Fernando Academia Jr., CDMP, PCM

Full Stack Marketer | Digital Marketing Instructor | Speaker/Trainer

I solve marketing technology challenges for mid-market companies ($5M-$50M revenue) across FinTech, HealthTech, and E-commerce.

Build and optimize marketing technology ecosystems driving measurable outcomes:

→22x-31x ROI improvements through platform optimization
→100% client retention across $50K-$66K MRR portfolios
→12-40% performance gains in customer acquisition and retention
→Email engagement improvements from 12% to 40% through AI-powered automation

📌 My MarTech Expertise

Platform Strategy & Implementation
Marketing automation (Netcore Cloud, MoEngage, Salesforce, CleverTap), CRM systems (HubSpot, Odoo, Pipedrive), analytics platforms (Tableau, Looker Studio, Power BI)

AI-Powered Optimization
Customer segmentation, predictive analytics, campaign automation, personalization at scale

Integration Architecture
Connect marketing platforms with CRM, data lakes, e-commerce systems, and enterprise applications

Team Development
Build marketing technology capabilities through training, process design, and change management

📌 Experience Highlights

Previous Leadership:

• Strategic advisor managing portfolios for top 3 digital banks, largest telemedicine platform, international e-commerce brands, and 90M+ user digital wallet
• Marketing strategist for US-based growth consultancy serving 5-10 clients
• Instructor at CIIT Philippines, teaching digital marketing to 80%+ student satisfaction

📌 Education & Executive Training
Executive MBA, Asian Institute of Management (2025)

Executive Education:

‣ Digital Transformation (Global Network for Advanced Management, Dublin)
‣ Customer-Centric Innovation & Metrics (FGV EAESP, São Paulo)
‣ CMO Leadership Program (Asian Institute of Management)

🤝Fractional CMO Services
Available for select engagements helping companies:

→Audit and optimize marketing technology stacks
→Implement AI-powered customer engagement platforms
→Build customer data and segmentation strategies
→Develop marketing performance measurement frameworks
→Train teams on marketing automation and analytics

🚀 Current Venture
Building SukiNomics, a networked, gamification-powered loyalty platform transforming customer engagement for Philippine MSMEs.

Open to: Fractional CMO roles, advisory positions, and strategic partnerships with growth-stage companies needing marketing technology leadership.

Not available for: Direct competitors to telecommunications industry.

Member

Fernando Academia Jr., CDMP, PCM, CSSWB

Time to doubt if you’re really customer-centric…
Hear me out…

Just got this a few days back… My completion certificate for the Customer-Centric Innovation, Disruption and Metrics program with FGV EAESP  in São Paulo.

Three insights I am applying immediately that I see applicable to most enterprises in the Philippines:

1️⃣Customer value chains (not the Porter’s Value Chain) reveal where disruption happens.

Professor Thales Teixeira #decoupling framework shows that startups win by breaking apart activities incumbents bundle together.

The threat comes from unhappy customers, not new technology.

2️⃣Firm-side synergies are different from customer-side synergies.

Most companies optimize for their own efficiency. The winners optimize for customer convenience. 

Magazine Luiza’s transformation proved this works even in traditional retail.

3️⃣ Growth metrics must follow customer behavior.

Measuring what matters to the company is easy. Measuring what matters to customers requires discipline.

The gap between these two measurements signals opportunity or vulnerability.

Knowing this now, would you still say you have a customer-centric orientation?

OR are you inherently firm-centric trying to appear customer-focused?

Thank you to Professor Leandro Guissoni, Ph.D.  and the FGV team for an awesome learning experience.

Fernando Academia Jr, EMBA, CDMP, PCM

Marketing Technology and Digital Transformation Leader | Building SukiNomics | 15+ Years helping eCommerce/SaaS/FinTech scale with MarTech & Strategy

You bought the tools. You hired the people. You scheduled the meetings.

Why does nothing move?

