make your personal story a profitable brand | i help high-potential women understand & share their stories to effortlessly sell themselves & their work | +15 years building brands for NBA All-Stars, founders, VCs | ADHD

i was broke for 8 years. had my card declined buying medicine for my toddler. lost $80K when my tech startup failed. now...


i help overthinking high-achievers turn their "mess" into money.

because after 11 jobs in 8 industries, i discovered something nobody talks about

your weird career path? 
your brain that won't shut off?
that thing everyone says makes you "too much"?

that's not your weakness. that's your f*cking edge.

listen, most "personal brand experts" want you to pick a lane. follow a formula. sound like everyone else.

meanwhile... 


you can't explain what you do in one sentence.
"just be authentic" makes you think, "but how??"
and you've got 47 drafts in your notes app that you'll never publish.

i get it. because that was me. 

which is my i turned the way i think and work into a methodology that could help more people than just me. 

through StoryEQ™, i help you:
• turn your overthinking into strategic advantage
• build a brand that actually feels like you AND makes money
• stop "performing professionalism" and start being profitable
• decode your story to find what actually makes you different (hint: it's in the mess)

my clients? NBA All-Stars. Olympians. VCs. Artists.

Founders who've raised $30 million.
Artists who sold $300K of art in 72 hours. 
Creators who went from "I can't monetize" to 
"it's hard to express how much opportunity is crossing my desk these days"

they don't hire me because they need confidence.
they hire me because they're sick of being overlooked despite knowing deep down that they have more to offer. 

fair warning(s): 

i swear. a lot.
i'll call out your bullsh*t (lovingly).
i don't do "mindset work" without strategy.
and if you're afraid of Queer people? we're not a fit.

—

don't believe me, believe them:

"I built a multi-million dollar company in 18 months. If i'd had StoryEQ™ early on, we could have done it in 9. It's so powerful I license the methodology." 
— Amanda Northcutt, Founder + CEO @ Level Up Creators

"StoryEQ™ is better than DISC or StrengthsFinder. What kristina's doing is so impactful — it's a gift, and it's going to save lives." 
— Jon Giganti, USA Today Bestselling Author

—

follow me for how to 

- turn your weird into wealth
- finally put words to why your valuable + different

kristina flynn

last year someone said to me, "oh, you're a teacher!" my response: ummm, not even f*cking close. 


here’s why:


in my first week of high school i was overwhelmed by students coming up to me saying:

"YOU'RE Mrs. Flynn's daughter?!" 
"omg, your Mom was my favourite teacher" 
"i don't think you get it…your Mom changed my life"

she taught kindie for over 20 years. her second career. and she was "THAT TEACHER" for so many of my friends and peers.

you know that teacher. 

the one who saw you like no one else could 
the one who knew exactly what you needed 
the one that made you a better student AND person
(mine were Ms. Martin and Ms. Vanderkoy)

teaching wasn't  job, it was her calling.

those kids were HER kids. and she treated all of them the same she treated us 3 girls at home.

she doted over kiddos having tough times 
she cried for the ones not getting what they needed at home 
she agonized over her classroom - every step, every turn, was intentional

as a kid i had sleeping problems

no matter what time i woke, i knew i would find my Mom up - in between loads of laundry - prepping her lessons for the next day

THAT is a teacher in my mind

—

so when that person used "teacher", i had a visceral reaction

but you educate people? 
you teach people what you know? 
you run workshops for f*cks sake?!

it's true. so why was i so anti?

i reflected, 
then realized something...

these titles. the associations we have with them. are holding us back.

Artist.
Writer.
Coach.
Creator.
Teacher.

i've fought claiming these titles.

because to me they are EARNED, not given.

the artist grinding for 20 years 
the writer with books on shelves 
the coach with accreditations on every wall 

and the teacher painstakingly creating lesson plans at 1 am

but my obsession with needing to have the education, credentials, and years of commitment to embrace these titles?

it’s hurting me. and it’s hurting you.

times have changed. 
what was, isn't what is.

we're making money on the internet, damnit

so, if you're doing work to help people

own the thing that helps those people find you - the thing that helps them understand what you do. 

here, i'll go first:

i'm an artist who never went to art school 
i'm a writer owning #overthinkinginpublic
i'm a coach helping overthinking high-achievers
i'm a creator building a business AND becoming someone

and i'm a TEACHER hosting my first workshop of 2026 next Tuesday, January 13th at 10 am et.

