Florian Decludt

Demand Generation Manager @ Clutch

Growth Marketer

Senior Sales Leader with 23+ years driving multimillion-pound growth across mobility, clean energy, technology, and B2B services.

Proven track record of scaling sales teams, securing complex enterprise partnerships, and transforming underperforming divisions into profit engines.

Most recently, I pioneered AI-enabled sales operations at Terrapinn - integrating tools across prospecting, outreach, CRM automation, and proposal generation to shorten sales cycles and increase conversion. I've seen first-hand how the right AI stack can give salespeople back 10+ hours a week to focus on what they do best: selling.

I've consistently delivered £MM revenues, closed landmark deals with global brands, and built high-performance teams that exceed ambitious targets.

Passionate about the intersection of technology and sales performance. Whether leading a team or advising on sales operations, I help companies accelerate revenue and get more from their people.

Core strengths: Sales Leadership | AI-Enabled Sales Operations | Sponsorship Sales | Revenue Acceleration | GTM Strategy | Partnership Development

David McCready

Unpopular opinion: most AI advice for sales teams is rubbish.

It's either "AI will replace your salespeople" (it won't) or "here's 47 tools you need" (you don't).
The reality is simpler and more boring.

There are specific tools that solve specific problems. The skill is knowing which is which.

I wrote about what actually works after 23 years in B2B sales and a lot of trial and error.

Article in comments 👇

Sales Director | 23 Years B2B Sales Leadership | AI-Enabled Sales Operations | Sponsorship, GTM Strategy & Team Building

Your LinkedIn inbox is full of people promising AI will replace salespeople entirely. Fire your reps. Automate your GTM. Let the robots do the selling

Open article: AI Won't Replace Your Sales Team. But It Will Replace the Admin That's Killing Them by David McCready • 4 min read

AI Won't Replace Your Sales Team. But It Will Replace the Admin That's Killing Them

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The Battle

Florian Decludt

David McCready

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taplio

The Battle

Florian Decludt

David McCready

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David McCready's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDavid McCready's LinkedIn Performance