I help 7-8 figure brands turn one-time customers into lifetime buyers through strategic email systems that maximize customer value and drive repeat purchases.

Since 2017, I've worked as an email strategist and copywriter, helping over 100 businesses generate more than $25 million in revenue through retention-focused campaigns, customer journey optimization, and lifetime value maximization

Today, I partner with established brands who have solid products but struggle to keep customers coming back for more.

Whether you're looking to increase repeat purchase rates, extend customer lifecycles, or build email sequences that turn buyers into brand advocates, I help you create the systems and write every message that transforms your customer base into a predictable revenue engine.

📩 DM me "RETENTION" if you want to turn your email list into a customer loyalty machine — backed by the strategies that keep them buying.

Francis Nayan

I truly think MOST writers are getting worse because of AI.

YOU may be too.

I've watched clients prompt ideas before brainstorming with me on a call. They paste outputs before reading the dang thing twice. They "generate" ideas instead of looking at the data in front of them. They publish drafts that don't even sound like them. They obsess over a sentence and have Claude re-write it for 20 minutes instead of just doing it themselves.

Brother, this is how writing skills die.

Maybe not overnight, but one lazy and swiped prompt at a time.

People used to really CARE about what they posted, published, or sent to a client.

They used to have a reason behind every sentence crafted.

Now many open ChatGPT before they even think about the message or grab an output just because it "sounds good enough".

AI should speed up thinking.

It should not replace it.

The writers who still think deeply, understand WHAT they should look for, and discern between a good idea and a bad one will dominate the next five years.

Because most people stopped sharpening that marketing blade, and the gap is growing every day.

Email Strategist & Copywriter for 7-9 Figure Brands | $25M in Tracked Sales | Newsletter Operator | Partnered with 100+ DTC & Personal Brands

The time is right for copywriters who care.

If you’re a half-decent writer and can think more strategically past a few prompts, then you’ll PRINT, brother.

Stay sharp.

Read the books.

Study the swipes.

Write with the data in mind.

Use the dang robots to amplify your skills.

Pitch, publish, and share your wins.

Don’t listen to the doomers.

There’s SO MANY opportunities out there for you.

SO MANY businesses looking for a smart writer who puts strategy and purpose behind every word and idea they bring to the table.

You got this, friend.

Creative Strategist & Copywriter for 7-9 Figure Brands | $25M in Tracked Sales | Partnered with 100+ DTC & Personal Brands | Partners featured on Shark Tank, LA Weekly, USA Today, Men’s Health & more.

As a copywriter, fav way to get rid of 'writers block' is to speak that copy into existence. I'm a yapper.

I may have 'writers block', but I don't have talker's block.

Not only does it get words on the page, but your copy reads 100x easier too.

Nothing could've prepared me to realizing I'm the 'the old guy' on the marketing team 😭

If you have a lot of followers, great case studies, and call yourself an expert...

...but DON'T have an email list, then I assume you just hate money.

Been working as a email marketer for the last 7 years, but moved to Creative Strategy for a new business and and LOVING IT….

Who are the best Creative Strategists to follow on LinkedIn?

Trying to learn from the ELITE.

SPAM your list more case study emails.

Got a good client win? Got 10 minutes? Bombard your readers with an annoying and ridiculous amounts of proof and your process to get that win.

Not only are client wins compelling, but you let others see your process and that you know what you're doing.

At the end of day, that's all your list wants to know: 

"Is this person legit?" 

Flex your big dubs every week and watch those booked calls and sales roll in.

I love email.

But since diving into Creative Strategy, it’s been almost TOO FUN coming up with ideas, hooks, angles, scripting, etc. and coming up with the visuals.

New way of writing, thinking, and strategizing.

Creative juices are FLOWIN’.

Man, I bet writers were 100x more creative BEFORE remote work, right? 

Like imagine: 

Waking up early, getting the day started with the sun, and sipping on coffee while reading a newspaper.

