I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

The ghostwriting agencies I've watched fail all had one thing in common. Their content was actually performing.

Their clients still left. Usually around month three or four.

Every workflow these agencies built was optimized for internal efficiency, not for making the client feel heard. It was all about getting new clients and plugging them into the system. And clients don't usually say that out loud when they decide to leave. They just don't renew.

Most of them blamed the writing anyway. Better hooks, more templates, more syncs, more efficiency. They were spending 90% of their energy acquiring new clients and 10% on the ones they already had.

No wonder they kept leaving.

3 places where I see this break down:

1. Onboarding that collects information but never asks what the client wants to be known for, for example.

2. Content calls that feel like data collection instead of actual conversations that might spark good, insightful ideas.

3. Reporting that tracks metrics but never checks for recognition, whether the relationship is healthy, or whether the content actually sounds like them.

The agencies keeping clients long-term are not just focused on adding efficiency. They're focused on retention too.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

Is a post less valuable if it was written by AI?

I've been watching 2 camps on LinkedIn: 

The first is AI-generated content. LinkedIn broetry style, 5th-grade level, hitting hundreds of likes, teaching something useful. 

The second is the warriors. People calling it out, listing all the AI-isms, counting the em dashes, the "it's not X, it's Y". That content is also getting numbers.

Here's the part that gets me. Most of the people sharing the warrior posts are probably liking AI posts without realizing it. The content probably helped them. They may have saved it, or even shared it. Then two posts later, they're nodding along to someone explaining how to spot the soulless AI content destroying LinkedIn.

So I genuinely want to know: If the content teaches you something real, does it matter how it got made?

Curious where people actually stand on this one.

In the last 12 months, our clients crossed 5M+ organic impressions on LinkedIn. Now we are giving you an insight into how we are doing it 👇

At the start of 2025, Hivemind Marketing had 2 clients and a few consulting gigs. At the same time this year, we are at 8 clients with expanded SOW, 2 new incoming, and several consulting partners.

Our clients are:

1. Walking into events and getting recognized for their content. 

2. They're having their own posts referred back to them mid-conversation. 

3. They're closing clients who came in already convinced.

For 3 days, Harry Phokou will be giving you an insight into how we've managed it all. Especially the content part, we believe there is a big gap to fill when it comes to sharing more stories, more wins, more insights on this platform.

If you or someone on your team wants to learn how we are helping our clients make the most of LinkedIn, join his free live event.

📅 March 6th, 7th & 8th
⏰ 5 PM CET
📍 Live on Zoom
🧑‍🎨 6 guest speakers
🔗 https://lnkd.in/evpgeQX5

Repost and help spread the word 🙏

I stopped writing value-add posts for my clients. Value-add content is almost always written for peers, not the people actually paying.

Adding value isn't bad. Big disclaimer lol

But often, the people you are targeting either already know it or are not the ones executing on it.

I had a conversation this week about a client in the event industry. The first instinct was to pack the posts with value - How to do venue selection, coordinating logistics, managing budgets, etc. 

Real, useful stuff. But the people reading those posts run events for a living. They've already dealt with venues that charge absurd amounts of fees and catering that costs more than the room. 

Writing a tutorial for them isn't valuable. It's noise. They are not starting an event business from scratch.

What actually gets a CEO/Exec to reach out is reading something and thinking:

- Wait, is he right about that?
- I've never heard it framed that way
- You articulated so well something I did not know how to put into words

Curiosity. Mild disagreement. Recognition of something they've felt but never said out loud.

So I shifted the question. 

Instead of "what can we teach the audience," it became "what would make someone in their world stop and feel something." 

That's a different brief. And it's produced a different kind of post.

The goal of executive content, imo, isn't always to be the most educational voice in the feed. It's to be the one that earns a second thought.

Three months into ghostwriting, I stopped building content plans around client personas and problem-solving topics. 

The logic made sense at the time. Upload the client's profile, find the problems their audience has, write posts about how to solve them. 

That's what you learn. Lead with the pain, deliver the solution. 