(it’s for Ask A Chief Of Staff - a paid community run by the unreal Clara Ma…but  25 of you can attend for free using KRISTINA100. link to in the comments!)


real talk 💬 do you struggle to claim titles without credentials?

—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their wild careers and stories into personal brands (that feel like them and make sh*ttons of money).

if you dig this (and aren't afraid of Queer people):

follow me here: kristina flynn

you can’t see your value. i fix that | 18 yrs w/ NBA All-Stars, Olympians + VCs | founder, StoryEQ™ - helping overthinkers turn wild careers + stories into brands that feel like you + make sh*t-tons of money | ADHD

my therapist says i need "consistency." so here are my 12,000 thoughts from this morning (pt.10)

(welcome to #overthinkinginpublic your weekly dose of sh*t few care about and literally no one asked for)


• is it time to forgive Ellen yet?

• “keep the change…ya filthy animal”

• moms be like…i can’t stand filth. then use a 7 year old mascara

• how is there no dishwasher option between “express” and 7 hours

• having children means never taking for granted a roll of paper towel 

• pretty proud of myself for never saying “patience is a virtue” to my kids 

• i’m not sure if this trend toward “fancy” laundry rooms is something we need to embrace

• 20 yo me: my back hurts | 42 yo me: i’m experiencing chronic pain in the mid-thoracic. around C5-C-7

• sure, you can call “Kris” instead of kristina…as long as you’re cool with me never speaking to you again

• if i stopped any TedX speaker randomly and asked them to recite their talk - could they do it word for word?


real talk 💬 well...IS IT TIME TO FORGIVE ELLEN??

—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their wild careers and stories into personal brands (that feel like them and make sh*ttons of money).

if you dig this (and aren't afraid of Queer people):

follow me here: kristina flynn

your content doesn't "feel" like you because you don't know who the f*ck "you" are.


why is that?

because you've been "performing professionalism" for so long, you forgot who you were (before corporate told you who to be).

the talk. the dress. the acronyms.

all of it is calculated, 
and on purpose.

because business runs best in a culture of sameness. 

so they strip you of your individuality
to make sure you stay in line. 

and after doing that for decades, 
of course you don't know who you are anymore. 

the good news? it's not your fault.

but it is your choice on what step you wanna take next. 

—

last week i met with a badass woman.

her resume was 1000x more impressive than mine.
decades at some of the world's biggest tech companies.

she explained what she did in her previous roles and when i asked, "what makes you great at that work?"

i got a typical corporate response.

politely, i interrupted: "can you try that again but this time just talk to me simply... no corporate talk."

her response stopped being robotic.
and became human.

THAT person - the one underneath the professional performance - is who her audience needs to meet.

—

and you're no different. 

you're on LinkedIn
trying to "build a brand" like they said
(silently dying inside from the ick of it all)

and no matter what you do, writing content feels impossible. 

because you've seen too much to 
buy into that corporate bullsh*t anymore.

but you don't know how to be anyone other than that person they trained you to be. 

the "professional" you.
the palatable you.
the polished you.

the one who fit.

—

i spent decades in this trap.

NBA. tech startups. $100M projects.
always performing the "professional" version of me.

how i finally figured out who tf i was?

i stopped looking for the right framework.
and started looking for the person i'd buried.

the weird one.
the "too much" one.
the one they tried to fix.

that's who my audience needed. 
and that's who your audience needs too. 

okay?


real talk 💬 what's your most hated corporate word? mine is ASAP. if you tell me to do something ASAP, i immediately want to do it never. 

—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their wild careers and stories into a personal brand (that feels like them and makes sh*ittons of money).

if you liked this (and don't hate Queer people):

follow me here: kristina flynn

undefined undefined

my business coach asked me what i actually wanted. i couldn't answer.



she's not the first one to ask either.

