Newsela

Partnership Director

Senior Change & Adoption Manager

Senior Program Manager, GTM

I operationalized broader GTM initiatives for the SMB segment, and developed SMB segment specific programs. A portion of my time was also spent supporting the SDR organization and the School Sales team. 

More specifically, this involved activities such as shaping GTM strategy, facilitating GTM planning sessions (for ENT, MM, & SMB segments), defining sales process and developing enablement assets. All anchored to achieving our sales targets. 

I obsess over making strategy actionable. And I feel extremely fortunate to be in a position where selling more, translates to more meaningful classroom learning for students all across America.

Sales Program Manager

Accenture

While at Accenture I served clients as a Customer, Sales & Service Executive. I spent my time primarily within client’s Sales organizations. Helping F500 companies sell more, faster and better. I supported Sales transformations end-to-end — strategy, policy, process, technology, enablement — across 4 industries and 9 clients. I also like to say that in 2016, I met my professional soulmate — Design Thinking. I took a 3-day training, and nothing has been the same since. I went on to teach courses for the firm. Lastly, I tinkered with AI by helping establish the Virtual Agent practice. 

I was promoted 3 times. Going from Analyst > Sr. Analyst > Consultant > Manager. It was a challenging & fun ride! Keep on reading for the corporate version.

Co-Design Lead for initiative focused on identifying innovative concepts & capabilities for a subscription renewal platform at a high tech-client
 • Identified new Partner service—AI-based virtual quote support agent— through weekly ideation sessions informed by research that included co-design, participatory design & concept validation

Collaborated with SVP to shape channel strategy & capability roadmap to accelerate a high-growth SaaS business to $10B in revenue, by designing narrative and facilitating workshops/interviews 

Accelerated account sales >$10.5M by developing proposals to align a SaaS company's GTM strategy & sales systems (CRM + CPQ)

Supported delivery of transformational program at a high-tech client, geared towards improving the software lifecycle experience
 • Served as track lead (PM) for software initiative within program, an initiative which the client’s CEO referenced multiple times during earnings calls
 • Delivered 70+ personalized training sessions, audience members included client Partner & Customer executives (CTO & SVP)

Developed Artificial Intelligence (AI) Roadmap for leading P&C insurer
 • Gathered operational data & costs to perform Cost-Benefit Analysis 
 • Created 3-year implementation roadmap

Technology Consulting Manager

WeElevate

Education services company serving public schools and nonprofits. Notable accomplishments included growing a nonprofit's book of business by 119% and serving 136 students across 5 schools.

Founder & CEO

I brought Design Thinking and Service Design methodologies to SMBs to improve employee and customer experience. A lot of times this involved workshop design and facilitation. I love seeing people's reactions to working in a more fun, joyful and effective way. 

It's not just fun and games though. This stuff worked for them. My work with clients drove triple digit revenue growth through re-design of existing systems and implementation of new ones. 

I believe all businesses, regardless of size or industry (including Nonprofit) should be empowered with the same tools as the world's leading enterprises.

Experience Designer

DPR Construction

• $10.5M John C. Lincoln Sonoran Health & Emergency Center - 41,700 SF Medical Office Building Core & Shell build-out consisting of tilt-up concrete panels and steel framing.  First floor Tenant Improvement (13,900 SF) build-out of outpatient imaging and treatment center.
• Put approximately $1.2M of construction in place by managing multiple subcontractors scope of work

Intern Project Engineer

• $150M Confidential Bioscience Client - Los Angeles Master Plan (LAMP) Project. Construction of a Biopharmaceutical Manufacturing Facility.

SUNIVO Supply Chain Management

• Benchmarked 3 major companies importing departments in order to promote/initiate international importing
• Contacted local chemical vendors regarding quotes or sales
• Assisted in implementation of eBusiness platform for company website

Global Fellows - Distribution Division Intern

Seven years ago, I was a burnt-out and unfulfilled consultant trying to “find my passion.” To get unstuck, I tried and failed at lots of things – being an artist manager, founding a construction business, and founding a K12 nonprofit.

While I didn’t succeed, I *did* build valuable non-traditional experience. 

Years later, I spotted my dream job – a role that balanced purpose & career growth. I used my non-traditional experience and an unconventional job search approach – what I write about here on LinkedIn – to land it. 

Today, I support school districts across California in inspiring students love of learning, and building their skills & knowledge. A dream come true!

On my spare time, I share content on LinkedIn to teach people how to change careers without traditional experience. 

Sending you good vibes. Let’s go get it!

Frankie Iturbe

Keller Williams Hollywood Hills

Paola is a real estate agent on the top-producing Edan Amar Group at Keller Williams Realty, Hollywood Hills, serving the Los Angeles area.  With a dedication to her clients, a service-oriented mindset, and a personalized approach, she ensures every client's seamless and stress-free real estate journey. Fluent in English, Spanish, and French, Paola's multicultural background guarantees effective communication and an inclusive experience. 

