Somos Digital

• Led a Diverse Team: Managed project managers, designers, specialists, and KOL managers, fostering collaboration and innovation.
• Brand Collaboration: Partnered with industry giants like Edifier, XPeng, Amazfit, and Toshiba to align marketing strategies and drive success.
• System Optimization: Enhanced reporting, content creation, and KOL management systems to streamline processes and improve efficiency.
• Performance Metrics: Established and monitored KPIs, leveraging insights for continuous performance evaluation and improvement.
• Sales Generation: Orchestrated campaigns generating over $250,000 in sales, reflecting strategic execution and market understanding.
• Service Innovation: Introduced and implemented cutting-edge services like email marketing, aligning with emerging trends and customer needs.

Social Media Director

PLUSMINUS AI

• Email Marketing Pioneer: Built an extensive Email List of over 50,000 subscribers, leveraging targeted content and engagement strategies.
• Customer Engagement: Achieved 1000+ verified Amazon reviews, reflecting a commitment to customer satisfaction and product excellence.
• Digital Expansion: Established a Shopify website for enhanced sales and customer support, optimizing the online shopping experience.
• Social Media Growth: Cultivated an Instagram audience of 40,000+ followers and 400 Youtube subscribers, demonstrating social media savvy.
• Community Building: Built and managed a thriving Facebook Group, fostering community engagement and brand loyalty.
• Influencer Marketing: Launched influencer, ambassador, and affiliate programs, tapping into influential voices to amplify brand reach.

Marketing Director

kù Marketing

• Strategic Consultation: Conducted client consultations, strategy and content creation, competition research, hashtag research, and KOL outreach, aligning with client goals.
• Instagram Growth: Provided strategies to 70+ Instagram accounts, resulting in thousands of new followers and enhanced brand visibility.
• Creative Campaigning: Crafted campaign proposals, including concept, message, and strategies, maximizing promotion impact and audience reach.
• Lead Conversion: Designed an Engagement Funnel to transform cold leads into warm leads, optimizing the customer journey.
• Co-Branding Success: Collaborated with other brands for professional promotional campaigns (Co-Branding), driving audience growth and market presence.

Renewal by Andersen

•	Processed orders, deposits and handled final payments for all Northern Indiana jobs
•	Organized and managed new sales, measurement files, pending orders, order files, and completions
•	Provided a link between Reps, technicians, upper management and customer

Administrative Assistant

National Institute for Fitness and Sport "NIFS"

• Built daily relationships with 20+ members by providing them with top-notch customer service
• Enhanced member’s experience by conducting projects and tasks that would not interfere with the their fitness practices

Maintenance

Tierrabuena S.A.

•	Organized acquisitions of two properties by conducting market research and valuating comparable prices of real estate properties currently available in the market
•	Collaborated with senior partners in buy and sell transactions, with valuations of up to $200,000

Assistant Analyst

IUPUI

•	Clarified grammatical and verbal concepts to Spanish students resulting in higher classroom performance and improved pronunciation
•	Developed a plan to carry out the process of instructing 25 students through out the academic semester, in both privately and in small groups

Independent Spanish Tutor

I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

In 2015, I was cleaning locker rooms at a gym in Indiana. That was my first job after graduating from college.

I was there for like eight months. Then I became an admin assistant for a window company, filing repair orders and organizing invoices. 

Not exactly where I thought I'd end up with a finance degree.

But while I was organizing receipts during the day, I was teaching myself Facebook ads at night. Building websites. Growing Instagram accounts. 

I just did cause I started liking it. 

2016: Moved to China. 

2017: Those side projects became the actual job. Companies in China needed someone who knew Western social media. I kept adding skills. Email. Content. Social management. By 2019, I was a director at an agency handling the team operations.

Four years later, in 2024, I quit. Stable salary. Established role. But something wasn't right. I wanted to move back to Ecuador to be closer to family. 

Just thought: "Now what?"

That's when I went all in on LinkedIn. 

- Figured out how this platform works. 
- How to write for myself. 
- Then, how to write for others without it sounding like me.

Today, I'm helping grow another agency with the same systems I spent years learning and developing. We started back in January 2025 with 2 clients, and we are now at 9 clients and over $30k/month.

At the time, I had no idea where all those side projects would lead. But glad I got started.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

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I work across three time zones every single day. It's not as smooth as people think.

5am: Check Slack from Ecuador before the gym. Make sure nothing's on fire.

9am: Meetings with the team in Cyprus and Europe.

Afternoon: Create content. Handle client work.

People love the idea of working remotely across continents. Sometimes it lives up to the hype. I worked from Buenos Aires for a month, spending afternoons with my nephews when I'm free.

𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀:

- Freedom to be in Ecuador with family instead of relocating for work
- Can work from anywhere as long as systems hold

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁:

- Sleep is harder. Always thinking something might break while I'm offline
- An early meeting in Europe means I have to adjust the schedule
- Time zones dictate everything. There's no real "off"

All clients have different schedules, travels, and meetings. Sometimes there are no notifications. Sometimes they all come at once.

I already did this while I was living in China and had to travel. Managing teams in different continents, working evenings to handle operations. Just different time zones then.

What this taught me: I had to become a calendar person. I've never been this organized. But it forced me to.

Anyone else managing multiple time zones? How do you actually disconnect?

Crazy to think I've published 421 posts so far this year. 

We are adding all sorts of new graphs and dashboards to track our progress and be able to see what's coming up more easily. 

For context, we began with two clients in February and March. We'll be 9 or 10 by the end of November. So it's easy to track things when you have up to 4-5 clients. 

But anything after that starts to get messy, especially when you have to take into consideration timelines for things like client interviews (and their prep), choosing which ideas to write about, drafting them, and having them reviewed internally, and then having the client approve them.

But as we do that, we are finding out these cool stats. Figuring out what content has been working consistently across clients and what elements are recurring in those top posts, etc

The Foundry for Art Design + Culture

The market doesn't reward the best. It rewards the best positioned.

The Foundry builds premium brand ecosystems that make leaders and organizations irreplaceable. Strategy. Story. Systems. Since 2007.

Most leaders and organizations have transformative value the world never sees. They're brilliant in boardrooms but invisible in markets. Their expertise dies in PowerPoints. Their culture gets lost in corporate speak.

The Foundry changes that narrative.

Since 2007, we've turned hidden giants into market leaders. We decode what makes you irreplaceable—then build the brand systems that prove it. Corporate storytelling that makes culture magnetic. Executive positioning that commands premium opportunities. Strategic video and design that transforms expertise into influence.

Your competition is playing small with "good enough" brands. You're building an empire of influence.

From Mohawk to Marriott, from founders to Fortune 500s—we make the invisible undeniable.

The Foundry. Where leaders become irreplaceable.
New York State certified MWBE.

Chief Branding Officer + Co-Founder

United Group of Companies

Responsible for developing strategic branding solutions for all commercial, multi-family, student housing, and senior housing portfolios. Develop brand creative, market research, brand purpose, strategy and voice, naming, and visual identity. Developed concepts for integrating the brand into built environments. Responsible for planning, developing, and implementing all marketing and sales strategies, marketing communications, and public relations activities, both external and internal.

Director of Brand & Marketing

Oberlander Group

Responsible for the development and management of all creative work including concept, design, presentation, execution, and production. Senior management leader executing agency vision and brand stewardship, strategic planning across agency products and services—including marketing and public relations, and new business development.

Creative Art Director

Russell Sage College

Full-time faculty member responsible for teaching advanced level Visual Communication Design courses and development of Graphic Design, Typography, and Portfolio course curricula.

Professor

The College of Saint Rose

Full-time faculty member responsible for teaching advanced level Visual Communication Design courses and development of advance level Graphic Design, and Portfolio curricula.

Personal brand strategy for CEOs & C-Suites | 10Xing Executive Brands to increase revenue, build authority, and attract unicorn talent | Top 50 LinkedIn Creator 11th Worldwide, 3rd US | +94K IG | NYS M/WBE

There are two ways to build a business, a career, or a legacy in 2025:

1. Blend in. Get replaced.
2. Lead. Build a brand that's irreplaceable.

Most are stuck in the first.

Even brilliant executives. Successful founders. Industry experts with decades of proof.

Here's what no one tells you: Having expertise isn't enough anymore. Having a "personal brand" isn't enough either.

You need the complete strategic ecosystem, positioning, brand strategy, and aligned offers, working together to make you the only choice in your market.

Right now, you're likely leaving $100K-$250K on the table because:


• Your positioning sounds like everyone else's "I help" statements
• Your brand strategy and business strategy aren't aligned (the expensive gap)
• Your offers don't reflect your true value or market position
• These pieces operate in silos instead of as one powerful system


The real problem? You're treating brand as decoration when it should be your business strategy.

Imagine instead:
Having positioning so clear that ideal clients find YOU. A brand strategy that drives every business decision. Offers that practically sell themselves at premium rates. All working as one ecosystem that builds your authority, revenue, and the freedom to live how you choose.

That's where I come in.