9 years as an entrepreneur. tons of coaches and mentors along the way.

inevitably, this question always comes up.

and until the end of 2025?
i never had an answer.

because i wasn't choosing anything. i was just reacting.

react to the kids.
react to the news.
react to the clients.

i called it "busy,"“grinding", “livin the dream”

but it all meant the same sh*t

i was letting old stories run my life.

the ones that said i wasn't enough.
the ones that said i needed to prove something.
the ones that said if i just worked harder, i'd finally feel okay.

when you’re in that space you’re not thinking about what you want. 

you’re surviving. 

reacting to everything.
controlling nothing that actually mattered.
wondering why i felt so fucking exhausted all the time.

hot tip: control is a lie we tell ourselves.

you can't control outcomes, other people, what happens next.

but you CAN choose.

choose how you respond instead of react.
choose whether old stories keep running your life - or you start writing new ones.
choose what you actually f*cking want, 
and build the life and business that supports it.

my word for 2026? CHOOSE.

not control. choose.

because i have that right and it’s about time i owned it. actually. 

real talk 💬 you got a 2026 word? 

(I know some people find it cheese but for an ADHD brain I think it’s the easiest 2026 planning you could do!)


—


hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their personal stories into personal brands (that feel like them and make shittons of money).

if you dig this (and aren't afraid of Queer people)

follow me here: kristina flynn

my therapist says i need "consistency." so here are my 12,000 thoughts from this morning (pt.11)


(welcome to #overthinkinginpublic - your weekly dose of sh*t few people care about and literally no one asked for)

• how is high-noon different than noon?
• i miss simpler times…when i didn’t worry about my carbon footprint
• i’m 42 and sometimes still drink a redbull…without vodka. come at me
• the ballet movie, Center Stage is theatrical genius…i will die on this hill
• 🎵 iiiiiiiiiii / want to sing from the chande-lier / from the chande-lier-ier🎵
• i spend an unhealthy amount of time thinking about the Age of Adeline movie
• i’m consistently in awe of people who wake immediately to the sound of their alarm
• whatever happened to Neighbourhood Watch? did the Karen’s orchestrate a formal coup?
• why don’t more creators do brand deals for everyday shit? like toilet paper or electrical companies
• you’re not asking “what do you do?” because you’re interested. we both know it’s a veiled attempt to status check me

real talk 💬 what’s a bevie you still consume with quiet shame?

—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their wild careers and stories into personal brands (that feel like them and make sh*ttons of money).

if you dig this (and aren't afraid of Queer people):
follow me here: kristina flynn

disappeared.



i'd built what i thought was "the dream":

+16K followers
big name clients
a respected agency
event + speaking invites
daily growth, impressions, engagement tracking

i finally did what i'd tried to do so many times before.

i assumed, "it's only up from here."

and then, what felt literally overnight, it all went away.

• Elon buys Twitter - none of those followers are seeing my posts
• Web3 market crashes (personal and professional assets worthless)
• client budgets dry up, one even stiffs me $20K

one of the biggest f*ck ups?

i hadn't built an email list.

this "personal brand" was zero bit personal.

i'd built on a platform i didn't control, around a market i didn't control.

hell, i barely even showed my face. rocked a "PFP" (avatar) instead.

—

when i stopped being fetal position, fulling clothed in the shower, i reflected on how i'd do it differently.

for one, i'd stop tracking vanity metrics and start tracking value metrics:

instead of impressions → real comments (are they engaging?)
instead of follower count → DM connections (any direct conversations?)
instead of engagement rate → cross-platform follows (do they follow you elsewhere?)
instead of reach → newsletter subscribers (did they opt in?)
instead of likes → purchases + feedback (are they buying? what do they say?)

—

since making that shift:

started my first solo company
had my first 6-figure year
gave my first keynote to 100 people
started licensing my StoryEQ process
quieted my horrendously mean inner voice

and began to create a new character trait: self-trust.

—

the signals that matter won't show up in your analytics tab. i promise. 

they show up in the comments that say "i feel seen."
the DMs thanking you for sharing what others won't.
the connection requests from people who want to learn from you.

so what if, this year, you think about this thing a little differently. 

you're not just building something. 
you're becoming someone.

and that someone is who the world desperately needs right now. 


real talk 💬 did you ever buy an NFT? if so, what was your first?