The issue is that most of our clients aren't in the business of teaching people how to do what they do. They're in the business of getting hired to do it themselves. Their audience isn't looking to execute, they're looking for someone they trust enough to hand it to.

The content that actually gets clients hired doesn't explain how to solve a problem. It says something their audience has felt but never put into words. An insight that makes someone stop and think "I've never heard it framed that way." 

That's what prompts a DM. Not a tutorial.

Once we understood that, the whole content process changed. We stopped looking for topics and started looking for the way our clients think.

We've written this hook for five different clients in five different industries. It works every time. The formula: 

Past struggle + present contrast. 

Take a founder's real low point. Put it next to where they are now. Two sentences. The reader fills in the entire journey between them.

My first job was cleaning locker rooms with a finance degree. Now I run content operations for a ghostwriting agency across three time zones. That took one sentence to set up. And maaaybe you want to know what happened in between.

Nothing about this is manipulative. The failure is real. The recovery is real. We just put them in the right order.

However, there are instances where these were performed, but we felt they could have done better. The issue was giving too much away in the hook. So the reader is left like, "Well, why do I have to click 'see more '?" 

Hard for me to say when I'm doing it, it's usually something I see after the post has gone live.

The best content advice I give doesn't work on me.

I tell clients to build a story bank. Keep a running list. Mine your past, your decisions, your patterns. And it works - I've watched it work for people I coach and people I work with every day.

But sitting down to do that for myself, after a full day of delivery, is a different thing. My brain isn't there. I know the stories. But finding them on demand takes energy I usually don't have left.

So I stopped trying to mine stories reactively. 

Everything I know - the context, the examples, the patterns I've noticed - it all goes into a project. When I sit down to write, I just point at what's already there and can build from there.

It's made consistency feel like a different thing.

Most agency owners spend 90% of their time on content and 10% on their clients. Then wonder why clients leave after 3-4 months.

I've watched this play out enough times to know it's not a coincidence. Somewhere in the process, the client stops feeling like the priority.

The 10% looks like this in practice: bare minimum delivery, no check-ins, delegating the exact stuff clients hired you for. 

What people miss is that clients don't buy an agency. 

They buy the person whose name is on it. 

You don't have to be in every call. But you have to be present enough that they feel it. That's not a systems issue. That's a priorities issue.

The part that gets me is that most people think they're growing during this period. Sometimes they're not. They're replacing. Every new client covers someone who quietly left. At some point, the math stops working, and there's nowhere left to grow into.

Keeping a current client happy takes a fraction of what signing a new one costs. A check-in. Sitting in on a content call. Actually solving something when they bring it up. That's it.

Most agencies figure this out too late.

We spent 90 minutes extracting a founder's story. Then an hour realizing we hadn't actually written one.

We were reviewing a post a while ago, and it went through his life year by year. Dates, milestones, company names, funding rounds. 

All accurate. But completely boring...

There were no stakes. No problem that we were trying to solve. There was no journey. It was just facts. This happened, then this happened, and then this happened.  

It was basically a Wikipedia entry.

Here's what the draft said: "In 2003, my dad took out a $70,000 loan to fund my company."

Here's what it should have said: "In 2003, my parents put their house up as security. We went all in as a family."

Same fact. One reports it. The other makes you feel it.

Reporting answered: what happened?

Storytelling answered: what was at stake?

Reporting becomes the default because it's safe and fast. You're not inventing anything, you're just organizing what the client told you. But organized facts aren't stories. They're timelines.

The client's life has real stakes with real consequences and real moments where things could have gone wrong. Your job isn't to compress their career into bullet points; it's to find the part where the reader holds their breath.

That's the difference between a post someone skims and one they send to a friend.

Big impressions are easy to get excited about. 

They're also easy to hide behind. 

A post that gets 50,000 views and zero DMs is not a good post for a service seller. It's just a popular one. Top-of-funnel content attracts top-of-funnel audiences, people who found the post interesting but have no reason to reach out. 

What we track when we get a viral post are things that could lead to results. Resume submission, meeting requests, DMs, conversations, etc.

The agencies I've seen struggle with this aren't producing bad content. They're optimizing for the wrong metric and calling it growth.

