I help 7-8 figure brands turn one-time customers into lifetime buyers through strategic email systems that maximize customer value and drive repeat purchases.

Since 2017, I've worked as an email strategist and copywriter, helping over 100 businesses generate more than $25 million in revenue through retention-focused campaigns, customer journey optimization, and lifetime value maximization

Today, I partner with established brands who have solid products but struggle to keep customers coming back for more.

Whether you're looking to increase repeat purchase rates, extend customer lifecycles, or build email sequences that turn buyers into brand advocates, I help you create the systems and write every message that transforms your customer base into a predictable revenue engine.

📩 DM me "RETENTION" if you want to turn your email list into a customer loyalty machine — backed by the strategies that keep them buying.

Francis Nayan

I truly think MOST writers are getting worse because of AI.

YOU may be too.

I've watched clients prompt ideas before brainstorming with me on a call. They paste outputs before reading the dang thing twice. They "generate" ideas instead of looking at the data in front of them. They publish drafts that don't even sound like them. They obsess over a sentence and have Claude re-write it for 20 minutes instead of just doing it themselves.

Brother, this is how writing skills die.

Maybe not overnight, but one lazy and swiped prompt at a time.

People used to really CARE about what they posted, published, or sent to a client.

They used to have a reason behind every sentence crafted.

Now many open ChatGPT before they even think about the message or grab an output just because it "sounds good enough".

AI should speed up thinking.

It should not replace it.

The writers who still think deeply, understand WHAT they should look for, and discern between a good idea and a bad one will dominate the next five years.

Because most people stopped sharpening that marketing blade, and the gap is growing every day.

Email Strategist & Copywriter for 7-9 Figure Brands | $25M in Tracked Sales | Newsletter Operator | Partnered with 100+ DTC & Personal Brands

The time is right for copywriters who care.

If you’re a half-decent writer and can think more strategically past a few prompts, then you’ll PRINT, brother.

Stay sharp.

Read the books.

Study the swipes.

Write with the data in mind.

Use the dang robots to amplify your skills.

Pitch, publish, and share your wins.

Don’t listen to the doomers.

There’s SO MANY opportunities out there for you.

SO MANY businesses looking for a smart writer who puts strategy and purpose behind every word and idea they bring to the table.

You got this, friend.

Creative Strategist & Copywriter for 7-9 Figure Brands | $25M in Tracked Sales | Partnered with 100+ DTC & Personal Brands | Partners featured on Shark Tank, LA Weekly, USA Today, Men’s Health & more.

As a copywriter, fav way to get rid of 'writers block' is to speak that copy into existence. I'm a yapper.

I may have 'writers block', but I don't have talker's block.

Not only does it get words on the page, but your copy reads 100x easier too.

Nothing could've prepared me to realizing I'm the 'the old guy' on the marketing team 😭

If you have a lot of followers, great case studies, and call yourself an expert...

...but DON'T have an email list, then I assume you just hate money.

Been working as a email marketer for the last 7 years, but moved to Creative Strategy for a new business and and LOVING IT….

Who are the best Creative Strategists to follow on LinkedIn?

Trying to learn from the ELITE.

SPAM your list more case study emails.

Got a good client win? Got 10 minutes? Bombard your readers with an annoying and ridiculous amounts of proof and your process to get that win.

Not only are client wins compelling, but you let others see your process and that you know what you're doing.

At the end of day, that's all your list wants to know: 

"Is this person legit?" 

Flex your big dubs every week and watch those booked calls and sales roll in.

I love email.

But since diving into Creative Strategy, it’s been almost TOO FUN coming up with ideas, hooks, angles, scripting, etc. and coming up with the visuals.

New way of writing, thinking, and strategizing.

Creative juices are FLOWIN’.

Man, I bet writers were 100x more creative BEFORE remote work, right? 

Like imagine: 

Waking up early, getting the day started with the sun, and sipping on coffee while reading a newspaper.

And then throwing on clothes that'd made you feel confident and proud, and commuting to work seeing all of the characters of the world.

Maybe you'd chat with the barista at the nearby cafe. Have a quick breakfast place where everyone knows your name. See a bunch a different outfits and personalities driving, on the train, or walking to the office. Or maybe you'd overhear a conversation that'd make you think, smile, or cringe. 

All of THAT must have done something for your creative brain in the mornings.

Nowadays, I just make a drink, throw on my work hoodie, and hit Slack, the docs, and ESPs.

Not bad, but I bet the commute got your mind stimulated like nothin' else.

Another Monday

Another avalanche of "RIP [insert tool/service you have here]" posts

It’s wild how 1 case study can change your life.

I’ve seen businesses grow to 7-figures spamming and breaking down the same handful of case studies.

Want more clients?

Grab your wins. Get the 5-7 steps you took to get the win. And share it everywhere.

Email, social media, YT, email, email, and did I mention email?

Best place for swipes of converting DTC sales/landing pages?

taplio