—

hey hey, i'm kristina with a 'k' and i help overthinking high-achievers turn their wild careers and stories into personal brands that feel like them and make sh*ttons of money.

if you liked this (and don't hate Queer people):

follow me here: kristina flynn

No alternative text description for this image

Top 1% LinkedIn Storyteller: I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Storytold is one year old today!



12 months ago, I registered
Storytold™ with Companies House.


I was so thrilled when I chose the name
because I started this with a simple goal:


To help leaders get their story told.


But as I’ve spent last year with
Managing Directors and company
Presidents from Los Angeles to Dubai,
I learned something far more important.


Getting your story told is only ONE
part of what leaders actually need.


They also need a system that leverages
their authority into opportunities.


That’s why this year I’m evolving Storytold
into the company it was always meant to be:


A strategic partnership.
Here’s what it looks like:


Posts:
❌ No more “what shall I post today”;
✅ We’re building a narrative about you.

Impressions:
❌ We’re not seeking more visibility;
✅ We’re attracting more opportunities.

DMs:
❌ We’re not adding more inbox noise;
✅ We’re nurturing the right relationships.

Reputation:
❌ We’re not just making you known;
✅ We’re leveraging your personality.

Authority:
❌ We’re not writing “content”;
✅ We’re demonstrating your authority.


We’ve been acting as Strategic Partners
for about 4 months now, and in 2026
this becomes our standard with the 
Storytold™ Authority System.


And to celebrate our birthday,
I’ve upgraded our website:
www.storytold.co.uk


Thank you to every partner who trusted
us in 2025 and are staying with us.
I've never been more excited to
get you more opportunities.


And to everyone new: If you’re ready
for your reputation to start working
as hard as you do, we should talk.


Request a Private Authority Call from our website. 

And we'll get your storytold. 





#LinkedIn  #workmilestone

CEO, Storytold | Top 1% LinkedIn Storyteller | We turn C-Suite Leaders into the most trusted voice in their market. Zero posting. Zero micromanagement. Real authority that drives deals.

Here's why I've been fairly quiet on LinkedIn for the last few days. 


Something big is coming. 


Really big.


And it's not bigfoot.


It's an evolution of what Storytold™
does, to the dedicated partnership 
we were always meant to be.


Year 1, we were finding our feet.
Trying things. Seeing what worked.


But in Year 2...


We're kicking our value into overdrive
with a systemised, analytics-informed
partnership that guarantees success.


I'll say that again: We GUARANTEE success.


How many people can say that?

Watch this space over the coming days.

Trust me on this one.

- Jack 🕺

Last year I learned that visibility isn’t about being louder, but about being clearer.



Many senior leaders
think LinkedIn isn’t working
because they don’t post enough.

They see others posting every day,
sharing wins and getting attention,
and they think volume = authority.


It doesn’t.


Leaders miss opportunities
because their public reputation
doesn’t reflect who they really are.


You know an English guy who goes to
France and talks in English, and when
the French don’t understand him he
just yells even louder in English?

Yeah, that doesn’t help him get understood.



It’s the same on LinkedIn.

You don’t win by being louder.

You gain opportunities when you’re CLEAR.



✔️ A clear authority beats clever posts.
✔️ Consistency beats “going viral”
✔️ A human story attracts more
opportunities than a perfect post.


When you get clear:

→  People recognise you faster
→  Trust builds up in the background
→  Conversations start warmer
→  Opportunities come earlier
→  Your authority works for you

Because your reputation finally
matches your level of leadership.



LinkedIn isn’t a platform.
It’s a public record of your reputation.

Every post either compounds
your authority or weakens it.

If you want your authority to work for
you without taking more of your time,
that’s the system we build and run.

Success in 2026 isn’t about visibility.
It’s about leverage, reputation, and legacy.

And once it’s built, it keeps working.
Request a Private Authority Call with me.

What if you could become the go-to authority in your space without being online every day?



Most Managing Directors are
frustrated. They know LinkedIn
is a "Public Reputation Ledger,"
but they're exhausted by having
to be on here 24/7 to stay relevant.


It’s true: visibility requires a huge
time investment. First to learn
HOW to grow on LinkedIn…


(like me, from 740 to 50,000 followers)


Then it takes time to leverage
your authority into opportunities.


But the time spent figuring all this
out doesn’t have to be YOURS.


