Cognism

Global Head of Demand Generation

Head of Demand Generation

Senior Growth Marketer

Mailtastic 

iAdvize

Responsible for defining and leading on the market strategy for the UK whilst aligning with global business objectives and meeting commercial goals.

Head of Marketing - UK

iAdvize is a conversational platform that allows more than 2,000 brands worldwide to bring the human touch to the online experience. This is done in a scalable way to drive profit, using a blend of human skills and artificial intelligence.

We connect customers or prospects in need of advice with experts who are available 24/7 via real-time messaging . iAdvize has a proven track record working with brands such as Cdiscount, Disney, TUI, L’Oréal, Nespresso and a 2019 Forrester study proved that a 64% ROI can be achieved. 

www.iadvize.com

Marketing Manager - UK

AMPP Group

Responsible for setting strategy across marketing and content for all of AMPP`s initiatives. I successfully led the marketing team to achieve exponential user growth across all of AMPP's platforms and established strategic partnerships with a number of public and private sector stakeholders.

Using our technology, AMPP Group build and deliver B2B platforms. Through an innovative and client-centric approach we enable businesses to grow through collaboration. Ampp’s technology driven platforms are centered around a sophisticated business matching algorithm which automatically matches businesses with professionals interested in their product or services. Based on this we provide targeted business leads, industry insight and emerging and current business opportunities.

Head of Marketing

Corinium Global Intelligence

Taking control of the delivery of delegate revenue across all events which involves, launching and overseeing the new event/product and all of the accompanying marketing tasks to make it as successful as possible. This includes website content management; designing and implementing marketing plans; budget management; production and co-ordination of email campaigns; action online & print marketing materials (within budget and within deadline); development of key partnerships with publications and associations; database research and analysis; and implementing social media marketing campaigns.

Marketing Manager

Capita Conferences

Senior Marketing Executive

Capita Conferences is a leading provider of public sector events. We have been successfully delivering topical, incisive events to the public sector for over 20 years, attracting audiences from Central, Regional and Local Government, Health, Police and Education and the Voluntary and Private sectors. Working in partnership with, and on the advice of, key government departments, experts, pressure groups, and practitioners - including the Cabinet Office and the DWP.

The marketing team deliver direct and online marketing campaigns to attract delegates from local and central government, education, housing, health and criminal justice sectors.

Marketing Executive

Old Hall Hotel

Marketing Assistant

Campus Group

Student Brand Manager

A results-driven marketing professional with over 10 years' experience with a commercially focused attitude that has effectively driven strategy and market positioning for growing scale up companies. Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on SaaS and customer experience solutions.


Specialties: B2B marketing, campaign management, marketing budget management, sales collateral, events management, acquisition, stakeholder management, agency relationship management

Fran Langham

Generic GTM is dead → Go to my featured section for actionable GTM insights and elevate your marketing game 🔥| Co-Founder of TACK | Creating the category of People-first GTM 👥| 13+ Years in B2B Marketing 📈

I help B2B companies build go-to-market strategies that prioritize real connection because relationships, not just reach, drive growth.

After 14 years in B2B marketing, I’ve led field marketing, demand gen, community, and influencer programs. I know what works, what doesn’t, and what’s changed.

Too many companies still treat buyers like leads. That’s not how modern GTM works.

I’ve helped 35+ B2B brands shift from transactional tactics to connection-driven growth, building scalable strategies, launching communities, running 30+ webinars, and rolling out on-demand models that replaced bloated in-house teams.

Today, I work directly with brands, founders, and marketers to build go-to-market engines that scale—without the spam.

What I do:
→ Build integrated campaign strategies that drive pipeline
→ Coach creators and brands on influencer marketing
→ Design community-led and field programs that actually work
→ Speak on GTM, content, and creator-led growth
→ Act as a fractional marketing leader or advisor

📚 Author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing (Kogan Page, 2025)

👋 Let’s work together: DM me or visit https://linktr.ee/NickBMarketing

Nick Bennett

Looking for a Marketing Manager who actually gets that traditional playbooks don't work in niche B2B markets.

$95-110K. Remote US. You'll own the whole marketing engine within 8-12 months.

