Outlook Publishing

- Develop and implement game-changing digital strategies.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize multiple websites to enhance visibility and engagement.
- Engage an international audience of 1.7 million+ monthly B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Digital Marketing Director

Outlook Creative Services

Chief Marketing Officer

Leaders Social Media

A personal project. I get a kick out of helping people thrive on LinkedIn.

Strategic Advisor

Africa Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 370,000+ readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

APAC Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 280,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

EME Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 340,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

North America Outlook Magazine

A brand of Outlook Publishing Ltd. B2B Magazine. 325,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Food & Beverage Outlook

A brand of Outlook Publishing Ltd.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Healthcare Outlook

A brand of Outlook Publishing Ltd. B2B Magazine. 100,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Manufacturing Outlook

A brand of Outlook Publishing Ltd. B2B Magazine. 130,000 readers per month.

- Develop and implement game-changing digital strategy.
- Build, lead, and manage a Digital Marketing team.
- Manage and optimize website to enhance visibility and engagement.
- Engage an international audience of B2B readers.
- Lead LinkedIn content strategy for 50+ team.

Business Magazines | 1.7M Readers | Expert SEO | Game-Changing Digital Strategies

Greetings, I'm Fox - I showcase Business Leaders, Brands, and Companies to 2 Million+ B2B Readers.

I’m a Digital Marketing Director leading the digital strategy for an international B2B media production company and 50+ staff (on & off LinkedIn).

I am:

- Digital Marketing Director at Outlook Publishing outpb.com - International B2B content publisher

- Connecting Thought Leaders and CxO’s with our 2 Million+ B2B Readers

- Leading content strategy for a team of 50+ colleagues on LinkedIn

- Leading Outlook Publishing digital content strategy

- Creator of https://www.leaders.social - C-level & Thought Leader LinkedIn support


On LinkedIn, I'm mostly known for:

- Sharing expertise in:

- - LinkedIn Visibility, Growth, and Reach
- - LinkedIn Profile & Personal Branding Optimization
- - LinkedIn Company Pages
- - LinkedIn Newsletters
- - LinkedIn Top Voices

- Providing FREE LinkedIn Courses at https://learn.leaders.social

- LinkedIn Liftoff newsletter


Feel free to contact me:

- If you're a fellow Digital Marketer and want to chat

- If you’re an CxO and interested in having you, your business + brand featured in one or more of our B2B magazines + digital platforms.

Please do not contact me:

X Asking for advice for free See https://learn.leaders.social  

X Are a person offering lead gen, guest posting, links, website design, social media tools, or support with digital services. If I need it, I already have it

X Generally, anyone if all you want to do is sell to me


Some Random Digital Marketing things/achievements:

- I am an SEO at my core

- I am an expert WordPress developer.

- I have built 300+ Websites.

- Content was King when I started 25 years ago. Content is King today!

- I co-founded and sold the UK's first Affiliate Marketing Network for £5.5million.

- I've taken Outlook Publishing's B2B content sites from 180k to 1.5M monthly visits in 12 months

- I built a #1 ranked mobile content website (when mobile phones were bricks and WAP was a thing)

- I was a pioneer in selling ringtones in the 00’s when they were 3 bucks a pop. Remember Crazy Frog!?!

- I have done the ground work and earned my stripes. Now I'm doing things I love to do

I found my tribe at Outlook Publishing Ltd.

The adventure continues…

Fox Tucker

C-suite leaders - LinkedIn just changed the rules.
The new algorithm, 360brew, doesn’t reward noise or activity.

It now reads your content like a person, interprets your intent, and connects your expertise to the audience that matters.

For executives, that means your LinkedIn presence is now a leadership asset - not a social channel.

This carousel breaks down how senior leaders should adapt:

- Define 2–4 themes that reflect your leadership focus
- Align your profile and posts so they reinforce your credibility
- Prioritise depth, not frequency
- Spark meaningful conversation in the first hour

And you can now stop worrying about hashtags, post length, or “hacks”

LinkedIn’s AI now understands what authority looks like.
Make sure it recognises yours.

#LinkedIn #CSuite #Strategy #360brew

Showcasing C-suite Content in our Global B2B Magazines | 2M+ Readers

New LinkedIn for C-Suite - 360Brew

Why it matters when leaders follow and engage with their own team on LinkedIn... They feel noticed.

People pay attention to what their leaders pay attention to:

A simple like or comment from you tells them their work isn’t invisible.

> It boosts their confidence:

When staff see that leadership backs their ideas publicly, they show up more often and with more substance.

- - -

> It shapes how your organisation is seen:

Your team are already the voice of your organisation on LinkedIn.

How they present themselves reflects back on you.

If they’re posting strong work and you’re nowhere to be seen, it looks… disconnected.

- - -

> It builds internal culture through external behaviours:

You don’t need an internal memo to tell people you value their thinking.

Your LinkedIn activity does that for you... quietly, consistently.

