Florian Lowe

Your Software Supplier

I specialize in providing expert guidance and solutions to optimize software development processes and outcomes. My role involves collaborating with clients to understand their unique business needs, designing and implementing robust software solutions, and ensuring that these systems are both scalable and secure. With a focus on enhancing efficiency and driving revenue growth, I leverage my technical expertise and industry knowledge to deliver high-quality, user-centric software that aligns with clients' strategic goals.

Software Development Consultant

Ethical Devs

We specialize in creating High Converting Websites and Mobile Apps.

- We helped a FinTech Mobile app Targeting West and Central Africa. The aim of the app is to provide affordable financial services to the population underserved by traditional banks. The most challenging aspect of this project was to develop the system in a way the respects international (E,g PCI DSS) and countries' local regulations.

- Contributed to the development and architecture of Acumen Global Payroll Calculator SAAS. This platform creates a breakdown of both employee and employer taxes of any country in the world when given gross salary.

Founder

Mindbody Webworks

We specialize in creating High Converting Websites and Mobile Apps for SMEs and Startups in the Fitness and Wellness Industry.

Recently, we architectured & developed a platform in the UK that allowed users to rent out their memberships and classes. It succeeded in getting 5,000 prelaunch users, 15,000 users 2 weeks after launch, and a 30% average monthly increase in new users.

Upwork

- Created (Both Front & Back end) an Enterprise application to enable GMO solutions to manage its bulk SMS campaigns. The app integrated their SMS provider and enabled them to send and receive SMS from the application.
- Architected and developed an API that was destined to be used by a custom trading application. The system integrated APIs from Interactive Brokers and added additional features requested by the client on top. Some of the features include Notifications when an order reaches a specific profit level, co-dependent orders (one order triggering another), etc.

Software Engineer

SEVEN®

I helped with the architecture and development of multiple ground-breaking startup platforms in various industries, from Education to Health and Fitness.
- Architected and developed curriculum.com, an educational platform in the UK. The aim of the app is to help students prepare for A-levels exams. Close to 95% of the students enrolled on the App passed the exams with A* and A grades.
Tech used: Spring boot, Kubernetes, Java

Maviance PLC

- Architected and built a platform (both Front-end and Back-end) to pay for multiple services like TV subscriptions, airtime top-ups, etc., using multiple e-payment providers.
Tech used: Spring boot and React Js.
- Architected and built a platform (both Front-end and Back-end) to pay for internet subscriptions through Facebook’s Express Wifi.

Afriland First Bank

Participated in the building of several Server-side Apps using Spring Boot.
- Architected and built the Web App (both Front-end and Back-end) for one of the bank's websites
Tech used: Spring boot and React Js.
- Architected and built the Back-end of one of their bank's online payment solutions.
Tech used: Spring boot.

Software Engineer Intern

Before becoming an agency owner, like many others... I was a freelancer.

I once worked with a kind Lady named Sofia.

She is a Small Gym Owner in Tampere, Finland.

She hired me to work on her business website.

She told me she didn't expect the total cost of the website to be so small
compared to the quality work I did for her.

After I did a little investigation into her perspective

she told me about the high price other freelancers and agencies wanted to
charge her for something inferior to what I was offering.

She introduced me to some of her colleagues in the same industry, and unsurprisingly most of them had the same experience with website development agencies and freelancers.😩

I realized then that businesses in this industry are highly overcharged for subpar work, so I decided to start my agency: Ethical Devs.

Which stands for Ethical Developers.

It reflects the very core of our values and mission. In an industry often driven by speed and innovation, we stand out by emphasizing ethical considerations when collaborating with our clients. 

Websites in nearly any industry are crucial.

✅ It's where your clients go to see your work
✅ Learn more about your values
✅ See how your story has unfolded
✅ Sell your product/service 24 hours a day
✅ But most importantly, to assess if they are a good fit for what you offer.

I believe that you shouldn't be overcharged for a fantastic website.

That will also grow your business effectively and consistently.