Paola leverages a decade of experience in leading international strategic initiatives, bringing exceptional marketing expertise, meticulous attention to detail, and outstanding communication and negotiation skills to expertly help clients navigate the complexities of the Los Angeles real estate market.

Realtor ®

Paola Tejada Communications

Strategic Communications Consultant

Rails-To-Trails Conservancy

Developed and implemented strategies for media relations, brand development and management, community events, collateral development, content creation and marketing as it relates to RTC’s national portfolio of policy and trail development projects, including RTC’s TrailNation™ program — an innovative trail-network building initiative intended to serve as a model for building trail networks nationwide.

Communications Director

Congressional Hispanic Caucus Institute (CHCI)

Led Communications Department:
•  Responsible for planning, managing, and executing communications strategies and collateral for CHCI programs, events, and fundraising. Direct report to CEO.
• Oversaw the creation of digital and print graphics and publications, public relations efforts, branding, social media strategy and content, promotional and event-related videos, email blasts, website design and updates, articles, and donor communications benefits fulfillment for top-tier sponsors.
• Proactively pitched media on CHCI programs and annual events, answered media inquiries, booked staff interviews, handled press requests for high-level events and guests, including elected officials and celebrities.

Senior Communications Manager

Communications Manager

• Donor stewardship and cultivation to secure renewals of current donors and partners;
• Identification and engagement of new donors and partners (cold calls, emails and networking events);
• Management of sponsor benefits fulfilment working closely with communications and events teams on social media posts, e-mail blasts, signage, etc.;
• The development team has raised over $4 million in both 2017 and 2018 during CHCI’s Hispanic Heritage Month events. CHCI sponsors include Heineken, Macy’s, Enterprise, Coca Cola, Southwest Airlines, and Toyota.

Donor Relations Manager

District Productions

Provided video production and communication services for non-profit organizations: branding, public relations, project management, digital marketing strategy, social media management, event planning. Clients included: NAWJ, Partnership for Food Safety Education, IAWJ, AFP

Principal, Marketing and Communications

International Association of Women Judges

• Development and implementation of international internal and external communication plans and strategies;

• Communication tool development: Brand guide, annual report, brochures, conference programs and invitations, website, online members’ forum, email blasts, articles, e-newsletters, advocacy and promotional videos, presentations;

• Membership outreach: Increased membership dues income by 60% and donations by 330% in one year; 

• Organization of International events: high-profile conferences, meetings and trainings (USA, Ghana, Tanzania, Haiti);

• Database design and management; development of administrative processes; supervision of intern.

Communications and Membership Manager

NGO Shipbreaking Platform

• International internal and external communication plan and strategies to mobilize public engagement and advocate at domestic, European and international levels;

• Communication tools: website redesign and content development, social media accounts, internal and external e-newsletters, annual report, fact sheets, new name and brand guide, campaign tools → increased knowledge exchange amongst Platform members by 50% and website traffic by 60%;

• Led media relations: increased press coverage by 40%;

• Organization of private/public events and meetings; stakeholder management and fieldwork in Belgium, India, Bangladesh, Greece, and the Netherlands.

• Management of communication budget, hired and supervised the Information and Communications Assistant, wrote successful grant proposals and letters;

• Direct communication with the Board on campaign strategy, latest shipbreaking developments and up-coming Platform projects;

Communication Officer

UNU Institute for Env. & Human Security and the UNU Vice Rectorate in Europe

• Content development and updates for 5 websites with various CMSs; 

• Production of newsletters, press releases and communication material; 

• Design coordination and copy-editing: reports, academic publications, policy and research briefs, newsletters;

• Organization and online reporting for the international IHDP Open Meeting on the Human Dimensions of Global Environmental Change, the Bonn Dialogues symposiums, various internal events, book launches, meetings and workshops;

• Translation of brochures and websites into French, Spanish and English; interpretation (English-French) for Risk Management training;

Information and Communication Trainee

Media Animation

•	Organization of the national event, the Week of Actions Against Racism: created and distributed promotional material, updated event database and contacted partners, restructured sections of website.

•	Responsible for the organization of the ‘Creativity Contest Against Racism’: number of participants increased by 60%, 7000 € were raised in prizes and key media partnerships were made;

•	Translated communication project proposals and presentations (French-English); rapporteur for EUROMEDUC media expert workshops.

Communication Intern

Indymedia.be

•	Audiovisual reporter/editor on social and environmental issues for an alternative media source. Formats of work completed include podcasts, video reports, articles and interviews in both English and French.

Multimedia Journalist - Intern

Paola leverages a decade of experience in leading international strategic initiatives, bringing exceptional marketing expertise, meticulous attention to detail, and outstanding communication and negotiation skills to expertly navigate the complexities of the real estate market. With a dedication to her clients, a service-oriented mindset, and a personalized approach, she ensures every client's seamless and stress-free real estate journey. Fluent in English, Spanish, and French, Paola's multicultural background guarantees effective communication and an inclusive experience.
DRE #02201269

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