I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

Finding good ghostwriters is almost impossible. Most have writing skills or LinkedIn knowledge. Rarely both. These are three types:

Writers who know how to write but have no LinkedIn experience. They don't know yet what makes a good post stand out. But they easily could if they know how to hook people.

LinkedIn creators who are good at their own content but can't shed their voice for someone else. Just because things work for them doesn't mean it works when they do it for somebody else. It's hard to find the tone of the client and make it sound like them.

And then there are people who've done this for multiple clients across different agencies. After writing for different clients, taking on someone new is almost straightforward. 

(These have been extremely hard to come across 🥲)

A client I recently took on has a style similar to that of someone I worked with before. I had to experiment on that previous client to nail the tone of voice and writing style. That gave me what I needed for the next one.

That's why hiring is so difficult. It's usually one or the other. It's hard to find the mix. There's always a learning curve, and it can be very long. You might be very good for some types of people and writing styles, and not for others.

I've been able to be adaptable. 

But even for me, it's not always the case.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

2 years ago, I left my job in China at 30. I had no backup plan and no idea what I'd do next.

I'd spent seven years building systems for companies and agencies there. Scaling social media departments from scratch. Managing email marketing campaigns that generated millions for clients. But I didn't want to stay there anymore.

So I moved back to Ecuador and figured it out.

Today, I'm growing a LinkedIn ghostwriting agency. We grew from 2 to 8 clients in 2025, and we want to double that number this year. 

In 2025 alone I did: 500+ posts for my clients, 17,060 followers, 5.2M impressions.

That’s two years of trial and error on LinkedIn. Testing what captures voice and what clients actually respond to.

Turns out you don't need a perfect plan. You just need to be willing to figure it out as you go.

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I broke LinkedIn's number one best practice, and engagement actually went up.

I started writing on LinkedIn in 202,3 and there was a particular style that was working. One-liners. Short hooks. Line breaks everywhere. Some people still do it, but it's clear that it has caused some fatigue all across. 

Although big creators who focused on building solid communities still thrive with that. After all, it's not just the formatting.

However, in the niche we are in, we stopped using what we thought were best practices. For some of our clients, one-liners don't work. They think it's cheap. They think you're trying too hard. Big bulk paragraphs actually work very well. But then there's an art to what is a good paragraph.

The hard part is knowing when to break the "rules" versus when to follow them. 

That's where most people get stuck. 

They either follow best practices blindly or reject everything because they want to be different.

I guess the point is that playbooks are starting points, not the gospel.

I came across a clip from Anthony Smith, the editor for The Diary Of A CEO, where he explains how he needs to justify every single edit decision. It hit me immediately.

In my case, when writing for a client, every single line needs a reason to be there. There are many ways to write a hook. I need to justify why I think that hook will perform over others. Could be because others in that niche do it. It could be because it stacks credibility or shows contrast. It could be because it starts with a personal story, and that has worked in the past for that client.

Same with the stories we tell in the post. Does this benefit or entertain our audience? Is there clear value to them? Is there a lesson or advice they can take away from reading this? We try to justify every single line.

What Anthony said about his trailer editing process applies directly to ghostwriting: if someone asks why you chose this approach, you should be able to explain it. Not just "it sounds good" - actual reasoning based on what's worked for this client, what performs in their niche, what their audience responds to.

It holds you accountable. Makes you think harder about every element you're adding. And if you can justify it, it's meant to be there.

Want faster decisions from clients? Do 90% of the thinking first.

I used to send messages asking what we should do about something. Then I’d wait three days for a vague response that created more questions. The content would inevitably be delayed. 

Now, I’d rather present three options, recommend one, and ask for a yes or no.

It’s not that clients don’t want to help. It’s that open questions require way more mental energy than reacting to something concrete. 

When you ask someone to figure out the approach from scratch, you’re asking them to do work. When you present options, you’re making it easy to steer.

My job isn’t to make people do the hard thinking. It’s to do the thinking, then make it easy for them to decide.

So how did you end up writing with Harry Phokou ?

inStrategy Consulting

Leveraging decades of marketing leadership experience to help B2C and B2B clients cut through the noise, engage consumers, and develop the tactics and strategies to drive top and bottom-line growth while achieving maximum impact.

Chief Strategy Officer (CSO)

Voyant Beauty

Promoted to transform the Hotel Division by creating marketing and brand strategies, optimizing all customer and consumer touchpoints, building stakeholder alignment, and expanding the portfolio to drive profitable growth. Led a team of 9 cross-functional team members across 3 locations (IL, NY & MS).

* Crafted data-driven marketing and brand acquisition strategies that drove a 42% increase in revenue and a 101% increase in profit for the division.
* Expanded personal care amenities portfolio by launching new branded and private label lines.
* Redesigned the digital footprint to increase social following by 61% and 221% in web traffic.
* 2022 CEO Award
* Key customers included: Marriott, Wyndham, Marriott Vacation Club, Wyndham Vacation Club, and IHG. 
* Key brand partners included: John Paul Mitchell, Aveda, Babor, Soapbox Soaps, R+Co, JR Watkins, Farm House Fresh, and Kevin Murphy.

Director of Marketing and Customer Development, Hotel Division

Recruited by a former manager to lead the marketing team for branded suncare (NO-AD, Ocean Potion, Bull Frog) and private-label personal care portfolios in retail. Key customers included Walmart and Walgreens.

* Role expanded after 5 months to create a new Private Label Team and strategy.
* Seized a market opportunity and executed a record speed-to-market project during the global pandemic to exceed team profit target by 1,017% while avoiding team furloughs.

