Newsela

Partnership Director

Senior Change & Adoption Manager

Senior Program Manager, GTM

I operationalized broader GTM initiatives for the SMB segment, and developed SMB segment specific programs. A portion of my time was also spent supporting the SDR organization and the School Sales team. 

More specifically, this involved activities such as shaping GTM strategy, facilitating GTM planning sessions (for ENT, MM, & SMB segments), defining sales process and developing enablement assets. All anchored to achieving our sales targets. 

I obsess over making strategy actionable. And I feel extremely fortunate to be in a position where selling more, translates to more meaningful classroom learning for students all across America.

Sales Program Manager

Accenture

While at Accenture I served clients as a Customer, Sales & Service Executive. I spent my time primarily within client’s Sales organizations. Helping F500 companies sell more, faster and better. I supported Sales transformations end-to-end — strategy, policy, process, technology, enablement — across 4 industries and 9 clients. I also like to say that in 2016, I met my professional soulmate — Design Thinking. I took a 3-day training, and nothing has been the same since. I went on to teach courses for the firm. Lastly, I tinkered with AI by helping establish the Virtual Agent practice. 

I was promoted 3 times. Going from Analyst > Sr. Analyst > Consultant > Manager. It was a challenging & fun ride! Keep on reading for the corporate version.

Co-Design Lead for initiative focused on identifying innovative concepts & capabilities for a subscription renewal platform at a high tech-client
 • Identified new Partner service—AI-based virtual quote support agent— through weekly ideation sessions informed by research that included co-design, participatory design & concept validation

Collaborated with SVP to shape channel strategy & capability roadmap to accelerate a high-growth SaaS business to $10B in revenue, by designing narrative and facilitating workshops/interviews 

Accelerated account sales >$10.5M by developing proposals to align a SaaS company's GTM strategy & sales systems (CRM + CPQ)

Supported delivery of transformational program at a high-tech client, geared towards improving the software lifecycle experience
 • Served as track lead (PM) for software initiative within program, an initiative which the client’s CEO referenced multiple times during earnings calls
 • Delivered 70+ personalized training sessions, audience members included client Partner & Customer executives (CTO & SVP)

Developed Artificial Intelligence (AI) Roadmap for leading P&C insurer
 • Gathered operational data & costs to perform Cost-Benefit Analysis 
 • Created 3-year implementation roadmap

Technology Consulting Manager

WeElevate

Education services company serving public schools and nonprofits. Notable accomplishments included growing a nonprofit's book of business by 119% and serving 136 students across 5 schools.

Founder & CEO

I brought Design Thinking and Service Design methodologies to SMBs to improve employee and customer experience. A lot of times this involved workshop design and facilitation. I love seeing people's reactions to working in a more fun, joyful and effective way. 

It's not just fun and games though. This stuff worked for them. My work with clients drove triple digit revenue growth through re-design of existing systems and implementation of new ones. 

I believe all businesses, regardless of size or industry (including Nonprofit) should be empowered with the same tools as the world's leading enterprises.

Experience Designer

DPR Construction

• $10.5M John C. Lincoln Sonoran Health & Emergency Center - 41,700 SF Medical Office Building Core & Shell build-out consisting of tilt-up concrete panels and steel framing.  First floor Tenant Improvement (13,900 SF) build-out of outpatient imaging and treatment center.
• Put approximately $1.2M of construction in place by managing multiple subcontractors scope of work

Intern Project Engineer

• $150M Confidential Bioscience Client - Los Angeles Master Plan (LAMP) Project. Construction of a Biopharmaceutical Manufacturing Facility.

SUNIVO Supply Chain Management

• Benchmarked 3 major companies importing departments in order to promote/initiate international importing
• Contacted local chemical vendors regarding quotes or sales
• Assisted in implementation of eBusiness platform for company website

Global Fellows - Distribution Division Intern

Seven years ago, I was a burnt-out and unfulfilled consultant trying to “find my passion.” To get unstuck, I tried and failed at lots of things – being an artist manager, founding a construction business, and founding a K12 nonprofit.

While I didn’t succeed, I *did* build valuable non-traditional experience. 

Years later, I spotted my dream job – a role that balanced purpose & career growth. I used my non-traditional experience and an unconventional job search approach – what I write about here on LinkedIn – to land it. 

Today, I support school districts across California in inspiring students love of learning, and building their skills & knowledge. A dream come true!

On my spare time, I share content on LinkedIn to teach people how to change careers without traditional experience. 

Sending you good vibes. Let’s go get it!

Frankie Iturbe

Tyler Technologies

Lead diverse and high-impact teams in business development, product strategy, agile methodologies, and implementation planning to deliver products, enterprise platforms, and mobile applications to government partners. Foster trusted relationships with stakeholders, teams, and customers through empathy, transparency, and delivering value. Advance diversity and inclusivity initiatives.