The first few months I was ghostwriting, I was basically writing as myself with different topics.

I didn't notice it for a while. The posts were performing fine. Clients weren't complaining. But looking back at the drafts, everything had the same rhythm, the same sentence length, the same way of ending a thought. 

That was me, not them. 

I'd taken what they gave me and run it through my own filter so many times that nothing original was left.

The fix was just learning to be uncomfortable leaving sentences that felt slightly off to me but were exactly how the client spoke.

Someone builds a following on LinkedIn → People start asking for help. → They think, "Let me do this for clients." → They start ghostwriting. 

If this is you, here are 4 things worth knowing before you take on your first client:

1. Your voice is a liability here. Everything that made your content work was built around how you think and speak. The instinct to write that way doesn't disappear when you're writing for someone else. You have to actively fight it.

2. Your templates won't transfer. What worked on your account was built for your audience, your service, and your positioning. A different client means a different buyer with different reasons to reach out. The format might look the same. The results won't.

3. Scaling before you have a repeatable process just means making the same mistakes faster. Most people hire a writer before they've documented what good actually looks like for each client.

4. Viral posts and conversion posts are not the same thing. Your audience grew because of one. Your clients need the other.

I've worked through most of these in consulting calls, these are always easier to sort out and learn before you make mistakes and damage your reputation. 

My advice: get in touch with people already killing it on different aspects of your service. Content, outbound, DMs, AI, etc. Then offer it to others for an entry price before scaling. I don't believe you should do it for free, but also not at full price before you know you can do this.

One of the easiest wins I've gotten from AI for content: a project that turns one winning post into 10 content angles. Here's what I mean:

I take a client's top posts from the last 9 months, sort by impressions, and drop them into a project I built. It identifies what type each post is, then generates follow-up questions covering angles we haven't touched yet.

The next time we have an interview, we explore those other angles.

𝗧𝗵𝗲 𝘁𝘆𝗽𝗲𝘀 𝗶𝘁 𝗺𝗮𝗽𝘀 𝘁𝗼:

 1. Actionable 
 2. Emotional 
 3. Reflection  
 4. X vs Y 
 5. Contrarian
 6. Vulnerable
 7. Deep dive
 8. Educational
 9. Observational
10. Edutainment
11. Listicle

For example, if the post was 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 (a specific guide on how to do something), we can ask follow-up questions to make it a 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 (lessons learned or mistakes made), or 𝗫 𝘃𝘀 𝗬 (we compare the first time they followed the guide vs what it looks like now).

A post that already performed proved the theme works with that audience. What we see now is how many ways we haven't told that story yet.

Most of the time, we're not running out of content. 

We're running out of angles on what already worked.

I spend more time on the hook than the entire post. If I nail it, the rest flows. If I don't, nothing else matters. Sometimes I realize it's already written.

After a post is done, I scan it again. 

I look for a line the client said, buried in the middle or at the end. It's usually the punchline, closing statement, or point of the post.

That's what I want to use as the hook, if possible.

Most people decide whether to keep reading in the first two lines. We used to save the strongest line for the end as a payoff for readers who finished the post. But if it's already specific, creates tension, and sounds like them, it does more work at the top.

We're now trying to lead with the point of the post. 

The hook needs to give people enough information to decide whether to keep reading. If they don't get that in the first two lines, nothing else matters.

We had this whole thing set up. Send the client a list of questions; they record voice notes on their own time, we get the material, and we write. It felt efficient and considerate of their schedule.

What we kept getting back was that because we were structuring the questions around specific posts we wanted to write, we were basically scripting their answers before they gave them. 

The content was basically written before they even answered.

We scrapped async entirely and moved to live interviews. No questions sent in advance. Just a call, us asking things we were genuinely curious about, and them just talking.

The difference was that in a real conversation, people stop performing. They stop trying to give the right answer and start just explaining what they think. They use their actual vocabulary. They go on tangents that end up being the best material. You can't manufacture that with a voice note prompt.

What we pull from those transcripts sounds like someone who just happened to sit down and write what they were thinking.

Now, by the time we open Notion, the hard part is already done.