I'm the brand strategist who transforms high-performing leaders into irreplaceable market authorities. Using my Value DNA™ framework, I architect the complete system, brand strategy, premium positioning, and aligned offers, that makes you uncopyable.

Whether you prefer the energy of group momentum (VIB, the focus of private coaching, or complete done-for-you execution, I help you:
→ Build brand strategy that becomes your business strategy
→ Position and differentiate yourself as the only choice (not the best choice)
→ Design offers that align with your premium market position
→ Create the ecosystem where every element amplifies your value

The result? You stop competing and start commanding your category.

If you're ready to build the brand strategy that makes you irreplaceable, and add $250K+ through an aligned ecosystem that actually works, let's talk.

Explore offers below.

Alana Sparrow

Your network isn't your net worth anymore.

( for real woot the fook ↓ )

Because here's what's happening in real time, whether we like it or not:

LinkedIn's new algorithm 360Brew's job is hyper-focused on personalization. 

Not serendipity.

Sooo...all those real relationships you've been building? 

The DMs where you're actually funny? 

The coffee chats where you solve their entire business model in 47 minutes? 
(you need to stop that anyway)

The "we should totally work together" conversations that feel like you finally found your people?

The platform can't see any of it.

Your relationships are invisible unless they're public.

So if you're....

– best clients aren't commenting
– your dream collaborators aren't sharing
– your actual humans aren't showing up 

where the robot can 𝘴𝘦𝘦 them doing it... 

the algorithm thinks you're sitting in an empty room talking to yourself.

And it's definitely not setting you up on any blind dates with new audiences.

Cool cool cool. Love that for us.

We're out here trying to build real community and run actual businesses, and these absolute geniuses keep rewriting the rules like we don't have sh*t to do.



But here's what I'm watching 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 work:

1 / You have to engineer the overlap now.

2 / Comment in rooms where your 𝘯𝘦𝘹𝘵 clients are. 
( Bring a jacket or personality...it's cold AF)

Not just your cozy little echo chamber where everyone already loves you.

3 / Save content from people whose audience you want. 
(I know. Feels weird. Do it anyway.)

4 / Get your people to share your work.

That's how the model figures out who the hell you're for.



The algorithm rewards substance now. Not "great post, bestie!" 𝘈𝘤𝘵𝘶𝘢𝘭 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴.

So yeah. 

Your offline relationships still matter, but if those people are lurking like they're watching you through a window, the model thinks you're a lonely cat lady with a sad little blog.

What's something you've done (on purpose or completely by accident) that actually got you in front of a new audience here?

I'ma dyin' to know.

PS: Go on and share...it'll help us both. Please and thank you.

Alana Sparrow 

Making Leaders Irreplaceable (+$250K) | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Strategist | NYS M/WBE

I've had people say, can I sliiiide into your DMs?

( this is not a children's playground jeff )

You should be completely honest.

You should say,

Hey, can I, um walk
awkwardly into your
DM region?

Can I roll into your
DMs like a potato
going down a hill?

Jeff, here's a powerful tip that changed my
connection game forever:

Personalization + Familiarity + Affinity = 👯‍♀️👯‍♂️

For example:

1. I say why I want to connect [build]
2. I mention something familiar [resent post]
3. I marry their interests and mine [shared insights]

This is how I have an +90% acceptance.
And why I’ve grown a +65% ideal audience so fast .

I don't randomly connect; I strategically request.

Bonus tip:
Use the first line to say why you want to connect
↳ Use the second line to resonate with their interests

Real life example:

"Hey Howie, we both breathe air so would love to connect. Ha, jokes aside, would be honored to have you in my connections, and to bring some branding value to your feed too."

Bonus bonus tip:
You can skip a note if you have a solid well positioned profile or you've had good dialog in the comments.

PS: Join my newsletter for regular goodness not shared here: https://lnkd.in/eACn29sZ

Hot take: your "brand voice" isn't the asset. 

( this wacky thing is )

Your nervous system is.

Most people build backwards.

Pick a personality...

quirky! 
relatable! 
no-BS!

then stuff their actual thinking into it like a Lithuanian grandma making sausage.

Works great until someone disagrees with you in the comments.

Then it's just... 𝘥𝘦𝘧𝘭𝘢𝘵𝘦 𝘴𝘰𝘶𝘯𝘥𝘴.

𝗬𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗮𝘁𝗰𝗵 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗯𝗮𝗰𝗸𝗽𝗲𝗱𝗮𝗹 𝗶𝗻 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲?

The wobble. The qualifier. The "well what I 𝘳𝘦𝘢𝘭𝘭𝘺 meant was..."
(so awkward)

Your body registers it before your brain does.

