Tropee

Tropee is a simple, fun way to engage your audience with rewards.

Co-Founder

Booksy France

Leading strategy and execution for the entire B2B client lifecycle.

Head of Growth and Acquisition

Responsible for acquisition across EMEA for renowned UK design company transitioning from scale-up to mature business.  Delivered 25%+ YoY increase in new customer revenue within target cost per acquisition.

Digital Marketing Manager, International

Cosmospace Voyance

Cosmospace is the European leader in online psychic readings & telephone psychic readings. The platform has been operating for more than 25 years and is managing various websites globally.

Growth Marketing Manager

François Mahl

The Trade Desk

- Structure and develop trading operations for the IPG book of business - portfolio allocation, growth strategy per pod/account, process creation and implementation, trading excellence standards definition across pods 
- Partner with cross functional teams (BD, AM, TAM, Custom solutions, etc.) to grow the portfolio revenue, by strategically addressing business opportunities and building a strong internal network 
- Develop durable collaboration with key client stakeholders, building relationships with leadership to reduce friction and drive operational efficiency
- Manage a team of traders and senior traders, empowering individuals by supporting them to grow (IDPs, performance reviews, etc.) and identify direct and creative business opportunities

Lead Associate Trading Director

Accenture

- Amazon Partnership Lead for Accenture Interactive (deal structure, team enablement, pipeline management, go-to-market strategy, communication plan, etc.)
- Data & media monetisation strategy for a retailer in Europe (assessment, business case, roadmap)
- Global media dashboard for a luxury brand to monitor media investments and performances worldwide (consolidated data for 70+ markets with various data streams & platforms)
- Global Media & Data Hub Lead for a top-level luxury group: brands support towards maturity with a hub of media, data & adtech services (definition and packaging of the suite of services, structure and operations, scaling of the team across brands and markets)
- Management of teams & projects, P&L and profitability optimisation

Associate Manager, Data & Digital Media

Verizon Media

- Manage and organize an international team according to measurable customer success KPIs
- Responsible for the compensation and evolution of team members (career conversations, annual reviews, development plans, hiring, change management…)
- Maximize growth and retention of the Verizon Media customer portfolio by providing QBRs, workshops, participating to conferences…
- Manage customer relationship at the senior management/decision-making level
- Structure optimisation and trading operations on Native platform and DSP, and provide visibility to top management in FR and EMEA 
- Partner with other teams (Sales, Product, Engineering, Account Management...) to align operations within the larger organisation
- Technical lead by providing internal trainings to team members and consulting for clients
- Transition out a full team while delivering 100% revenue goals

Head of Account Strategy France

Continue the responsibilities of Senior Creative & Optimisation Strategist at Yahoo! (Yahoo! was acquired by Verizon).

Account Strategy Lead

Yahoo

- Translate business objectives into campaign strategy, proposing campaign structures and implementing measurement solution (derive actionable insights, synthesize results into recommendations)
- Identify business opportunities and data activations to pitch for incremental revenue
- Manage and optimize campaigns to reach clients’ goals (viewability, video views, CPL, CPA…)
- Troubleshoot tracking/technical issues on campaigns, assist with APIs integrations
- Provide technical and strategic workshops to clients
- Train all the local teams on Native (platform, best practices, certification…)

Yahoo! Senior Creative & Optimisation Strategist

Atnetplanet

- Strategic digital media planning and definition of the best media levers depending on the objectives
- Cross-channel campaign creation, optimisation, analysis, reporting and strategic recommendations
- Campaign trafficking, tracking plans creation and implementation
- A/B Testing to optimise the performances of every advertising campaign
- Data Visualization dashboards creation
- Client account management

Account Manager & Media buyer

Terre d'Energies Lighting (TELIGHTING)

- Website revision (new design, customer oriented, with new services)
- SEM: SEO on every tool used / SEA on BtoB & BtoC Adwords campaigns
- Emailing campaigns, email retargeting
- Display campaigns
- Web analytics & insights
- Community Management on BtoB networks (Company page building on Linkedin, Showcase pages by product category, ...)
- International B2B marketplaces optimization
- Online product management

Digital Marketing Manager

Selectivemotors.fr

- Project management (company building and management)
- Online & offline marketing (creation and management of the website, of selling tools)
- Community management (Facebook, Twitter...)
- SEO/SEA
- Accountancy
- CRM
- After-sales service

Founder 

With over 10 years of experience in media & advertising, I thrive in fast-paced environments working with international teams to drive revenue and bring technical projects to success. 

In the past, I worked for an advertiser, an agency, a media and advertising solutions provider and a consulting company. 
I led and managed international teams, cross-functional partnerships (sales, account management, engineers, etc.), C-level customer relationships and campaign trading operations.

taplio

The Battle

François Mahl

Maxime Fulconis

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