Universal Fuel Industries

- Led a project that cut down paperwork by 75% and made our work processes smoother.
- Used smart networking and follow-ups to create 55 new sales leads, turning 40% of them into actual sales within three weeks.
- Added 15 high-ticket clients from the FMCG and Pharma sectors, growing our sales numbers by over 50%.
- Worked with local farmers to double our daily goods delivery to 600 tons, while keeping everything running safely during the pandemic.
- Initiated new business areas like boiler operations and maintenance projects, increasing our income by 20% in just half a year.
- Developed and executed a targeted marketing strategy, leveraging social media and email campaigns, resulting in a 30% increase in brand engagement and a significant boost in customer acquisition.

Marketing & Sales Assistant

BMW Group

- Gathered and analyzed customer data from existing business clients to assess fleet size and identify cross and upselling opportunities, utilizing BI tools for precise insights.
- Developed comprehensive country-wise interest rate reports and presentations, consolidated tender-related documents, and actively participated in international tenders using SAP Ariba; also conducted reviews of country-specific quotations.
- Coordinated with 13 Alphabet regional offices and partners across Europe, ensuring timely information for upcoming tenders and contract renewals.
- Enhanced customer relationship management by initiating feedback loops and satisfaction surveys, leading to a 25% improvement in customer retention and service quality.

International Sales

Lemon Tree Hotels

- Enhanced the hotel's online presence by updating website content, applying SEO techniques, and using Google Analytics to boost site performance. This strategy increased conversion rates by 12% and decreased bounce rates by 15%, effectively highlighting the hotel's unique offerings.
- Improved event management for over 15 events with Eventbrite, cutting check-in times by 40% and reducing errors through flexible guest options.
- Forged partnerships with TripAdvisor, MakeMyTrip, and local travel agents, focusing on customer satisfaction, joint marketing efforts, and revamping the LT newsletter with various teams.
- Contributed to the design of eye-catching promotional materials including brochures, flyers, and banners, enhancing brand visibility and appeal.

Marketing Intern

Penguin Publishing Group

- Built a network of over 200 celebrities, politicians, and notable figures for book pitch collaborations with Penguin Books, demonstrating strong partnership skills.
- Orchestrated marketing events, press releases, and promotional campaigns, working alongside agencies for media exposure and conducting thorough market research.
- Optimized logistics and processes for more than 10 author events with Eventbrite and Basware, cutting down administrative tasks by 25% for each event.
- Analyzed Nielsen Book Scan data for intricate projects, contributing to a 25% boost in book sales in the first quarter.
- Executed digital innovation and marketing strategies, reducing website downtime by 30% and increasing user engagement by 25%.

I help you build your Personal Brand | Ghostwriter for Thought Leaders & Founders | Sharing Insights on Ghostwriting and Marketing | 2x Author.



Hey! I'm Aditi, the ghostwriter for CEOs and industry leaders and I write books. 

9 years in, and I’ve got the ghostwriting game down: 

🖋️ 4 books
🖋️ 200+ SEO blogs
🖋️ 9 web copies 

And everything that makes an impact…

Currently, I'm deep into demystifying finance in my latest book (ghostwriting) project.

Here’s what I have for you:
🍀 LinkedIn Ghostwriting that speaks in your voice, not just echoes it.
🍀 Brand audits that sharpen your image until it cuts through the noise.
🍀 Dedicated book ghostwriting services to transform your experiences, insights and stories into a published reality.

If you’re leading the charge in your field, I’m here to back you up with the power of a well-told story.

Fancy a chat without the fluff? 

Drop me a line at adi@writeaway.info
shoot me a DM here on LinkedIn
or book a call. 

Let’s make words work for you.

Talk to you soon! 

Aditi K.

Some consulting firms are the best-kept secret in their market. Outside of referrals, no one knows they exist.

LinkedIn fixes that. Here’s the framework I’d use:

1. Building the foundation.

• Start with partners’ personal brands, not the brand page…one engaged partner outperforms a 50K follower company page every time.
• Ghostwrite for executives: extract their thinking, publish in their voice, on schedule.
• Voice alignment is everything: specific opinions and client tensions.