But first, you'll work directly with me.

I'll teach you my systems. The ones that took clients from zero pipeline to predictable revenue. The frameworks that actually work when you can't just blast ads at everyone.

You need:
- 3-6 years B2B SaaS experience
- HubSpot chops (automation, workflows, scoring)
- Content skills that don't put people to sleep
- Experience with ABM, events, demand gen

But honestly? What matters more is you're tired of being told to "just run more ads" when you know that's not the answer.

This company has strong product-market fit. They just need someone to build the marketing engine properly. Not spray and pray. Not random acts of marketing.

Real systems. Measured results. Actual pipeline.

You'll start with fractional leadership support (that's me). I'll help you nail the fundamentals. Set up the operations. Build the programs that scale.

Within a year, you're running the whole show.

Fair warning: This isn't for someone who needs daily hand-holding. You'll get direction and strategy, but you need to execute independently.

Also, if you're not using AI tools in your workflow already, this isn't for you. We're building for the future, not 2019.

DM me for the full JD. Moving fast on this one.

Want to work with someone who's been in the trenches and actually knows what drives pipeline? Who won't make you reformat PowerPoints while ignoring your pipeline recommendations?

Let's talk.

EDIT: US only - Thanks for all the DM's so far.

15+ Year B2B Marketing Leader Turned Founder | ABM, Field Marketing & Events, Influencer Marketing & More | DM Me to Learn More

I've been tracking LinkedIn DM patterns for 6 years.

Not the exact numbers. But the weird behaviors people have before reaching out.

Like this guy who DMd me last week. Says he's been following me since early 2020.

Since I started posting basically.

Never liked a post. Never commented. Nothing.

Just... watching. For almost 5 years.

Then my random post about being useless despite being the CMO's favorite? That's what made him reach out.

Not my frameworks. Not my playbooks. Not the stuff I spent hours on.

The throwaway post I wrote in 10 minutes while annoyed.

"This is exactly my situation. Can we talk?"

This happens constantly.

I'll post about some GTM thing and get a DM about something completely different.

"Saw your post about ABM. BTW we need help with our entire marketing org. You available?"

Or my favorite:

"I never do this but I've been reading your stuff for like 3 years and we just fired our agency and I'm desperate."

I never do this but...

Dude, you're literally doing the thing LinkedIn was built for. Connecting with people who might help your business.

But we've made it weird somehow.

People feel guilty about reaching out. Like they're bothering me by potentially paying me money to solve their problems.

Meanwhile I'm over here specifically putting "DM me" in my headline.

The wild part is what actually triggers the DM.

It's never the post I think will drive business.

The post with 3 reactions where I admit I don't know something? Five DMs.

The post with hundreds of reactions about some framework? Cricket sounds.

Because people don't hire frameworks.

They hire humans who get their specific mess.

And they need to trust you first. Which apparently takes watching you show up for years before they work up the courage to type "hey."

Some lurker reading this has been following me since 2021. Has my posts saved. Thinks about reaching out every few weeks.

But doesn't.

Because... I don't know why actually.

Fear? Timing? Waiting for permission?

Look, half my business comes from people who finally said "screw it" and sent the DM they'd been thinking about for months.

The other half comes from people who responded to my DMs checking in on them.

That's it. That's the whole business model.

Show up. Share what's real. Stay consistent.

Eventually the right people reach out.

Not because you're the best.

But because you're the one they trust.

And trust takes time. Like, way more time than you think.

But it's worth it.

Because when someone's been watching you for 4 years, they don't need convincing.

They just need to know you're available.

Why I turn down $20K/month retainers.

Sounds insane, right?

But I've learned something after taking on too many big-ticket clients who weren't ready to change.

Money doesn't fix misalignment.

I used to chase every high-value deal. Someone waves $20K/month in front of you, you take it. That's just math.

Except it's not.

Because what they're really buying is someone to blame when nothing changes.

They want you to own their problems without giving you the power to fix them. They need board deck fodder. A line item that shows they're "doing something" about their broken GTM.

Meanwhile you're writing strategies nobody reads. Running workshops nobody implements. Sending Slack messages into the void.

