make your personal story a profitable brand | i help high-potential women understand & share their stories to effortlessly sell themselves & their work | +15 years building brands for NBA All-Stars, founders, VCs | ADHD

i was broke for 8 years. had my card declined buying medicine for my toddler. lost $80K when my tech startup failed. now...


i help overthinking high-achievers turn their "mess" into money.

because after 11 jobs in 8 industries, i discovered something nobody talks about

your weird career path? 
your brain that won't shut off?
that thing everyone says makes you "too much"?

that's not your weakness. that's your f*cking edge.

listen, most "personal brand experts" want you to pick a lane. follow a formula. sound like everyone else.

meanwhile... 


you can't explain what you do in one sentence.
"just be authentic" makes you think, "but how??"
and you've got 47 drafts in your notes app that you'll never publish.

i get it. because that was me. 

which is my i turned the way i think and work into a methodology that could help more people than just me. 

through StoryEQ™, i help you:
• turn your overthinking into strategic advantage
• build a brand that actually feels like you AND makes money
• stop "performing professionalism" and start being profitable
• decode your story to find what actually makes you different (hint: it's in the mess)

my clients? NBA All-Stars. Olympians. VCs. Artists.

Founders who've raised $30 million.
Artists who sold $300K of art in 72 hours. 
Creators who went from "I can't monetize" to 
"it's hard to express how much opportunity is crossing my desk these days"

they don't hire me because they need confidence.
they hire me because they're sick of being overlooked despite knowing deep down that they have more to offer. 

fair warning(s): 

i swear. a lot.
i'll call out your bullsh*t (lovingly).
i don't do "mindset work" without strategy.
and if you're afraid of Queer people? we're not a fit.

—

don't believe me, believe them:

"I built a multi-million dollar company in 18 months. If i'd had StoryEQ™ early on, we could have done it in 9. It's so powerful I license the methodology." 
— Amanda Northcutt, Founder + CEO @ Level Up Creators

"StoryEQ™ is better than DISC or StrengthsFinder. What kristina's doing is so impactful — it's a gift, and it's going to save lives." 
— Jon Giganti, USA Today Bestselling Author

—

follow me for how to 

- turn your weird into wealth
- finally put words to why your valuable + different

kristina flynn

5 Stories

We all want more meaning. We all wonder how to find it.

Tired of selling your soul online? 5 Stories is the strategy to get you where you’re going, without losing yourself along the way.

When you endlessly create for validation, what you say loses all meaning. It becomes a performance. A contest of perfection. A game of hiding and pretending, where you sacrifice who you really are at the altar of pleasing an algorithm. 

We call this the cycle of disconnection. It’s unsustainable, and it’s stripping us of our humanity.

It’s why chasing online success as an impact-driven founder feels like playing a losing game. One you pour all your energy into, and end up feeling empty, burnt out and wondering: what next?

That's because personal branding is all performance, no substance. It promises to connect, but pushes us further apart – from ourselves and from each other.

5 STORIES IS THE ANTIDOTE. 

The key to breaking this cycle of disconnection is to remember who you are, and discover who you’re becoming. To go beyond clicks, views, and virality. To lean into your humanity. To have the bravery to show up as a complex, messy, multi-faceted individual.

We help you do this by breaking your story down into your Origin, Empathy, Purpose, Product and Vision stories. This gives you a structure to create real, raw, authentic content that feels true to you, and resonates with your audience on a deeply human level.

It’s not a one and done thing, though. It’s a constant process of rediscovery. As you grow and flourish as a human and business leader, so too do your stories. Along with the meaningful, beautiful connections you make with your audience.

5 Stories is your map back to meaning, and your map back to yourself.

Founder, Creator & Story Strategist 

Label Sessions

This is THE world's leading innovation network. 

I am (so I'm told) a world-leading expert in brand storytelling. 

And now, I'm officially a Labelmate. 

Let's see where this goes... EXCITING!

Labelmate

University of the Arts London

Special Lecturer on Storytelling 

Bethnal Green Ventures

Brand Storytelling Mentor

How Mental

Brand Advisor & Mentor 

Freelance

Brand Storytelling Consultant & Mentor for Startups

TedxShoreditch

Speaker

London Business School

Brand Communications Expert in Residence 

Flamingo Punk

Co-Founder & Brand Strategy Director

Rooster Punk

Head of Brand Strategy

Senior Brand Strategist

ON MAT-ISH LEAVE | Founder of THE 5 Stories® Methodology | TEDx Speaker | Story Strategist | Facilitator | Writer

Hello, hi, hey hey - I’m Amanda.

Mother. Story strategist. Coach. Creator of 5 Stories - a proven method for understanding ourselves through our stories and connecting with people on a deeply human level. 

I help impact-driven entrepreneurs and leaders reconnect with who they are, reinvent how they show up, and release new ideas into the world – through deeply personal story coaching.

I’ve worked with bestselling authors, TED speakers, VC backed founders, and quietly brilliant creatives, helping them turn their messiest truths into meaningful narratives.

Amanda Baker

taplio

The Battle

kristina flynn

Amanda Baker

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