step I recommend is to reflect on what you think you know and mark assumptions as assumptions.


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

WHY CUSTOMERS SWITCH – THE 4 FORCES OF PROGRESS

Customers don’t just “decide” to buy.
They are pulled and pushed by hidden forces.

Jobs to Be Done practitioners like Bob Moesta describe it with the 4 Forces of Progress:

	➪ Push of the current situation: frustration with today’s solution.

	➪ Pull of the new idea: attraction of what’s possible.

	➪ Anxiety of the new: fear of risks, costs, or complexity.

	➪ Habit of the present: comfort of doing nothing.

Switching happens only when push + pull outweigh anxiety + habit.

Clayton Christensen emphasized the same truth in Competing Against Luck: without understanding causality, innovation is just guesswork.

Lesson: If you want adoption, stop asking “Do you like it?”. Start mapping the forces that drive or block change.

👉 Which force is holding your customers back the most today – anxiety or habit?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

ENGINEERS: FEASIBILITY IS NOT ESSENTIAL FOR BUSINESS CASES.

Stop wasting time on it.


Feasibility is always a top priority in engineering-driven organizations.

Teams spend weeks or even months trying to answer:
“YES, WE CAN.”

But feasibility is rarely the most significant risk for new products.

The real threat? Missing product-market fit.

So before you invest weeks in another feasibility study, do these two things instead:

1️⃣ Get a Probability of Feasibility
 •	Take a fixed time frame (a few hours) and define the key assumptions that need to be true for the idea to work.
 •	Estimate probabilities for each assumption with expert input.
 •	Determine an overall probability of feasibility—don’t forget time to market, which has a huge impact on feasibility.
 •	Then, put feasibility aside. I know it feels weird not to have a “YES, WE CAN” answer.

2️⃣ Focus on Product-Market Fit
Go back to the opportunity you want to solve.

If it’s a problem, check if it’s well-defined (Who has the problem, what is it? When, where does it occur? Why is it critical to solve?)
How much evidence do you have that this is a real pain point?

If the opportunity is based on customer needs, try to understand their jobs, pains, gains, and constraints. How much evidence do you have for your assumptions?

Does your solution truly solve the problem? Use the Value Proposition Canvas to check.	How much evidence do you have that customers actually believe your solution works?

Find out if there’s a market—and don’t just rely on market potential analysis. Get customers to commit to your product idea (pre-orders, letters of intent, development agreements, etc.).

Define a probability of market success based on evidence. No data yet? Start with 10% success probability and improve from there.

TL;DR
 •	Get a probability for feasibility—not a definite answer.
 •	Focus on problem-solution fit, then the product-market fit.
 •	Separate what you assume from what you know.

What would you add?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

“DAD, I WANT A CAT!”

Who else has been there? 😂

Kids come up with brilliant ideas without fully understanding what they mean.
Like getting a cat… or a dog… or something even wilder.

Ideas are exciting and spontaneous, but their impact and consequences are often far from reality.

Sounds familiar? It should—because the same thing happens in business.

💡 A great idea doesn’t mean a great outcome.
💡 Our assumptions about ideas rarely match reality.
💡 That’s why testing ideas before building them is crucial.

Because sometimes, what seems like a perfect idea turns into unexpected chaos. 🐈🏡😂 and it leaves a deep hole where you buried much money, time, and effort.



_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

DATA TELLS YOU WHAT – BUT NEVER WHY

Companies today collect more customer data than ever.
Clicks, demographics, NPS, feature usage – all neatly stored in dashboards.

But here’s the problem:
Data only tells you what happened.
It never tells you why it happened.

Clayton Christensen called this the trap of correlation.
Just because two things appear connected doesn’t mean one caused the other.
Example: Ice cream sales and forest fires both rise in summer. Correlation? Yes. Causation? None.

The same mistake happens in innovation. Teams see patterns in customer data and assume they’ve found insight. But without causality, you can’t predict behavior.

Lesson: Progress doesn’t live in data points. It lives in the stories behind decisions. That’s why Jobs to Be Done interviews focus on the causal chain: the struggles, triggers, and trade-offs that lead to a choice.

👉 How does your team make sure you uncover why customers buy?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Picture: All rights and credits belong to the respective owner(s).

INNOVATION IS NOT ABOUT PRODUCTS – IT’S ABOUT PROGRESS

Clayton Christensen told the story of milkshakes.
A fast-food chain wanted to sell more. They tried to optimize flavors, add ingredients, run promotions. Nothing worked.

