I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

Finding good ghostwriters is almost impossible. Most have writing skills or LinkedIn knowledge. Rarely both. These are three types:

Writers who know how to write but have no LinkedIn experience. They don't know yet what makes a good post stand out. But they easily could if they know how to hook people.

LinkedIn creators who are good at their own content but can't shed their voice for someone else. Just because things work for them doesn't mean it works when they do it for somebody else. It's hard to find the tone of the client and make it sound like them.

And then there are people who've done this for multiple clients across different agencies. After writing for different clients, taking on someone new is almost straightforward. 

(These have been extremely hard to come across 🥲)

A client I recently took on has a style similar to that of someone I worked with before. I had to experiment on that previous client to nail the tone of voice and writing style. That gave me what I needed for the next one.

That's why hiring is so difficult. It's usually one or the other. It's hard to find the mix. There's always a learning curve, and it can be very long. You might be very good for some types of people and writing styles, and not for others.

I've been able to be adaptable. 

But even for me, it's not always the case.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

At the end of 2025, I moved to a new place and decided to transform the guest bedroom into a proper home office. Not just a desk pushed against the wall - a full setup fitted to my needs.

I kept thinking about the desk I had back in China. So I went all in. Researched the plank of wood, the color of the paint, bought a bunch of accessories, and a new desktop. As I kept doing research on IG and YouTube for office aesthetics, I caught myself thinking: why am I not doing the same thing for my content and eventually my clients' content?

The research and aesthetics of how I wanted my personal office to be led to a new save list on different storytelling styles, new content pieces, and different ways of sharing content I want to try in 2026. 

Realized I can't find fresh angles by studying the same platform all day. Sometimes you need to step outside your feed. Just because of this, I think the investment in the new office is already paying off.

2 years ago, I left my job in China at 30. I had no backup plan and no idea what I'd do next.

I'd spent seven years building systems for companies and agencies there. Scaling social media departments from scratch. Managing email marketing campaigns that generated millions for clients. But I didn't want to stay there anymore.

So I moved back to Ecuador and figured it out.

Today, I'm growing a LinkedIn ghostwriting agency. We grew from 2 to 8 clients in 2025, and we want to double that number this year. 

In 2025 alone I did: 500+ posts for my clients, 17,060 followers, 5.2M impressions.

That’s two years of trial and error on LinkedIn. Testing what captures voice and what clients actually respond to.

Turns out you don't need a perfect plan. You just need to be willing to figure it out as you go.

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I broke LinkedIn's number one best practice, and engagement actually went up.

I started writing on LinkedIn in 202,3 and there was a particular style that was working. One-liners. Short hooks. Line breaks everywhere. Some people still do it, but it's clear that it has caused some fatigue all across. 

Although big creators who focused on building solid communities still thrive with that. After all, it's not just the formatting.

However, in the niche we are in, we stopped using what we thought were best practices. For some of our clients, one-liners don't work. They think it's cheap. They think you're trying too hard. Big bulk paragraphs actually work very well. But then there's an art to what is a good paragraph.

The hard part is knowing when to break the "rules" versus when to follow them. 

That's where most people get stuck. 

They either follow best practices blindly or reject everything because they want to be different.

I guess the point is that playbooks are starting points, not the gospel.

I came across a clip from Anthony Smith, the editor for The Diary Of A CEO, where he explains how he needs to justify every single edit decision. It hit me immediately.

In my case, when writing for a client, every single line needs a reason to be there. There are many ways to write a hook. I need to justify why I think that hook will perform over others. Could be because others in that niche do it. It could be because it stacks credibility or shows contrast. It could be because it starts with a personal story, and that has worked in the past for that client.

Same with the stories we tell in the post. Does this benefit or entertain our audience? Is there clear value to them? Is there a lesson or advice they can take away from reading this? We try to justify every single line.

What Anthony said about his trailer editing process applies directly to ghostwriting: if someone asks why you chose this approach, you should be able to explain it. Not just "it sounds good" - actual reasoning based on what's worked for this client, what performs in their niche, what their audience responds to.

It holds you accountable. Makes you think harder about every element you're adding. And if you can justify it, it's meant to be there.

Want faster decisions from clients? Do 90% of the thinking first.

I used to send messages asking what we should do about something. Then I’d wait three days for a vague response that created more questions. The content would inevitably be delayed. 

Now, I’d rather present three options, recommend one, and ask for a yes or no.

It’s not that clients don’t want to help. It’s that open questions require way more mental energy than reacting to something concrete. 

When you ask someone to figure out the approach from scratch, you’re asking them to do work. When you present options, you’re making it easy to steer.

My job isn’t to make people do the hard thinking. It’s to do the thinking, then make it easy for them to decide.

So how did you end up writing with Harry Phokou ?

Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

I didn’t start out with investors, fancy titles, or a huge team.

I started out with one thing: a belief that your story is your most profitable asset.
And I’ve been proving it ever since.

