One Story Growth

Agency manages paid social and search campaigns across all major channels

Founder

Bermi

VP of Marketing

DRAFT

Director of Marketing

Antidote.me

Digital Marketing Manager

FanDuel Inc.

Senior Marketing Manager

Frank is a versatile growth marketer and entrepreneur. He created his ad agency One Story in 2018 with a focus on startups in real-money gaming, direct to consumer and social.

One Story has scaled multiple startups from zero to over $1m/month in profitable ad spend - clients include Underdog Fantasy, PrizePicks, TechStars and more.

Before creating One Story, Frank led and worked on growth marketing teams in-house for some of the fastest growing startups in New York including FanDuel and DRAFT. 

Frank writes a newsletter about markets and tech at thebrrr.com

Frank LoCascio

beehiiv

First employee.

beehiiv is a newsletter platform built by newsletter people. We provide creators with the best tools in email to scale, reach a larger audience, and make more money.

Reported to the CEO:
• Led growth/marketing efforts from Seed through Series B ($50.8m raised, $225m valuation) 
• Ramped ARR growth from ~$0 to $17M+
• Scaled customer acquistion from ~0 to 20k+
• Expanded user base from ~0 to 500k+

Team player capable of cross-functional execution:
• Collaborated with Finance and Data leads to organize growth data which I presented to associates and Partners of top VC firms during the due diligence process of our series B fundraising efforts which culminated in a successful raise of more than $33m at a $225m valuation.
• Oversaw the growth of the Marketing team to: 
     • 9 direct reports
     • 15+ freelance/offshore VAs
• Prototyped B2B sales motion and assisted in building the initial sales org
• Prototyped early customer success functions and processes
• Prototyped solution engineering functions and processes

Head of Growth

Senior Growth Manager

SymphonyOS

Advisor

Interbloom

Advised the Founding team on marketing strategy (go-to-market planning, product positioning, customer discovery, fundraising) culminating in a successful pre-seed fundraising round in excess of $150k.

MDMA Labs

Marketing consulting services spanning analytics, media buying, and go-to-market strategy.

Affiliate marketing.

Holding co. for various newsletter media properties including:
- Vacation Voyeur (luxury travel)
- The Fit (men’s fashion, lifestyle)
- The Turn (golf)

Ready Set Rocket

Developed and implemented successful marketing plans, executed digital media strategies for Fortune 500 clients across the real estate, higher education and biotech industries.

Deployed advanced analytics strategies leveraging ETL technology, data warehousing tools, and custom data visualization platforms to deliver omni-channel customer data and business analytics dashboards.

Senior Media Strategist

Knowledge to Practice (K2P)

Reversing negative sales trends, doubled revenue under a year.

Reporting to the CMO, I led digital acquisition efforts utilizing best-practice email marketing, search engine marketing, paid and organic social media marketing, conversion rate optimization, analytics, SEO, and PR activities.

Director of Digital Marketing

WebMechanix

• Wrote internal client relationship management processes as part of an
organizational change management initiative that achieved client
retention, utilization, and client performance
objectives.

• Identified inefficiencies in client goal-setting and reporting processes that
precipitated organization-wide migration to the “OKR” framework resulting
in attainment of aggressive revenue, user acquisition, and cost-reduction goals.

• Led more than a dozen complex digital project engagements from
deal-close to upsell and/or offboarding I met or exceeded client sentiment,
technical requirements, regulatory compliance, performance objectives, and
agency profitability.

Account Manager

• Specialized in behavior-based email marketing campaigns achieving open rates up to 81%, click-through rates up to 35%, and order rates up to 10%. 

• Implemented user personalization using various tools like Klaviyo, Privy to leverage cross-platform marketing automation for hyper-relevant customer experiences leading to up to purchase conversion rates up to 7.8x the site average.

• Refined analytics skills through the advanced implementation of Google Analytics and Quantcast to measure impact using, unified session tracking for cross-device data clarity, event/destination-based goal tracking, and custom report and dashboard building

Digital Strategist

BulkWhiz

Third employee.

Reporting to the CEO:
• Designed and executed a 360-degree D2C digital marketing strategy
(email, content, paid social, organic social, SEM, and affiliate marketing).
Drove monthly-on-month user growth of 104.36%, 61.73% top-line revenue
growth, 77.31% reduction in cost-per-acquisition, and a 31% increase in
average order size.

• Developed tactical digital marketing campaigns. Collaborated extensively
with the offshore development team, design team, and management
stakeholders to deliver marketing and promotional media to targeted segments.

Ecommerce Manager

Javazen

First employee.

Reporting to the CEO, I:
• Designed and executed an omnichannel D2C digital marketing strategy
that built the brand from dorm-room concept to hundreds of grocery stores
across the United States. Executed successful “guerilla marketing” product
launches that sustained 400%+ month-on-month increases in in-store and
online sales.

• Led branding and conversion rate optimization projects that contributed to
a 45% increase in traffic and increased conversion rate 2136% from
0.11% to 2.46%.

Marketing Manager

Falcon and Associates

• Completed, with distinction, year-long consulting fellowship with the Ruler of Dubai’s economic development entity.

• Received coaching and training from McKinsey, Booz, and PwC (Strategy&) mentors while completing four months of MBA-level coursework via European business school ESMT.

Major Consulting Projects:
• Developed comprehensive, 5-year growth strategy for the largest tech incubator in MENA (DTEC) and delivered recommendations to the DSOA Freezone executive board.

• Designed executive succession planning and talent development strategy for Jumeirah Group (>$1B hospitality management firm) for use in the firms first transition of corporate leadership

Associate Consultant

Leading beehiiv’s meteoric growth + spreading good vibes // Come thrive with the ‘hiiv // Dubai Business Associates Alumnus, Cohort Y2

Experienced growth leader with a track record of scaling digital + consumer product brands (SaaS, eComm, D2C, B2C) from zero to millions.

taplio

The Battle

Frank LoCascio

Edward W.

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