make your personal story a profitable brand | i help high-potential women understand & share their stories to effortlessly sell themselves & their work | +15 years building brands for NBA All-Stars, founders, VCs | ADHD

i was broke for 8 years. had my card declined buying medicine for my toddler. lost $80K when my tech startup failed. now...


i help overthinking high-achievers turn their "mess" into money.

because after 11 jobs in 8 industries, i discovered something nobody talks about

your weird career path? 
your brain that won't shut off?
that thing everyone says makes you "too much"?

that's not your weakness. that's your f*cking edge.

listen, most "personal brand experts" want you to pick a lane. follow a formula. sound like everyone else.

meanwhile... 


you can't explain what you do in one sentence.
"just be authentic" makes you think, "but how??"
and you've got 47 drafts in your notes app that you'll never publish.

i get it. because that was me. 

which is my i turned the way i think and work into a methodology that could help more people than just me. 

through StoryEQ™, i help you:
• turn your overthinking into strategic advantage
• build a brand that actually feels like you AND makes money
• stop "performing professionalism" and start being profitable
• decode your story to find what actually makes you different (hint: it's in the mess)

my clients? NBA All-Stars. Olympians. VCs. Artists.

Founders who've raised $30 million.
Artists who sold $300K of art in 72 hours. 
Creators who went from "I can't monetize" to 
"it's hard to express how much opportunity is crossing my desk these days"

they don't hire me because they need confidence.
they hire me because they're sick of being overlooked despite knowing deep down that they have more to offer. 

fair warning(s): 

i swear. a lot.
i'll call out your bullsh*t (lovingly).
i don't do "mindset work" without strategy.
and if you're afraid of Queer people? we're not a fit.

—

don't believe me, believe them:

"I built a multi-million dollar company in 18 months. If i'd had StoryEQ™ early on, we could have done it in 9. It's so powerful I license the methodology." 
— Amanda Northcutt, Founder + CEO @ Level Up Creators

"StoryEQ™ is better than DISC or StrengthsFinder. What kristina's doing is so impactful — it's a gift, and it's going to save lives." 
— Jon Giganti, USA Today Bestselling Author

—

follow me for how to 

- turn your weird into wealth
- finally put words to why your valuable + different

kristina flynn

Perplexity

Selected for Perplexity AI's exclusive Business Fellowship program. Participating in AI industry education through fireside chats with leaders like Jensen Huang (NVIDIA), Aaron Levie (Box), and Ali Ghodsi (Databricks). 
Developing expertise in AI applications for business through hands-on workshops and strategic implementation frameworks. Collaborating with like-minded professionals to identify AI applications across organizational workflows and champion adoption. Gaining valuable experience in building AI-powered applications (no coding required) and implementing enterprise-level AI solutions.

Perplexity AI Business Fellow

WasteWise AI

WasteWise AI provides AI-driven food resource optimization technology for restaurants

Founder

ERA Consulting LLC

Delivering culinary excellence and business results for restaurants, enterprise clients, and food tech companies through strategic innovation.

For Restaurant & Culinary Clients:
-Revolutionized kitchen workflows, reducing prep time by 30% while improving dish consistency
-Designed seasonal menu programs that increased restaurant profitability by 18%
-Created chef training programs reducing onboarding time from 4 weeks to 10 days
-Developed signature dishes that gained media recognition and increased covers by 25%

For Enterprise & Technology Clients:
-Designed analytics-based menu engineering systems increasing profit margins by 15-22%
-Implemented IoT-enabled kitchen monitoring, reducing energy consumption by 50%
-Created closed-loop waste management systems achieving 82% reduction
-Advised C-suite executives on aligning culinary programs with corporate sustainability goals

Food Consultant

Methodology

Led nationwide culinary expansion for rapidly growing food service company, balancing culinary excellence with operational scalability.

- Spearheaded expansion from 1 to 48 states through strategic culinary programming
- Developed signature dishes and techniques that became brand differentiators in competitive markets
- Created standardized recipes that reduced COGS by 18% while maintaining quality
- Implemented sustainability metrics that became company standards and marketing advantages

Head of Culinary Innovation

DoorDash

Orchestrated data-driven enhancements across commissary kitchens, achieving revenue surges while implementing stringent food safety protocols that resulted in flawless health inspection scores.

Culinary Operations Manager

Lazy Bear

Contributed to culinary excellence at this two-Michelin Star establishment known for innovative tasting menus.

- Executed complex dishes with precision for 14+ course tasting menus

- Participated in daily team education sessions, expanding culinary knowledge across disciplines

Chef De Partie

Pacific Union Club

Directed culinary operations for one of San Francisco's most prestigious private clubs, balancing tradition with innovation.

- Orchestrated culinary execution for 600+ high-profile events with impeccable standards
- Managed $5M+ annual budget, consistently delivering under budget while exceeding expectations
- Implemented sustainable sourcing practices that reduced carbon footprint by 40%
Developed and mentored a team of 25+ culinary professionals, maintaining 95% retention

Executive Sous Chef

The Alembic

Directed culinary operations for a Michelin-recognized craft cocktail bar, increasing revenue by 10% through innovative menu strategies. Maintained high labor efficiency and staff retention rates through effective scheduling and workload management.

Executive Chef

3rd Cousin

Assisted in overseeing operations for a Michelin-recognized restaurant, enhancing check averages and implementing SOPs for consistency.

B Restaurant & Bar

Directed dynamic multi- unit and catering operations

Chef de Cuisine

I transform food, hospitality, and tech operations into tech-enabled, sustainable profit centers—bridging Michelin-level culinary craft with data-driven business innovation. With 15+ years in food tech, enterprise operations, and consulting, I’ve driven $18M+ revenue growth, 82% waste reduction, and 50% energy savings for leading brands.

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The Battle

kristina flynn

Rachel Aronow

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