Then they asked a better question:
“What job do customers hire a milkshake for?”

The insight:
In the morning, commuters bought milkshakes because they were easy to drink in the car, lasted long, and kept them full until lunch.
At night, parents bought milkshakes as a small treat for their kids.

Two completely different jobs.
Same product.

The company stopped optimizing the milkshake itself. Instead, they designed experiences around the situations – faster service for commuters, smaller cups for kids. Sales went up.

Lesson: Customers don’t buy products. They hire them to make progress in a specific situation. If you don’t know the job, you’re innovating blind.

👉 What job do your customers really “hire” your product for?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

NOBODY IS SHORT ON IDEAS.

The real problem?

Figuring out which ones are actually worth developing.

Not having the budget to build them all? That’s a good thing.
Because let’s be honest—most ideas are crap anyway.

The challenge is spotting the high-potential ones before they eat up time, money, and resources.

Business cases should help with this.
But too often, they’re just sales brochures—filled with unproven assumptions rather than an actual certainty status.

What if you could turn dreamy business cases into a probability of success—so you can make the right decisions before committing to development?


_ _ _


👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

IN INNOVATION, IT'S RARELY ABOUT having complex frameworks, endless brainstorming sessions, or rigid approval processes that make the biggest difference.

It's usually just removing unnecessary steps, cutting long approval loops, and getting honest customer feedback faster.

If your idea needs 80 slides to sell, it's not ready; test it with real customers instead.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

90% of new products fail.
Yet, most development processes are still set up to waste money, time, and resources.

Why?

Because they’re built backwards—focused on execution before real validation.

📌 Here are the root causes of failed product efforts—straight from Marty Cagan’s INSPIRED.

I get it. Changing an entire system is tough.
But if you want to reduce risk without slowing down, here are two practical ways:

1️⃣ When your product pipeline clears up

- Run a fully immersive innovation journey with a team of 7-10 people.
- In just 15 days of effort, you get customer-tested, innovation-ready business cases.
- I highly recommend the FORTH Innovation Method for this.


2️⃣ Before investing heavily in your next business case

- Do a Business Case Reality Check first.
- Get real certainty about its probability of success before wasting time and money.


_ _ _


👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

TOP 10 root causes for failed product efforts

SOMETIMES, WE HEAR WORDS… BUT MISS THE MEANING.

Ever asked a simple question and got an answer that made you question reality? 🤔😂

Understanding others’ perspectives isn’t always easy—product development is no exception.

Use heterogeneous teams in the innovation phase. Different demographics and work backgrounds form a group that will create a lot of different viewpoints, share insights, generate massive learning for everyone, and lead to fewer blind spots.

Because innovation isn’t just about ideas—it’s about understanding perspectives.


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

STOP SELLING PRODUCTS – START HELPING CUSTOMERS MAKE PROGRESS

Most companies obsess over their products.
They refine features, polish specs, optimize performance.

But customers don’t wake up thinking: “I want a new product.”
They wake up with a struggle.

“I need to get to work faster.”

“I want my child to eat healthier.”

“I must reduce downtime in production.”

Products are only means to an end. The real driver is progress – the improvement people want in a specific situation.

Christensen called this the essence of Jobs to Be Done: people hire products to make progress. If the product helps, it gets re-hired. If not, it gets fired.

Lesson: Innovation isn’t about building more things. It’s about uncovering the struggles customers face and designing solutions that move them forward.

👉 What progress are your customers really trying to make?


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

EVERYONE THINKS THEY NEED the latest tools, the best frameworks, or a perfectly structured roadmap to speed up product development.

What they really need is to eliminate bureaucratic bottlenecks, test ideas early, and enable faster decision-making.

Most companies struggle because their approval chains and rigid processes slow them down. Too many decision-makers, too many sign-offs—by the time a product is ready, the market has moved on.

If your innovation process is buried under layers of approvals, you're not streamlining development—you're suffocating it.

HOW TO DEVELOP SUCCESSFUL PRODUCTS FAST

Old Way
➪ Stick to a rigid product roadmap
➪ Invest heavily before testing assumptions
➪ Launch and hope for adoption
➪ Fix mistakes after development

New Way
➪ Adapt the roadmap based on real customer insights
➪ Test risky assumptions before committing resources
➪ Validate demand before building.
➪ Prevent costly mistakes instead of fixing them later

Validating early leads to faster success than rushing development,

If you want to speed up development, start by slowing down and validating before investing.

