Somos Digital

• Led a Diverse Team: Managed project managers, designers, specialists, and KOL managers, fostering collaboration and innovation.
• Brand Collaboration: Partnered with industry giants like Edifier, XPeng, Amazfit, and Toshiba to align marketing strategies and drive success.
• System Optimization: Enhanced reporting, content creation, and KOL management systems to streamline processes and improve efficiency.
• Performance Metrics: Established and monitored KPIs, leveraging insights for continuous performance evaluation and improvement.
• Sales Generation: Orchestrated campaigns generating over $250,000 in sales, reflecting strategic execution and market understanding.
• Service Innovation: Introduced and implemented cutting-edge services like email marketing, aligning with emerging trends and customer needs.

Social Media Director

PLUSMINUS AI

• Email Marketing Pioneer: Built an extensive Email List of over 50,000 subscribers, leveraging targeted content and engagement strategies.
• Customer Engagement: Achieved 1000+ verified Amazon reviews, reflecting a commitment to customer satisfaction and product excellence.
• Digital Expansion: Established a Shopify website for enhanced sales and customer support, optimizing the online shopping experience.
• Social Media Growth: Cultivated an Instagram audience of 40,000+ followers and 400 Youtube subscribers, demonstrating social media savvy.
• Community Building: Built and managed a thriving Facebook Group, fostering community engagement and brand loyalty.
• Influencer Marketing: Launched influencer, ambassador, and affiliate programs, tapping into influential voices to amplify brand reach.

Marketing Director

kù Marketing

• Strategic Consultation: Conducted client consultations, strategy and content creation, competition research, hashtag research, and KOL outreach, aligning with client goals.
• Instagram Growth: Provided strategies to 70+ Instagram accounts, resulting in thousands of new followers and enhanced brand visibility.
• Creative Campaigning: Crafted campaign proposals, including concept, message, and strategies, maximizing promotion impact and audience reach.
• Lead Conversion: Designed an Engagement Funnel to transform cold leads into warm leads, optimizing the customer journey.
• Co-Branding Success: Collaborated with other brands for professional promotional campaigns (Co-Branding), driving audience growth and market presence.

Renewal by Andersen

•	Processed orders, deposits and handled final payments for all Northern Indiana jobs
•	Organized and managed new sales, measurement files, pending orders, order files, and completions
•	Provided a link between Reps, technicians, upper management and customer

Administrative Assistant

National Institute for Fitness and Sport "NIFS"

• Built daily relationships with 20+ members by providing them with top-notch customer service
• Enhanced member’s experience by conducting projects and tasks that would not interfere with the their fitness practices

Maintenance

Tierrabuena S.A.

•	Organized acquisitions of two properties by conducting market research and valuating comparable prices of real estate properties currently available in the market
•	Collaborated with senior partners in buy and sell transactions, with valuations of up to $200,000

Assistant Analyst

IUPUI

•	Clarified grammatical and verbal concepts to Spanish students resulting in higher classroom performance and improved pronunciation
•	Developed a plan to carry out the process of instructing 25 students through out the academic semester, in both privately and in small groups

Independent Spanish Tutor

I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

In 2015, I was cleaning locker rooms at a gym in Indiana. That was my first job after graduating from college.

I was there for like eight months. Then I became an admin assistant for a window company, filing repair orders and organizing invoices. 

Not exactly where I thought I'd end up with a finance degree.

But while I was organizing receipts during the day, I was teaching myself Facebook ads at night. Building websites. Growing Instagram accounts. 

I just did cause I started liking it. 

2016: Moved to China. 

2017: Those side projects became the actual job. Companies in China needed someone who knew Western social media. I kept adding skills. Email. Content. Social management. By 2019, I was a director at an agency handling the team operations.

Four years later, in 2024, I quit. Stable salary. Established role. But something wasn't right. I wanted to move back to Ecuador to be closer to family. 

Just thought: "Now what?"

That's when I went all in on LinkedIn. 

- Figured out how this platform works. 
- How to write for myself. 
- Then, how to write for others without it sounding like me.

Today, I'm helping grow another agency with the same systems I spent years learning and developing. We started back in January 2025 with 2 clients, and we are now at 9 clients and over $30k/month.

At the time, I had no idea where all those side projects would lead. But glad I got started.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

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I work across three time zones every single day. It's not as smooth as people think.

5am: Check Slack from Ecuador before the gym. Make sure nothing's on fire.

9am: Meetings with the team in Cyprus and Europe.

Afternoon: Create content. Handle client work.

People love the idea of working remotely across continents. Sometimes it lives up to the hype. I worked from Buenos Aires for a month, spending afternoons with my nephews when I'm free.

𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀:

- Freedom to be in Ecuador with family instead of relocating for work
- Can work from anywhere as long as systems hold

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁:

- Sleep is harder. Always thinking something might break while I'm offline
- An early meeting in Europe means I have to adjust the schedule
- Time zones dictate everything. There's no real "off"

All clients have different schedules, travels, and meetings. Sometimes there are no notifications. Sometimes they all come at once.

I already did this while I was living in China and had to travel. Managing teams in different continents, working evenings to handle operations. Just different time zones then.

What this taught me: I had to become a calendar person. I've never been this organized. But it forced me to.

Anyone else managing multiple time zones? How do you actually disconnect?

Crazy to think I've published 421 posts so far this year. 

We are adding all sorts of new graphs and dashboards to track our progress and be able to see what's coming up more easily. 

For context, we began with two clients in February and March. We'll be 9 or 10 by the end of November. So it's easy to track things when you have up to 4-5 clients. 

But anything after that starts to get messy, especially when you have to take into consideration timelines for things like client interviews (and their prep), choosing which ideas to write about, drafting them, and having them reviewed internally, and then having the client approve them.

But as we do that, we are finding out these cool stats. Figuring out what content has been working consistently across clients and what elements are recurring in those top posts, etc

Bestactik

• Helped over 100 clients land interviews and opportunities in top companies including Amazon, Boeing, Colliers, Delta Airlines, Facebook, FourSeasons, Google, Grammarly,  IBM Consulting, Infosys, Jones Lang LaSalle, Majid Al-Futtaim, Oliver Wyman, Qatar Airways, RBI, Roche, Royal Bank of Canada, Royal Caribbean, Spotify, Wix, Visa, Zoopla, and many more.
• Secured $Millions in Compensation Packages, Bonuses, Benefits, Equity plans, and RSUs, ranging from Low-$100Ks to over $0.6 Million in Yearly Compensation packages

In short, I help clients uncover their full professional potential, show them how to build their professional brand, and use that professional brand to get the job they want. All of this without the need of submitting applications.

Lead Career Strategist & Career Consultant

• Created Proof of Concept for Career Strategy Program, where we'd work on building a new Professional Self Image, followed by a Customized Career Strategy, and executing through specific, subject-driven tactics. 
• Helped Sr. and Jr. professionals design their dream life, through the attainment of their dream job and most importantly, their dream work culture.

Career Strategist and Career Coach

• Performed +500 interviews in 4 continents including North and South America, Europe, the Middle East, and Asia; closed Interviews valued in over $1Mn in cumulative compensation as a Sr. Analyst  
• Supported Investment Banking CFO secure a +€4Mn Package at a top European Bank; enhanced Executive client's transition from Latin American Banking to UK Capital Markets Industry

Interview Coach and Strategic Advisor

• Performed +1,000 Resume and Cover Letter reviews and edits; wrote Resume copy for Professionals in the IT/Tech, Data, Finance, and Engineering industries
• Created specialized ATS-proof Resume and Cover Letter templates, based on Top ATS Systems Taleo, Brassring, and iCims
• Created ground-breaking professional-experience audit formula (C.E.O. Experience Formyula™) to generate accomplishments-based, extremely relevant Resume Copy

Certified Resume Writer

Santander Corporate & Investment Banking

• Designed, built, and implemented a full-scale Operational Risk, Internal Control SOX Model in Santander's Investment Bank, Santander London Branch (SLB - +$80Bn in assets) while championing a customer focused culture that leveraged relationships, systems, and knowledge. Reported directly to the CFO with a dotted-line report to CEO

Head Of Internal Control

Santander Asset Management

• Supported the strategic planning and analysis of €180Bn+ AuM and 12 business-unit reporting while leading the enterprise-wide IBM's Cognos & TM1 ERP system implementation in Europe, North, and South America; Reported directly to Finance Sr. Manager, with dotted line to CFO; Promoted to SCIB position due to top work ethic, and delivery

Sr. Finance Associate, CFO's Office

Logicor (The Blackstone Group)

• Managed financial reporting and operations of an €8.3 billion logistics real estate portfolio, comprising of over 130 million sq.ft. in 18 countries spread across all European regions. Evaluated and validated the financial reporting data and data system transition from Excel-based reporting to the new ERP system.

Portfolio Associate

Embry-Riddle Aeronautical University

Full-Time Graduate Student - Thesis Writing and Review

Gulfstream Aerospace

• Integrated advanced analytic systems into industry-leading spare parts inventory ($1.3 Bn) through the advanced use of Excel, VBA modelling, Access, SQL and Tableau, IBM Cognos, and QlikView

Sr. Bus. Process Optimization Analyst - Graduate Mgmt. Program (GMP), Global Product Support

Worked as a Research Analyst in the following projects:
• Conduct high-stakes safety analytics and statistical analyses for FAA-driven research needs as part of my involvement in the Flight Department's Research efforts. 
               

