Outlook Publishing

- Develop and implement game-changing digital strategies.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize multiple websites to enhance visibility and engagement.
- Engage an international audience of 1.7 million+ monthly B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Digital Marketing Director

Outlook Creative Services

Chief Marketing Officer

Leaders Social Media

A personal project. I get a kick out of helping people thrive on LinkedIn.

Strategic Advisor

Africa Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 370,000+ readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

APAC Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 280,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

EME Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 340,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

North America Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 325,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Food & Beverage Outlook

A brand of Outlook Publishing Ltd.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Healthcare Outlook

A brand of Outlook Publishing Ltd. B2B Magazine. 100,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Manufacturing Outlook

A brand of Outlook Publishing Ltd. B2B Magazine. 130,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Business Magazines | 1.7M Readers | Expert SEO | Game-Changing Digital Strategies

Greetings, I'm Fox - I showcase Business Leaders, Brands, and Companies to 2 Million+ B2B Readers.

I’m a Digital Marketing Director leading the digital strategy for an international B2B media production company and 50+ staff (on & off LinkedIn).

I am:

- Digital Marketing Director at Outlook Publishing outpb.com - International B2B content publisher

- Connecting Thought Leaders and CxO’s with our 2 Million+ B2B Readers

- Leading content strategy for a team of 50+ colleagues on LinkedIn

- Leading Outlook Publishing digital content strategy

- Creator of https://www.leaders.social - C-level & Thought Leader LinkedIn support


On LinkedIn, I'm mostly known for:

- Sharing expertise in:

- - LinkedIn Visibility, Growth, and Reach
- - LinkedIn Profile & Personal Branding Optimization
- - LinkedIn Company Pages
- - LinkedIn Newsletters
- - LinkedIn Top Voices

- Providing FREE LinkedIn Courses at https://learn.leaders.social

- LinkedIn Liftoff newsletter


Feel free to contact me:

- If you're a fellow Digital Marketer and want to chat

- If you’re an CxO and interested in having you, your business + brand featured in one or more of our B2B magazines + digital platforms.

Please do not contact me:

X Asking for advice for free See https://learn.leaders.social  

X Are a person offering lead gen, guest posting, links, website design, social media tools, or support with digital services. If I need it, I already have it

X Generally, anyone if all you want to do is sell to me


Some Random Digital Marketing things/achievements:

- I am an SEO at my core

- I am an expert WordPress developer.

- I have built 300+ Websites.

- Content was King when I started 25 years ago. Content is King today!

- I co-founded and sold the UK's first Affiliate Marketing Network for £5.5million.

- I've taken Outlook Publishing's B2B content sites from 180k to 1.5M monthly visits in 12 months

- I built a #1 ranked mobile content website (when mobile phones were bricks and WAP was a thing)

- I was a pioneer in selling ringtones in the 00’s when they were 3 bucks a pop. Remember Crazy Frog!?!

- I have done the ground work and earned my stripes. Now I'm doing things I love to do

I found my tribe at Outlook Publishing Ltd.

The adventure continues…

Fox Tucker

C-suite leaders - LinkedIn just changed the rules.
The new algorithm, 360brew, doesn’t reward noise or activity.

It now reads your content like a person, interprets your intent, and connects your expertise to the audience that matters.

For executives, that means your LinkedIn presence is now a leadership asset - not a social channel.

This carousel breaks down how senior leaders should adapt:

- Define 2–4 themes that reflect your leadership focus
- Align your profile and posts so they reinforce your credibility
- Prioritise depth, not frequency
- Spark meaningful conversation in the first hour

And you can now stop worrying about hashtags, post length, or “hacks”

LinkedIn’s AI now understands what authority looks like.
Make sure it recognises yours.

#LinkedIn #CSuite #Strategy #360brew

Showcasing C-suite Content in our Global B2B Magazines | 2M+ Readers

New LinkedIn for C-Suite - 360Brew

Why it matters when leaders follow and engage with their own team on LinkedIn... They feel noticed.

People pay attention to what their leaders pay attention to:

A simple like or comment from you tells them their work isn’t invisible.

> It boosts their confidence:

When staff see that leadership backs their ideas publicly, they show up more often and with more substance.

- - -

> It shapes how your organisation is seen:

Your team are already the voice of your organisation on LinkedIn.

How they present themselves reflects back on you.

If they’re posting strong work and you’re nowhere to be seen, it looks… disconnected.

- - -

> It builds internal culture through external behaviours:

You don’t need an internal memo to tell people you value their thinking.

Your LinkedIn activity does that for you... quietly, consistently.