I spent six months doing this once. Made great money. Delivered zero impact.

Know what that does to you?

Makes you feel like a fraud.

Because you are one.

You're not doing marketing. You're just billing hours.

These days I'm brutal about qualification.

Not "do they have budget?"

But "will they actually do the work?"

Big difference.

The clients I work with now pay less. But every single week something ships. Something changes. Something moves forward.

Real campaigns launch. Real pipeline gets built. Real revenue happens.

I can point to actual stuff that happened because I showed up and did the work.

Not strategy decks. Not frameworks. Not advisory hours.

Just marketing that works.

That's worth more than any retainer.

I'm a marketer. I do marketing. If you're not ready for someone to actually get in your HubSpot and build things, I'm not your guy.

Even if you're waving $20K/month at me.

Your best business development strategy isn't saying yes to everything.

It's saying no to the wrong things.

Especially when they pay well.

85% of people who find me come through comments.

Not my posts.

Comments.

While everyone's fighting for homepage visibility, I'm pulling 200-300k impressions weekly from other people's content.

One comment yesterday: 43,647 impressions. In less than 24 hours.

My average post? 2-3k impressions. (Thanks algorithm for showing my content to my mom and 12 other people. Used to drive a million impressions monthly.)

The math is embarrassing.

Most creators are still focused on just posting. Maybe that works for them.

But I'm dropping 25-50 comments daily. Sometimes more when I'm procrastinating on client work.

Here's what actually works:

𝗠𝗼𝗿𝗻𝗶𝗻𝗴 𝗦𝘄𝗲𝗲𝗽 (6:30-7:00𝗮𝗺... 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 7:30):
This is where 80% of my comments happen. Like 20-30 of them.
Coffee in hand. Kids still asleep. Rapid fire through my feed.
Being first matters. Algorithm loves early engagement.

𝗟𝘂𝗻𝗰𝗵 𝗥𝘂𝗻 (𝘄𝗵𝗲𝗻𝗲𝘃𝗲𝗿 𝗜 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗼 𝗲𝗮𝘁):
Hunt for posts with 50+ reactions in first hour.
These are taking off. Jump on.

𝗘𝘃𝗲𝗻𝗶𝗻𝗴 𝗖𝗹𝗲𝗮𝗻𝘂𝗽 (𝗮𝗳𝘁𝗲𝗿 𝗸𝗶𝗱𝘀 𝗮𝗿𝗲 𝗶𝗻 𝗯𝗲𝗱):
Find high-engagement posts with barely any comments.
This is where those random 40k+ impression comments happen.

What actually moves the needle:
- Tell a story that proves (or destroys) their point
- Share data they missed
- Ask the question everyone's thinking
- Be funny when everyone else is being LinkedIn-serious

That 43k impression comment? 

Someone posted about annual planning being like psychics who specialize in ARR.

I hit them with the below image you see. 

Just dumb enough to be memorable. My DMs exploded.

One comment.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘀𝗵𝗶𝗳𝘁:

Posts are your brand foundation. Cool.

But comments? Comments are where the actual humans are.

While everyone else is crafting the perfect hook hoping the algorithm gods smile upon them, you're just... showing up where people already are.

Some comments hit 40k+ impressions. Most get like a few hundred. A bunch gets thousands.

But when you're dropping 25-50 daily? It adds up stupid fast.

85% of people who find me? Found me arguing with someone in a comment thread. Or making a dumb joke. Or sharing actual data when everyone else was guessing.

Your next client isn't refreshing their homepage waiting for your perfect post.

They're deep in someone else's comments right now.

Go find them.

8 things I'm thankful for this year:

1. Clients who don't need 62 slides to make a decision.

The ones who've been reading my stuff for years and just want to get started. No discovery deck. No stakeholder alignment. Just people who trust me to fix their broken GTM.

2. My 4pm hard stop.

Three kids who don't care about my pipeline metrics. They just want snacks and someone to blame for the mess they definitely didn't make.

Best daily reminder that none of this matters as much as we pretend it does.

3. Building something my kids can be proud of.

I grew up watching my parents grind themselves into the ground. 60-hour weeks were normal. Being present was optional.