Authored Reports:

Full-Time Graduate Student  -  Flight Department Graduate Research Assistant

Behr Paint Company

•	Supported the implementation, and execution processes of Behr's expansion in Latin America
•	Constructed the Chile FP&A Process including budgeting, forecasting, and variance reporting
•	Evaluated and monitored POS sales performance at a weekly and monthly level for regional Sales Director of South America business.
•	Served as LATAM’s BI and market research liaison to Masco International headquarters
•       Performed research and feasibility analyses on Chilean, Argentinean, Colombian, and Brazilian      markets

International Financial Analyst

Lehman Brothers - Archstone Properties

• Supported the budgeting, planning, and forecasting of a +30,000 unit, +100-property, residential and commercial real estate portfolio
• Created and maintained DCF valuation models underwriting +$200M institutional quality                        multifamily assets; Implemented budget vs. pro forma analyses in 14 new property acquisitions
• Maintained and updated the portfolio's special projects and lease documentation records             
• Built monthly and quarterly KPI reporting process including vacancy and lease renewal metrics 	
• Performed ad hoc analysis, identified trends, and implemented revenue enhancing and expense mitigation initiatives performing the necessary corrective actions and accounting journal entries
• Attended VP meetings, translating performance metrics to inform business decisions; served as liaison to field management communicating financial goals and providing ad hoc analytical tools 
• Formed part of Archstone's scrapped IPO and subsequent $16-billion sale

Financial Analyst  -  West Coast Operations

Loyola Marymount University

• Analyzed Voluntary Environmental Programs (VEPs) including the ISO 14001 and local Mexican Clean Industry standard. Contributed to PhD.-level research publication regarding the environmental, quality control, and licensing obstacles that Mexican small and medium agricultural exporters encounter in international trade.

• Created a full-scale Qualtrics Software survey to collect data from Mexican exporters and for analysis of the licensing trends.

Publication:
"Spillover effects of voluntary environmental programs on greenhouse gas emissions: Lessons from Mexico."

Graduate Research Assistant - RAINS Research Fellow

Ready To Land Your Dream Career? | DM Me To Get My Linkedin Dream-Job Messaging Guide

“I thought I just needed a Resume and a Linkedin makeover, but after talking to Gonzalo I realized I could live to my full potential. I ended up landing my dream job - if someone questions it works, it works maybe too well”. 

I’m going to start off with an unpopular opinion, but as an industry expert who’s actually gotten results time and time again, it’d be unethical to not mention this.

It seems like this “misunderstanding” is the root of today’s job seekers' problems. Really not their fault either, as:

• Resume “professionals” who never take accountability for results
• Career coaches who’ve never landed their own dream job, so they speak off theory (instead of practical results)

Lead them to think this is all they need, making for an easier sale, but not the truth either.

Anyway, what’s this unpopular opinion?

The fact that a resume won’t be everything you need to land your dream job.

Sure, it can get you past the ATS system, but what after that? Do you think you will stand out doing what everybody else is?

If you really want to stand out as the #1, you have to give them reasons to like you. Few ways you can do that, but from experience, where I did 167 interviews in 4 months - the best way is with…

“Congruent pre-suasion”.

That is, the art of positioning yourself as THE choice before the first interview. I.e. your interview persona matches up with your self-image (more on that later). Subtle things that’ll give you a huge upper hand.

And that’s what brings me here today.

Not going to cover everything now, but so you get a hint of how well this worked, let’s say I went from barely getting an “Intern” job - to landing my dream job as Head of Internal Control of Europe's largest bank.

Don’t think I need to explain what this did for me financially, but one thing people don’t realize, is the “lifestyle design” it brings. Where I am able to travel the world with no fear, as I know I can get a top job whenever I want. 

This has brought so much freedom to my life, that I’ve decided to help others do the same.

Might sound a little exaggerated, I know - but give me 45 minutes and you might see differently.

Worst case scenario, you become aware of a blind spot in your approach before you put too much time and effort into finding a new job.

Best case scenario, you allow me to fix this blind spot - help you get your dream job (and make more money as well).

Sounds fair? A 45-minute strategy session in exchange for a potential lifetime of rewards?

If so, hit “Strategy Call” above, and I’ll be in touch within 24 hours.

-Gonzalo

taplio

The Battle

Frank Velasquez

Gonzalo Hurtado, MBA, MSc

Followers

Posts

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Performance ScoreFrank Velasquez's LinkedIn Performance

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taplio

The Battle

Frank Velasquez

Gonzalo Hurtado, MBA, MSc

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Velasquez's LinkedIn Performance