Here is the uncomfortable truth:

Organizations invest in tools. They invest in campaigns. They invest in talent.

But nobody invests in the person who connects it all.

Look around your company right now.

Everyone attends meetings. Everyone brainstorms. Everyone operates within their own system.

But nobody owns active governance.

Nobody targets the silos. Nobody bridges the gaps between teams. Nobody connects the dots across sporadic efforts.

This is “the thing that no one owns.”

And it is killing your results.

Systems thinking calls this policy resistance. Multiple actors pull in different directions. Each resists changes made by others. Massive effort maintains a state nobody wants.

The data confirms it.

McKinsey found that martech is often used in isolation with little support, ownership, or visibility from senior leadership or the broader enterprise. 

Gartner reports that only 33% of martech capabilities are being used today. That number dropped from 58% in 2020 to 42% in 2022 to its current level. 

Read that again.

Two-thirds of what you paid for sits unused.

The problem is not that the tools lack power. Organizations lack the infrastructure, proficiencies, governance and integration to make use of them. 

47% of martech decision-makers cite stack complexity and integration challenges as key blockers that prevent them from getting value from their tools. 

So what is actually missing?

Someone needs to connect Marketing campaign data to IT infrastructure. Someone needs to align Brand messaging with Customer Experience touchpoints. Someone needs to feed Customer Support insights back into Product roadmaps. Someone needs to translate what Analytics discovered into what Operations can execute. Someone needs to ensure Customer Success metrics inform Marketing’s next move.

In systems thinking, this is the highest leverage point: information flows. Who knows what. Where data goes. What gets measured and reported. Missing feedback is one of the most common causes of system malfunction.

Here is the problem.

That role requires focus. That role requires authority. That role rarely exists on org charts.

Without cross-functional buy-in or visibility, every team tries to solve their problems their own way, leading to redundancy. 

So companies accumulate 75 tools on average. They tolerate overlapping functions. They accept data sitting in silos.

They resource everything except the integration layer.

The outcome gap is not a capability problem. It is a governance problem.

If you want enterprise outcomes, prioritize enterprise coordination.

No alternative text description for this image

Channel handoffs are where revenue goes to die. This breakdown from NRF 2026 shows how to fix it with two real examples. Read full post below 👇 

This matches what I see in enterprise environments.

Fragmented architectures where customer context resets at every channel switch.

The cost shows up in abandoned journeys and manual workarounds.

The critical shift: manage omnichannel as a business capability, not as separate channel initiatives.

Read more below 👇

SVP Latam | Global Executive & Board Member | P&L & Business Transformation | Bridging AI, Strategy & Behavioral Science for Sustainable Growth

Omnicanalidade e Agentic Commerce 

Operar uma única jornada, com continuidade de contexto, dados e execução, foi um dos pontos que destaquei na NRF 2026 ao discutir a evolução para Agentic Commerce.

Omnicanalidade sem fricção acontece quando essa jornada deixa de reiniciar a cada troca de canal e passa a ser operada de forma contínua entre digital e loja. Do contrário, o impacto aparece em abandono, queda de produtividade, exceções operacionais e aumento de custos.

Essa capacidade exige integração de canais, estoque e dados, garantindo reconhecimento do cliente em todos os pontos de contato. 

Isso viabiliza decisões mais rápidas, com governança, e sustenta a evolução para Agentic Commerce, quando decisões antes manuais passam a ser orquestradas por sistemas e agentes, sob regras claras de risco, serviço e custo.

Para mostrar a execução, compartilhei dois exemplos reais da Thoughtworks: 

↳ transformação do fluxo de venda em loja com um app que leva contexto e conclusão para a ponta; 
↳ e Click and Collect tratado como decisão dinâmica para melhorar previsibilidade, produtividade e cumprimento da promessa e uso de IA e Agentes no processo.

Para a agenda executiva, isso precisa ser tratado como capacidade de negócio, não como projeto de canal. 

