A results-driven marketing professional with over 10 years' experience with a commercially focused attitude that has effectively driven strategy and market positioning for growing scale up companies. Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on SaaS and customer experience solutions.


Specialties: B2B marketing, campaign management, marketing budget management, sales collateral, events management, acquisition, stakeholder management, agency relationship management

Fran Langham

SVP, GTM Strategy @ Passetto | B2B Saas | RevOps & Data 🤓

Hi 👋  I'm here to learn and share. I treat LinkedIn as a knowledge exchange. I post about GTM strategy, RevOps, demand, leadership, reporting, and whatever else I'm working on. 

A little about me - I consider myself a Marketing architect and business leader. It’s a great metaphor for describing my skills and the type of work I enjoy. 

I think of myself as someone standing over the blueprints of a GTM plan, ensuring all the key components—like messaging, content, digital strategy, sales conversion, and customer engagement—are aligned.

Sidney Waterfall

This is the most important thing I will post all year. 
📣 I’m hiring a Sr. Product Marketing manager at OpenBrand 📣

Over the past year, I have learned three things very clearly.

1. Product marketing is the connective tissue between product, sales, and growth. When it is strong, everything moves faster. When it is weak, everyone feels it.

2. Our products are powerful, data-rich, and nuanced. The biggest opportunity is not what we build next, but how clearly and confidently we explain what already exists.

3. The best PMMs do not just ship messaging. They shape how the business shows up in the market, and they care deeply about how the messaging comes alive and is distributed.

This role reports directly to me and operates as a senior individual contributor with real ownership and influence across the business.

While I've been beefing up my product marketing skills, it's not my area of genius. My strengths are the engine, process, and analytics parts of GTM, so this person will be a great complement to me.  

You will be successful in this role if:

• You can explain complex products, data, and use cases clearly and simply through strong messaging and positioning

 • You know how to bring a story to life across the website, sales assets, and campaigns, and you have a point of view on distribution and adoption

 • You care deeply about business outcomes and think in terms of leads, pipeline, adoption, and expansion, not just outputs

If you are a senior PMM who wants to work closely with leadership, influence go-to-market strategy, and see your work directly impact growth, I would love to talk.

JD and link to apply in the comments.

P.S. I'm happy to discuss more about why I joined OpenBrand, progress made over the last year, and where we are headed.

VP of Marketing | B2B SaaS | RevOps & Data 🤓

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The Battle

Fran Langham

Sidney Waterfall

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taplio

The Battle

Fran Langham

Sidney Waterfall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sidney Waterfall's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSidney Waterfall's LinkedIn Performance