Cognism

Global Head of Demand Generation

Head of Demand Generation

Senior Growth Marketer

Mailtastic 

iAdvize

Responsible for defining and leading on the market strategy for the UK whilst aligning with global business objectives and meeting commercial goals.

Head of Marketing - UK

iAdvize is a conversational platform that allows more than 2,000 brands worldwide to bring the human touch to the online experience. This is done in a scalable way to drive profit, using a blend of human skills and artificial intelligence.

We connect customers or prospects in need of advice with experts who are available 24/7 via real-time messaging . iAdvize has a proven track record working with brands such as Cdiscount, Disney, TUI, L’Oréal, Nespresso and a 2019 Forrester study proved that a 64% ROI can be achieved. 

www.iadvize.com

Marketing Manager - UK

AMPP Group

Responsible for setting strategy across marketing and content for all of AMPP`s initiatives. I successfully led the marketing team to achieve exponential user growth across all of AMPP's platforms and established strategic partnerships with a number of public and private sector stakeholders.

Using our technology, AMPP Group build and deliver B2B platforms. Through an innovative and client-centric approach we enable businesses to grow through collaboration. Ampp’s technology driven platforms are centered around a sophisticated business matching algorithm which automatically matches businesses with professionals interested in their product or services. Based on this we provide targeted business leads, industry insight and emerging and current business opportunities.

Head of Marketing

Corinium Global Intelligence

Taking control of the delivery of delegate revenue across all events which involves, launching and overseeing the new event/product and all of the accompanying marketing tasks to make it as successful as possible. This includes website content management; designing and implementing marketing plans; budget management; production and co-ordination of email campaigns; action online & print marketing materials (within budget and within deadline); development of key partnerships with publications and associations; database research and analysis; and implementing social media marketing campaigns.

Marketing Manager

Capita Conferences

Senior Marketing Executive

Capita Conferences is a leading provider of public sector events. We have been successfully delivering topical, incisive events to the public sector for over 20 years, attracting audiences from Central, Regional and Local Government, Health, Police and Education and the Voluntary and Private sectors. Working in partnership with, and on the advice of, key government departments, experts, pressure groups, and practitioners - including the Cabinet Office and the DWP.

The marketing team deliver direct and online marketing campaigns to attract delegates from local and central government, education, housing, health and criminal justice sectors.

Marketing Executive

Old Hall Hotel

Marketing Assistant

Campus Group

Student Brand Manager

A results-driven marketing professional with over 10 years' experience with a commercially focused attitude that has effectively driven strategy and market positioning for growing scale up companies. Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on SaaS and customer experience solutions.


Specialties: B2B marketing, campaign management, marketing budget management, sales collateral, events management, acquisition, stakeholder management, agency relationship management

Fran Langham

MetLife

Marketing Director

Demandbase

Responsible for standing up the Financial Services vertical including: marketing strategy, messaging and content for Demandbase. 
Produce industry-specific content and thought leadership: blogs, podcasts, sales collateral
Participate in the sales cycle by lending Financial Services expertise and strategy in Financial Services specific sales opportunities & help advance our customers success through workshopping.

Financial Services Product Marketing Director 

Fidelity Investments

Lead ABM Strategist: Plan and implement multi-channel marketing campaigns leveraging Demandbase to drive our account-based marketing strategy. These campaigns used a mix of advertising, 
microsites, lead gen forms and email.  
Through the ABM strategy I worked with sales & marketing to create, develop, and deploy, a campaign which generated over 175 opportunities in 4 months, 2020. 

Marketing Automation: Plan and implement multi-channel marketing campaigns leveraging SFMC journey builder to drive automation & a more holistic customer experience based off behavior. These 
campaigns use a mix of online advertising, microsites, social sites, and email. 
Cross-Cloud Integration: Led and oversaw all aspects of integrating 
Distributed Marketing (Salesforce Product), including: discovery, business requirements gathering & documentation, project management, integration, deployment, change management, reporting, 
training and user adoption. 800 reps onboarded, 3k sends, 27% Open Rate, 64% Win Rate 

Raising the Tide: Increase scale and efficiency by providing industry 
best practices, support, subject matter expertise, and thought leadership.  
Learning Day, Led Salesforce Digital Immersion Series 10 sessions for over 50 Marketers 
Led Multiple Learning Day sessions with Demandbase