- - -

> It strengthens employee advocacy without making it a “programme”:

When leaders visibly support their teams online, staff are far more likely to talk positively about the company without being asked.

- - -

> It gives you early insight into what your people care about:

Their posts surface themes, frustrations, wins, and ideas you won’t get through a dashboard.

- - - 

> It shows your customers and partners that you back your people:

Executives who amplify their team build trust outwardly, not just internally.

- - -

I'm constantly carrying out experiments on LinkedIn and sharing them with 50+ colleagues and my LinkedIn network. Hit the follow button for more of this.

360brew is the (unofficial) name given to Linkedin's new algorithm. Learn what it means for your visibility, engagement, and reach... in plain english.

Sources provided.

What LinkedIn’s 360Brew is – in plain English A single foundation model for ranking and recommendations at LinkedIn, designed to handle many predictiv

Open article: LinkedIn's 360brew - What the new algorithm means to you by Fox Tucker • 4 min read

LinkedIn's 360brew - What the new algorithm means to you

There are two versions of your C-Suite LinkedIn Profile. There's one that LinkedIn shows to other users and there's a different one the rest of the internet sees.

Last week I on-boarding five new colleagues. Now I start tracking how they show up to their ICP (Ideal Customer Profile), but I go beyond how they show up on LinkedIn.

If you care about how you and your business show up beyond the LinkedIn platform, this article contains some useful information.

#linkedinprofile #csuite

There are two versions of your C-Suite LinkedIn Profile. There's one that LinkedIn shows to other users and there's a different one the rest of the in

Open article: Linkedin Profile Optimisation for C-Suite by Fox Tucker • 1 min read

Linkedin Profile Optimisation for C-Suite

Niyyah

• Managed community engagement across social media platforms, enhancing brand visibility and user interaction.  
• Provided exceptional customer support, addressing inquiries and feedback to improve user experience and retention.  
• Developed and implemented growth strategies that resulted in a 30% increase in app downloads and sign-ups.

Community Associate

Freelancer.com

As a Freelance Virtual Assistant, I specialized in delivering tailored administrative and creative solutions to clients. My role involved managing customer support, social media, and data entry tasks, which significantly improved client satisfaction and operational efficiency. I also focused on course creation and digital product development, helping clients enhance their offerings and grow their businesses.

Freelance virtual assistant

Imagine Innovation

• Provided exceptional customer support through live chat and sales calls, enhancing customer satisfaction.  
• Managed KYC processes and document verification, ensuring compliance and security.  
• Successfully upsold and cross-sold products, contributing to a 20% increase in sales revenue.

Customer Support Representative

Geotopup Technology Solutions

• Spearheaded the customer support team at Geotopup Technology Solutions, enhancing customer satisfaction through effective chat and email communication.  
• Implemented analytics to track satisfaction scores, leading to a 25% increase in customer retention.  
• Conducted workshops to develop team leadership skills, fostering a culture of empathy and attention to detail.

Head of Customer Support

MODA HOME SOLUTIONS CO ., LTD

• Managed and optimized content across 5 Facebook pages, enhancing community engagement and brand visibility.  
• Developed compelling copy and visuals for digital marketing campaigns, resulting in a 30% increase in audience interaction.  
• Executed video editing and graphics design projects that elevated brand storytelling and product knowledge.

Social Media Manager

Shukralillah Mother care store

• Managed sales and customer support, enhancing customer relations and satisfaction.  
• Implemented upselling and cross-selling strategies, increasing revenue by 20%.  
• Oversaw logistics and inventory management, ensuring timely delivery and optimal stock levels.

Sales And Marketing Specialist

Hi, I’m Zainab! 🤗

I help course creators, coaches, SaaS founders, and small business owners create seamless customer experiences that keep people coming back.

With background spanning customer support, community management, executive assistance, and operations, I know how to keep the moving parts of your business running smoothly ,  while making your customers feel valued and supported.

What I do best:

✅ Customer Support & Success – Helpdesk platforms, issue resolution, onboarding, and retention strategies

✅ Executive & Admin Support – Calendar, inbox, travel coordination, and operations.

✅ Community Management – Engagement, moderation, and relationship building.

✅ Process Optimization – Streamlining workflows and creating scalable systems

✅ Tech-Savvy & Adaptive – Tools I use: Zendesk, Gorgias, HubSpot, Google Workspace, Trello, ClickUp, Asana, Canva & more

I’ve worked with founders, startups, edtech companies, fintech platforms, and non-profits,  adapting to their unique needs while delivering thoughtful, human-centered support.

Outside of client work, I’m building a platform to help young Muslim women grow in faith and digital skills,  because I believe in nurturing both deen and dunya.

If you want someone reliable, organised, and committed to your customers’ success, let’s connect.

taplio

The Battle

Fox Tucker

Zainab Lawal

Followers

Posts

Engagements

Likes

Performance ScoreFox Tucker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Fox Tucker

Zainab Lawal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fox Tucker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFox Tucker's LinkedIn Performance