METALLA

Building your brand and developing an effective digital marketing advertising strategy is incredibly time consuming. We take it all off your hands, from building your brand awareness to increasing engagement and sales. If you're tired of spending hours a week trying to create ads that work, wasting money on outdated courses, or watching your CPA triple as you try to scale, you've come to the right place. Our team is ready to take that burden off your shoulders and get you the results you want so you can keep running your business.

CEO / Founder

Social Pulse Marketing Inc.

Developed and executed the Canada-wide influencer marketing campaign strategy for Ford's "We Day" and "We Scare Hunger" initiatives and We Charity in 2017 - 2018. I worked closely with all enabled influencers to develop all original content optimized for YouTube, Facebook and Instagram. 

You can view Valeria Lipovetsky's We Day Vlog by clicking here 👉 https://www.youtube.com/watch?v=NlCMnpWPXR8. 

I managed the influencer marketing campaign for Amazon Canada's pop-up shop at Eaton Center, held in Toronto on November 14, 2018. I worked with 10+ influencers to develop original content concepts for multiple social channels, created the dedicated, personalized Amazon store for each influencer, and coordinated all of their activation in the pop-up store. Served as synergist connecting Amazon's Canadian, UK and American Internal Marketing teams, marketing partners, Creative Agencies, Public Relations etc. with influencers.

You can watch Tyler Stalman's video for the campaign here 👉 https://www.youtube.com/watch?v=_dx6Ce9jlpg.

In 2018, Samsung was one of the partners for Buffer Festival, a 3-day showcase of cinema screenings spotlighting exclusive video premieres from acclaimed digital creators. Samsung's goal was to create content entirely using only the Samsung S9 phone. 

You can check out Monica Gold's Official Buffer Festival Selected Video here 👉https://www.youtube.com/watch?v=Ms7PqBWJ9ro. 

In 2019, Florind developed and implemented Digital Marketing Campaign for "The Longest Day of Smiles," an initiative by Operation Smile Canada to give 1,000 free smiles to children with cleft lips and palates. The campaign was a success as Operation Smile met and exceeded the campaign goal. We were able to raise $260,125 of the $240,000 goal. 

Visit the official Longest Day of Smile page here 👉 http://support.operationsmile.ca/site/ TR /LongestDayofSmiles/LongestDayofSmiles19?pg=entry&fr_id=1170

Director, Strategic Partnerships

Providr Inc.

My relentless pursuit of constantly developing new lead generation initiatives directly resulted in a 40% annual revenue increase over 3 years by successfully securing over 200 global publishing clients. Some of these clients were A-list celebrities such as Lil Wayne (50 million followers + Online Network), Marlon Wayans, Trina, Allen Iverson, Manny Pacquiao and many more. 

I have also been able to acquire indirect sponsorship opportunities for my clients that add value and most importantly different revenue streams. 

I have directly managed relationships with agencies, social media teams and management teams to provide them with tremendous value, support and reports on an ongoing basis.

During my tenure at Providr, my clients were instrumental in making Providr one of the top 100 most visited websites in the world, according to Alexa.com. According to Google Analytics, Providr averaged between 75,000 and 100,000 unique page views per minute.

By proactively identifying market trends in both competitors and clients, my insights and initiatives enabled Providr to remain a market leader with the highest CPM's, engagement and conversion rates in the entire industry.

My willingness to work with the production team provided me the opportunity to be involved in every department of the company. Ultimately, this increased my value to my clients and the company.

I developed the process that credits each publisher for each piece of content by connecting to their UTM parameters.

Strategic Partnership Manager

CPR Media

-	Developed and managed TV, Print, Radio campaigns with the given advertising budgets and co-ordinates with the creative departments for timely production of TV, radio commercials, newspaper ads and online ads
-	Responsible for media planning & media buying
-	Demonstrated talent for planning profitable sales and marketing activities within given budgets
-	Planned and coordinated events to promote brand awareness; performs sales analysis and examines competitive activities to monitor the event efficacy 
-	Conducted market research for new markets and improvements in existing mainstream, Chinese, South Asian, and other ethnic markets
-	Trusted to conduct employee training session’s onsite and offsite based on a track record of success 
-	Successfully managed more than 6 suppliers per campaign
-	Arranged on site media coverage and media briefings for TV and radio to promote brand

Marketing Manager

RBC Dominion Securities

-	Prospected for new potential customers via various prospecting techniques including  cold calling and networking
-	Demonstrated talent for closing deals with prospects and successfully increased B2B sales by 10% 
-	Handled administrative functions including filing, printing and photocopying of important confidential documents
-	Prepared sales order reports – Collated regular reports on sales performance per industry, product, personnel, region and office.