My kids see me close the laptop at 4. They see me say no to calls during dinner. They see work has boundaries.

That's the real legacy I'm building.

4. The lurkers.

55,000 followers. Maybe 200 who actually comment. The rest of you have been here since 2020. Just... watching.

You're weird. But you're my weird. And half my business comes from you finally DMing after 3 years.

5. Bad clients who taught me good lessons.

The ones who wanted me to own their problems without power to fix them. Who paid well but made me feel like a fraud.

They taught me that $20K/month from the wrong client costs more than it pays.

6. Constraints that forced clarity.

Not having unlimited budget. Or time. Or resources. Because when you can't do everything, you get brilliant at the right things.

My best work happens before 4pm. Because it has to.

7. Actually doing marketing.

Not strategy decks. Not frameworks. Just stuff that ships and drives pipeline.

With people who get that simple beats complex. That done beats perfect. That showing up beats showing off.

8. Teaching my kids that success isn't about the hustle.

It's about knowing when to close the laptop. When to say no. When enough is enough.

Working from home means they see it all. The wins, the frustrations, the actual work. But mostly they see that dad's office door opens at 4pm. Every day.

Maybe they'll grow up thinking balance is normal. Not something you figure out after burning out three times.

That'd be worth more than any exit.

Happy Thanksgiving to everyone trying to build something better than what we inherited.

For our kids. For ourselves. For the people counting on us to show up as whole humans, not just productivity machines.

We made it. Somehow.

I hired someone from Google once. They lasted 3 months.

Not because they were bad.

Because I hired a logo instead of a marketer.

Here's the thing about hiring:

Most companies get starstruck by the wrong stuff.

They see "Ex-Meta" or "10 years in SaaS" and stop thinking.

Like those brands are some guarantee of performance.

They're not.

I've made every hiring mistake possible. 
Hired for pedigree. Hired for industry experience. Hired for culture fit.

And missed the only things that actually matter.

Here's what I look for now:

➜ Show me what you shipped, not where you worked
I don't care if you were at Amazon.
I care what you actually built there.

One candidate showed me a campaign that generated $2M in pipeline.
At a 50-person startup nobody heard of.

Guess who got the job.

➜ Tell me about a time you had no budget
Big company marketers often struggle at startups.

Why?

They're used to throwing money at problems.

The best marketers I know can drive results with $500 and some duct tape.

If they've never had to get scrappy, they'll struggle when resources get tight.

➜ Walk me through your biggest failure
Not the humble brag version.
The real one.

The campaign that tanked.
The strategy that backfired.
The budget you burned.

Then tell me what you learned.

Because marketers who've never failed hard haven't pushed hard enough.

➜ Show me how you think, not what you know
I gave every candidate the same exercise (paid ofc lol because it's silly to require people to do unpaid work):

"Our pipeline is down 30%. You have 90 days and $50K. What's your plan?"

The best answers aren't perfect.
They're thoughtful.

They ask smart questions.
They challenge assumptions.
They think in systems, not tactics.

➜ Prove you can move fast
Marketing moves at startup speed now.

Even at big companies.

If someone needs 6 meetings to make a decision, they're dead weight.

I look for people who shipped something last week.
Not last quarter.

The harsh truth?

Your industry experience is overrated.
Your big company background might be a liability.
Your certifications mean nothing if you can't ship.

What matters:

Results you can prove.
Problems you've solved.
Speed you can sustain.

Stop hiring resumes.

Start hiring proof.

20 year reunion tonight. Class of 2005.

We're old AF.

