Cognism

Global Head of Demand Generation

Head of Demand Generation

Senior Growth Marketer

Mailtastic 

iAdvize

Responsible for defining and leading on the market strategy for the UK whilst aligning with global business objectives and meeting commercial goals.

Head of Marketing - UK

iAdvize is a conversational platform that allows more than 2,000 brands worldwide to bring the human touch to the online experience. This is done in a scalable way to drive profit, using a blend of human skills and artificial intelligence.

We connect customers or prospects in need of advice with experts who are available 24/7 via real-time messaging . iAdvize has a proven track record working with brands such as Cdiscount, Disney, TUI, L’Oréal, Nespresso and a 2019 Forrester study proved that a 64% ROI can be achieved. 

www.iadvize.com

Marketing Manager - UK

AMPP Group

Responsible for setting strategy across marketing and content for all of AMPP`s initiatives. I successfully led the marketing team to achieve exponential user growth across all of AMPP's platforms and established strategic partnerships with a number of public and private sector stakeholders.

Using our technology, AMPP Group build and deliver B2B platforms. Through an innovative and client-centric approach we enable businesses to grow through collaboration. Ampp’s technology driven platforms are centered around a sophisticated business matching algorithm which automatically matches businesses with professionals interested in their product or services. Based on this we provide targeted business leads, industry insight and emerging and current business opportunities.

Head of Marketing

Corinium Global Intelligence

Taking control of the delivery of delegate revenue across all events which involves, launching and overseeing the new event/product and all of the accompanying marketing tasks to make it as successful as possible. This includes website content management; designing and implementing marketing plans; budget management; production and co-ordination of email campaigns; action online & print marketing materials (within budget and within deadline); development of key partnerships with publications and associations; database research and analysis; and implementing social media marketing campaigns.

Marketing Manager

Capita Conferences

Senior Marketing Executive

Capita Conferences is a leading provider of public sector events. We have been successfully delivering topical, incisive events to the public sector for over 20 years, attracting audiences from Central, Regional and Local Government, Health, Police and Education and the Voluntary and Private sectors. Working in partnership with, and on the advice of, key government departments, experts, pressure groups, and practitioners - including the Cabinet Office and the DWP.

The marketing team deliver direct and online marketing campaigns to attract delegates from local and central government, education, housing, health and criminal justice sectors.

Marketing Executive

Old Hall Hotel

Marketing Assistant

Campus Group

Student Brand Manager

A results-driven marketing professional with over 10 years' experience with a commercially focused attitude that has effectively driven strategy and market positioning for growing scale up companies. Highly experienced in the planning and creative execution of end-to-end integrated marketing campaigns across multiple channels, with a particular focus on SaaS and customer experience solutions.


Specialties: B2B marketing, campaign management, marketing budget management, sales collateral, events management, acquisition, stakeholder management, agency relationship management

Fran Langham

Wilton Arellano

SEO Consultant

Opus Training

Growth Lead

WJGM

Growth Marketing Consultant

Gather

➔ Embedded inside IBM as a Digital Strategist supporting website optimization, paid media management, and digital experience programs across two lines of business (Automation, Watson Health) and the IBM news and thought leadership platform (IBM Think).

➔ Led paid media operations and vendor management for IBM Watson Health across paid search, paid social, content syndication, and direct media buys, supporting a $1M+ annual budget. Managed RFPs, agency interviews, and proposal review for new vendor onboarding.

➔ Managed Watson Health paid search performance supporting six enterprise health solutions. Identified optimization opportunities across keywords, ad copy, and landing pages with deep-dive audits. Worked with product teams (product marketing, editorial, SEO)  to re-allocate paid search budget.

➔ Coordinated with copywriters, web developers, and visual designers on website page launches and optimizations across IBM.com using performance data (page analytics, heat maps, screen recordings) and sales pipeline contribution from target account engagement on key pages. 

➔ Managed A/B testing programs using Optimizely across key Watson Health pages, leading to 15%+ improvement in key conversion actions. Tests were prioritized based on Google Analytics, HotJar, and IBM Analytics. Launched website personalization to customize content, increasing pages per visit and engaged traffic volume to key pages from target organic search terms. 

➔ Launched content personalization project for IBM Think to allow for agile content testing using a centralized content hub across dozens of products using hundreds of assets. Content assets and web page modules were personalized to referral traffic source and website behavior.

Digital Strategist, Enterprise B2B

Resilia

➔ Managed demand generation, product marketing, and community marketing functions with a $600,000+ annual marketing budget across three lines of business. Oversaw media buying plans, marketing tech stack, content production, online event production, and performance tracking.

➔ Generated 25%+ quarter-over-quarter revenue growth with demand generation campaigns across LinkedIn, Meta, Google, and Bing. Managed message testing with A/B tests to refine value proposition and positioning for a new enterprise product. LinkedIn demand generation campaigns generated $1.3M+ in enterprise sales pipeline within 7 weeks of launch.

➔ Acquired 2,500+ SMB clients for the Nonprofit Formation and Nonprofit Platform LMS product with Google and Meta Ads, webinars, and grant programs designed with the capacity-building team. 

➔ Recruited and coordinated designer and videographer contractors to publish website updates, optimization, content production, and branding guidelines. Published seven in-depth research reports, six nonprofit case studies, three enterprise case studies, and 3 product videos. 

➔ Managed the entire marketing technology stack and implemented analytics tracking and marketing automation. The technology stack included a CMS (Squarespace), CRM and email marketing (HubSpot), landing pages (Unbounce, Landbot), videos (Wistia, Bonjoro), analytics (Google Analytics, Hotjar, Google Tag Manager), and live chat (Intercom).

➔ Worked with product, design, and developer teams to measure and optimize product usage and onboarding for nonprofit and funder users. Structured user onboarding journey with automated in-app messaging and email automation triggers from HubSpot. Collaborated with the customer success team to increase LMS feature adoption with live chat, email, and in-app messaging.

General Assembly

Worked with the General Assembly Marketing Standards Board as a subject matter expert. Authored assessment questions for the Certified Marketer Level 1 assessment that tests understanding of five key areas of marketing: 

(1) Customer insights 
(2) Creative development 
(3) Channels and execution 
(4) Metrics and analytics 
(5) Marketing technology

Certified Marketer Assessment Author

Ladder.io

Managed strategy development, execution, and account management of a 10-person growth strategy team for a 40+ active client portfolio.

Growth Strategy Director

→ Owned strategy and execution of client accounts ranging from startups to Fortune 1000.
→ Collaborated with designers, developers and analysts to execute growth strategies.

Senior Growth Strategist

Startup Institute

Digital Marketing Instructor

Northstar Research Partners

Research Analyst

Teaching and curriculum development of a 10-week course covering key digital marketing channels and strategies.

Digital Marketer in Residence

Forrester Research

Customer Insights Research Associate

Current Clients: CoW Protocol (Crypto, DEX), Common Room (B2B, SaaS), Iovate (eCommerce, Health Supplements), Mantra Health (B2B, Digital Health), WEVE Acceleration (Startup Accelerator)

taplio

The Battle

Fran Langham

Wilton James Arellano

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