- - -

> It strengthens employee advocacy without making it a “programme”:

When leaders visibly support their teams online, staff are far more likely to talk positively about the company without being asked.

- - -

> It gives you early insight into what your people care about:

Their posts surface themes, frustrations, wins, and ideas you won’t get through a dashboard.

- - - 

> It shows your customers and partners that you back your people:

Executives who amplify their team build trust outwardly, not just internally.

- - -

I'm constantly carrying out experiments on LinkedIn and sharing them with 50+ colleagues and my LinkedIn network. Hit the follow button for more of this.

360brew is the (unofficial) name given to Linkedin's new algorithm. Learn what it means for your visibility, engagement, and reach... in plain english.

Sources provided.

What LinkedIn’s 360Brew is – in plain English A single foundation model for ranking and recommendations at LinkedIn, designed to handle many predictiv

Open article: LinkedIn's 360brew - What the new algorithm means to you by Fox Tucker • 4 min read

LinkedIn's 360brew - What the new algorithm means to you

There are two versions of your C-Suite LinkedIn Profile. There's one that LinkedIn shows to other users and there's a different one the rest of the internet sees.

Last week I on-boarding five new colleagues. Now I start tracking how they show up to their ICP (Ideal Customer Profile), but I go beyond how they show up on LinkedIn.

If you care about how you and your business show up beyond the LinkedIn platform, this article contains some useful information.

#linkedinprofile #csuite

There are two versions of your C-Suite LinkedIn Profile. There's one that LinkedIn shows to other users and there's a different one the rest of the in

Open article: Linkedin Profile Optimisation for C-Suite by Fox Tucker • 1 min read

Linkedin Profile Optimisation for C-Suite

- Pull weekly actuals reports and distribute to the team
- Analyze project financials to make budget adjustments and provide financial insights to stakeholders about the wellbeing of the project
- Create and update monthly, quarterly, and yearly project reports for Program Management
- Perform Earned Value Management exercises on all programs at various stages of development, from startup to developed

Financial Analyst

- Submitted labor and cost transfers, assisted with preparing monthly and quarterly reporting, and managed and closed IOTs as necessary
- Conducted audits on program and project files to determine completeness and accuracy and followed up with team members responsible for the programs
- Worked with various departments to perform maintenance on databases including Vertex, SAP APEX, SAP Prism, and SAP Business Warehouse

Finance Intern

Cox Accounting and Analytics

- Complete in-depth fraud risk analyses for small businesses and solopreneurs in a variety of industries
- Implement fraud prevention and detection strategies to combat common fraud schemes and provide fraud consulting opportunities 
- Perform monthly compliance and financial strategy work for small business clients
- Perform independent 1099 forensic accounting work

Founder and CEO

The House of Fraud

Fraud Leadership Accelerator Program - Member

SC Audit & Accounting Solutions, LLC

- Performed simple tax returns for clients using Drake tax software 
- Assisted in other accounting operations such as bank reconciliations, payroll, and adjusting entries

Tax Intern

Anna is a Financial Analyst at RTX (formerly Raytheon Technologies), specializing in program cost controls and financial reporting. She is pursuing a master's degree in Forensic Auditing Analytics from East Texas A&M University, with plans to graduate in May 2026. Anna earned her Bachelor of Science in Forensic Accounting and Fraud Examination from Embry-Riddle Aeronautical University in May 2024.

In 2024, Anna founded Cox Accounting and Analytics, LLC, a cloud accounting practice based in Greenville, SC. Her firm serves small businesses and solopreneurs with annual revenues between $50K and $750K, offering services in accounting, bookkeeping, fraud prevention, and data analysis. She also provides fraud risk assessments and prevention consulting to businesses across various industries.

Anna authors the FraudSavvy Newsletter, a biweekly publication for small business owners and accountants that covers topics such as fraud prevention, common schemes, and fraud detection strategies.

When Anna isn’t fighting fraud or leaning into her workaholic tendencies, she enjoys gaming and experimenting in the kitchen as a home chef with her husband, Jacob. She resides in Greenville, SC, with her family and their beloved dog, Suki, the official mascot of Cox Accounting and Analytics. Her ultimate goal is to establish a dedicated fraud examination practice to help small businesses protect their assets and reputations, preserving the livelihoods and legacies of hardworking entrepreneurs.

**All views and opinions are my own. The information shared in my content is for educational purposes only and should not be considered legal, accounting, tax, or other professional advice. Consult with a qualified professional for specific guidance.**

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The Battle

Fox Tucker

Anna Cox

Followers

Posts

Engagements

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Performance ScoreFox Tucker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Fox Tucker

Anna Cox

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fox Tucker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFox Tucker's LinkedIn Performance