20 things from high school (2001-2005) my kids will never understand:

1. Burning the perfect mix CD. 3 hours for 18 songs to flow just right.

2. Your AIM away message being your entire personality. ~𝘉𝘳𝘉 𝘨𝘖𝘪𝘕𝘨 2 𝘵𝘏𝘦 𝘔𝘢𝘓𝘓~

3. Waiting for your crush to sign on. That door opening sound still hits different.

4. Calling someones house and asking their parents if they were home. Pure terror.

5. T9 texting under your desk. Typing hey without looking: 4-4-3-3-9-9-9.

6. Racing home to catch TRL. Voting 100 times to keep your video at #1.

7. Downloading one song on Limewire. Three hours later: definitely wasnt a virus.

8. Your MySpace Top 8 causing actual drama. Moving someone from spot 3 to spot 7 = social murder.

9. Disposable cameras at school dances. Wait a week to see if any photos turned out. They didnt.

10. MapQuest directions printed out. Miss one turn and youre lost forever.

11. Blockbuster Friday nights. All the good movies gone.

12. Wearing your basketball shorts over your regular shorts. Fashion genius.

13. Popped collars. Sometimes two at once. Dark times.

14. CD player skipping every bump. AA batteries were currency.

15. Passing notes folded into impossible origami footballs.

16. LiveJournal posts that were just public therapy sessions.

17. Recording songs off the radio. DJ talking over the intro ruined EVERYTHING.

18. Razr flip phones. That satisfying SNAP when you hung up.

19. Facebook requiring a college email. So exclusive.

20. Actually wondering what people were up to. No updates. Just mystery.

My oldest thinks Im ancient.

Wait you couldnt just text them?
You had to REWIND movies?
The internet made noise?

They'll never know getting kicked offline because mom needed the phone.

Or fitting your whole life into 160 characters.

Or memorizing every word to that Eminem song because what else was there to do.

Tonight I'll see people I havent talked to since we thought Xanga was the future.

We'll pretend we havent been Facebook stalking for 15 years.

Someone will bring up that kid who burned a CD of just Who Let the Dogs Out 18 times.

We'll feel old as hell.

But man. Those were good times.

When social media meant writing on someones actual wall with a Sharpie.

When going viral meant everyone in third period knew by lunch.

When you had to actually show up to know what happened.

Class of 2005, we made it.

Even if our backs hurt now and we're in bed by 10.

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Having 3 kids completely changed how I work.

And doubled my output.

Every day at 4pm, I close my laptop.

Childcare ends. Three kids. Just how it worked out.

You'd think that would limit what I could build.

Instead, I'm working on the best projects of my career.

Here's what nobody tells you about constraints: They don't shrink your impact. They multiply it.

Before kids: I was the guy who'd take any meeting. 7am? Sure. 6pm on Friday? Why not. Weekend strategy session? I'll bring coffee.

Now: 4pm hard stop.

No explanation. No apology.

Just "Gotta run."

You know what happened?

I started shipping twice as much.

Because those constraints forced me to figure out what actually drives results.

Used to spend 3 hours going back and forth on a strategy doc. Now I write it in one pass and ship it. Done.

That "let's brainstorm" meeting that always ran over? Killed it. Send me your ideas in Slack. I'll tell you which ones we're doing.

Those "quick syncs" everyone loves? Dead. If it's not worth a real meeting, it's an email.

Actually, it's probably not even an email.

I work on more interesting projects now than I ever did with unlimited time.

Why?

Because I can't afford to waste a single hour on nonsense.

No politics. No process for process sake. No meetings about meetings.

Just pure execution on stuff that matters.

Maybe once or twice a week I'll jump back online at 9pm after bedtime. Handle whatever needs handling. Usually takes 30 minutes.

But that's strategic, not reactive.

My clients don't hire me for my availability.

They hire me for my clarity.

When you work till 4 you get crystal clear on what moves the needle.

When you can't do everything, you get brilliant at the right things.

I'm working with companies I couldn't have dreamed of two years ago.

Building strategies that actually ship.
Creating content that drives real pipeline.
Fixing GTM problems everyone else just talks about.

All before 4pm.

Because at 4pm sharp, someone needs a snack, someone needs homework help, and someone definitely needs a bath because... I don't even know what that is on their face.

And honestly?

That mystery substance is usually the highlight of my day.

The old me thought success meant being always on. Thought I was crushing it because I answered Slacks at 10pm.

What was I even doing?

The new me knows success means being fully present.

Present for the work that matters.
Present for the people who matter.

No overlap. No guilt. No compromise.

Okay, sometimes guilt. Like when I'm on a call and hear absolute chaos upstairs. But whatever.

Having 3 kids didn't limit my career.

It taught me what a career should actually look like.