In just the last 2 years, I’ve helped founders and coaches turn LinkedIn & Instagram into growth engines:

1. 1,000,000+ impressions in 90 days for a D2C/B2C founder in the soft furnishing industry

2. 3,000,000+ impressions + 10+ leads in 30 days for a wellness coach (and $1,000 revenue directly from content)

3. A fintech founder landed investment & merging opportunities from one brand story post

4. Increased engagement for brands like Makeupaura, Stay Delight, Jaydev Lifespace by over 200%

Not bad for “just content,” right?

What I do isn’t about vanity metrics. It’s about building you a personal brand that:

- Pulls in verified leads on autopilot
- Attracts speaking opportunities + investors
- Helps you hire top talent without chasing
- And turns your name into a trusted brand that sells before you even get on a call.

If you’re ready to stop blending in and start leading, let’s chat.
Head to the featured section to book a call.

Chipra Singh

Stop following a checklist to build a Personal Brand. 

Posting daily, 
50 comments a day
Sharing struggles stories 

Linkedin is full of these advices and yes it would help you grow initially.

But then you will dilute your Personal Brand. 

I have seen this with the clients who have seen incredible growth and results.

They all share their opinion, learnings and their journey. 

They are ready to experiment and are not afraid of getting failed. 

And this is what has helped them build authority on Linkedin. 

If you are feeling stuck on why you are not growing on Linkedin.

Allow yourself to experiment more
Say on the topics that you truly wany to speak.

Trust me it will take time but you will get good results. 

What is one advice you followed for growing on Linkedin but, it didn’t work for you ?

Chipra  Singh

Scaling B2B Founders, Health Coaches & D2C Brands with Personal Branding, Ghostwriting, & Outreach on LinkedIn + Instagram + Twitter | 40+ Brands Scaled.

I joined as a writer but instead I was doing 100 comments per day on linkedin. 

When I took up the project I thought that most of my time would go in writing. 

But mostly I was replying to comments, handling DMs, and engaging on other people’s posts. 

I was irritated and felt like my creativity was wasted but since it was my first project I didn’t want to lose it.

I did it for 3-4 weeks and when I finally started writing posts, I was surprised at how it helped me write excellent posts.

While engaging, I was not just not commenting, I would spend most of time, 

- Reading competitors' content.
- Observing the kind of posts people engaged with.
- Noticing the questions people asked again and again.
- Seeing what content people enjoyed and what they ignored.

I never enjoyed that role, but still indirectly it helped me get better at my research.

When you are just starting you might not get projects as per your liking but don’t say NO, give them a chance because it will eventually help you earn more.

Which is one project that you took and disliked it completely but now feel proud that you did that project ?

Most viral content I’ve written for my clients didn’t come from scrolling LinkedIn.

It came from deep research and understanding what clients has experienced. 

That’s why I spend more time on 

Reddit communities to read about what everyone is talking.

Twitter, to find out latest trends and topics.

Google, to understand what’s happening in an industry

ChatGPT (deep thinking mode) or Perplexity to research or explore angles I might miss

Sometimes Instagram or YouTube, just to see what others are talking.

Once I have the topic, then I add the clients pov and work on drafting the content.

With A.I, now anyone can write on generic topics. 

But if you truly want to build the authority, 

Spend more time on finding the right topic.
Share more from personal learnings.
Add your honest opinion to the trending topics.

This is how you make your content worth reading.

In my first year of freelancing, I lost over $3000 without even realizing it.

When I started freelancing, my only goal was simple:
“Get clients.”
And I did.

My days looked like this:

📍 Writing for clients
📍Designing stuff for them
📍Managing calls, follow ups, reports
📍Sending invoices, doing revisions

I was the writer, designer, manager, accounts, everything, actually I was working 9–10 hours a day, always tired, and still not growing.

Looking back, these 3 mistakes cost me the most money and energy:
No clear process for getting leads
I relied referrals, DMs and random cold outreach

One month I had 3 new clients.
Next month I had zero.

Because I had no:

📍Clear offer
📍Simple lead gen system
📍Weekly actions to bring new people in

When 2 clients left at the same time, my income dropped overnight.
If I had a basic system, I wouldn’t have panicked that hard.
Delaying systems because “I’m still small”

I kept telling myself:
“I’ll create a proper process later.”
“Let me get a few more clients first.”

So I delayed:

- Onboarding documents
- Basic contracts
- Content and outreach routine
- Simple tracking of income and goals

The result?
Everything had to be done from scratch every single time.
More time, more confusion, more mistakes.

I thought I was “saving time.”
I was actually losing money and burning energy.

Not hiring or collaborating to save money
I wanted to “do it all myself.”

Design, strategy, writing, client calls, follow ups.
It felt cheaper.

But this is what really happened:

- I said yes to projects I didn’t have capacity for
- I under-delivered on some work because I was exhausted
- I had to say no to good leads because I couldn’t handle more
- If I had collaborated with a designer or another writer early on,
- I could have taken more projects and done better work.

