I'm the founder and CEO of METALLA, a performance marketing agency specializing in profitable growth for direct-to-consumer brands. With over a decade of experience, I have helped more than 30 e-commerce brands scale while directly influencing over $100 million in revenue. I specialize in disrupting niche markets, reducing wasted ad spend, and enhancing core business metrics, such as contribution margin and payback period.

Florind Metalla

Top eCommerce Email Marketer | Agency Founder | Over $100M Driven Through Our Emails | Some Clients: Fighthaus, Audry Rose, Collars & Co.

Building Kensington Media House: a leading Email & SMS Marketing Agency for DTC brands.

→ Top Klaviyo & Sendlane partner
→ Over $100 million generated for clients
→ Worked with over 70 brands since we launched

If you want to learn more about how we can do this for your DTC store, book an introductory meeting with myself below where I'll share exactly how we produce the results that we do whilst building out a roadmap custom to your business on how you can do exactly the same:

https://calendly.com/d/yxt-prp-tgw

Or, connect with us on YouTube!
https://youtube.com/@kensingtonmediahouse

Conor Gallagher

This women's supplement brand just hit $10M/month in revenue
↳ Zero VC funding. Zero external capital.

While Grüns raised tens of millions and Athletic Greens burned through funding rounds, Primal Queen scaled past them all by being forced to stay profitable from day one.

The brand? Primal Queen.

They sell organ-based supplements (beef organs, colostrum) targeting hormone health and energy for women whose doctors keep dismissing their symptoms.

Here's how they crushed it:

- TikTok Shop domination

Massive affiliate network pumping out viral creator content every single month. These videos don't just stay on TikTok though.

- Meta ads at scale

Over 1,300 active ads on their brand page alone. Add in third-party whitelisting and you're looking at 2,000+ ads running simultaneously.

They repurpose those viral TikToks straight into Meta for insane reach.

But their Meta-native ads? Absolute masterpieces.

Real pain points women actually face:
- Doctors pushing antidepressants instead of solutions
- Birth control as a bandaid
- Being told to "just live with it"

The hook? No product drop for at least 15 seconds. They build the emotional struggle first with actors or creators, then reveal the solution.

- One killer landing page

Everything funnels to a single, brutally optimized page:
- Hero section hitting those frustrations hard
- Classic problem-agitate-solution framework
- Founder story (her failed fixes before discovering ancestral nutrition)
- Mountains of social proof
- Urgency and scarcity throughout
- Smart fear positioning around conventional "solutions"

- The offer that converts

Three-month auto-ship bundle (buy two, get one free style) stacked with freebies. Mystery gifts, pill cases, ebooks. Makes the value feel massive while locking people into subscriptions via Loop.

Loop themselves did a thread showing Primal Queen went from $2M to $30M run rate in 18 months. Now they're past $10M MRR.

The lesson?

Study brands forced to be profitable, not the ones burning investor cash.

Primal Queen is the real DTC playbook right now.

What do you think? Underrated or overhyped?

#DTC #emailmarketing #ecommerce

ALWAYS HIRING: Check My About Section | Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $300M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Primal Queen Brand Breakdown

Our AI tech stack will 5x our team's output in 2026
(And most agencies are still using ChatGPT like it's 2023)

While everyone's arguing about whether AI will replace marketers, we've been building an unfair advantage.

These five tools are turning our team of 20 into a team that operates like 100.

Here's what's actually working:

- Claude for copywriting

By far the best LLM for email copy right now.

We train Claude projects on each client's brand voice, past winners and tone guidelines. The output is scary good.

It writes like a human who actually understands persuasion. Not some robot regurgitating features.

- Google Gemini for ad analysis

This is the secret weapon nobody's talking about.

Gemini can analyze video ads and break down everything. Copy, scene selection, narrative flow, setting, who the creator is. It's the best LLM for this specific use case.

We feed it competitor ads and it reverse engineers what's working. Game changer.

- Nano Banana for static ads

We're cranking out winning static ads for ecom brands in one prompt.

What used to take our designers hours now takes minutes.

Video functionality is coming soon too. Follow me for updates on that.

- Midjourney for UGC content

AI-generated UGC videos are getting really good now.

We're not at 100% yet, but we're close enough that it's worth testing. The cost savings are insane compared to traditional UGC creators.

- KMH Email Marketing Strategist (our custom GPT) ⌨️ 

This is our secret sauce.

We trained a custom GPT on all our internal SOPs, past campaign winners and strategy frameworks. It writes banger emails AND helps with strategy and data reporting.

It thinks like our best strategists, but it never sleeps.

The result?

We're producing more winning content in less time than ever before. Our clients are seeing better results and we're not burning out our team.

AI isn't replacing marketers.

It's separating the ones who adapt from the ones who don't.

What AI tools are you using that actually move the needle? Drop them in the comments.

P.S. Want access to our KMH Email Strategist custom GPT? Comment 'STRATEGIST' below and I'll send it over.

#DTC #emailmarketing #ecommerce

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Florind Metalla

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The Battle

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Conor Gallagher

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Conor Gallagher's LinkedIn Performance

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