Sr Brand Manager, KIK Personal Care Division

Hasbro

Marketing leader for the My Little Pony toy franchise in the U.S. Developed marketing strategy to grow an iconic brand in a dynamic and changing retail landscape. Managed the portfolio through product selection, pricing, and forecasting, created a winning sell-in strategy with customers, and proactively managed all the touchpoints across the brand blueprint.  Worked with the Global Brand Team on the brand strategy and met with other regional & country marketing teams to ensure global alignment.  Key customer presentations included Walmart and Target.

Sr Brand Manager, My Little Pony

Promoted to transform and rebrand multiple seasonal durable goods product portfolios. Led rebranding projects, packaging refreshes, new product innovations, and customer presentations.  Top accounts included: Walmart, Target, Toys “R” Us, Home Depot, and Dollar Store.  2 direct reports.

* Increased sales by 36% and profitability by 47% across brand portfolios through packaging refresh, product innovation/design updates, updating the digital footprint, executing SKU rationalization, and creating a new product line.

Sr. Brand Manager, All Seasons

Marketing strategy lead for summer brand portfolio. Created the brand strategy, led new product development, and constructed a marketing and communication plan to create brand equity and generate maximum impact.

* Increased customer commitments by 32% by developing a new signature line to capitalize on white space in the category to create a trade-up strategy.

Brand Manager, Splash Time

Riverside Health System

Led a cross-functional team of 47 including 3 director report managers across 4 locations in 2 cities.  Improved employee engagement and built strategic relationships with key healthcare professionals to grow the funnel and increase patient satisfaction.

Director

Rich Products Corporation

Brand leader for Rich’s premier frozen food brand in retail and club.  Owned the P&L and marketing budget, led brand strategic planning, created the integrated marketing plan, and led new product development. Oversight for multiple agency partners, broad cross-functional project teams, and 1 direct report.

Marketing Manager, SeaPak

Promoted to drive growth on a portfolio of emerging frozen food brands at key retailers in grocery, mass, and club.  Led strategic planning, created a new product plan, developed and executed marketing and communication plans, and launched a new sub-brand to profitably growth the business.  Led 4 direct reports, a broad cross-functional team, multiple agency partners, and an enterprise-wide interactive digital media team.

Marketing Manager, Emerging Brands

Responsible for brand management, digital strategy, product line strategy, and project leadership for the SeaPak brand in both retail and club channels. Key customers included: Walmart, Target, Sam’s Club, Costco, BJ’s, Winn-Dixie, Publix, Food Lion, Aldi, and Safeway.

* Led comprehensive brand update including logo, website, packaging, and messaging redesign. 
* Launched the brand into social media making it the first brand at Rich’s and the first frozen seafood brand in retail to have a branded Facebook page.
* Led break-out innovation project to launch the first extended shelf-life refrigerated shrimp product into retail.

Developed and implemented brand-building tactics and marketing plans for Casa Di Bertacchi (meatballs), Byron's BBQ, and Battistoni (pasta) brands in retail and club channels.

Product Manager, Value-Added Meats

Implemented marketing plans for Farm Rich snack and appetizer brand in retail, club, and food service; managed product line P&Ls; developed consumer/trade promotions; and redesigned Farm Rich consumer website.

Associate Product Manager, Farm Rich

Developed forecasting models, conducted competitive analyses, and researched new distribution channels.

Assistant Product Manager, Farm Rich

20 years Brand Management and Marketing | 10 years Leading Teams

Experienced marketing executive and brand leader on a mission to inspire action and drive maximum impact. Thriving at the intersection of creativity and strategy, I transform complex challenges into innovative solutions that fuel growth. With a proven track record in CPG and FMCG marketing, my expertise spans both B2C and B2B sectors. Bridging the voice of the consumer with actionable insights, I create data-driven strategies that consistently deliver results.

As a high-EQ leader, I’m passionate about building high-performance teams and cultivating a culture of innovation, growth, and development. My leadership philosophy focuses on setting bold visions, empowering diverse teams, aligning stakeholders, and maximizing resources. I've curated innovation pipelines, led business transformations, and turned consumer insights into strategies that elevate brand equity and drive profitable growth.

SNAPSHOT OF RECENT RESULTS:
✅ Delivered a 42% revenue and 101% profit increase in one year by leveraging insights to craft successful marketing and brand acquisition strategies, optimizing consumer touchpoints, and engaging key customers. 
✅ Saved an $84MM account and eliminated a $3.7MM liability through leadership, problem solving, and communication.
✅ Launched a product line that delivered profits 1,017% above budget during a major market disruption.
✅ Recognized as top talent and placed in the company’s leadership acceleration program.
✅ Awarded a 2022 CEO Award for leadership and teamwork.

With a growth mindset and entrepreneurial spirit, I’m driven by curiosity, a refusal to accept the status quo, and a commitment to building brands that are consumer-first and future-forward. Whether developing compelling communication plans, navigating market shifts, or creating clarity for teams, I focus on delivering measurable results while fostering environments where creativity and strategy coexist.

Key Strengths:
• Brand Management & Positioning
• Insight-Driven Consumer Strategy
• CPG & FMCG Expertise
• Leading High-Performance Teams
• Stakeholder Engagement
• Business Transformation
• Innovation Pipelines
• Entrepreneurial Spirit

Hobbies: Culinary exploration, traveling to expand my perspective, painting to let my creativity flow, and trying (with mixed success) to convince my houseplants that life is worth living.

Life philosophy: "You miss 100% of the shots you don't take." ~ Wayne Gretzky

taplio

The Battle

Frank Velasquez

Jenna Reed, MBA, MS

Followers

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Performance ScoreFrank Velasquez's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Frank Velasquez

Jenna Reed, MBA, MS

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Velasquez's LinkedIn Performance