That's not a voice problem. 
That's a calibration problem.

Your tone is just your nervous system protecting ideas you haven't fully moved into yet.

Like wearing someone else's shoes and hoping no one notices you're walking weird.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝘄𝗶𝘁𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗺𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗿𝗮𝘁𝗲𝘀:

Their voice isn't something they built.

It's what got left behind after they stopped performing and started inhabiting.

You can borrow syntax. Copy cadence. Mimic structure.

But you can't rent someone else's conviction and expect it to hold your weight when the room gets spicy.

𝗧𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘄𝗵𝗼 𝗱𝗼𝗻'𝘁 𝗴𝗲𝘁 𝘀𝗵𝗮𝗸𝗲𝗻?

They've just done the work to inhabit what they're saying.

So their voice isn't a costume. 
It's just them, standing still.

Which sounds boring but is actually magnetic as hell.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲 𝗳𝗲𝗲𝗹𝘀 𝗳𝗿𝗮𝗴𝗶𝗹𝗲, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗰𝗹𝗮𝗿𝗶𝗳𝗶𝗲𝗱 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗻𝗰𝗲 𝘆𝗲𝘁.

Stop polishing delivery.

Start living into what you actually believe.

The way you say it will sharpen itself.

That's how you build a signal strong enough to survive scrutiny.

And weird enough to be worth the premium.

PS: If you had to teach this, where would you start?

PPS: Follow for more branding truth bombs M-F 6:30am EST. Ring my bell boop.

How to win at failing on LinkedIn ↓

( steal this DM strategy ) 

I’ll give him credit…he played the long game…and is now working on his ‘priorities.’

In all seriousness, of all the platforms not to be a creep on it’s this one.

Why Alana?…. Do tell!

Well Mark…this platform is directly tied to your livelihood like no other. 

Jobs, careers, and businesses are all tethered here.

Don't be a dope and fook things up for yourself in the worst way.

For the rest of you who have your priorities in order...connect with 10 relevant people today.

Making Leaders Irreplaceable (+$250K) | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Brand Strategist | NYS M/WBE

If I ever became stuck in a job again…  

( the exact 4 things I'd do )  

It wouldn’t start with updating my résumé. 

Or posting a single piece of content. 

Or rewriting my LinkedIn headline.  

It would start with getting 𝘤𝘳𝘺𝘴𝘵𝘢𝘭 𝘤𝘭𝘦𝘢𝘳 on four things:  

1. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁?    
Not the vague version. 
The real one.    
The work that matters. 
To me.     

2. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗯𝗿𝗶𝗻𝗴?    
Not just skills. Value. Perspective. Power.    
The stuff that changes outcomes.     

3. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝗶𝘁?    
Stay. Leap. Lead. Build. Shift.    
Doesn’t matter... until I know.     

4. 𝗪𝗵𝗼’𝘀 𝗶𝘁 𝗳𝗼𝗿?    
A company. A cause. A client.    
If you don’t know who you’re calling in, no one hears you.  
Without this fundamental clarity?  

–  It creates friction. 
–  You lose momentum. 
–  You start second-guessing. 
–  You might even lose 𝘵𝘳𝘶𝘴𝘵...in yourself or from others.  

And that’s not just a professional problem. That’s a personal one.  

Maybe you like the work but 
hate the environment.  

Maybe you’re in the right room 
but they don’t see you.  

Maybe you’re in the wrong industry, 
chasing someone else’s definition of success.  

And NO...
entrepreneurship isn’t the answer for everyone.  

I’m not here to sell it. 
Unless it’s what you 𝘳𝘦𝘢𝘭𝘭𝘺 want. 

And it gets you where you’re 𝘳𝘦𝘢𝘭𝘭𝘺 going.  

But this? This is for everyone:  

–  You deserve to feel fulfilled in your work. 
–  To see the ripple effect of your contribution. 
–  To know you’re making an impact.  

And if you’re an employer reading this:  

Companies are healthier when people know their worth. 
Teams are stronger when clarity drives action. 
And lives change when people stop settling.  

So….  

–  Don’t rewrite your résumé. 
–  Don’t update your title. 
–  Don’t post a single thing...  

Until you know exactly what you want, what you bring, what you’re here to do, and who it’s for.  

Clarity isn't a warm-up.  

Its the work. 
It’s the shift. 
It’s the difference.  

Don't move until you've got it. 

PS: applies whether you feel stuck or not. Too many of ya’ll are underpositioned. This should help.

taplio

The Battle

Frank Velasquez

Alana Sparrow

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taplio

The Battle

Frank Velasquez

Alana Sparrow

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

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