2. Making it discoverable.

• Optimise for SEO/AI search: well-structured articles pull qualified traffic for months w/o paid spend.
• Localise properly for each market: tone, vocab swap, framing, cultural context.
• Editorial calendar + approval workflow from day 1.
• The content lead needs to be as strong operationally as they are creatively.


The compounding return: 

partners who show up consistently become the names clients remember, recommend, and DM when they’re ready.


Full breakdown in the carousel 👇

——

Hi, I’m Aditi and at ProIvy Digital UG, I build LinkedIn personal branding systems for consulting firm partners and founders.

Aditi Kathuria

Founder, ProIvy Digital | LinkedIn Ghostwriter for Founder-Led Brands

Personal Branding – Consulting firms

I know I should be optimising for impressions but in some cases, optimising for 5 inbound leads is the way.

There’s a founder I worked with who posts maybe 10 times a month. His posts average 40 likes. By LinkedIn metrics, he’s failing.

By business metrics, he’s crushing.

Last quarter, his LinkedIn content led to 3 consulting projects, that’s a combined value of over €50K. All from people who’d been following his sparse but specific content for months.

He owns one thing: operational efficiency in manufacturing. Every post is a specific example of waste he eliminated or a system he built.
When a procurement head at a manufacturing unit thinks “we’re bleeding money in operations” they think of him.

Meanwhile, execs posting daily about entrepreneurship, productivity, “10 ways to..” and motivation are getting 100s of likes from other founders who will never really work with them.

Here’s what I tell some of my clients: Instead of focusing on numbers, ask yourself: “Would the 10 companies I want to work with most recognize what I do from reading my last 5 posts?”

If the answer is no, posting more won’t fix it. Better positioning will.

Consistency amplifies your positioning. It is not a replacement for it.

I’ve noticed something with experts who’ve built their personal brand over years. 

They find what works and people respond. They keep doing it and at some point, they can’t see what they are repeating anymore. It becomes harder to evolve. 

They are too close to it. They know their voice too well. They’ve convinced themselves this is how they communicate, so this is how they should keep communicating.

The problem is their audience is already past it. They’ve seen the framework a hundred times from a hundred other experts. 

But they can’t feel that shift from inside it.

This is why delegation works. When someone outside their thinking writes their content, they’re not defending what they’ve always done. 

They’re not attached to their old patterns. 
They can see the repetition they can’t.

Bringing in a ghostwriter breaks the competence trap. It forces one to articulate what they actually believe instead of recycle what worked last year.

Because they know that the best ideas are the ones that aren’t protected yet.

The Competence Trap

You’ve got a hand in multiple things. 

Maybe you’re in sales but you love writing. Perhaps it’s operations and people management. Or marketing mixed with product thinking.

The immediate thought: pick one.

But here’s what I’ve seen work much better...
The people who build solid recognition across their interests don’t pick and choose, they certainly don’t confine themselves to the one thing.

They find the intersection that only they can occupy.

- A salesperson who writes becomes the person companies call when they need to train their team on communication. 

- A marketer with product instincts shapes how companies talk about what they build.

The niche ≠ singular skill. It’s the unique lens you bring because of what you’ve collected along the way.

This requires something specific: visibility around how those interests connect instead of stressing over output.

People need to see the pattern before they know to call you for it. So the work looks like:

Share the thinking behind your moves. Let people understand how your sales background shaped the way you approach communication. 

Show how your product thinking influences your marketing strategy.
Create around the intersection consistently. Not jumping between topics, but exploring them as they relate. 

You document your journey through multiple lenses, and people begin to see a cohesive point of view forming.

Your multiplicity isn’t a limitation to solve or run away from. It’s a competitive advantage waiting for visibility.

People hire a ghostwriter because they don’t have time to write.

That’s one assumption I’m realising is baseless. (Based on all my sales calls this month).

I’ve worked with execs who could easily find 20 minutes a day to post…who genuinely enjoy writing…who have plenty to say AND the time to say it.

They all hired me anyway.

It’s the cognitive load of figuring out what to say, how to say it, and whether it actually matters.