And then throwing on clothes that'd made you feel confident and proud, and commuting to work seeing all of the characters of the world.

Maybe you'd chat with the barista at the nearby cafe. Have a quick breakfast place where everyone knows your name. See a bunch a different outfits and personalities driving, on the train, or walking to the office. Or maybe you'd overhear a conversation that'd make you think, smile, or cringe. 

All of THAT must have done something for your creative brain in the mornings.

Nowadays, I just make a drink, throw on my work hoodie, and hit Slack, the docs, and ESPs.

Not bad, but I bet the commute got your mind stimulated like nothin' else.

Another Monday

Another avalanche of "RIP [insert tool/service you have here]" posts

It’s wild how 1 case study can change your life.

I’ve seen businesses grow to 7-figures spamming and breaking down the same handful of case studies.

Want more clients?

Grab your wins. Get the 5-7 steps you took to get the win. And share it everywhere.

Email, social media, YT, email, email, and did I mention email?

Best place for swipes of converting DTC sales/landing pages?

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Many people feel scared when this moment comes:

Someone joins your team who is better than you.

The higher the position, the bigger the fear.

Yes, it can feel like a threat.

But think again.

Having access to smarter people is a blessing.

Which company will achieve more:

The one where the manager hires mediocre people,

or the one that hires just top stars?

Doers, believers, and hungry to learn and work.

The answer is clear.

The top people:

Bring new ideas and fresh perspectives.

Can teach you so much.

Drive companies to new heights.

Their strengths can lift the whole team.

You grow when you surround yourself with talent.

It’s an opportunity to learn and improve.

Embrace their skills.

Together, you can achieve more.

Remember, success is not a competition.

It’s about collaboration and growth.

So, don’t be afraid.
Celebrate their talent.
We’re all on the same journey.
Welcome them with open arms.
Help them thrive; one day, they will help you.

Credit: Igor Buinevici

Top Ecommerce Email Marketer | $200M+ Generated via Email

AI isn’t replacing humans. It’s replacing the parts of our brain we no longer use.

MIT just finished one of the first cognitive studies on ChatGPT’s impact and the outcomes felt uncomfortably familiar. Over four months, researchers scanned the brains of three groups performing the same writing task one wrote manually, one used Google Search, and one used ChatGPT. 

The starkest changes were seen in the AI group. 83% of ChatGPT users couldn’t recall even one sentence they had written minutes earlier. Brain connectivity dropped 47%. Mental effort the engine of learning fell by 33%. Yes, work got done faster. But the brain was barely engaged in getting it done.

The takeaway isn’t “stop using AI.” It’s something more important don’t let AI think before you do.

MIT found a simple fix: start with your own ideas, then bring AI later to polish, refine, and expand. When AI becomes a collaborator, we grow. When it becomes the first draft, we lose the ability to create one ourselves.
We’ve seen this happen before. Handwriting made us remember typing didn’t. Photos replaced observation. GPS replaced navigation. Every tool that reduces effort also reduces the brain function behind that effort. 
Efficiency is not always intelligence. Speed is not always learning.

AI doesn’t make us weaker passive usage does. If we want sharper memory, stronger thinking, and real creativity, the process still has to start in the human brain. Let AI accelerate you not replace your ability to run.

Credit: Uttam Gupta

It’s not about collecting business cards or follower counts.

It’s about building bridges with people who get it - who challenge you, inspire you, and open doors you didn’t know existed.

The right network doesn’t just grow your career - it expands your mindset, your confidence, and your opportunities.

Here are 12 ways to build powerful, authentic connections:

1️⃣ Lead with curiosity. Ask, don’t pitch. People love being seen and heard.

2️⃣ Add value first. Share insights, introductions, or encouragement before asking for anything.

3️⃣ Show up consistently. Comment, engage, and participate where your industry hangs out.

4️⃣ Find your communities. Join professional groups, Slack channels, or niche forums.