Marketing Assistant

RTS Energy - Automation - Consulting

-	Developed Case Analysis, SWOT Analysis, Positioning Statements, Integrated Marketing Plans
-	Conducted market research and competitor analysis that lead to the creation of marketing strategies to differentiate the brand in the automation market
-	Executed presentations outlining the results of market research and competitor analysis and relevant implications 
-	Prospected internationally by using Google Analytics as a tool
-       Planned meetings and trade shows in order to promote business

Marketing Assistant to the VP of Marketing

I'm the founder and CEO of METALLA, a performance marketing agency specializing in profitable growth for direct-to-consumer brands. With over a decade of experience, I have helped more than 30 e-commerce brands scale while directly influencing over $100 million in revenue. I specialize in disrupting niche markets, reducing wasted ad spend, and enhancing core business metrics, such as contribution margin and payback period.

Florind Metalla

Clicks & Commerce Podcast

Co Host

Online Broker-fr

I launched Online Broker FR with a clear ambition:
To create a website that becomes the go-to reference for trading in France.

Why?
Because I wanted to put my SEO strategies into practice.
Because I believe in the power of well-crafted content.
Because SEO is not just about keywords,
It’s a strategy, a precise mechanism.

But learning isn’t enough.

So, I tested. I refined. I applied.

Today, 300 articles are live.

Each publication, each optimization takes me further.
I analyze, experiment, and improve.

The journey is demanding,
The learning never stops,
But seeing this project grow is priceless.

And this is just the beginning.

Co-Founder

Whole Design Studios

Have you ever met someone who takes you completely under their wing? 
I did when I joined Whole. 
Whole was looking for a bilingual Google & Facebook Media Buyer. 

I sent in my cover letter. 
Then I met Giles. 
The CEO. 

Right from the start, we had a good fit. 
And, I'm in. 

At first, I managed 2 customer accounts, Google Ads and Facebook Ads. 
But very quickly, Giles pushed me to evolve. 

And I got more responsibilities. 

I managed a portfolio of 10 customers from different markets 

- Strategy implementation 
- Management and implementation of Google & Facebook Ads campaigns 
- Set up Google Tag Manager tracking to monitor results
- Customer relationship management 
- Advise customers on the various offers to be put in place to increase their sales
- Customer onboarding management 

In 3 years, I've achieved a 90% customer retention rate, and also : 

- Scaling a customer by 300% in 2 years, with a ROAS of 6 
- Scaling a customer to over 100K per month with a ROAS of 10
- Supporting customers in South Africa, China, France, UK, Slovenia

Working with so many managers in so many different countries. 

Has been a game changer. 

I went from a young, unsure beginner to a Facebook & Google specialist with several customer cases in several markets.

Head of Growth (French Market)

Carbon Box Media

In May 2022, I joined Carbon Box Media. At the time, the agency was a year old, primarily providing Meta Ads services to brands.

Knowing how to run both Meta and Google Ads allowed me to work on my first few clients. Fast forward a few months, and we started getting more clients requesting that we run both platforms in tandem.

That’s when I had the idea to specialize in Google Ads and create the Google Ads Department within the agency.

After creating the department, it was time to start signing clients. During the first year, we:

	•	Grew to 10 active clients
	•	Achieved an 80% retention rate
	•	Worked with international brands (France, Germany, UK, LATAM, Asia)
	•	Spent $500k+ in ad spend
	•	Generated $5M+ in revenue

Fast forward 2 years later:

	•	Over $40 million spent on Google
	•	Average Return of 8.79
	•	Scaled 15+ brands to 7-8 Million ARR (Just through Google)
	•	Managing a team of 3 
	•	Proven YouTube Ads strategy that actually grows brand's profits

Head Of Google Ads

Curve.no

Have you ever seen an e-commerce agency ready to shake up an entire market?  
I have.  

They operate in the Norwegian market.  
And they have a clear ambition:  

To become the best e-commerce agency in Norway.

But with a unique approach.  
No Curve. No Pay.

A strategy built on pure performance.  

Today, I joined this agency to drive this vision forward.

A bold gamble,  
A different approach,  
A market to transform.

Paid Search Specialist

Corderie Mansas

That's where it all began. 

At the time, I was starting out as a Digital Marketing Consultant.
But I had no experience. 
And no digital marketing skills. 

