I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

Finding good ghostwriters is almost impossible. Most have writing skills or LinkedIn knowledge. Rarely both. These are three types:

Writers who know how to write but have no LinkedIn experience. They don't know yet what makes a good post stand out. But they easily could if they know how to hook people.

LinkedIn creators who are good at their own content but can't shed their voice for someone else. Just because things work for them doesn't mean it works when they do it for somebody else. It's hard to find the tone of the client and make it sound like them.

And then there are people who've done this for multiple clients across different agencies. After writing for different clients, taking on someone new is almost straightforward. 

(These have been extremely hard to come across 🥲)

A client I recently took on has a style similar to that of someone I worked with before. I had to experiment on that previous client to nail the tone of voice and writing style. That gave me what I needed for the next one.

That's why hiring is so difficult. It's usually one or the other. It's hard to find the mix. There's always a learning curve, and it can be very long. You might be very good for some types of people and writing styles, and not for others.

I've been able to be adaptable. 

But even for me, it's not always the case.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

At the end of 2025, I moved to a new place and decided to transform the guest bedroom into a proper home office. Not just a desk pushed against the wall - a full setup fitted to my needs.

I kept thinking about the desk I had back in China. So I went all in. Researched the plank of wood, the color of the paint, bought a bunch of accessories, and a new desktop. As I kept doing research on IG and YouTube for office aesthetics, I caught myself thinking: why am I not doing the same thing for my content and eventually my clients' content?

The research and aesthetics of how I wanted my personal office to be led to a new save list on different storytelling styles, new content pieces, and different ways of sharing content I want to try in 2026. 

Realized I can't find fresh angles by studying the same platform all day. Sometimes you need to step outside your feed. Just because of this, I think the investment in the new office is already paying off.

2 years ago, I left my job in China at 30. I had no backup plan and no idea what I'd do next.

I'd spent seven years building systems for companies and agencies there. Scaling social media departments from scratch. Managing email marketing campaigns that generated millions for clients. But I didn't want to stay there anymore.

So I moved back to Ecuador and figured it out.

Today, I'm growing a LinkedIn ghostwriting agency. We grew from 2 to 8 clients in 2025, and we want to double that number this year. 

In 2025 alone I did: 500+ posts for my clients, 17,060 followers, 5.2M impressions.

That’s two years of trial and error on LinkedIn. Testing what captures voice and what clients actually respond to.

Turns out you don't need a perfect plan. You just need to be willing to figure it out as you go.

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I broke LinkedIn's number one best practice, and engagement actually went up.

I started writing on LinkedIn in 202,3 and there was a particular style that was working. One-liners. Short hooks. Line breaks everywhere. Some people still do it, but it's clear that it has caused some fatigue all across. 

Although big creators who focused on building solid communities still thrive with that. After all, it's not just the formatting.

However, in the niche we are in, we stopped using what we thought were best practices. For some of our clients, one-liners don't work. They think it's cheap. They think you're trying too hard. Big bulk paragraphs actually work very well. But then there's an art to what is a good paragraph.

The hard part is knowing when to break the "rules" versus when to follow them. 

That's where most people get stuck. 

They either follow best practices blindly or reject everything because they want to be different.

I guess the point is that playbooks are starting points, not the gospel.

I came across a clip from Anthony Smith, the editor for The Diary Of A CEO, where he explains how he needs to justify every single edit decision. It hit me immediately.

In my case, when writing for a client, every single line needs a reason to be there. There are many ways to write a hook. I need to justify why I think that hook will perform over others. Could be because others in that niche do it. It could be because it stacks credibility or shows contrast. It could be because it starts with a personal story, and that has worked in the past for that client.

Same with the stories we tell in the post. Does this benefit or entertain our audience? Is there clear value to them? Is there a lesson or advice they can take away from reading this? We try to justify every single line.

What Anthony said about his trailer editing process applies directly to ghostwriting: if someone asks why you chose this approach, you should be able to explain it. Not just "it sounds good" - actual reasoning based on what's worked for this client, what performs in their niche, what their audience responds to.

It holds you accountable. Makes you think harder about every element you're adding. And if you can justify it, it's meant to be there.

Want faster decisions from clients? Do 90% of the thinking first.

I used to send messages asking what we should do about something. Then I’d wait three days for a vague response that created more questions. The content would inevitably be delayed. 

Now, I’d rather present three options, recommend one, and ask for a yes or no.

It’s not that clients don’t want to help. It’s that open questions require way more mental energy than reacting to something concrete. 

When you ask someone to figure out the approach from scratch, you’re asking them to do work. When you present options, you’re making it easy to steer.

My job isn’t to make people do the hard thinking. It’s to do the thinking, then make it easy for them to decide.

So how did you end up writing with Harry Phokou ?

Just built the first free AI training for lawyers, 1509 registered.The rest is...coming soon...

Holly Cope

2 months ago, I hosted an AI summit for lawyers but I don’t think AI is the future of law.

2 days ago, I was lucky enough to attend the Legal LinkedInfluencers launch party (thanks, Simon P MARSHALL).

At one point, Simon said something that stuck with me:

Since 2020, we’re grateful for rooms like this in a way we never were before.

And that was it for me.
THIS is the future of law.

Not the tools, not the tech.
The people.