5️⃣ Attend events strategically. Go where your next mentor, collaborator, or client might actually be.

6️⃣ Follow up. A short, thoughtful message can turn a conversation into a relationship.

7️⃣ Be generous with your expertise. Give more than you take - it builds reputation fast.

8️⃣ Don’t chase status. The best opportunities often come from peers, not big titles.

9️⃣ Stay authentic. Pretending to be someone you’re not is the fastest way to disconnect.

1️⃣0️⃣ Keep it human. Share stories, not sales pitches.

1️⃣1️⃣ Support others publicly. Celebrate others’ wins - it builds goodwill that lasts.

1️⃣2️⃣ Play the long game. Relationships compound like interest; nurture them with time.

The truth? You’re one conversation away from a completely different path.

Image credit: Tim Stoddart

From up close, every dip feels like failure.
But step back, and you’ll see it’s just part of the climb.

Progress isn’t a straight line. It twists, dips, and stalls before it moves again. Growth includes detours, slow climbs, and long pauses that test your patience and belief.
(Сredit:Jonny Tooze)

It’s easy to get caught in the moment and feel like you’re stuck or sliding backward. But most of the time, you’re just in the middle of the process. The parts that don't look impressive matter the most.

Progress often hides in the messy middle. 
The lessons you’re learning right now are shaping what comes next, even if you can’t see it yet.

Take a step back. 
Look at how far you’ve already come.
You’re still moving forward, even if today doesn’t feel like it.

Most people quit right before it works.

Because effort and reward do not move at the same speed.

Years 1 to 2:

You are bad.
You know it.
Everyone else knows it.

Good.

You are building muscle.

Year 3:

You are decent.
Still invisible.
Doubt gets louder.

This is the danger zone.
Most people exit here.

Year 4:

Your skill is real.
Your voice is clear.
Your network trusts you.

Now one catalyst matters.

A post.
A partnership.
A product launch.

And it looks sudden.

But here’s what really happened:

You compressed 4 years of learning into 30 days of output.

Example:

Builder ships 50 small tools over 4 years.
None break 1k users.

Tool #51 solves the right pain at the right time.
Hits 100k users in 2 months.

People call it overnight.

They did not see the first 50.

The playbook:

1. Treat early years as paid training.
2. Ship in public.
3. Build assets, not moments.
4. Stay until the math flips.

The lag is the price.

Pay it.

If you are in year 2 or 3, this is your sign to keep going.

Most of what you fear will never happen.

And what does happen is survivable.

Break fear down:

Fear of death
Out of your control.

Fear of shame
People forget fast. They move on to their own lives.

Fear of losing everything
You rebuild. Humans are wired to adapt.

Here is the 3 Step Fear Audit:

1. Define the worst case clearly
Not vaguely. Specifically.

2. Ask, can I recover?
In most business and career decisions, yes.

3. Calculate the cost of inaction
Regret compounds. Avoidance compounds.

Example:

Launch the idea.

Worst case
Low traction. Public flop.

Reality
You gain feedback. Improve. Try again.

Fear says permanent damage.

Reality says temporary discomfort.

Keep climbing.

Most ceilings are mental.

Image credit: iamfearlesssoul on Twitter/X

Sometimes we underestimate the quiet power within us.

We look at challenges and think
this might be too much.
Too difficult.
Too far beyond what we can handle.

But often the real limit is not the challenge.

It is the story we tell ourselves about what we are capable of.

(Credit: Christian Kampf)

Courage rarely arrives as a loud moment of strength.

More often it is something quieter.
A small inner voice that says
try one more time.
take one more step.
keep going.

And step by step we discover something remarkable.

We are far more resilient.
Far more capable.
Far stronger than we ever believed.

Sometimes courage is simply the decision to believe in that possibility.

Employees are a company's most valuable asset. But, many companies make the mistake of promoting the wrong employees.

When companies prioritize favoritism and office politics over merit-based promotions, it sends a clear message to employees that hard work and dedication don't matter. 