What I do differently now:
- I treat lead generation like a daily task, not a “when I get time” thing
- I set up simple processes before I desperately need them
- I pay people so I can buy back my time and energy

If you’re in your first year of freelancing, learn from my mistakes.
You don’t need to wait till burnout to take your business seriously.

Which one of these 3 are you currently stuck in?

I quit as a writer and linkedin strategist.


This is what most people think I am going to do because AI is here. 

Honestly AI is everywhere from 
WhatsApp messages, emailers, reels, content, articles, videos.

Yes barrier to entry the bar has gone ever lower.

Now anyone can write and find strategies using A.I

I don’t hate Ai, it would be stupid to say that because it has helped in simplifying so many tasks at work. 

But contrary to what everyone says, I believe it’s that human writing is still going to rule. 

People are now craving real and rawness instead of perfect polished content.

Soon human storytellers will have an advantage. 

People will pay premium for human stories. 

So no matter what anyone says, 
I know that I can excel and you can too if you if use your human brain with AI rather being dependent on AI for creativity.

Do you also feel bored of watching same polished content everywhere ?

You want to make money from LinkedIn but you’re stuck in likes, impressions, and scrolling.

You are not alone, I was there too.

Posting randomly, checking notifications after every like and spending hours engaging.

It felt draining and I wasn’t making money.

Here is what I actually did and you can do it too to monetise your Linkedin.

1) Get intentional with posting
Posting randomly keeps you invisible.
Clarity helps you make money.

Pick your niche, 

For me, it’s personal branding and LinkedIn growth.

The goal is to make any one understand what you offer after reading 2-3 of your posts. 

2) Fix your profile before you post more. 

Your content creates interest.
Your profile converts it.

You banner, headline and bio should communicate what you do and who you help. 

Example:
If you help founders with LinkedIn growth, your profile should clearly say:
“I help founders turn LinkedIn into a lead channel through content and positioning.”

3) Measure the right things

Likes and followers feel good. I’m not saying ignore them.

But start watching:

• Who likes your posts consistently
• Who visits your profile again and again

When you notice them, don’t wait. Start conversations in the DMs. 

4) Stop engaging mindlessly

I’ve said this before, and I’ll say it again.

Don’t waste time engaging with everyone.

Have a clear engagement strategy:
• Engage with people at a similar stage as you
• Engage with people who are just starting out
• And always, always engage with your ICP

This will help you build relationship and visibility.

5) Outreach (I wish I started this earlier)

I like using Sales Navigator to find the right people. 

One thoughtful message to the right person beats 50 random DMs any day.

If LinkedIn is not bringing you leads right now, it’s not because the platform is bad.
It’s because the strategy needs fixing.

If you need my help in making linkedin your money making channel. Send a DM.

Here me out, Building a Personal Brand can be exhausting.

When I started , more than tips on how to build a Personal Brand , I had to learn 

1) Not comparing my day 1 to someone’s day 100.

2) Not expecting results quickly after posting for a few months. 

3) Not to fall for fake success stories and results. 

4) Not letting post failures decide how I feel. 

5) Spending my time mindfully on Linkedin. 

And the most important 👇🏻

Patience to keep trying, failing and trying again.

It looks easy when you see any one building a Personal Brand and earring alot of money. 

But the truth it needs alot of hardwork , determination and consistency.

What is the one lesson that you had learn ?

This is my first time ever doing a podcast. When Arnika Bhardwaj reached out to me asking if I can share my freelancing journey on SISCAST.

I was not sure, how will I share what I learned by trying and failing.

But I loved doing it, I have been extremely honest about how I grew as a freelancer. 

Hope it will help you in your freelancing journey and you enjoy listening it :)

I help Indian Executive & Leadership Coaches optimize their LinkedIn with premium graphics + high-converting copy - done-for-you in just 2 weeks | DM “Audit”

Everyone wants to:
✔ earn money online
✔ work on their own terms
✔ escape a boring degree/job

But most people are stuck in planning mode.

This week, we sat down with a woman
who actually executed.

Just:
1 skill
1 laptop
1 DM
…and her life changed.

Chipra Singh is now earning ₹2–2.5 lakhs/month
as a personal branding strategist.

Inside the episode:
- How she built her offers
- How she handles multiple clients
- DM + Follow-up messages (copy them!)
- Step-by-step guide to your first ₹10K
- Why English is NOT a barrier in 2026

If you're serious about freelancing,
this episode is your action plan.

You don’t need permission.
You need work ethic + clarity + consistency.

SISCAST New Episode OUT NOW
Link ( https://lnkd.in/g66GFsdf )

taplio

The Battle

Frank Velasquez

Chipra Singh

Followers

Posts

Engagements

Likes

Performance ScoreFrank Velasquez's LinkedIn Performance

Performance ScoreChipra Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Frank Velasquez

Chipra Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

Performance ScoreChipra Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Velasquez's LinkedIn Performance