👉 What’s one thing your team does to prevent wasted development time? Let me know in the comments.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

THE CHOSEN ONE!


Most of you will smile at this video.

But the innovators among you—who have been there—might feel something else entirely… 😅


Alexander Osterwalder once said:
“You can’t pick the winners without investing in the losers.”

Yet, too often, companies move forward with the ONE idea.


Instead, try this approach:

💎 Define objective selection criteria—desired outcomes, restrictions, and an Innovation North Star to guide you.

💎 Involve a cross-functional team—different perspectives lead to better, more diverse ideas.

💎 Use a multistep selection process—start with many ideas and narrow them down in steps, making them more tangible at each stage.

💎 Move from Thoughtland to reality—separate facts from assumptions before committing.

💎 Prioritize & validate assumptions—be aware of biases when interpreting results.

💎 Test until confidence is high—remember, what people say vs. what they actually do are two different things.

💎 Pivot or kill your darlings if they fail validation.

💎💎 Bonus tip for the advanced:
Want to save even more time and effort?
Do a customer deep dive with Jobs-to-Be-Done interviews.

With expert help, you can uncover what truly drives customer decisions—in under four weeks with limited effort on your side.

Have a relaxing weekend


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

MOST COMPANIES FAIL TO INNOVATE EFFICIENTLY because they rely on guesswork instead of structure. 

You can’t speed up time to market success without evaluating whether this is the right idea.

If someone is telling you that skipping validation and jumping straight into development will get you faster to market success, you're the fool.

Innovation efficiency requires transparent focus, understanding, selection, and validation processes before development. So please approach it with that mindset.

👉 How do you ensure your innovation process stays structured and effective? Let me know in the comments.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

YOUR IDEA IS CRAP VS. YOUR IDEA IS AWESOME.

it depends on...

The framing

The process of selecting the best ideas is hugely underestimated.

Everyone talks about idea generation, but an idea isn’t fantastic or useless—until it’s framed correctly.

For me, two things matter most:
📌 Framing the challenge
📌 A structured selection process

And no, framing doesn’t mean dumping ideas into an Excel file with 20 generic criteria—that just kills motivation and wastes potential.

1️⃣ Framing: Setting the Right Context
An idea is only as good as the challenge it addresses. Before evaluating ideas, define:
✅ What business outcome needs to be supported?
✅ What does success look like for decision-makers?
✅ What customer opportunities need to be solved?

👉 These should be your selection criteria—for this specific challenge.


2️⃣ The Selection Process: Iterative, Not Instant
It’s impossible to rate an idea properly at first glance—most are just a few words in the beginning.

That’s why selection should be a multi-step process, refining ideas as you go:

🔹 Step 1 – Gut feeling: Everyone picks their top 3 ideas based on the selection criteria.
🔹 Step 2 – Clarify & refine: Align on the idea level and get a shared understanding—most ideas are either too vague or too detailed at first.
🔹 Step 3 – Idea concept: Link the idea to an existing customer opportunity.
🔹 Step 4 – Customer testing: Validate assumptions with real customers.
🔹 Step 5 – Business case: If the idea passes all stages, build a real case with all relevant info for decision-makers.

By framing ideas properly and selecting them step by step, you avoid wasting time on weak ideas—and ensure the best ones get the chance they deserve.

How does your team evaluate new ideas? Gut feeling or structured process? 👇

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Picture: All rights and credits belong to the respective owner(s).

How most successful product are created:

- focus on business outcome
- total commitment on customers needs
- multistep selection process with clear and simple criteria
- involvement of sponsors and make it their idea
- continuous validating of assumptions 


Why most products fail:

- ideas are made on what is believed customers need
- opinion-based decision making
- focusing on building the product right, not on finding the right product. 
- involving the customers the first time when the product is finished


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

BASF

- Innovation and idea management.
- Strategic projects coordination.
- Digitalization at R&D coordination.
- R&D controlling.
- IP management.

Innovation Consultant

- Product management and project planning for portfolio optimizations; 
- Interface with different areas for product localization, raw materials approval and process changes;
- Preparation of technical & regulatory documentation, and implementation of portfolio analysis;
- Commercial support (specifications and introduction of new products);
- Technical support to customers (product approval and quality);
- Development of polyamide for blow molding market;
- Homologation of polyamide compounds in the automotive, electronics, and construction sectors;
- Approval of polyamide 66 compound for the automotive application (month contribution of U$ 4,380.00);
- Implementation of the Product Portfolio Management Forum.