It’s the decision fatigue of wondering if this idea is interesting or if you’re just talking to yourself.

For them, producing great ideas while running everything else in the business…now that’s hard.

A good ghostwriter saves you from all the internal negotiation of whether this topic is worth exploring, whether this story makes you look too vulnerable, whether anyone actually cares about the thing you’ve been thinking about all week.

They turn the idea you mentioned in passing during a 15-minute call into something that sounds like you on your best day.

The people I work with don’t lack things to say. 

They just don’t have the bandwidth to sift through everything they could say and consistently choose what’s worth saying.

If you’ve been putting off building a presence on LinkedIn because writing feels like one more thing on an already impossible list, you’re solving the wrong problem.

You need someone who makes sure your voice doesn’t get buried under everything else you’re managing.

That’s what I help with. Feel free to reach out if that resonates.

If I were a B2B SaaS founder, here’s how I’d build my LinkedIn audience as a customer acquisition channel instead of just a vanity play.

Your audience on LinkedIn is either a business asset or it’s for vanity.

Right now you probably have 2 choices: post content that gets engagement but attracts the wrong people, or post insights that resonate with your prospects but barely get seen.

There’s a third way.

-----

STEP 1, Know what you’re really good at:

You don’t need to be interesting to everyone.

You need to be the person people think of when they’re sitting with a specific problem.

Spend a day writing down:

• What do customers ask you about before they buy?
• What problem in your industry is nobody talking about directly?
• What do you see differently than your competitors?

That intersection is your positioning. That’s what your content lives on.

When it comes from there, it attracts people who need exactly what you have.

-----

STEP 2, Run 2 content tracks at the same time:

This is where people get confused.

Track 1: Relationship content. This is the thinking that builds trust. It’s opinionated and hyper-specific. It solves a burning problem your customer wakes up thinking about. These posts build followers who actually care.

Track 2: Signal content. This is proof/Case studies/ Results. How you actually solved the thing you talk about. This is what moves someone from “I like what this person says” to “I want to work with them.” This converts.

The trap: trying to do both in one post. You end up with something nobody cares about.

Do them separately. Post relationship content 70% of the time. Signal content 30%.

-----

STEP 3, Take a position:

Your content either stands for something or it stands for nothing.

The B2B founders growing customer base aren’t hedging. They don’t say “in my opinion” or “I could be wrong.” They say what they see. What works. What doesn’t. What they believe is broken in the market.

Your audience doesn’t need another founder playing it safe.

They want someone willing to actually say something.

-----

RECAP:

1/ Your positioning is the intersection of what you know, what your customer needs, and what nobody’s saying out loud.

2/ Separate your content into relationship building (70%) and signal/proof (30%). Don’t try to do both at once.

3/ Take a real position. Your audience will self-select. Smaller following, real customers.

-----

This is the framework I work through with founders and execs I partner with. We audit where your actual advantage sits, build a content strategy that brings customers in, and turn your thinking into a repeatable system.

DM me or book a call if you want to talk through what this looks like for your business.

The Audience That Scales With You

A business begins when something holds up under friction.

An idea, on its own, has never been one.

I see some smart ones mistake interest for traction. They love with the elegance of the concept…the energy it gives them (could be shiny object syndrome in some cases). None of that tells you whether it survives outside your own mind.

Here’s what friction looks like:

People look for it without being nudged. 

They complain about adjacent problems in public. 

Alternatives exist but still leave gaps. 

Money changes hands without you having to sell hard.

Working with founders on their messaging, I see this constantly. They want to enhance language around an idea that hasn’t been tested yet. But the messaging gets better once the idea’s been through the wringer…not when it’s still in your head.

All this makes me believe: words amplify what’s already there. They don’t create traction from nothing.

The ideas worth building on are less precious or even less glamorous, but more battle-tested. They’ve survived disinterest, comparison, hesitation, outright refusal.

If something only feels compelling when you explain it carefully…it’s probably still forming.

Business starts where explanation gives way to evidence.

graphical user interface, text, application

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The Battle

Frank Velasquez

Aditi K.

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