Director Marketing Automation

Sr. Marketing Automation Manager

Product Management: FGo – Supported the employee pilot, national launch, and post-national launch, robo investor. To date, FGo has over $300M total invested. Worked on SDLC Process-Agile Scrum 
methodology team. Worked cross-functionally to understand requirements, onboard technical source system, define solutions, execute campaigns, and work through conflicting priorities. Assisted in 
the development and monitoring of the team’s project plan, weekly status sheet, and schedule. Lead and supported reporting by collaborating with the business to understand/document requirements 
and create automated reporting solutions within SFMC 
• Performance Reporting: Conceptualized and produced a quarterly & annual report which depicts a holistic view of all Personal Investing emails. Created data visualization charts using Tableau software. 
Distributed the Email Channel Report on Fidelity’s social site (Ribbit) for company-wide viewing. Developed the year-end email benchmarks. This report provides insight into historical performance and benchmarks to our clients. Trained others on email benchmarks and how to properly 
gauge the effectiveness of their campaigns.
Template Redesign Management: Conducted a comprehensive analysis of existing emails to develop the Template 2.0 requirements. 
Developed the Template 2.0 Style Guide, detailed template and content module specifications, standards, and styling. Led the creation of the Template 2.0 Photoshop files, with Design agency. Managed the creation of the Template 2.0 SFMC templates and shared content 
module library, working with Development. Led training for 50+ employees in the following teams: Digital Publishing, Development, Account, Copy writing, and Design

Digital Campaign Manager

UniRush,LLC

Campaign Management: Managed all Visa sponsored and in-house campaigns from conception to deployment utilizing Exact Target platform.
Event Management: 2011 & 2012 Essence Music Festival management which included: mobile, email, social, and online marketing as well as guest DJ appearance for additional press.
Project Management: Managed marketing calendar to ensure timely and appropriate messaging across all channels.

Digital Marketing Lead

Founded in 2003 by entrepreneur and philanthropist Russell Simmons, UniRush, LLC, revolutionized the payments industry when it launched one of the first prepaid Visa debit cards. The Prepaid Visa RushCard provided instant access to a set of basic financial services for over 48 million Americans who could not previously establish traditional banking relationships.

RushCard empowers cardholders to take control of their financial futures. It’s an easy-to-use and convenient alternative to credit cards, traditional banking, and check-cashing services – without the worry of going into debt, overdrawing an account, or incurring costly fees. Cardholders enjoy the freedom and security of having a prepaid Visa card to make payments, track day-to-day spending, build a positive credit file, and manage their monthly finances.

In 2009, UniRush partnered with HealthTrans to give away 1 million FREE prescription drug discount cards to our members and their family and friends to help offset rising health care costs. Members can save up to 85% on brand and generic prescription drugs at over 56,000 pharmacies.

Marketing Operations Mgr

Loyalty360

Worked cross-functionally with internal design team and helped facilitate monthly webinars put on for our members. Throughout my time at Loyalty 360 I was the lead point of contact for top association members and in pursuit of account growth and new business development. Assisted in preparation for the Loyalty Expo which seeks to help businesses find solutions, develop strategies and objectives, create and enhance their loyalty programs

Marketing and Account Manager

Experienced Strategist & Growth Marketer with a passion for orchestrating better experiences for Sales, Service, and Marketing by leveraging technology to create more personalized experiences. 

Secret weapon coordinate cross-functionally across: compliance, content marketing, product teams, internal & external agencies closely aligned with analytics, sales and relationship management.
_______________________

🎓 Certified: Salesforce Marketing Cloud Email Specialist & Demandbase ABM Foundations

• TECHNICAL MARKETER: agile & scrum methodologies, product backlog & grooming, story building, 
  positioning, SFMC Email build & sending including triggered and automated, sender profile creation, 
  and delivery configuration, website & landing page optimization, wireframing

• CUSTOMER ACQUISITION: customer journey mapping, ABM, social, retention strategy

• GROWTH MARKETER: inbound strategy, email marketing, campaign management, attribution 

• DIGITAL ANALYST: Salesforce Reporting & Dashboard creation & analysis, Google Analytics, Google Tag 
  Manager, auditing, data analysis
_______________________

✔️ Strength Finder 2.0: Futuristic, Learner, Input, Realtor & Responsibility
_______________________

👋 Let's talk: tara.barkett@gmail.com | +1-513-604-3098 |

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Fran Langham

Tara Barkett Quehl MBA

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