Na sua operação, omnicanalidade é iniciativa por canal ou capacidade ponta a ponta com governança e evolução clara rumo a Agentic Commerce?
___

English Version:

Operating a single journey with continuous context, data, and execution was one of the points I highlighted at NRF 2026 when discussing the evolution toward Agentic Commerce.

Frictionless omnichannel happens when the journey no longer resets at every channel change and is instead operated continuously across digital and physical touchpoints. 

When it does reset, the impact shows up in abandonment, lower productivity, operational exceptions, and higher costs.

This capability depends on integrating channels, inventory, and data, ensuring consistent customer recognition across touchpoints.

That enables faster, governed decisions and supports the shift toward Agentic Commerce, where previously manual decisions are orchestrated by systems and agents under clear constraints around risk, service, and cost.

To illustrate execution, I shared two real Thoughtworks examples: 

↳ transforming in-store sales with an app that brings context and completion to the frontline; 
​​↳ and Click and Collect treated as a dynamic decision to improve predictability, productivity, and promise-keeping ( AI and Agents embedded in the operation).

From an executive perspective, this must be managed as a business capability, not a channel project. 

In your organization, is omnichannel managed by channel initiatives or as an end-to-end capability with a clear path toward Agentic Commerce?

Fear sat at my table for years.
I burned through it. This is what remained.

I managed 5 concurrent jobs at one point.

I delivered well enough to win awards.

3 career resets. Each one compounded.

I learned...
...in classrooms,
...in masterminds
...in conversations
...through certifications,
...through YouTube,
...and through execution.

Solo. With teams. In chaos. In structure.
Follower. Connector. Leader

In abundance. In famine.

I performed when resources were plentiful.
I performed when there was nothing left but willpower.

But none of that mattered until I dealt with fear.
↳Fear of office politics and its unspoken rules.
↳Fear of being overlooked.
↳Fear of being misunderstood.
↳Fear of being seen as arrogant.
↳Fear of being stuck in environments that do not match my pace.

Fear had a seat at my table for years.

I processed all of it.
Extracted the signal from the noise.
Kept what served me.

I no longer carry those fears.

What remains:
↳ Clear intentions about what I am building
↳ The resets. The repetitions. Enough to trust myself to lead.
↳ Freedom to choose the mission. Not just the job.
↳ Directness without tiptoeing around egos
↳ Genuine care for people and outcomes
↳ Comfort with mistakes. I course-correct fast.
↳ Relentless drive. A sense of urgency that moves before the room is ready.

BUT fear does not disappear on its own.

You burn through it until it stops controlling you.
What remains is who you actually are.

That clarity is the signal. Fear was the noise.

Top 1% LinkedIn Storyteller: I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Storytold is one year old today!



12 months ago, I registered
Storytold™ with Companies House.


I was so thrilled when I chose the name
because I started this with a simple goal:


To help leaders get their story told.


But as I’ve spent last year with
Managing Directors and company
Presidents from Los Angeles to Dubai,
I learned something far more important.


Getting your story told is only ONE
part of what leaders actually need.


They also need a system that leverages
their authority into opportunities.


That’s why this year I’m evolving Storytold
into the company it was always meant to be:


A strategic partnership.
Here’s what it looks like:


Posts:
❌ No more “what shall I post today”;
✅ We’re building a narrative about you.

Impressions:
❌ We’re not seeking more visibility;
✅ We’re attracting more opportunities.

DMs:
❌ We’re not adding more inbox noise;
✅ We’re nurturing the right relationships.

Reputation:
❌ We’re not just making you known;
✅ We’re leveraging your personality.

Authority:
❌ We’re not writing “content”;
✅ We’re demonstrating your authority.


We’ve been acting as Strategic Partners
for about 4 months now, and in 2026
this becomes our standard with the 
Storytold™ Authority System.


And to celebrate our birthday,
I’ve upgraded our website:
www.storytold.co.uk


Thank you to every partner who trusted
us in 2025 and are staying with us.
I've never been more excited to
get you more opportunities.