If you're interested in working with me, click the link below my profile picture
and schedule a call with me today. ⬆️

Pillar Bank

Prowess Marketing Services

Fractional CMO

Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.

Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.

We are Authentic Fractional CMOs™
Tested. Trusted. True Executives.
Learn more at www.authenticbrand.com

Authentic Fractional CMO™ 

International Decision Systems

Led marketing for global finance software company. Developed marketing strategies and ABM programs to expand customer relationships; designed regional thought leadership programs, targeted industry events, and created digital campaigns to generate create awareness, grow demand and build sales pipeline. 

Brand champion - evolved IDS brand image through uplifted messaging, new website, storytelling-style presentations and enhanced SEM. Resulted in increased brand awareness, better-qualified leads and C-level customer advocates.

Managed team, agencies and partners to ensure successful implementation of global plans across digital and social media channels, and at industry trade-shows, targeted events and company's annual user conference. Public relations/media spokesperson and internal communications including successful and highly visible relaunch of company's core software product.

Director of Marketing - Global

OppSource

At demand generation firm, I developed and managed B2B client relationships for several high-tech/SaaS clients across healthcare, human capital, financial services, and retail verticals. Successfully grew customer accounts 25% over plan. Designed and delivered personalized, content-driven digital marketing programs via company's proprietary software to optimize prospect engagement, lead nurture and deliver sales-ready leads. 

Managed cross-functional delivery team. Developed agency's account management operational delivery standards and reporting metrics.

Senior Account Director

Lawson Software

Marketing leader for Lawson Professional Services, Learning and Global Support $600M business units. Worked closely with executives on messaging and content that drove greater awareness and services conversions. Directed a cross-functional, global team. 

"One of the things that impressed me most is her creativity. In the sometimes unexciting world of ERP marketing, Tracy consistently came up with unique, innovative approaches to marketing Lawson Professional Services and Global Support." - Jeffrey Frank, VP Marketing, Lawson Software, excerpt from letter of recommendation.

Global Marketing Leader

CPP North America (and formerly Metris Companies)

Directed and managed Financial Services clients including Fingerhut, Chase, Citibank and Capital One. Marketed fee-based products to portfolios and generated $20M of revenue through multi-channel strategies. Achieved 30% margins on an historically unprofitable account through highly targeted segmentation.

Carlson Marketing Group (now AIMIA)

Developed and managed loyalty marketing programs for Hallmark, Eddie Bauer, Aveda, Westin Hotels, Ameritech Cellular, and Disney Licensing. Promoted often to positions of greater responsibility and programmatic magnitude. Managed cross-functional teams of account managers, creative, technical and operational delivery of up to 20 people. Played a key role on the test and rollout of Hallmark’s Gold Crown customer rewards program. Awarded for innovative retail training idea.

Account Supervisor

Fractional CMO: Revenue Driver, Marketing Leader, Brand Marketer

LEADERSHIP
>As a marketing leader, collaborator, and coach, I look to what's next -- elevating businesses, brands, people, and marketing practices.
>Earned the trust of Executives, LOB managers, teams, agency partners, channel partners, and clients through a communicative, collaborative, and relationship-building style. I am counted on to deliver.

STRATEGIC GROWTH MARKETER
>Known for fresh ideas and creative solutions.
>I develop innovative marketing strategies that deliver measurable results.
>B2B, B2C, and channel marketing. 

DEMAND GENERATION, DIGITAL BRAND MARKETER
>Champion brands across marketing channels, technologies, and digital platforms. Led rebranding of a legacy brand.
>Demand generation B2B, channel marketing and B2B2C. 

ALIGNMENT & ACCOUNTABILITY
>Sales + Marketing = revenue aligned growth. Enjoy working with sales teams on new business opportunities, pipeline growth, sales enablement, and account-based marketing (ABM). 
>I have managed and grown accounts.

I work well with ambiguity and enjoy challenges. Self-starter.

My top 5 strengths:
1. Strategic
2. Ideation 
3. Responsibility
4. Positivity 
5. Relator 

► LET'S CONNECT
✉tracy@prowess-marketing.com

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Florian Lowe

Tracy Steeno

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