If you're spending hours each week
trying to "figure out" what to post,
you aren't leading. You’re just busy.


You're treating your reputation like
a chore instead of the appreciating
business asset it actually is.


What if you stopped "posting" and started positioning?


Imagine a system where:

→  Your time is protected: 
You spend just one hour a week with a strategic partner.

→  Your expertise is extracted: 
Your unique worldview is turned into a high-impact narrative that AI could never replicate.

→  Your reputation compounds: 
Your presence builds trust and opens doors while you’re focused on running your organisation.
‌
 

The Storytold™ Authority System
I designed took me from 740 to
50,000 followers (and counting).
 
It took me from employee to CEO.
 
It’s designed to take the execution burden
off your shoulders entirely. We install the
infrastructure; you gain the leverage.
 

Request a Private Authority Call from the link in my profile.

This Christmas I learned that I'm a very different person to my parents.



Most Christmas meals are interesting for one reason or another. Usually there’s some kind of family drama. But this wasn’t so much drama, as it was a quiet, sad realisation that I’m a totally different person to the man my parents think I am.


Growing up, I learned my value system by

→ believing just what they believe
→ judging based on their judgement
→ seeing the world through their eyes

And for the most part, this was fine.
They taught me many positive values
while providing a loving, stable home.


But over one conversation this Christmas, I realised that the way they see the world - and the way they taught me to see the world - held me back in life more than they’ll ever realise.


They taught me to believe things about
myself that are just not true. Things like:


Belief ONE:
I have to be conscientious and caring to others (above all else). I love this characteristic, that I care about others. But my mum told and taught me on a daily basis, with her words and actions, that “it’s better to be kind to others than to be successful”.


Translation:
(from her world view): Be kind to others, even if it means being unkind to yourself. So I spend years putting EVERYONE ahead of myself, and giving so much away that there was nothing left for me.


Belief TWO:
I have to like only what my parents like. I’ve been in so many conversations with them where I’ve shared my new (usually niche or high-concept interests), only for them to shut the conversation down, or move it on to another topic - one that THEY like. Every time I learned something unfamiliar to them, they didn’t really encourage it. They tolerated it, and preferred to only talk about things they already liked and understood.


Translation:
We’re only interested in you if you’re interestING to us. So to make my parents happy, I kept my interests limited to ones they could understand. I never even TRIED to learn or do new, exciting things, because it would cause a chasm between me and my parents (see belief one - putting other people first).


There are many other examples,
but this Christmas it all became
clear during one conversation.


And honestly, I don’t even know why
I’m sharing this with you right now.


Except that since I started Storytold™,
I’ve been putting my team first, PLUS
I’ve finally started listening to what I
want, too. Rewriting belief number 1.


And I have so many interests that
I haven’t dared to explore yet.


But one thing’s for damn sure.


2026 is the year to start.




What beliefs are you rewriting in 2026?

#GetYourStorytold

Most senior leaders don’t have a visibility problem. They have an authority gap.



You are respected in your organisation.
Your peers trust your judgment.
Your track record is proven.

But externally, on the
"Public Reputation Ledger" of
LinkedIn, your influence is fragmented.


When an investor or a potential partner
looks you up, do they see the executive
authority you’ve spent 20 years building?

Or do they see several "polished" posts
that say everything and mean nothing?

The distance between your internal
credibility and external perception
is where opportunities are lost to
leaders who are simply louder.


This isn't a marketing problem.


It's a system failure.


Most leaders think they need to be
"better at content." No. They don't.

They need an Authority System that
turns their ideas into public leverage.

Facts and statistics don't build authority.
Strategic narrative control does.

When we install the Storytold™
Authority System, we stop the
"leaks" in your reputation.


→  We extract your executive worldview
to define a clear, strategic narrative.

→  We architect a presence that builds
trust before you even enter the room.

→  We operate the system with total
autonomy, protecting your most
valuable asset: your time.


The goal isn't "more posts."
It’s to ensure that when your
name is mentioned, the decision
is already moving in your favor.


If you're a Managing Director or
President with a long-term mindset
and you’re ready for your authority
to start working harder than you do...


Request a Private Authority Call via the link in my profile.

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Jack Dyer🕺

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The Battle

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