This creates a toxic work environment where people feel undervalued and unappreciated, leading to high turnover rates, low morale, and decreased productivity. 

Without hard-working, dedicated people, a company can't function, let alone succeed. This is why it's so important to recognize and reward top employees. 

When you recognize and reward your best performers, you're sending a clear message that hard work and excellence are valued within your organization. This, in turn, fosters a positive work culture where employees feel motivated to excel and contribute to the company's success.

When companies start promoting the wrong people, they will lose their best people. Here's why:

1. It creates a toxic work environment:

When employees see their hard work go unnoticed and unrewarded, it can lead to feelings of resentment and frustration. This creates a toxic work environment where people feel undervalued and unappreciated.

2. It leads to high turnover rates:

When employees feel that their hard work isn't being recognized, they're more likely to leave the company in search of a better opportunity. This leads to high turnover rates, which can be costly for the company.

3. It decreases productivity:

When employees feel undervalued, they're less likely to put in the extra effort to get the job done. This can lead to decreased productivity and lower-quality work.

4. It can be costly:

The average cost of hiring a new employee is around $5,000. This includes recruiting, interviewing, hiring, and training. 

Many companies underestimate the costs of promoting the wrong people.

When companies start promoting the wrong people, they will lose their best people. 

Always Invest in your top employees, and they'll invest in your success.

Credit: Andrew Lokenauth

I can't say this enough...

Hiring a Marketing Manager?

A Marketing Manager is not a Social Media Manager.

A Marketing Manager is not a Paid Media Manager.

A Marketing Manager is not an SEO Manager.

A Marketing Manager is not a Copywriter.

A Marketing Manager is not an Email Marketing Manager.

A Marketing Manager is not an Events Co-Ordinator.

A Marketing Manager is not a Brand Manager.

A Marketing Manager is not an Affiliate Marketing Manager.

A Marketing Manager is not a PR Manager.

Those are separate roles.

Separate disciplines.
Separate playbooks.
Separate measures of success.

Yes, good Marketing Managers can understand most of these.

But understand ≠ own ≠ excel.

When you ask for all of it, here’s what usually happens:

- Strategy gets squeezed by execution
- Execution gets rushed and inconsistent
- Results look fine but never great
- The hire gets blamed for a broken brief

And then companies say:
“We hired a Marketing Manager and it didn’t work.”

No.

You hired nine jobs and gave them one salary.

If you want a Marketing Manager to perform:

Give them clear ownership.
Support them with specialists.

Or be honest and call it what it is: Head of Marketing + team of none.

Recruiters and hiring managers: do better.

Credit: Tom Pestridge

The most influential leaders aren’t the loudest in the room.

They’re the ones who make others feel seen and respected.

Your communication style, empathy, and respect for others don't just shape your reputation.

They build bridges, foster collaboration, and create a positive work environment for everyone.

Active listening makes others feel valued.
Constructive feedback shows you care about growth.
Kindness and respect build trust and rapport.

It’s in the words you choose and the way you treat people.

That’s where real influence starts.

Quick thought:

The dream isn’t the hard part.

The discipline is.

Anyone can imagine the outcome.

Few commit to the inputs.

Big results are built quietly.

Early mornings.
Tight standards.
Consistent reps.

And humility?

That’s the anchor.

It keeps you learning.
It keeps you improving.
It keeps you coachable.

Ego stalls growth.

Humility accelerates it.

Dream big.

But work in silence.

Image credit: Daily__wisdom_ on Twitter/X

Most ads fail for one simple reason:

They focus on the product instead of the person.

Great copywriting flips that.

It’s not about sounding clever.
It’s about making people feel understood.

Here are a few timeless copywriting principles that still drive results today:

1️⃣ Sell what people want. Deliver what they need.
People buy the promise first.
But they stay for the real value.

2️⃣ Features tell. Stories sell. Emotion closes.
Listing features informs people.
Stories help them see themselves using it.