Product Specialist

Solvay

- Research and product / application development management and thermoplastic processing;
- Formulation of technical specifications for products, raw materials and quality control plan;
- Planning of Industrial Tests, support to global markets and representation of R&T in scientific events;
- Development and Launch of High Flow Unfilled Polyamide 6.6 (U$ 870,000.00 / year);
- Development and Launch of High HDT Polyamide 66/6T compound, thermal and mechanical resistance (U$ 150,000.00 / year);
- Development and Launch of the Polyamide 6 compound with high mechanical and thermal resistance (U$ 210,000.00 / year);
- Development and Launch of Unfilled Polyamide 66 with better surface finish (U$ 260,000.00 / year);
- PePol Awards in 2019 and 2018, in addition to the Solvay Awards LATAM in 2018;
- Unicamp Inventors Award in 2017 the Patent Granted Category (development of nanoclay);
- Development of conductive compounds (automotive sector), flame retardants (electronics);
- Responsible for the implementation of statistical tools (product development).
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Senior Reseacher

Braskem

- Responsible for technical coordination in product development;
- Partnerships with Universities / Research Centers and obtaining financing (development agencies);
- Development of high barrier polyolefins against gases and organic volatiles (food, automotive and agricultural sectors);
- Replacement of engineering plastics by polyolefin's on Off Shore flexible tubes (extraction / transportation of oil / derivatives);
- Approval of R&D projects with a financial return of US $ 60MM (NPV);
- FINEP Economic Funding of R $ 3MM (High Barrier Polyolefins - Flexible and Rigid Packaging);
- Patent granted “Polymeric composition with improved barrier properties”;
- Winning of the Braskem Inventors Award 2012 (Patent Granted Category).

Researcher at R&D

Quattor Petroquimica SA

- Atuação no desenvolvimento de produtos/produção industrial de resinas de polipropileno com Nanotecnologia;
- Estreitamento de relacionamento e parceria com Universidades de Centros de Pesquisas;
- Projeto de pesquisa em resinas de polipropileno com ação antimicrobiana para eletroeletrônicos;
- Desenvolvimento de embalagens em poliolefina/antimicrobiana e indicador de shelf-life (embalagens alimentícias);
- Elaboração de protótipo/painel de carro (maior resistência/risco), e assentos de estádio (resistência a chamas);
- Planejamento e gerenciamento de SAP/Gestão de Projetos de P&D;
- Implementação e gestão de projetos seis Sigma Black Belt;
- Levantamento de financiamentos em órgãos de fomento.

Tecnologista em Pesquisa e Desenvolvimento

Suzano Petroquímica

- Atuação no desenvolvimento de resinas de polipropileno e produtos com Nanotecnologia;
- Suporte a clientes, unidades fabris e apoio em assuntos regulatório; 
- Projeto Seis Sigma Green Belt para redução de custos com insumos;
- Pesquisa de tecnologia de polipropileno Alto Módulo e Antimicrobiano (eletroeletrônicos e utilidades domésticas);
- Desenvolvimento de resinas de polipropileno/argila (setor automotivo); 
- Saving em R$ 1MM com a implementação de Projeto Seis Sigma;
- Conquista do Prêmio Kurt Politzer de Tecnologia 2007 (Projeto Resinas Especiais de Polipropileno/Nanopartícula de Prata); 
- Patrocínio FINEP em R$ 1,8 MM, para desenvolvimento de embalagens ativas e inteligentes/Nanocompósitos de PP:
- Subvenção econômica FINEP no valor de R$ 500 mil (Desenvolvimento de Nanocompósitos de PP – argila).

Tecnologista de Desenvolvimento de Produtos

Professional with a career background in Innovation: Product Management, Research and Development (R&D) and Customer Technical Support. Experience in Project Management, Product Development, Risk Analysis, FMEA, and Design of Experiments (DOE). Industry experience in Chemical and Petrochemical supporting Automotive, Electrical-Electronic, Consumer, Appliance and Packaging markets. Specialist in polyamide, polypropylene and polyethylene polymers/compounds. Extensive knowledge in Six Sigma (DFSS & DMAIC) management expertise in R&D, Product Development and Laboratories. Competence in R&D projects on Nanotechnology. Seven Innovation & Technology Awards. Advanced English.

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