Every day, I was cold calling. 
At best, I got a No.
At worst, I was hung up on. 

I'd been struggling to find my first customer for 3 months. 
Yet I had bought a training course to set up an SMMA agency. 
I wasted a week making a site on Wordpress that nobody visited. 

Still, I wanted to make a living out of it. 
Then, a soccer buddy introduced me to his boss after talking about my project. 
I introduced myself as a young man with a thirst for learning. 

I wanted to do Facebook Ads, but he only wanted to do Google Ads. 
I decide to start there.
And then work on the business manager. 

For 3 months, I manage the company's Google Ads account. 
I apply everything I've learned in the purchased training. 
To the point of over-delivering. 

In the end, I increased sales by 50%.
I'm really happy. 
I've finally got a customer case to go after the next ones. 

And to tell you the truth, after 2 months, Corderie Missas asked me to cut back on advertising because they had too many orders. The suppliers couldn't keep up. 

I can say that at the time, I was really proud of myself. 

It was my 1st freelance victory.

Google Ads Media Buyer

AAVALABS

When I joined Aavalabs, a challenge awaited me:  
Developing profitability in the dietary supplements market in New Zealand.  

In just one year, I managed a $100K advertising budget.  
Tested, optimized, adjusted.  

Result: a 20% increase in profitability compared to the previous year.  
Strategic optimizations on Google Ads and the Merchant Center feed made all the difference.  

But the journey didn’t stop there.  

I launched the brand in Spain.  
I provided strategic advice on offers to boost conversions and maximize growth.  

At Ancora, I learned how to navigate a market, refine every detail,  
And turn a budget into real results.  

It was an intense experience,  
A challenge taken on,  
A real impact.

Google Ads Manager

Gin Bothy

I managed to generate 100% growth in Q4 for Gin Bothy. 

Alcohol is a difficult product to sell on Google and Facebook Ads. 


Getting ads validated for this type of product was an obstacle course. 

We had to modify certain paragraphs of the site to comply with Google's advertising rules. 

And you have to be very careful about targeting. 


In fact, in many Western countries, the age limit is 18. 

But in other countries, it's 20. 


What's more, ads shouldn't contain many alcohol-related keywords.

And even the images shouldn't contain people “drinking”. 


So I set up a system to follow Google's rules. 

And as soon as the ad was flagged, I knew exactly what the problem was, so I could rectify it within the minute. 


So, by scrupulously following Google's rules. 

I was able to launch effective and profitable advertising campaigns.

Media Buyer

I add 20 to 30% more sales without increasing your costs in Google Ads in 60 days | In 2023, I spent $400k and generated $3,100,900 for 15 e-commerce brands.

You spend thousands of dollars every month on Google Ads... but is your acquisition really optimized?

On paper, everything looks well structured:

- A substantial budget, between $10,000 and $50,000 per month. 
- Sales of between $100,000 and $5 million per month. 
- Campaigns that run, traffic that arrives, sales that fall. 

But are you sure you're exploiting the full potential of Google Ads?

> Could your cost of acquisition be lower? 
> Is your budget allocated in the most profitable way possible? 
> Do you have a clear vision of your margins and the real impact of your campaigns on your growth? 
> What levers would enable you to scale without needlessly increasing your expenses ? 

Google Ads is a powerful tool. 

But even a campaign that "works" can hide invisible inefficiencies. 

And that's where I come in. 

Many e-commerce brands think that all they have to do is increase their advertising budget and they'll scale. 

In reality, what makes the difference is structure, reading the figures, and fine-tuning every euro invested. 

How I can help you:

✔ Reduce your acquisition costs without sacrificing your sales volume. 
✔ Optimize your campaigns to maximize your margins. 
✔ Analyze your data for more strategic decisions. 
✔ Structure your Google Ads acquisition to avoid algorithm dependency. 

I've worked on high-budget campaigns in over 7 international markets : 🇫🇷 🇺🇸 🇬🇧 🇮🇹 🇦🇺 🇳🇴 

I speak 3 languages (French, English, Spanish), allowing me to optimize your international campaigns without barriers. 

Above all, I'm not just a campaign manager. 

I act as a strategic consultant to help my customers better understand their numbers, refine their strategies, and maximize their profitability. 

When you start investing seriously in acquisition, every detail counts. 

Google Ads is an engine of growth.. but it has to be optimized to the maximum. 

To find out whether your campaigns are really exploiting their full potential, and which optimization opportunities could take you even further:

→ Book your 20-minute audit now

taplio

The Battle

Florind Metalla

Franthoni WEINUM

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