And to everyone new: If you’re ready
for your reputation to start working
as hard as you do, we should talk.


Request a Private Authority Call from our website. 

And we'll get your storytold. 





#LinkedIn  #workmilestone

CEO, Storytold | Top 1% LinkedIn Storyteller | We turn C-Suite Leaders into the most trusted voice in their market. Zero posting. Zero micromanagement. Real authority that drives deals.

Here's why I've been fairly quiet on LinkedIn for the last few days. 


Something big is coming. 


Really big.


And it's not bigfoot.


It's an evolution of what Storytold™
does, to the dedicated partnership 
we were always meant to be.


Year 1, we were finding our feet.
Trying things. Seeing what worked.


But in Year 2...


We're kicking our value into overdrive
with a systemised, analytics-informed
partnership that guarantees success.


I'll say that again: We GUARANTEE success.


How many people can say that?

Watch this space over the coming days.

Trust me on this one.

- Jack 🕺

What if you could become the go-to authority in your space without being online every day?



Most Managing Directors are
frustrated. They know LinkedIn
is a "Public Reputation Ledger,"
but they're exhausted by having
to be on here 24/7 to stay relevant.


It’s true: visibility requires a huge
time investment. First to learn
HOW to grow on LinkedIn…


(like me, from 740 to 50,000 followers)


Then it takes time to leverage
your authority into opportunities.


But the time spent figuring all this
out doesn’t have to be YOURS.


If you're spending hours each week
trying to "figure out" what to post,
you aren't leading. You’re just busy.


You're treating your reputation like
a chore instead of the appreciating
business asset it actually is.


What if you stopped "posting" and started positioning?


Imagine a system where:

→  Your time is protected: 
You spend just one hour a week with a strategic partner.

→  Your expertise is extracted: 
Your unique worldview is turned into a high-impact narrative that AI could never replicate.

→  Your reputation compounds: 
Your presence builds trust and opens doors while you’re focused on running your organisation.
‌
 

The Storytold™ Authority System
I designed took me from 740 to
50,000 followers (and counting).
 
It took me from employee to CEO.
 
It’s designed to take the execution burden
off your shoulders entirely. We install the
infrastructure; you gain the leverage.
 

Request a Private Authority Call from the link in my profile.

Most senior leaders don’t have a visibility problem. They have an authority gap.



You are respected in your organisation.
Your peers trust your judgment.
Your track record is proven.

But externally, on the
"Public Reputation Ledger" of
LinkedIn, your influence is fragmented.


When an investor or a potential partner
looks you up, do they see the executive
authority you’ve spent 20 years building?

Or do they see several "polished" posts
that say everything and mean nothing?

The distance between your internal
credibility and external perception
is where opportunities are lost to
leaders who are simply louder.


This isn't a marketing problem.


It's a system failure.


Most leaders think they need to be
"better at content." No. They don't.

They need an Authority System that
turns their ideas into public leverage.

Facts and statistics don't build authority.
Strategic narrative control does.

When we install the Storytold™
Authority System, we stop the
"leaks" in your reputation.


→  We extract your executive worldview
to define a clear, strategic narrative.

→  We architect a presence that builds
trust before you even enter the room.

→  We operate the system with total
autonomy, protecting your most
valuable asset: your time.


The goal isn't "more posts."
It’s to ensure that when your
name is mentioned, the decision
is already moving in your favor.


If you're a Managing Director or
President with a long-term mindset
and you’re ready for your authority
to start working harder than you do...


Request a Private Authority Call via the link in my profile.

taplio

The Battle

Fernando Academia Jr., CDMP, PCM, CSSWB

Jack Dyer🕺

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taplio

The Battle

Fernando Academia Jr., CDMP, PCM, CSSWB

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fernando Academia Jr., CDMP, PCM, CSSWB's LinkedIn Performance

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