And it looks nothing like what I thought it would.

Friend called me last week. Their outbound is completely broken.

200 emails per rep daily. 1% replies. Zero meetings.

Asked him to do something simple. Search your dream account in your CRM. How many contacts?

47 people from one company.

Count how many have the same first name.

Long pause.

Their CMO was in there 11 times.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝘂𝗰𝗸𝘀:

You literally don't know who you're emailing.

That CMO? Your team hit him 30+ times this quarter. Different reps. Different pitches. Like some vendor with multiple personalities.

Meanwhile Sarah from accounting who could actually champion your deal? Zero outreach. She's listed as s.johnson@ and your SDR searched for Sarah.

Your CRM:
- Emails from 2019
- Personal gmails from webinars
- Job changes nobody tracked
- Same person marked as prospect AND churned

𝗪𝗵𝗮𝘁 𝗳𝗶𝘅𝗲𝘀 𝘁𝗵𝗶𝘀:

Common Room's Person360.

One profile per human. Not per email. Per actual person.

It connects:
- All their emails across companies
- LinkedIn, Twitter, GitHub
- Which Slack communities they're in
- Job changes in real-time

Instead of 11 confused records, you get ONE view:
- He only uses LinkedIn DMs
- He's in your RevOps Slack
- Posted about your use case last week
- Already uses your competitor

Current enrichment tools: 20-30% match rates
Person360: 30-50%

𝗧𝗵𝗲 𝗺𝗮𝘁𝗵:

You think you have 10,000 contacts.
Actually 4,000 humans.
Emailing 2,000 multiple times.
Missing 2,000 entirely.

My friend found 3,000+ duplicates. Cleaned it up with Person360.

Same team. Same budget. 3x meetings in 60 days.

Not because he got better at email. Because he stopped sending 5 emails to the same CMO while missing the actual decision maker.

Before you buy another tool, fix your identity layer.

Common Room gets this. That's why Person360 is the foundation.

Your CRM is lying about who your contacts are.

Check your top account right now. Count the duplicates.

Then fix it.

#CommonRoomPartner

B2B marketers don't fail at ABM because they lack data.

They fail because they forget buyers are human.

I watched a team spend $400K on intent data platforms last year. They knew exactly which accounts were showing buying signals. Had all the tech stack anyone could want.

Six months later? Zero pipeline from their ABM program.

I remember sitting in their QBR thinking, what the hell went wrong?

They'd done everything by the book. Premium tools. Clean data. Account scores updated daily.

But they treated those accounts like logos on a spreadsheet. Not buildings full of people trying to solve actual problems before their boss asks why nothing's working.

Look, I get it. We love our tech stacks. Drop six figures on ABM platforms and feel like we've accomplished something. But buying the Ferrari doesn't mean you know how to drive it.

And slapping someone's name on a PDF isn't personalization. Neither is changing the logo on your landing page. I've watched reps send "personalized" emails that were just mail merge fields. Buyers see right through that crap.

The worst part? Marketing runs these elaborate ABM plays while sales is doing their own thing. I've seen this movie a hundred times. Marketing celebrates engagement metrics. Sales ignores the leads. Everyone points fingers at the quarterly review.

One team I worked with started with 500 target accounts. FIVE HUNDRED. They had generic plays, spray-and-pray outreach, zero focus. By month three they couldn't even remember why half the accounts were on the list.

You know what actually worked?

Starting with 5 accounts. Actually talking to people at those companies. Understanding what triggered their search. What would make their CFO approve budget. What internal battles they were fighting.

Then building moments that mattered to those specific humans.

Not impressions. Not awareness campaigns. Not another bloody nurture sequence.

Real conversations about real problems.

ABM isn't about the accounts you target.

It's about understanding why those accounts would ever give a damn about you.

That's not a tech problem. That's a behavior problem.

And until you solve for that, you're just another marketer with an expensive list of logos and a pipeline that won't budge.

Stop chasing accounts.

Start understanding the humans inside them.

taplio

The Battle

Fran Langham

Nick Bennett

Followers

Posts

Engagements

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The Battle

Fran Langham

Nick Bennett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Bennett's LinkedIn Performance

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