► Spearheaded the development and delivery of a SaaS enterprise professional and recreational licensing product platform from ideation through launch and continuous improvement.   
► Manage a portfolio of 7 products and platforms projected to generate $9M in gross revenue in 2025.
► Designed and executed a comprehensive product roadmap informed by focus groups, customer feedback, competitor analysis, market research, and usage analytics, resulting in an onboarding pipeline of 16 government entities.   
► Fostered trusted partnerships with stakeholders and customers through transparent communication and effective problem-solving.   
► Provide leadership and coordination with 7 product teams simultaneously to ensure implementation and contractual deliverables are met or exceeded.
► Aligned cross-functional teams across Product, Sales, Marketing, and Finance to develop cohesive product pricing models, branding, and go-to-market strategies.   
► Directed an R&D team to deliver a mobile inspection product MVP within 12 months, driving innovation and market responsiveness.   
► Led a 3-year contract with the United States Secret Service to develop a mobile app promoting job opportunities, events, and historical photographs.

GM of Product and Operations Management

NIC Inc.

Improved partnership through compassionate leadership and driving completion of initial contract deliverables to recover an unstable start-up situation.  Led operations, business development, and implementation of digital government solutions including websites, social media, educational mobile apps, custom applications, and digital products.  

► Achieved operational income targets of $5M+ with annual growth of 20% through effective budget management, business development, and implementation of digital government solutions, mobile apps, and products. 
► Exceeded annual revenue projections by 21% and operational income by 71% through early product launches, strong stakeholder relationships, and effective marketing strategies.
► Revitalized an at-risk start-up partnership by delivering initial contract requirements and fostering a culture of trust and collaboration.   
► Processed $15M and 250k payment transactions for government agencies within the first six months of the partnership by implementing state-wide payment processing products.
► Increased MS.gov visits by 20% by providing vision to design and technical teams, ensuring a contemporary, accessible, and user-friendly experience.
► Recovered $300k in missing revenue by identifying and resolving issues impacting revenue generation and developing an effective audit strategy.

GM of Operations & Project Management

Led and managed marketing, design, project management, and administrative teams.  Organized promotional and collaborative events for government partners.  Developed mentorship programs with high schools and local universities.  Established vendor relationships for GIS services, tourism integrations, and payment gateways. Provided vision for award winning Commonwealth website designs.

► Managed a staff of 25 employees across marketing, design, project management, and administrative teams.  
► Delivered 400+ services and 200+ websites to government entities, overseeing daily operations to deliver e-commerce solutions, payment processing products, and custom-developed web solutions.
► Oversaw the delivery of the Virginia Star Quality and Improvement System (QRIS) resulting in a 98% increase in early childhood program participation.
► Achieved operational income targets of $5M+ with an annual growth of 20% by creating business plans and budgets while identifying pipeline opportunities, forecasting expenses, and securing resources needed to achieve revenue targets.
► Increased brand awareness and secured new customers through promotional materials, organizing traditional and digital marketing campaigns, open houses, and trade participation.

Director of Operations, Marketing, & Project Management

Managed communication between engineers and developers.  Developed project plans and monitored deliverables to ensure projects were on time.  Coordinated resource allocation, timeline development, and dependencies for complex web projects.  Authored project proposals, contractual agreements, and technical documents.

► Expanded government services for utility and tax payment services, managing the delivery of complex government web solutions to improve citizen and business access to government services.
► Onboarded 120 general district courts enabling collection of violation fees totaling over $700k annually, overseeing the development of the payment processing interfaces as well as coordinating payment gateway integration and merchant accounts.

Project Manager 

Provided web design and programming services during the emerging years of eCommerce and eGovernment.  

► Programmed "build your car" functionality for CarMax's retail website.
► Developed an enterprise solution for statewide and agency online stores.
► Created a configurable event registration application.
► Researched and prototyped an XML based payment processing model.

Web Developer 

Various School Systems

Worked in early intervention and special education settings for grades pre-k through 3.  Created curriculum, lessons, and individual education plans.  

► Piloted and established inclusionary models in 3 school systems.
► Spearheaded the utilization of technology and web-based learning to create individualized lessons and learning experiences for children with a diverse range disabilities.
► Collaborated with occupational, physical, and speech therapists to address each student’s individual needs including using adaptive equipment and assistive communication devices.

Special Educator, Learning & Development

Product and Digital Transformation Leader with 20+ years of experience in technology, government, and education sectors. Empathetic, authentic, and customer-obsessed leadership style that fosters trusted relationships and partnerships. Proven expertise in driving digital product innovation, creating visionary roadmaps, and delivering exceptional user experiences. Skilled at leveraging data analytics, market research, and user feedback to prioritize product decisions. Expertise in creating a compassionate and innovative work culture that inspires dedicated cross functional teams. 

E-mail: deannalynn67@gmail.com

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Frankie Iturbe

Deanna Gronlie Cook

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