- energy in a room
- chemistry 
- ideas sparked
- trust built face-to-face

We're all focused on AI and legal tech, but let's not forget that relationships got us here & they're more important than ever in this intelligence era.  

👉 HIGHLIGHTS of the event: 
(In no particular order)

1. Finding out that Sahar Farooqi is a closet Scouser.

2. Patrick McCann comparing my appearance to Taylor Swift.

3. Getting a pic with Helen Burness's amazing bag.

4. Arranging to meet Isabel Bathurst in 3 weeks then finding her magically there.

5. Finding out Kirsty Pappin is obsessed with tomatoes.  🤣

6. Hearing wild stories (I'll say no more) from Jon Gregson. 

7. Catching up with Suzanne Natalie Jeffers (and stealing her food twice in the night).

8. Meeting Craig Kelly for the first time like he's my old mate I haven't seen in years. 

9. Jono Randell-Nash quoting me from a podcast episode he'd listened to on the train down and me looking at him like he's weird. 

10. Meeting for the first time the lovely Charlie Moore CAA. 

11. Finding out David Milligan and I both lived in Hong Kong. 

And of course, listening to the amazing panels 🙌 Thank you for a lovely evening.

Ex-Lawyer, Ranked #1 Global Legal Tech Creator | I Built The First Global AI Skills Summit for Lawyers | Host of More Than A Lawyer Podcast

Most lawyer thinks AI is coming for “work.”

But new research tells us something different.

It’s after your SKILLS.

A new paper called "The Iceberg Index", says that things are progressing faster than law firms realise.

And it’s not just entry-level jobs affected.
It’s the entire hierarchy of skill.

Here’s what the paper says: 

1. "Commodity skills" vanish first

These are considered “visible” skills: 
easy to see, easy to measure & automate.

→ Drafting routine contracts, research, compliance checks. AI does these faster, cheaper, and at scale.

→ Billable hours tied to predictable work are becoming irrelevant.

2. Judgment becomes the rare currency

These are considered “invisible skills" (operate below the surface)

→ Strategy, client advice, negotiation, risk assessment.

→ The more subtle, contextual, & cross-disciplinary = more valuable.

Here's the thing.
There's a simple pattern through history: 

Every era required a new metric to measure VALUE.

👉 Industrial era → Output per hour mattered

Success was measured by physical productivity: factories, assembly lines, billable hours for manual work.

👉 Internet era → Digital workflows mattered

Value shifted to managing online processes, cloud collaboration, and the efficiency of knowledge work.

👉 Intelligence era → AI-human skill overlap matters

Now, the real value is understanding: 
- Which human skills cannot be automated.
- Which are amplified by AI.
- How teams leverage that overlap to generate strategic advantage.

Firms that keep measuring only “hours worked” or “tasks completed” are essentially blind to the future (according to the paper).

Invisible skills are “under the surface”.

The real leverage lies in the skills you can’t see, but can’t afford to ignore.

what do you think are the most valuable? 


PS. this week I'm having talks with some of the best legal minds in the industry. I have an announcement brewing, you'll know more in 2 weeks. 

👇Link to this paper 📜 in the comments.

I just took a 1-month work break

All because of a decision I made 5 years ago.

5 yrs ago, I realised no one was coming to hand me opportunities.

If I wanted to become a digital nomad (my dream life) I had to become VALUABLE. 

So I bet on myself.

- Read every business book I could.
- Studied success stories.
- Went to networking events.
- Hours of YouTube videos & podcasts.
- Upskilled constantly.

Because I knew skill & knowledge were my golden tickets.

And it worked.

After years of: Learning. Trailing. Fighting.
I built a business & left my 9-5 law job.

Now I travel the world and work online.
And I can take breaks when I need them 🙌

That mindset has shaped everything I’ve built since.

Today, despite AI, I have the same mentality, the most valuable thing you can do for your legal career (that I can see) is building on your own superpower - you


👉 First day back to work: 
I had a panel preparation call with an incredible panel lineup for LegalEx London. All about Legal as a Strategic Driver of Enterprise Transformation.

PS. The month gave me time to reflect and have space for new ideas. So...

I have an exciting announcement coming soon!

What did I miss?

I always get asked how I went from lawyer to digital nomad entrepreneur. Here's exactly how

👉  1: Started with skills I could monetise remotely

Law degree → packaged as thought leadership, copywriting.

Ask yourself: What can you already do that someone needs? 

👉 2. Freelance first: Cold emailed 20 law firms per day for 2 years. 

Ghost wrote legal articles for many different law firms.

👉 3. Ran all client work remotely from the UK for 6 months before moving anywhere.

Tested tools, communication processes, systems before travel.

👉 4. Travelled strategically

Locations chosen by connectivity, cost, and personal productivity, not aesthetics.

👉 5. Optimise energy, routines, and focus.
(Travel lifestyle only works if you’re organised.)

Reflecting on almost 4 years since I quit my 9-5 job, I've come a long way from writing legal articles. 

I've spoken on international stages, hosted a top ranking legal podcast for 2 years, hosted The Global AI Skills Community For Lawyers and more.

...But the best is yet to come ☺️


PS. I'll be in the UK for a bit. Who's up for a big legal meet up? 🙌

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The Battle

Frank Velasquez

Holly Cope

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taplio

The Battle

Frank Velasquez

Holly Cope

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

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Performance ScoreFrank Velasquez's LinkedIn Performance