3️⃣ Every word should connect to the customer’s problem.
Your product isn’t the hero.
Your customer is.

4️⃣ Good copy pulls, it doesn’t push.
Curiosity is one of the most powerful marketing tools.
Make people want to keep reading.

5️⃣ Your CTA should feel like a reward.
Instead of: “Submit form.”
Try: “Get your free strategy.”

6️⃣ People don’t read ads.
They read what interests them.
Your job is to make the message about them.

There are also proven frameworks that simplify writing:

• AIDA – Attention → Interest → Desire → Action
• PAS – Problem → Agitate → Solution
• FAB – Features → Advantages → Benefits
• 4Cs – Clear, Concise, Compelling, Credible

You don’t need to reinvent marketing.

You just need to understand how people think and decide.

Because the best copy doesn’t feel like marketing.

It feels like someone finally understood your problem.

👉 Which copywriting framework do you use most often?

Most brands I work with have the strategy figured out.

They just can’t execute fast enough.

Someone built a fix for that.

It’s called Helena — the OpenClaw for marketing.

Give it your URL, and it runs your marketing for you:
→ Reads your site, ads, analytics, and competitors automatically
→ Builds and deploys email flows in Klaviyo or Mailchimp
→ Writes SEO content and publishes it weekly to Webflow, WordPress, or Ghost
→ Launches and manages Meta + Google ad campaigns from scratch
→ Generates UGC video via Sora and static ads via Nano Banana
→ Posts to LinkedIn, Instagram, and Pinterest in your voice
→ Spies on competitor ads across Meta and Google
→ Daily brief: what ran, what worked, what’s next

No agency retainer. No CLI. No dev. No setup rabbit hole.

Give it your URL, and it runs marketing for you while you sleep.

Comment “Helena” below, and a member of the Enrich Labs team will send you the link + free access.

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

10 AI agents. 4 tagged. Full funnel strategy in under an hour.

Jimmy and I are launching a $27 low-ticket offer called Ecom Retention Vault. Email templates, campaigns, and frameworks that feed into our $997 EcomEmailCertified program.

Instead of spending a week mapping out the funnel, I dropped the brief into Complete and tagged four agents: Copywriter, SEO Optimizer, Strategy Planner, and Brand Voice.
 https://lnkd.in/eQWKQfj5

Here's what they came back with:

The Copywriter agent built the creative:
→ Positioning: "Transform Your Email List From Cost Center to Profit Driver"
→ 5 paid ad variations (short, medium, long form)
→ Video hook: "Your email list should be your best salesperson. Here's why it's not..."

The SEO Optimizer agent handled paid search:
→ 40+ keywords across three tiers
→ Primary target: "email marketing course" (8,100 searches/mo, $12.50 CPC)
→ Problem-aware keywords: "email marketing not working," "low email open rates"
→ Full campaign structure with $3K-5K/month budget recommendations

The Strategy Planner agent mapped the GTM:
→ 3-tier campaign structure (high-intent, problem-aware, long-tail)
→ Upsell sequence: 7 emails, 20% conversion target
→ 90-day timeline with KPIs

The Brand Voice agent locked in the tone:
→ "Authority-driven, results-focused, professional conversational"
→ Signature phrases and vocabulary guidelines
→ Full brand voice doc for consistency across all assets

A week of strategy work. Done before lunch.

No agency. No hiring. No back-and-forth.

Just agents working together, sharing context, building on each other's output.

Use Complete to get things done. Sign up for free and build your next funnel in a single session:  

https://lnkd.in/eQWKQfj5

taplio

The Battle

Francis Nayan

Chase Dimond

Followers

Posts

Engagements

Likes

Performance ScoreFrancis Nayan's LinkedIn Performance

Performance ScoreChase Dimond's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Francis Nayan

Chase Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Francis Nayan's LinkedIn Performance

Performance ScoreChase Dimond's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrancis Nayan's LinkedIn Performance